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Media Kit

MediaKit LondonInfo 2012

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MediaKit LondonInfo 2012

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Media Kit

Our Vision and Mission

• London Info delivers comprehensive advice and information about all events, activities, exhibitions, shows and much more to your doorstep.

• The analysis of the UK publishing industry reveals a lucrative niche for the market of periodicals targeting the Russian speaking audience, and those interested in Russia and the other CIS countries.

• There is a significant number of people, who do not speak Russian, but are eager to maintain ties with their historic homeland.

About

Language: Russian, EnglishFormat: А3, full colourVolume: 24 pages, including 4 in EnglishFrequency: every Thursday. Circulation: 15 000 copies per week

Content

• Front page (Leading stories of the week)

•Special Report

•Topic of the Week

•Person of the Week

•WWW

•Culture & Art

•Fashion & Style

•Weekly Diary

•Rich & Famous

• Things to Remember

• London Life

• Your Rights

• Your Home

• Travel

• Sport

• Highway

• Announcement

• Columns: Food Matters, The letter for YOU, etc

Our Target Audience

Distribution

WEB-Site

PrivetPoka is the LondonInfo on-line affiliate. This helpful website allows readers to publish an advertisement or find particular goods and services. Our users include people looking for a job or accommodation, new acquaintances, cars or sofas, or opportunities to learn a foreign language.

www.PrivetPoka.com

Format Tabloid Tabloid Tabloid Tabloid

Number of Pages 24 40 48 12

Periodicity Weekly Weekly Weekly Twice per month

Language Russian/English Russian Russian Russian

Content Reviews of various Political/ Economic/ Social/ Cultural/Fashion & Sport Events in the UK (mainly London), Russia and around the world

Reviews of various Political/ Economic/ Social/ Cultural & Sport Events in the UK and around the world

UK News & Events Review

Interviews with famous Russian people and UK Events Review

Distribution 15,000 units 20,000 units 12,000 units 2,000 units

Retail Price 50p Free Free £1.20

Facebook Yes Yes Yes NO

Website www.privetpoka.com www.angliya.com www.pulse-uk.org.uk www.russianuk.com

“+” LondonInfo is the“opinion leader” magazine for immigrants from the CIS and Baltic countries.It is the first bilingual newspaper in London.

“Angliya” is a well-established and known magazine, which is the “opinion leader” magazine for immigrants from the CIS countries.The website/Facebook page are managed properly and updated regularly.

Nice graphic design. The website/Facebookpage are managed properly and updated regularly

Original coverage of people, trends, ideas, exhibitions and other events.

“-” No original LondonInfo website.

The website is only in Russian.

The website/ Facebookpage are not managed properly

Competitors

Competitive Advantages

• Rapid changes in the Russian segment of the UK media market make London Info the “opinion leader” newspaper for immigrants from the CIS and Baltic countries.

• Efficient distribution system covers all spots, where we can put our message into the hands of our target audience, such as hotels, restaurants, cafes, airports, etc. (i.e. >700 locations all over London).

• Flexible pricing policy gives us an opportunity to offer our clients a tailor-made effective scheme of advertising to fit any budget.

Cooperation with us

• Creates a rich brand image for YOUR company;

• Increases brand awareness within YOUR target audience;

• Establishes a direct communication channel with existing and potential clients;

• Increases the number of clients and boosts sales;

• Satisfies three simple criteria for the print advertising : clarity, consistency, and branding.

Our Partners

Russian Media Solutions

Russian Median Solutions is full service marketing, research, advertising, PR and strategic communications agency targeting the Russian-speaking market around the globe

Our creative team of young professionals has extensive experience, deep knowledge and understands the needs of our Russian-speaking audience. Our company’s unique resources/assets as well as close ties with various Russian media allow us to conduct successful online and offline PR and marketing campaigns.

We will help you not only to find the most effective way to the heart of your target audience, but also to stay there for a long time and be remembered.

RMS Products

RussianMind – the magazine devoted to the contribution of our compatriots to the world intellectual heritage.

Language: English

Periodicity: Every two weeks

London Info –the newspaper about the cultural and business life in London (14 years on the London market).

Language: English and Russian

Periodicity: Weekly

La Pensée Russe – the magazine for people who are interested in political, economic and cultural events in Russia.

Language: French

Periodicity: Monthly

Russkaya Mysl- an irreplaceable guide through political, economic and cultural events in Russia, and the primary source of information for the Russian-speaking population in Europe for more than half a century.

Language: Russian

Periodicity: Weekly

Literaturnaya Gazeta – socio-political magazine, which was created by Pushkin and later revived by Maksim Gorkij.

Language: Russian

Periodicity: Weekly

VV – the glossy magazine and a guide through the world of luxury.

Language: English and Russian

Periodicity: Quarterly

Thank You!