FALL MERCHANDISING PROJECT

SimplyFIT by Vera Wang

Maria E. Cruz Mary-ms1ofakind.webs.com (773)827-9473 Page 1

SimplyFIT By Vera Wang

YogaLounge - Spring 2013

Merchandise Management Online

Executive Summary

of ProjectThis project is a simulation of a merchandising opportunity that develops from a

brand concept to the consumer. It requires the understanding of the many facets of the manufacturing industry. Starting with the creation of a collection related to

products targeted to a specific market. To developing a merchandise assortment and

delivery plan. Then planning a retail selling space for the new line of products and implement visual merchandising techniques in a merchandising plan. And finally

design a promotion plan for the new clothing line. The first company to work with will

be Vera Wang.

Vera Wang’s Apparel/ Ready-to-Wear is targeted to 25-35 year old Young, Profes}

sional and trendy Females, with an Income of $75,000. She is known for her approach

to style and luxury, Vera Wang’s ready-to-wear collections resonate with her signa}ture layering, intricate draping and exquisite attention to detail. Same with her salon

which continues to showcase collections known for sophisticated drama, feminine de}tailing and modern approach to bridal design. Now, Vera want to help you get ready

for your big day by providing feminism and unique athletic wear for women. No more of that plain old sweats and T-shirt. Its time to get up and get fit with Vera

Wang’s New Simply FIT by Vera Wang.



Mission Statement

Vera Wang has created a unique aspirational world that alludes to sensuality and

youthful sophistication. Exquisite details, intricate draping and a nonchalant sense of style characterize the Vera Wang aesthetic. Now with Vera Wang's new athletic wear, women can still feel sophisticated when getting fit before their dream wedding or even

just because they want to look and feel healthy.



Vision Statement

.

Social



The Vera Wang brand reflects her vi}

sion to create a lifestyle that goes beyond

core bridal and ready-to-wear, and into

publishing, fragrance, beauty, accesso}

ries and home. These collections are po}

sitioned at the highest end of the luxury

market. Driven by artistic, modern, and

luxurious design and style, couture-like

quality and high level of customer service.

Vera Wang’s collections hold impeccable

customer appeal. Now we invasion our

young sophisticating women looking

healthier than ever in our new Simply

FIT by Vera Wang.

Responsibility Partnership

SimplyFIT by Vera Wang is committed to the cause against Breast Cancer. It will

partner with Carsons by giving 100% of net profit to the fight against breast cancer. Vera Wang’s new active wear line consist of gorgeous fashions in the spirit of the cause, heavily focused on bright colors, and the prices begin at a very affordable

prices. This is a way you can save on designer fashions and join in the fight against breast cancer.



Customer ProfileSegmentation Types/Bases Illustrative Categories

Geographic Segmentation Region East side to West sideCity Size Up to 9,000,000Population Density UrbanClimate Hot , cold, all 4 seasons

Demographic Segmentation Age 16 - 50 yrs oldGender FemaleHousehold Size 1-7 peopleIncome Up to 70,000Occupation Professional and Working classEducation High School to College Graduate

Sociocultural Segmentation Culture AnySub Culture: Any

Religion AnyNational Origin Any

Race AnySocial Class middle-class to First-ClassMarital status Single, Engaged, or MarriedPsychographics Achievers

Effective and Cognitive Segmen-tation

Degree of Knowl-edge

Expert

Benefits Sought Convenience, economyAttitude Positive

Behavioral Segmentation Brand loyalty LoyalStore Loyalty LoyalUsage rate light to Medium

User status Potential user

Payment method Credit Card

Media usage Magazine, Newspaper, Tv, and Internet

Usage situation Work and Home



Customer Narrative Its another busy day in New York City where she wakes up to the sound of cars honking. To start off her daily routine, she goes on a quick jog on a treadmill. followed by a nice warm

shower, while listening to Adel’s station on Pandora. She then opens her closet door and

searches for todays outfit. She tries different combinations in front of her mirror, until she finds the perfect one. just like every other day, she chooses an outfit that will make her stand

out yet make her look professional. To top it all off she adds an accessory to give it a little edge to her look.

