MediaMediaMediaMedia Literacy Web Images Videos Maps News Shopping Gmail more ▼iGoogle | Search settings | Sign in Advanced Search Language Tools Critical

MediaLiteracy

Web Images Videos Maps News Shopping Gmail more ▼ iGoogle | Search settings | Sign in

Advanced SearchLanguage Tools

Critical ThinkingCritical Thinking Face ValueFace Value

Why learn about Media Literacy?

Jeffery Cruz Alexandra Rivera Randy Yazzie

© 2010 – The University of Arizona Libraries

MediaLiteracy


Advanced Search

SearchSearch

Why learn about Media Literacy?Everyday you are bombarded by media.

As college students, you should be able to tell the difference between entertainment and information, between reliable resources and bad programming.

www.media-bombardment.com/ - Cached - Similar

What will you learn from this Media Literacy workshop?This hour long workshop is meant to teach you how to critically examine media messages—rather than passively accepting them at face value.

www.think-critically.com/ - Cached - Similar

What will YOU be able to do after this workshop?After this workshop, you should:• be aware of the impact of media on individuals and society• develop strategies to discuss and analyze media messages• develop independent judgments about media content

www.media-literacy-outcomes.com/ - Cached - Similar




www.media-bombardement.com/ - Cached - Similar



What will YOU be able to do after this workshop?After this workshop, you should• be aware of the impact of media on individuals and society• develop strategies to discuss and analyze media messages• develop independent judgments about media content


MediaLiteracy


Advanced Search

SearchSearchWhy learn about Media Literacy?

MediaLiteracy


Advanced Search

SearchSearch



www.media-bombardement.com/ - Cached - Similar



What will YOU be able to do after this workshop?After this workshop, you should:• be aware of the impact of media on individuals and society• develop strategies to discuss and analyze media messages• develop independent judgments about media content



MediaLiteracy




What is Media Literacy?

Media Literacy definedMedia Literacy is the ability to access, analyze, evaluate and communicate information in a variety of forms and formats.

Media + LiteracyMedia + Literacy = How we “read and write” the world--how we understand the world-- through media (TV, magazines, etc).

What is Literacy?Literacy is the ability to read and write; therefore, the ability to understand the world.

www.read-write-understand.com/ - Cached - Simila

MediaLiteracy


Advanced Search

SearchSearch

What is Literacy?Literacy is

www.read-write-understand.com/ - Cached - Similar

Media + LiteracyMedia + Literacy =

www.understand-the-world-through-media.com/ - Cached - Similar

Why is Media Literacy?

Media Literacy definedMedia Literacy is

www.media-literacy-defined.com/ - Cached - Similar

What is Media?• media• media• media• media• media• media• media• media

www.sources&forms-of-media.com/ - Cached - Similar s

W• media• media• media• media• media• media• media• media

• newspapers• magazines• movies•

radio

• TV• photos

• books •

billboards

• ads

• computer games

• Internet (WWW)

• podcasts

• DVDs

• text messages

• CDs

• MP3s

What is Media?

MediaLiteracy




How can we analyze and evaluate the media?

5 CORE CONCEPTS & QUESTIONS OF MEDIA LITERACY

1. WHO CREATES THE MESSAGE?

WHO CREATED THESE MESSAGES?

WHERE WOULD YOU FIND THESE MESSAGES?

WHO ARE THESE MESSAGES FOR?

1. WHO CREATES THE MESSAGE?ALL MEDIA MESSAGES ARE “CONSTRUCTED.”MARKETERS SPEND TIME COLLECTING AND INTERPRETING DATA (MARKET RESEARCH, CONSUMER SURVEYS, FOCUS GROUPS, ETC.) SO THAT THEY CAN IMMEDIATELY KNOW HOW TO CONSTRUCT A MESSAGE TO APPEAL TO A PARTICULAR AUDIENCE.

1. WHO CREATES THE MESSAGE?ALL MEDIA MESSAGES ARE “CONSTRUCTED.”

2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION?


2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION?2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION?MEDIA MESSAGES ARE CONSTRUCTED USING A CREATIVE LANGUAGE WITH ITS OWN RULES.

- Other examples include fonts, texts and music from TV intros (“How I Met Your Mother” vs “House”)- Music in horror movies- Language from “smart” dramas (quirky/complex language) and in “smart” comedies (the one-liners used in “Glee”).


WHAT DETAILS ARE USED?WHO ARE THESE MESSAGES

FOR?WHO DO THEY APPEAL TO?

WHY?


2. WHAT TECHNIQUES ARE USED TO ATTRACT ATTENTION?MEDIA MESSAGES ARE CONSTRUCTED USING A CREATIVE LANGUAGE WITH ITS OWN RULES.

3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY ?


3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY?3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY? DIFFERENT PEOPLE EXPERIENCE THE SAME MEDIA MESSAGE DIFFERENTLY.


HOW WOULD PEOPLE OUTSIDE OF THIS SOCIAL OR

CULTURAL GROUP EXPERIENCE THIS SHOW?

HOW WOULD PEOPLE OF THIS SOCIAL OR CULTURAL GROUP EXPERIENCE THIS

SHOW?

HOW ARE MEDIA REPRESENTATIONS AND

STEREOTYPES BASED ON:

GENDER

CULTURE

SOCIOECONOMIC STATUS

REGION

POLITICS



3. HOW MIGHT DIFFERENT PEOPLE UNDERSTAND MEDIA MESSAGES DIFFERENTLY ? DIFFERENT PEOPLE EXPERIENCE THE SAME MEDIA MESSAGE DIFFERENTLY.

4. WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN OR OMITTIED FROM MEDIA MESSAGES?





REPRESENTATION OR OMISSION OF:• LIFESTYLES• VALUES• POINTS OF

VIEW

REPRESENTATION OR OMISSION OF:• LIFESTYLES• VALUES• POINTS OF

VIEW

4. WHAT LIFESTYLES, VALUES AND POINTS OF VIEW ARE REPRESENTED IN OR OMITTIED FROM MEDIA MESSAGES?MEDIA HAVE EMBEDDED VALUES AND POINTS OF VIEW.





5. WHY WAS THIS MESSAGE SENT?



5. WHY WAS THIS MESSAGE SENT?5. WHY WAS THIS MESSAGE SENT?

MEDIA MESSAGES ARE CONSTRUCTED TO GAIN PROFIT AND/OR POWER.





5. WHY WAS THIS MESSAGE SENT?

MEDIA MESSAGES ARE CONSTRUCTED TO GAIN PROFIT AND/OR POWER.


MediaLiteracy




Where can I find more information on media resources?



MediaLiteracy


Advanced Search

SearchSearch

University of Arizona Library Subject GuidesSubject guides are created by librarians to help you find library resources on your subject. These guides give you a starting point for research, and some guides contain extensive information about research in specific disciplines. lro.library.arizona.edu/subject-guides - Cached - Similar

Media Arts and FilmAn excellent resource when doing research on television, film and the news (newspapers, news magazines, news shows, etc). Includes print and online resources.

lro.library.arizona.edu/subject-guide/340-Media-Arts-and-Film - Cached - Similar


JournalismThis guide provides access to local, national, international and historical newspapers and journals as well as the statistics, images, media law and public records used by the media.

lro.library.arizona.edu/subject-guide/279-Journalism - Cached - Similar

PhotographyA great resource to find current and historical images as well as researching within other library and museum collections.

lro.library.arizona.edu/subject-guide/314-Photography - Cached - Similar

Business > Company InformationThis tab within the Business Subject Guide provides access to descriptions and information on the history, finances, stocks, directorship, annual reports, rankings and investments of public and private companies and industries.

lro.library.arizona.edu/subject-guide/307-Business?tab=7988 - Cached - Similar

Media 1 2 Next

►

http://lro.library.arizona.edu/subject-guides

http://lro.library.arizona.edu/subject-guide/340-Media-Arts-and-Film

http://lro.library.arizona.edu/subject-guide/279-Journalism

http://lro.library.arizona.edu/subject-guide/314-Photography

http://lro.library.arizona.edu/subject-guide/307-Business?tab=7988

MediaLiteracy


Advanced Search

SearchSearch

University of Arizona Library Subject GuidesSubject guides are created by librarians to help you find library resources on your subject. These guides give you a starting point for research, and some guides contain extensive information about research in specific disciplines. lro.library.arizona.edu/subject-guides - Cached - Similar


CommunicationAn interdisciplinary guide to online and print social and behavioral sciences resources, facts & figures, governmental information and public opinion polls.

lro.library.arizona.edu/subject-guide/330-Communication - Cached - Similar

PsychologyAn excellent resource for background information on psychology along with psychology-interdisciplinary sources.

lro.library.arizona.edu/subject-guide/312-Psychology - Cached - Similar

SociologyThis large collection of social science materials includes print and online resources; primary sources; local, national and international statistics and data sets; and further research in demographics, GIS, social theory and social issues.

lro.library.arizona.edu/subject-guide/291-Sociology - Cached - Similar

Industry and Market ResearchThis guide can help in locating information from a variety of resources, including business databases, journals, other disciplinary databases and free websites.

lro.library.arizona.edu/subject-guide/36-Industry-and-Market-Research - Cached - Similar

http://lro.library.arizona.edu/subject-guides

http://lro.library.arizona.edu/subject-guide/330-Communication

http://lro.library.arizona.edu/subject-guide/312-Psychology

http://lro.library.arizona.edu/subject-guide/291-Sociology

http://lro.library.arizona.edu/subject-guide/36-Industry-and-Market-Research

What is media?What is literacy?What is media literacy?Name the 5 core concepts / questions.

Name one media related subject guide.

MediaLiteracy




What if I need help with Media Literacy?



MediaLiteracy


Advanced Search

SearchSearch

Contact Jeff CruzEmail: [email protected].

Graduate Student in Information Resources and Library Science

Graduate Assistant in Instructional Services Team – UA Main Library

www.u.arizona.edu/~jeffcruz/projects/ - Cached - Similar

Contact Alex RiveraEmail: [email protected]

Instruction and Outreach Librarian – UA Main Library

www.library.arizona.edu / - Cached - Similar

Ask a LibrarianContact Library Staff• via chat on the Ask a Librarian webpage• by email on the Ask a Librarian webpage• by phone at (520) 621-6442/6443• in person at the Information Desk in the Information Commons• by appointment on the Ask a Librarian webpage

www.library.arizona.edu/help/ask/index.html - Cached - Similar

What if I need help with Media Literacy?

MediaLiteracy


Advanced Search

SearchSearch

De Abreu, B.S. (2007). Teaching media literacy: A how-to-do-it manual and CD-ROM. New York: Neal-Schuman Publishers.

Jolls, T., & Thoman, E. (2008). Literacy for the 21st century: An overview & orientation guide to media literacy education. Malibu, Calif.: Center for Media Literacy. http://medialit.org/pdf/mlk/ola_mlkorientation_rev2.pdf

References

http://medialit.org/pdf/mlk/ola_mlkorientation_rev2.pdf



Documents

MediaMediaMediaMedia Literacy Web Images Videos Maps News Shopping Gmail more ▼iGoogle | Search settings | Sign in Advanced Search Language Tools Critical