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2018
MEDIAKIT
the largest russian OTA in Eastern Europe*
ostrovok.ru
25 000 +Hotel partners
1 000 000 + Hotels and apartments
4 000 +Bookings per day
1,2 Bln rubInvestments
5 000 000 +Unique searches per month
Geography
84%
Users from Russia
7%
Saint-Petersburg
17%
Moscow
76%
Other
Traffic
67 914 252page views
3 500 000 +unique audience per month
3 minsession time
30 000 rub.average check
Gender
Google Analytics, June 2017
Woman
Man
58%
42%
Age
18-24 years
25-54 years
55-64 years
65+ years
12%
75%
11%
2%
Income
Affinity Internet
100%
152%
Middle
Upper middle
High
Premium
101%
115%
128%
152%
Audience
Audience
Interests and purchase
finance
health and beauty
films
realtyclothes and accessories
cookery
cars
IT
reading books
travel
Banners
Targets
City/CountryGeography
Custom
• Hotels 4* 5*• Category «with
children»
Frequency
Banners
Home Page
Size:1260х580px
CTR:1-4%
Banners
Search Result Page
300х250 рхSize: 0,5-1,5%CTR:
Banners
Hotel Page
300х250рх728х90рх
Size:
0,5-1,5%CTR:
Capacity:
Open Rate:
CTR:
Targets:
Formats:
600 000 emails
10-20%
7-10%
geo, special
Email Newsletters
Banner 600х300
Banner 600х200 + text
Banner «Lifehack»: 520х200 + text
Full branding
Special Projects
Booking confirmation/Voucher
OR:100%
CTR:7-10%
Special Projects
Native banner on the hotel card
Format:exclusive
CTR:5-10%
Contacts
Sviridova OlgaAdvertising Sales Manager
Тел. +7 926 010 81 68
Moscow, Russia