Oh no! Its 8:45am, she is already running late. So she grabs her purse and heads out the door to run into a broken elevator making her take the stairs four flights down. She then

walks down the street to the subway. While in the subway, she takes advantage of her 15 min

ride to check her email and blog on her blackberry. It has come to her stop where she then

walks two blocks east to work, but first makes a stop at Starbucks for her usual grande coffee. Once at work she gets to her office where she already has things waiting for her to get done. She turns her laptop on and starts typing her monthly fashion article for next months Cos}mopolitan issue. The article is now finished so she emails it to her editor and grabs a quick lunch with her friend before a photo shoot. at lunch she speaks of her soon to be husband and

fall wedding. Its now 2:00pm, and it is time to get back to work, she has a photo shoot to as}sist. She does what she loves and does best which is making the models in the magazine

spread look amazing. She gets to show off what she learned back in school where she studied

fashion styling but also tie it to her journalism minor. After a long day at work, she get to relax with a late night dinner with her fiance. He takes her to her favorite Italian restaurant, where he proposed just a few weeks ago. When it comes time to order she asks for her favorite combination of a fresh salad to start off, followed by a

creamy Fettuchini Alfredo with some wine on the side. After dinner they go for a walk in

central park and then take a cab to her place where he drops her off. Once inside she gets into

her favorite night gown, washes her face, and goes to bed for yet another day in her daily

routine.



Brand Extension Rationale

Vera Wang’s Apparel/ Ready-to-Wear is targeted to 25-35 year old Young, Professional

and trendy Females, with an Income of $75,000. She is known for her approach to style and

luxury, Vera Wang’s ready-to-wear collections resonate with her signature layering, intricate

draping and exquisite attention to detail. Same with her salon which continues to showcase collections known for sophisticated drama, feminine detailing and modern approach to bri}dal design. Now, Vera want to help you get ready for your big day by providing feminism

and unique athletic wear for women. No more of that plain old sweats and T-shirt. Its time to get up and get fit with Vera Wang’s New Simply FIT by Vera Wang



Inspiration Images- Mood Board Sheet





Group Overview

Images

Assortment/ Classification Plan1 Year

2

3

4

5

6

1 20122 20133 20144 2015

SeasonA SpringB SummerC FallD Winter/HolidayClass

1 Tops2 Bottoms3 Outerwear

Sub Class1 Tops

1 T-Shirt2 Sports Bra3 Tank

2 Bottoms1 Leggings2 Shorts3 Crops

3 Outerwear1 Pancho2 Hoddie

Color1 Yellow2 Black3 Grey4 Coral5 Royal Blue6 White

Size1 One Size2 X-Small3 Small4 Medium5 Large6 X-Large



Product Classification Sheet

Assortment Master Page

Name

“ The Cape”

“The Hoodie”

“The Legging”

“The Tank”

“The Shorts”

“The Crops”

“The Bra”

“ The Pants”

Style# Description Color

#2B3151 Zip-Up Hooded Cape Royal Blue/black

#2B3242 Striped Yoga Jacket Coral/Yellow

#2B2154 Striped Ankle Legging Royal Blue/black

#2B1363 Striped Two in One Yoga Tank White/Coral

#2B2245 Lounge Stripped Shorts Coral/Yellow

#2B2364 Drawstring Yoga Pants with Pockets White/Coral

#2B1233 Stripped Sports Bra Grey/ Yellow

#2B2434 Contrasted Waistband Yoga Pant Grey/Yellow



“Yoga Lounge” 2013 Spring Collection

Cost Sheet

Date: Feb 21, 2012 Style # : 2B3151

Product Descrip=on:Zip-‐Up Hodded CapeZip-‐Up Hodded Cape “The Cape”

