02-12-2014

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MERCADO EUROPEO DE PALTAS

Noviembre, 2014

Este

Norte

Medio

Sur

EUROPA

• Geográficamente (54 países / 750 millones de personas)

• Miembros de la EU (28 países / 507 millones personas)

• Países con moneda EURO (17 países ++)

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Diversidad

• moneda 13

• Idiomas 30+

• Cultura

• Historía

• Reglas y Regulaciones

• Leyes

• Religión

• Educación

• Nivel de vida

Tendencias • Conformidad Social

• Global GAP

• Producción Local

• Respeto por Medio Ambiente

• Comercio Justo

• Saludable

• Sin desperdicio de Alimentos

• Huella de Carbono

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WORLDWIDE AVOCADO PRODUCTION, 2013

PREVIOUS SEASON

Production Season Total Expected Total Projected

(Month Year to Volume % Other Surface % % Non Growth Total Volume

Country Month Year) (Metric Tons) % Hass % Other % Domestic % Europe % USA Markets (Hectares) Bearing Bearing % Hass % Other (Ha/Year) Metric Tons

South Africa Mar 2014 - Oct 2014 120 000 62% 38% 54% 45% 0% 1% 14 500 97% 3% 45% 55% 500 100 000

California Jan 2014 -Sep 2014 135 000 96% 4% 0% 0% 99% 1% 24 175 97% 3% 92% 8% 0 227 318

Brazil (Hass&Fuerte) Jan 2014 -Dec 2014 6 000 97% 3% 15% 85% 0% 0% 1 400 65% 35% 97% 3% 100 5 000

Kenya Jan 2014 - Oct 2014 12 500 80% 20% 0% 80% 0% 20% 2 200 75% 25% 30% 70% 400 9 800

Israel Aug 2013 - Jul 2014 95 000 40% 60% 50% 40% 0% 10% 7 000 90% 10% 50% 50% 250 85 000

New Zealand May 201 - Apr 2014 22 550 100% 0% 33% 0% 0% 67% 3 520 100% 0% 100% 0% 0.03 14 125

Argentina May 2014 - Nov 2014 2 000 80% 20% 90% 10% 0% 0% 620 100% 0% 80% 20% 0 2 000

Mexico Jul 2013 - Jun 2014 1 365 378 100% 0% 65% 1% 26% 8% 160 298 95% 5% 100% 0% 5 000 1 357 397

Peru Mar 2014 - Sep 2014 240 000 58% 42% 40% 33% 21% 6% 29 000 86% 14% 48% 52% 2 000 206 425

Spain Oct 2013 - May 2014 35 000 80% 20% 22% 75% 0% 3% 8 200 98% 2% 80% 20% 0 40 000

Australia Jan 2014 - Dec 2014 60 803 82% 18% 93% 0% 0% 7% 9 265 85% 15% 84% 16% 200 52 954

Chile Jul 2013 - Apr 2014 230 000 100% 0% 50% 24% 21% 5% 30 000 165 000

India Jun 2014 - Dec 2014 2 200+ 0% 100% 100% 0% 0% 0% 2 100 75% 25% 0% 100% 300 1 200+

OTROS Marruecos , Republ ica Domincana, Colombia

CURRENT OR UP COMING SEASON INFORMATION MARKETS PRODUCTION

AMAP INFORMATION SHEET

EVOLUCIÓN DISTRIBUCIÓN DE MERCADOS PLATA HASS CHILE

(TONS)

USA85.526

71%

Europa3.956

3%

Argentina4681%

Otros1690%

Chile30.000

25%

Distribución Exportación 2003-04Total = 120.119

USA118.523

53%

Europa41.101

19%

Argentina2.990

1%

Otros1.617

1%

Chile57.240

26%

Distribución Exportación 2006-07Total = 221.471 USA

52.45523%

Europa61.190

27%Argentina

12.3385%

Otros2.339

1%

Chile100.000

44%

Distribución Exportación 2013-14Total = 228.322

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TL VOLUME: 1,689,994,728 lb

Domestic 28%: 466,598,092 lb

Imported 72%:1,223,396,636 lb

TL ASSESSMENT $42.266 mm

Domestic: 28% $11.665 mm

Imported: 72% $30.601 mm

TL NET REVENUE: $6,778,580*

Domestic $1,898,002

Imported** $4,880,578

*15% of Total Assessment Revenue. **Includes 100% of DR/NZ assessments.

