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Mediakit 2012

mediakit del Cronista comercial 2012

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Page 1: mediakit del Cronista comercial 2012

Mediakit 2012

Page 2: mediakit del Cronista comercial 2012

Men 75%Women 25%Under 30 yeras old 37%Between 30 and 49 years old 47%More than 49 years old 16 %

50%30%20%

$

www.cronista.com 85%

40%

40%

80%

30%

40%

Mediakit 2012

50%City of Buenos Aires

10%Abroad

40%Rest of the country

Constant growth rate of 20% per month in page views and traffic

1.000.000 Users

42.000 Registered users

6.200.000 Page Views

0302Statistics cronista.com

Profile

Corporate executives (chairmen, CEOs,

managers, directors)

Businessmen

Entrepreneurs

He/she visits Cronista.com more than once a day

He/she reads El Cronista as main information source (print edition and online)

He/she takes El Cronista as a complement to leading national generalist newspapers (print edition and online)

During the morning

From 4pm to 7pm (market closure time)

During the evening

Page 3: mediakit del Cronista comercial 2012

Mediakit 2012

03TRADITIONAL FORMATS

Home

04

TOP 980X80

HEADER 950X50

TOP RIGHT 300X50

RIGHT 1300X250

MIDDLE230X150

MIDDLE 1468X160

FOOTER 728X90

MIDDLE 2 468X160

RIGHT 2300X250

RIGHT 4300X250

RIGHT 5300X250

RIGHT 3300X250

RIGHT 6300X250

RIGHT 7300X250

Page 4: mediakit del Cronista comercial 2012

Mediakit 2012

04TRADITIONAL FORMATS

RIGHT 1300X250

TOP RIGHT 300X50RIGHT 2300X250

Sections and Articles

MIDDLE 1 468X60

Page 5: mediakit del Cronista comercial 2012

Mediakit 2012

05

Weight: Up to 80 Kb

Flash version: 7, 8, 9

Materials Submission: Project file (.fla), exported file (.swf), sources used to create it, a banner in .gif format for an alternative use, a destination URL in .txt format and clickTag.

Technical Specifications for the assembly in flash:For banners with links to other websites, the layer must be visible as the animation progresses and it should be located on the animation. Within it, create a transparent button of the banner size. Attach the following action:

on(release){getURL(_root.clickTag, “_blank”

);

}

Implementation guide at the following URL:http://www. e-planning.net/es/soporte/clickTag.html

General Specifications

TRADITIONAL FORMATS

Page 6: mediakit del Cronista comercial 2012

Mediakit 2012

06RICH MEDIA FORMATS

EXPANDIBLE PUSH MIDDLE 2468X160 a 468X280

VIDEO BANNER

RIGHT 3EXPANDIBLE

350X250 a 600X250

RIGHT 5EXPANDIBLE

300X100 a 300X300

FLY AD400X400

04

MEGAEXPANDIBLE 950X50 a 950x300

RIGHT 1EXPANDIBLE

300X250 a 600x250

VIDEOBANNER230X150

FLYFLYFLYFLYFLYFLYLYLYYYLYYFLYFLYFLYFLYFLYFLYFLYYYYFLYFLYYFLYYFLYFFLYFFLYFFLYFFLFL AADADADADADADAAAADADADAADAAAAADAAAADADADAAAADAAAD400400400400400400040040040040040040040000400040040040000004 X40X4XXXXX40X4X40X40X40X40X40X40X40X40X40X40X40XXX40X4040X400X4044404404040X4004040000000000000000

FLY AD A BOTON775X300 a 300X250

FLY AD400X400

VIDEO LAYER400X400

Home, Sections and Articles

Page 7: mediakit del Cronista comercial 2012

Mediakit 2012

07RICH MEDIA FORMATS

04

TAKE OVER

350X250 a 990X727

SK

IN

SK

IN

SK

IN FULL SCREEN

ARCO BANNER

Home, Sections and Articles

SK

IN

Page 8: mediakit del Cronista comercial 2012

Mediakit 2012

08

General Specifications

RICH MEDIA FORMATS

Presence: Home, Sections and Articles

Format: Flash versión 7, 8, 9

Weight: 80 KB

Material submission:

Project file (.fla), exported file (.swf), sources used to create it, the destination URL in .txt format and clickTag.

Technical specifications:

Implementation and programming guide at the following URL:http://www.e-planning.net/es/productos/admagic/formatos/especificaciones/expandible_desplazamiento.html

The format must be created in a piece in Flash, published in versions 7, 8, 9. It must contain three frames: first and third ones for the expanded ad and the second one, for the folded ad.

Page 9: mediakit del Cronista comercial 2012

Mediakit 2012

09NEWSLETTER

1

2

Banner

468x160

300x250

News

News

3 300x100News

Daily deliveries to a42.000 registered users base.

Format: Gif

Maximum Weight: Up to 40 Kb

Material Submission: A .gif file and destination URL in .txt format.

Size

NEWS 468X160

NEWS 300x100

NEWS300x250

Page 10: mediakit del Cronista comercial 2012

Mediakit 2012

10EMAIL MARKETING

Email Marketing is a form of direct marketing which involves the use of electronic mail as a commercial communication tool. HTML documents displaying advertiser’s ads are sent to users to:

HTML Specifications

1 - Enhance the business relationship with current or previous users.

2 - Promote loyalty and repeat business.

3 - Acquire new users or persuade current users to purchase again.

Page 11: mediakit del Cronista comercial 2012

Mediakit 2012

11MOBILE APPS

Ipad and Smartphone

Banner

320x50

320x50

Breaking news

On line Markets and Articles

Size 320X50

Page 13: mediakit del Cronista comercial 2012

Mediakit

Mediakit

Mediakit

2012

Yanina AyesaHead Online CommercialTel: [email protected]

Tomás ReinkeDirector [email protected]

Sofia IannuzziWeb Accounts ExecutiveTel: +5411.4121.9251 / Cel: [email protected]

www.cronista.com | www.infotechnology.com | www.apertura.comAv. Paseo Colón 746 1° Piso (C1063ACU) Buenos Aires

COMMERCIAL DEPARTMENT - CONTACTS