Sizes: One Size Season: Spring

Colors: Royal Blue/BlackRoyal Blue/Black Wholesale: $33.00

Sug. Retail: $66.00

MATERIAL YARDS PRICE AMOUNT PRODUCT SKETCH PRODUCT SKETCH PRODUCT SKETCHBody: 67% Polyester, 29% Rayon,4%SpandexBody: 67% Polyester, 29% Rayon,4%Spandex2yrd 2.50 6.00

Lined Hood: CharmeuseLined Hood: Charmeuse 1yrd 2.00 3.00FRONT

TOTAL MATERIAL COST TOTAL MATERIAL COST 9

TRIMMINGS QTY PRICE AMOUNT

Full Zipper 1 1.00 1.00

Strips 1yd 1.00 1.00

BACK

TOTAL TRIMMING COST TOTAL TRIMMING COST 2

LABOR AMOUNTper piece 5.00

Swatch

TOTAL LABOR COST TOTAL LABOR COST 5

TOTAL COST OF PRODUCT:TOTAL COST OF PRODUCT: 16.00



Cost Sheet

Date: Feb 21, 2012 Style # : #2B3242Product Descrip=on:Striped Yoga JacketStriped Yoga Jacket “The Hoddie”“The Hoddie”

Sizes: XS-‐XL Season: Spring

Colors: Coral/Yellow Wholesale: $28.00

Sug. Retail: $56.00

MATERIAL YARDS PRICE AMOUNT PRODUCT SKETCH PRODUCT SKETCH PRODUCT SKETCH

Body:95%Cocon, 5%SpandexBody:95%Cocon, 5%Spandex 3yrd 2.00 7.00

FRONT



Full Zipper 1 1.00 1.00

Strips 1yrd 1.00 1.00

BACK


LABOR AMOUNT

per jacket 5.00

Swatch





Cost SheetPUT YOUR BRAND NAMEPUT YOUR BRAND NAMEPUT YOUR BRAND NAME

Date: Feb 21, 2012 Style # : 2B2154

Product Descrip=on:striped ankle leggingstriped ankle legging “The Legging”“The Legging”

Sizes: XS-‐ XL Season: Spring

Colors: Royal Blue/ BlackRoyal Blue/ Black Wholesale: $23.00

Sug. Retail: $46.00


67%Polyester 29%Rayon, 4% Spandex67%Polyester 29%Rayon, 4% Spandex2yrds 2.50 $6.00

FRONT

TOTAL MATERIAL COST TOTAL MATERIAL COST $6


Full Elas=c WaistbandFull Elas=c Waistband 1yrd 1 1.00

BACK


LABOR AMOUNT

per legging $4.00

Swatch

TOTAL LABOR COST TOTAL LABOR COST $4




Cost SheetDate: Feb 21, 2012 Style # : 2B1363Product Descrip=on:sTRIPED Two in one Yoga TanksTRIPED Two in one Yoga TanksTRIPED Two in one Yoga Tank “The Tank”Sizes: XS-‐XL Season: SpringColors: White/ Coral Wholesale: $20.00

Sug. Retail: $40.00

MATERIAL YARDS PRICE AMOUNT PRODUCT SKETCH PRODUCT SKETCH PRODUCT SKETCH95%Cocon, 5% Spandex95%Cocon, 5% Spandex 2yrd 2.00 5.00

FRONT



Strips 1yrd 1 1.00

BACK


LABOR AMOUNTper hour 3.00

Swatch





Cost SheetDate: Feb 21, 2012 Style # : 2B2245Product Descrip=on:Lounge Stripped biker ShortsLounge Stripped biker ShortsLounge Stripped biker Shorts “The Short”Sizes: XS-‐XL Season: SpringColors: Coral/ Yellow Wholesale: $22.00

Sug. Retail: $44.00

MATERIAL YARDS PRICE AMOUNT PRODUCT SKETCH PRODUCT SKETCH PRODUCT SKETCH95% Cocon, 5% Spandez95% Cocon, 5% Spandez 1yrd 4.00 5.00

