Meetings Database 2013. C. Dernbach, ST-Marktforschung

Development of the database entries (Jan-June).

2011:

11’138

2012:

12’837

2013:

14’088

2011-2013:

+ 26%

68.8%

20.6%

2.1% 8.5%

65.1% 20.3%

2.0% 12.6%

Regions.

73.6%

13.7%

2.5%

10.2%

Big Cities Small Cities Country Mountains

Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

Seasonality:

0

5

10

15

20

25

Perc

enta

ge

Month

Proportion of meetings per month

2011

2012

2013

Tendencies 2011-2013: •  Shift from March

to April

•  Shift from May to June

Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

Size of meetings:

Tendencies 2011-2013: •  Growth of small

meetings: +36% (up to 40 participants)

•  Decline of “bigger” meetings: -12.8% (41-100 participants) N

umbe

r of m

eetin

gs

Year

Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

Kind of meeting.

14.3

0.9

-0.6

-1.6

-13.5

0.9

0.2

-1.4

0.8

0

0.2

0

-15 -10 -5 0 5 10 15

Deviation 2013/2011:

51.8

14.5

12.8

6.2

4.1 3.1

2.1 1.9 1.8

1 0.5

0.4

2013, in % Meeting Seminar Conference Workshop other Further Education Incentive Congress Convention Sport event Information general assembly

Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

National vs. international. 83.4 16.6

0% 20% 40% 60% 80% 100%

2013 national international

Meeting regions.

70.8%

15.6%

3.0% 10.6%

Big cities

Small cities

Country

Mountains

national

87.6%

4.4%

0.2% 7.8% Big Cities Small Cities Country Mountains

international Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

National vs. international. 83.4 16.6

0% 20% 40% 60% 80% 100%

2013 national international

Seasonality.

11% 13%

17% 17%

21% 21%

16% 13%

19% 17% 17%

19%

0% 5%

10% 15% 20% 25% Higher proportion

of int. meetings in May and June, “Trend or random ?”

Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

National vs. international

0% 10% 20% 30% 40%

international national

83.4 16.6

0% 20% 40% 60% 80% 100%

2013 national international

Size of meetings.

“Not really great differences between National and int. Meetings ?”

Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

57.5%

4.1%

35.9%

2.5%

international

Corporate Company direct

Association direct

Agency PCO

other 80.4%

12.7%

3.8% 3.1%

national

Corporate Company direct Association direct Agency PCO

other

Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

National vs. international 83.4 16.6

0% 20% 40% 60% 80% 100%

2013 national international

Organizer/Promoter.

0% 10% 20% 30% 40% 50% 60% 70%

International National

National vs. international 83.4 16.6

0% 20% 40% 60% 80% 100%

2013 national international

Kind of meeting.

Source: meetings statistic database 2011-2013. C. Dernbach, Switzerland Tourism

Thank you.