Vol: 48,423,673 lb

Assessment: $1.210 mm

Vol: 1,121,948,606 lb

Assessment: $28.048 mm

Vol: 47,519,328 lb

Assessment: $1.188mm

Vol: 466,598,092 lb

Assessment: $11.665 mm

Vol: 5,505,029 lb

Assessment: $137,626

Revenue: $1.029 mm 85% Assessment

Revenue: $23.841 mm 85% Assessment

Revenue: $1.010 mm 85% Assessment

Revenue: $9.915 mm 85% Assessment

Domestic and Imported Hass Avocados are assessed

2.5¢ per pounds.

Importer assessment collected by US Customs upon

entry into the United States.

Domestic assessment collected by US Handler upon

sale of fruit in the US market.

Hass Avocado Board (HAB) receives

all assessments.

Uses 15% for category research,

promotion & information programs.

Distributes 85% to USDA Certified

Member Organizations.

Member Organizations receive 85% of

paid assessment from HAB.

Uses funds for country of origin

research, promotion and information

programs.

Hass Avocado Board 2013 Volume and Assessment Revenue Flow

539 626

700 670

805

913

1.043 1.061 1.076

1.168

1.349 1.252

1.542

1.692

0

200

400

600

800

1000

1200

1400

1600

1800

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

IMPORTS 213 202 315 331 374 611 441 815 747 993 801 964 1.099 1.225

CA 326 424 385 339 431 302 602 246 329 175 548 288 443 467

TOTAL 539 626 700 670 805 913 1.043 1.061 1.076 1.168 1.349 1.252 1.542 1.692

VO

LU

ME

(M

illio

ns/

Lb

s.)

VOLUMEN USA HASS 2000-2013

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Volumen total Paltas Europa 2001 Volumen: 119.308 Tons / 46% Hass & 54% Green Skin Estimación 2014: 321.679 Tons / 78% Hass & 22% Green Skin

54.87

6

71.73

6

67.68

8 88.92

0

108.9

40

128.5

41

129.6

27

133.3

12

131.9

84 166.0

29

155.9

30

176.8

56 221.1

63 251.4

42

64.43

2 72.69

2

63.92

9

69.12

8

82.08

0 69.52

9

73.26

8

68.56

4

68.29

3

74.08

5

63.63

9 63.52

0

58.27

1

70.23

7

0

50.000

100.000

150.000

200.000

250.000

300.000

350.000

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Tons

Year

Green Skin

Hass

Proveedores Hass 2001 (Peak 1440 Tons/week)

0

50

100

150

200

250

300

350

400

450

1

200

1 3 5 7 9

11

13

15

17

19

21

23

25

27

29

31

33

35

37

39

41

43

45

47

49

51

'00

0 C

art

on

s

Weeks on market

EU SUPPLY HASS 2001

ISRAEL SPAIN MEXICO KENYA SOUTH_AFRICA

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Proveedores Hass 2014 (Peak 7724 Tons/week)

0

500

1000

1500

2000

2500

1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31 33 35 37 39 41 43 45 47 49 51

4 k

g C

art

on

s (

'00

0)

Week on market

2014 Total EU Avocado Supply (updated 21/11/2014)

Israel green Israel Hass Spain Green Spain Hass Mexico Green Mexico Hass Kenya Green Kenya Hass Argentina Green

Argentina Hass Peru Green Peru Hass Chile Hass RSA Green RSA Hass Colombia Hass Brazil Green Brazil Hass

Abastecimiento Europa Hass 2013 v/s 2014

0

500

1000

1500

2000

2500

1 2 3 4 5 6 7 8 9 10111213141516171819202122232425262728293031323334353637383940414243444546474849505152

4 k

g c

art

on

s (

'00

0)

Week on market

2013 2014

02-12-2014

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Gracias

Noviembre, 2014