FRONT



Elas=c WaistbandElas=c Waistband 1yrd 1.00 1.00

BACK


LABOR AMOUNT

per hr 4.00

Swatch





Cost Sheet

Date: Feb 21, 2012 Style # : 2B2364Product Descrip=on:Drawstring Yoga Pant with PocketsDrawstring Yoga Pant with PocketsDrawstring Yoga Pant with PocketsDrawstring Yoga Pant with Pockets “The Crops”“The Crops”Sizes: XS-‐XL Season: SpringColors: White/ Coral Wholesale: $23.00

Sug. Retail: $46.00

MATERIAL YARDS PRICE AMOUNT PRODUCT SKETCH PRODUCT SKETCH PRODUCT SKETCH67% Polyester 29%Rayon 4% Spandez67% Polyester 29%Rayon 4% Spandez2yrd 2 5.00

FRONT



Full elas=c Waistband with DrawstringFull elas=c Waistband with Drawstring1yrd 1 1.00Front Patch PocketsFront Patch Pockets 1/2 yrd 1 1.00

BACK


LABOR AMOUNT1 piece per hr 4.00

Swatch





Cost SheetDate: Feb 21, 2012 Style # : 2B1233Product Descrip=on:Stripped sports BraStripped sports Bra “The Bra”Sizes: XS-‐XL Season: SpringColors: Grey/ Yellow Wholesale: $16.00

Sug. Retail: $32.00

MATERIAL YARDS PRICE AMOUNT PRODUCT SKETCH PRODUCT SKETCH PRODUCT SKETCH95%Cocon 5%Spandex95%Cocon 5%Spandex 1yrd 3.00 4.00

FRONT



strips 1yrd 1 1.00

BACK


LABOR AMOUNT1 Bra Per Hr 2.00

Swatch





Cost Sheet

Date: Feb 21, 2012 Style # : 2B2434

Product Descrip=on:Contrasted Waistband Yoga PantContrasted Waistband Yoga PantContrasted Waistband Yoga PantContrasted Waistband Yoga Pant “The Pant”

Sizes: XS-‐XL Season: Spring

Colors: Grey/Yellow Wholesale: $24.00

Sug. Retail: $48.00


95% Cocon 5% Spandex95% Cocon 5% Spandex 2yrds 2.00 5.5

FRONT

TOTAL MATERIAL COST TOTAL MATERIAL COST 5.5


Elas=c Waistband with contras=ng color on frontElas=c Waistband with contras=ng color on front1yrd 1.00 1.00

solid waistband on backsolid waistband on back

BACK


LABOR AMOUNT

1pant per hour 4.5

Swatch

TOTAL LABOR COST TOTAL LABOR COST 4.5




\

Line Sheet



Model Sheet“The Hoodie”

Tops

Striped Zup-up Jacket with a draw-

string hoodie

Color:Coral with Yellow Strips

Sizes: X-Small to X-Large

Style# 2B3242

Line Sheet



Model Sheet“The Crops”

BottomsDrawstring Crop Yoga Pants

with Pockets

Color: White with Coral waistband

Line Sheet



Bottoms

Lounge Stripped Biker Shorts

Color: Coral with Yellow Strips on the side

and the waistband

Size:X-Small to X-Large

Model Sheet“The Shorts”

Line Sheet



Model Sheet“The Legging”

Bottoms

Sreipped Ankle Leggings with a faux cuff at the

bottom

Color: Royal Blue with Black Strips and waist-

band

Sizes:X-Small to X-Large

Line Sheet



Model Sheet“The Tank”

Tops

Stripped tanlk eith built in bra

Color: White with coral colored stripes

Size: X-Small to X-Large

Style #2B1363

Line Sheet



Tops

Zip-Up Hooded cape with pockets

Color:Royal Blue with Black stripes


Style# 2B3151

Model Sheet“The Cape”

Line Sheet



Model Sheet“The Bra”

Tops

Stripped Sports Bra

Color: Grey with Yellow stripes


Style# 2B1233

Line Sheet



Model Sheet“The Yoga”

