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Membership Net+1
DISTRICT 12 LEADERSHIP TRAINING
OBJECTIVES
Objective 1: To communicate District Goal of Net + 1 per Club
Objective 2: To provide current Club statistics compared to goal
Objective 3: To identify strengths in District on Membership
Objective 4: To provide retention strategies
Objective 5: To identify your District 12 Membership Liaisons
Membership Goal: Net + 1 What is Net + 1?
Each Club has a goal to increase its membership by Net + 1 per year Equates to Net + 2 over Biennium
Starting point – Club membership numbers as of June 1, 2012 (Beginning of the Biennium)
Monthly membership numbers against goal communicated.
Case Study - Goal of Net + 1 Club has 39 members as of June 12, 2012
First year goal (2012-2013) = 40
Second year goal (2013-2014) = 41
First Year (2012 – 2013) Adds 2 members
Loses 9 members (did not renew)
Did the Club meet it’s objective? 39 + 2 – 9 = 32 - No
Current Club Goals and Progress (as of Feb. 18,
2014) Area 1 Goal Actual
Billings 46 42
Black Hills 67 82
Glendive 15 14
Pierre Ft. Pierre 22 24
So. Black Hills 20 16
Spearfish 44 43
Sturgis 21 20
Area 4 Goal Actual Royal Gorge 24 21
Pikes Peak 30 24
Prowers Cty 23 29
Area 2 Goal Actual Cheyenne 26
38
Converse Cty 19 19
Fort Collins 1526
Greeley 22 21
Laramie 52 59
Area 3 Goal Actual Boulder Cty 20 17
Denver 41 33
Denver II 2625
Douglas Cty 19 24
Foothills-Bldr 30 28
Lakewood-Gldn 14 9
Retention Did you know?
It is cheaper to retain a member than to recruit a new one?
When a Member is lost, two must be recruited to grow?
When a Member is retained, new growth occurs with every new recruit?
Warning Signs: decline in attendance / committee involvement
Why members choose to not renew Don’t see value
Club assumes member will renew (renewal efforts might be focused to specific groups.)
Not having good member activities – service projects
Economics
Loss of Interest
Personal Circumstances
New Members haven’t been involved early
Strategies Strategies
Personal Follow-up
Value Members
Find out skills and ask them to take a task that they can do.
Get to know your members individually
Smile and say hi!
Say “Thank You”
Show you care - 50/50 to raise $ for member care
Recognize
Honor for years of involvement / service
Certificate of appreciation for a job well done.
Recognize for accomplishments outside club.
Support from family – family night
Strategies Retention:
Successful membership is every member’s role!
This is an IMPORTANT time – dues renewal in April/May
Don’t wait to find out if a Member is going to renew or not!
What can I do? Membership Committee – divide up retention and recruiting
Ask members to participate
Calling members not attending
Recognition event
Use training - mentor program / new member orientation – to retain your new members!
Learn from each other
What are your best practices?
Black Hills – Expo event; well known & reputable in community
Cheyenne – Ladies Night Out; planned membership event as part of Ladies Night Out event.
Douglas County – Trivia Night; personal touch – meet for coffee with potential members
Prowers County – International Women’s Day Roses
Resources Membership Training:
Mentor Program D12 Training was held July, 2013
Materials available on D12 website: www.zontadistrict12.org/training
New Member Orientation D12 Training was held January, 2014
Included a PowerPoint AND New Member Manual (that Clubs can customize).
Materials available on D12 website: www.zontadistrict12.org/training
“Is there a Hole in your Bucket?” Presentation Given at 2013 Area Meetings
Materials available on D12 website: www.zontadistrict12.org/training
Clubs – Best Practices Get to know other club membership chairs across the District!
Ask them for ideas / best practices
District 12 Membership Team
Membership Chair: Marcy O’Toole Email: [email protected]
Area 1: Theresa Forbes Email: [email protected]
Area 2: Michelle Ammerman Email: [email protected]
Area 3: Ann Hodgson Email: [email protected]
Area 4: Linda Hawkins Email: [email protected]