Bottoms

Contrasted waistband yoga Pants

Color:Grey with yellow waistband


Style#2B2434



Tank

Style#2B1363

Wholesale:$20.00

Sug.Retail:$40.00

L/S Hoodie

Style#2B3242

Wholesale:$28.00

Sug.Retail:$56.00

Zip-Up Cape

Style# 2B3151

Wholesale:$33.00

Sug.Retail:$66.00

Sports Bra

Style# 2B1233

Wholesale:$16.00

Sug.Retail:$32.00

TopsSpring 2013

(95% Cotton & 5% Spandex)



Leggings

Style# 2B2154

Wholesale:$23.00

Sug.Retail:$46.00

Croped Pants

Style# 2B2364

Wholesale:$23.00

Sug.Retail:$46.00

Bootcut Yoga PantStyle#2B2434Wholesale: $24.00Sug. Retail: $48.00

Biker Shorts

Style# 2B2245

Wholesale:$22.00

Sug.Retail:$44.00

BottomsSpring 2013

(95% Cotton & 5% Spandex)

Brand Identity/ Competitive Edge

SimplyFIT by Vera Wang :

Cute.Colorful.Comfortable.



Our customers will stop in to see our collection because they are curious to see Vera Wang’s new line. They will definitely fall in

love once they see the affordable prices that range from $25 to $70

a piece. The colors are so out of the ordinary and are colors that many women love. They range from darks to lights, starting with black, blue,pink, yellow and white. The fabric is soft and

stretchy and fits well on all types of bodies. Finally but not least they are pieces that you will not find anywhere else. Every

women in town will want to look cute and stylish when getting fit. So why not simply get fit with Vera Wang’s new line.

It a new Vera Wang Collection

Its affordable to any womenIts a new way for women to feel fashionable and cute while

working out



Selling Appeal

The collection is made exclusively for women. some of the pieces are styles you wouldn't see in other active wear collections. To top it off,

it comes in beautiful bright colors that are out of the ordinary. But of course we also have pieces available in the neutral colors of blacks and greys, for those women who don't like color. Another thing that separates this collection from other is the simple fact that is a Vera

Wang. It is completely different from the other named brand sports wear. The best thing about it, is that its affordable. Any women in

the country could get her hands on it.

Look cute in very feminine pieces that will make you stand out when working out.

Look colorful in this seasons most trendy colors.

Look comfortable in our good quality cotton and spandex

pieces.



Distinct Characteristics

Retail PartnerYou could get any awesome piece of this collection at selec-tive Carson Perrie Scott department stores.

Geographic Locations

There will be 12 locations that will have Vera Wang’s new exclusive col-lection.

BON-TON GREECE RIDGE

Greece Ridge98 Greece Ridge Center Rochester, NY 14626 585-227-1040 BON-TON SHERIDAN

Sheridan1706 Sheridan Dr. Buffalo, NY 14223 716-877-4020

BON-TON NEWBURGH

NewburghSuite 139 1401 Rte. 300 Newburgh, NY 12550 845-566-8200

CARSON'S WOODMAR

Woodmar Mall6600 Indianapolis BoulevardHammond, IN 46320219-844-2525

CARSON'S CHICAGO RIDGE

Chicago Ridge Mall9800 South Ridgeland AvenueChicago Ridge, IL 60415708-425-5115

BON-TON CHAMBERSBURG

Chambersburg100 Chambersburg Mall Chambersburg, PA 17201 717-263-8454



BOSTON STORE BROOKFIELD SQUARE

Brookfield Square15875 West Bluemound Road Brookfield, WI 53005 262-782-6888

BOSTON STORE MAYFAIR

Mayfair Mall2400 North Mayfair RoadMilwaukee, WI 53226 414-453-7500 YOUNKERS BAY PARK SQUARE

Bay Park Square101 Bay Park Square Green Bay, WI 54304

CARSON'S HARLEM-IRVING

Harlem-Irving Mall4200 N. Harlem AvenueNorridge, IL 60706708-453-1053 CARSON'S RANDHURST

Randhurst Mall1025 Center DriveMount Prospect, IL 60056847-392-2000

CARSON PIRIE SCOTT

601 N Martingale Rd # 150. Schaumburg, IL 60173 (847) 240-2801

Production CalendarSpring 2013

month Feb, Mar. April May June July Aug. Sep. Oct. Nov. Dec. Jan. Feb.

Step 1

Research

Market

Trends,

colors

Step 2

Begin to

design &

sketch

Step 3

Swatch &

begin to

make

samples

Step 4

Production,

Retail orders

placed

Step 5

Major

production begins

Step 6Production continues

Step 7

Major

production... in store

promotions

Step 8

Shipping

period, in

store

promotions

Step 9

shipping

period in

store

promoyions

Step 10

shipping

continues,

recods period

Step11 store set up

Step 12track retail

selling

Step 13start plan for next season



Purchase Order/ Unit Distribution by ItemVen# Vendor Name Beg. ShipCompleteTerms Label DeptSeasonBuyer Date PO# RetailerRetailer

12345 Vera Wang Jan 1,2013Aug 1, 2013COD SimplyFit by Vera WangWomensSpring SummerBerry ScottMar 10, 20111234 Carson Perrie ScottCarson Perrie ScottCarson Perrie Scott

New Order ___X__ Confirmation _____Confirmation _____Confirmation _____Confirmation _____ Shipped: Truck Ordinary_____Ordinary_____ Special______Special______

SizesSizes

Style # Description ColorXS S M L XL TTL UnitsWholsaleRetail TWS TR

2B3151 Zip-Up Hodded Cape 05-Royal Blue/Black6 10 12 10 6 44 $ 33.00 $66.00$1,452.00$2,904.00

2B3242 Striped Yoga Jacket 04-Coral/Yellow10 14 16 14 10 64 $ 28.00 $56.00$1,792.00$3,584.00

2B2154 striped ankle legging 05-Royal Blue/ Black8 12 14 12 8 54 $ 23.00 $46.00$1,242.00$2,484.00

2B1363 Striped Two in one Yoga Tank 06-White/ Coral6 10 12 10 6 44 $ 20.00 $40.00$880.00 $1,760.00

2B2245 Lounge Stripped biker Shorts 04-Coral/ Yellow6 10 12 10 6 44 $ 22.00 $44.00$968.00 $1,936.00

2B2364 Drawstring Yoga Pant with Pockets06-White/ Coral10 14 16 14 10 64 $ 23.00 $46.00$1,472.00$2,944.00

2B1233 Stripped sports Bra 03-Grey/ Yellow6 10 12 10 6 44 $ 16.00 $32.00$704.00 $1,408.00

2B2434 Contrasted Waistband Yoga Pant 03-Grey/Yellow10 14 16 14 10 64 $ 24.00 $48.00$1,536.00$3,072.00

$ 0.00 $ 0.00

$ 0.00 $ 0.00

$ 0.00 $ 0.00

422 $10,046.00$20,092.00



Sale Projection- Master Page

Introduc)on -‐ 4 wks input # auto

Product Units # input On Hand

Jackets 108 43 65

Tops 88 35 53

Pants 118 47 71

Crops 108 43 65

Total 422 168 254

Maintanence -‐ 4 wks auto input auto

Product Units Sold On Hand

Jackets 65 26 39

Tops 53 21 32

Pants 71 28 43

Crops 65 26 39

Total 254 101 153

Clearance -‐ 2wks auto input auto


Jackets 39 12 27

Tops 32 10 22

Pants 43 13 30

Crops 39 12 27

Total 153 47 106

Vera Wang BrandSales ProjecHon

Clearance -‐ 2wks auto input auto


Jackets 27 13 14

tops 22 11 11

Pants 30 16 14

Crops 27 13 14

Total 106 53 53

Replenishment auto input auto


Jackets 20 14 6

Tops 17 12 5

Pants 21 15 6

Crops 20 14 6

Total 78 55 23



Marketing PlanTotal Retail Sales: $20,092.00

Wholesale total $10,046 x 12 stores = $120,552.00

% Marketing Budget: $120,552.00 x 15% = $18,082.80

$ Marketing Budget: $18,082.80 total budget divided across 3 phases of business.

Introduction - 4wks : $18,082.80 x 30% = $5,424.84



Objective/ StrategyINTROObjective: To inform customers of the new brand extension

Strategy: Hosting a launch party at Carson Perrie Scotts downtown location which is one place that will exclusively home this new collection. Carson's will invite its credit card holder customers by mail. There will be a small advertisement and invite in their monthly statements. The invite will list location and other event info for the customer and a plus one. These lucky customers will be the first to preview the collection in per}son.

Tactic: At this exclusive event there will be appetizers and drinks for the lucky invites from 7pm-8pm. They will be able to enjoy music provided by on of Chicago’s most lis}tened to radio stations. Plus, meet and mingle with other locals. There will also be a

small fashion show at 8pm and will be treated like VIP’s. Every guest who RSVP and

atttented will receive a 15% of coupond on thir next in store purchase. After the pre}view of what is coming to shelfs next season, the invites who attended will be entered

into a surprise raffle. The lucky winner will win a $100.00 gift card to purchase some}thing out of this collection. While the rest will be eagerly waiting for the collection to

be exclusively available at 6 local Carson Perrie Scotts.

Person Responsible: Marketing Manager, Product development Manager, Public Re}lations, and Event Planner

Completion Date: Feb 1, 2013



MAINObjective: Increasing sales by 10% from August 1st, 2013 - September 1st, 2013

Strategy: Advertising in stores and online website.

Tactic: Offering 20% off a full priced item when spending $75.00 or more in stores. Promo}tio is not redeemable for cash and is not valid on sale merchandise. In store advertise}ment continues.

Person Responsible: Marketing Manager, Sales Associates

Completion Date: March 13, 2013

CLEAR

Objective: Selling all remainder goods before the next collection enters stores on

May. 1st 2013 and increasing cardholders sales by 4%.

Strategy: Giving each customer who uses their Carson’s card and spends over $100

a scratch off coupond for a chance at a $200.00 Giftcard to use on the next pur}chase of the SinplyFIT line.

Tactic: Identifying three Lucky winners. The remainder pieces go on clearance by

placing merchandise at the back of the store to attract customers. Prices will be additional 30% off the markdown price. Store will continue to advertisein stores.

Person Responsible: Sales Associates, Marketing Manager, Store Manager

Completion Date: January 10, 2013



Marketing Control Method

INTROCarson’s card holders will receive invite only. They will bring a +1 and RSVP is a

must. These guest will receive a 20 %off ta regular priced item after the Launch fash}ion show.

MAINThe word is out about the new collection. Public advertisement is out on Carson’s ad}vertisement sent in the mail. Our VIP’s are coming back with their 15% off coupon.

The merchandise is still regular price.

CLEARThe collection is finally on sale, well at least what is left of it. We will start with a

30%off sale the first week. Then the last week will be an extra 30% off markdown prices. No coupons are valid with these promotions.



by Vera Wang

a regular priced item

Exclusive discount for VIP’s after Launch Party


Sample Advertisement

This marketing will be displayed outside of the stores in easels



Do It With

SimplyFIT By Vera Wang

Sold Exclusively at:

Press Kit SimplyFIT by Vera Wang


Vera Wang’s Apparel/ Ready-to-Wear is targeted to 25-35

year old Young, Professional and trendy Females, with an

Income of $75,000. She is known for her approach to style and luxury, Vera Wang’s ready-to-wear collections reso}nate with her signature layering, intricate draping and

exquisite attention to detail. Same with her salon which

continues to showcase collections known for sophisticated

drama, feminine detailing and modern approach to bridal design. Now, Vera want to help you get ready for your big day by providing feminism and unique athletic wear for women. No more of that plain old sweats and T-shirt. Its time to get up and get fit with Vera Wang’s New Simply

FIT by Vera Wang.

Vera Wang has created a unique aspirational world that alludes to sensuality and youthful sophistication. Exquisite

details, intricate draping and a nonchalant sense of style characterize the Vera Wang aesthetic. Now with Vera

Wang's new athletic wear, women can still feel sophisticated

when getting fit before their dream wedding or even just because they want to look and feel healthy.

Press Kit

VIP

Access to Vera Wang’s new

activewear collection


You and a guest will enjoy a

live fashion show along with

music and drinks. Make

sure you RSVP your name

on the list.



Ever since she could hold a crayon, Maria has communicated through her

art. She has a passion for impressionist painting. One of the reasons why

she has an eye for details. She has always had a passion for fashion because

of her mother teaching her how to be a fashionista. She isnt scared to try

new thing. In High School she was voted best dress because of her odd way

of mixing styles and colors.

Maria draws out of inspiration from the smallest little thing that other might

not even consider. She explores a wide variety of mediums to create designs

that evoke emotional responses through the visual elements of each minor

detail. Her passion for color and beading is what makes each piece unique.

Signature styling includes layering and mixed mediums, including light silks

to heavy wools.

Maria E. Cruz is currently a senior at Columbia College Chicago. She designs

ready-to-wear pieces from skirts, dresses, blouses, and jewelry. Her style is

all about showing of a womens curves. She wants women to feel sexy and

comfortable in their own skin. She designs everything as if it were for her

which makes every piece a "One of a Kind".

Biography

Visual Merchandising Research1.They key item for the SimplyFIT Collection is “the yoga”. Active wear can be

bought at any store at any price level, which is why this collection must stand out.

The uniqueness of it its the flaterring styles each piece come in. Most importantly

is full of color. Why wear sweat pants n baggy t-shirt when you could feel and lok

great with SimplyFIT.

2.The fringe item is “The Jacket”. With the array of colors and the transformation it

can have on a look is timelessand classic, but still on trend.

3.The front of the department contains the latest looks as well as the standard

sports bra look. The middle of the departmen includes basic tees. and the back of

the department is home to more of the yoga pants.

4.The whole Collectioin in store are featured in front of the store to attract

consumers and continues with other cordinating pieces to sale.

5. This department has 3 of each size run or stuffed with random restocked sizes.

Typically there are 14 items of each product.

6.There are 8 distinct pieces in the collection found at SimplyFIT department at

Carsons. They consisn of: The jacket, The yoga, The bra, The sort, The cape, the

crop, the tank, and the short.

7.The collection is created by a single or combinationof inspiration that translates

into interchangeable pieces to create multiple looks. color and fabrication are key

for tying important aspects. By using creative seam lines and color blocking

technniques, catches out particular product apart from others.

8.Wooden wall cabinets are the most intriguing way for displaying with mixed

colored yogas in various piles instead of being paired with coordinating color.

Tanks , jackets, and shorts are intermixed throught the department on t stands,

large, large wooden table.

My overall impression of the store was impresssed. Everything was clean and well

presented: nothing was overpowering ot overstocked on the shelves. The

presentation was certainly effective and makes the viewers want to return.



Front of Dep.

with 2 mannesFixtures

featuring

looks #3,



Front of Dep.

with 2 mannes

Fashion Forward area featuring look #1, #2

Fixtures

featuring

looks #3,

#4fittingroom

basics

Cashwrap

Intro

Fixtures featuring looks #3, #4

basics Fashion Forward area fea-

turing look #1, #2

Main

Clear

Fixtures

featuring

looks #3,

#4

basics

Fashion Forward area featuring

look #1, #2

Front of Dep. with 2

mannes

Front of Dep. with 2

mannes

markdown items

Sale & Clearance

fittingroomcash-

wrap

Cashwrapfittingroom

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Documents

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