Media StudiesMedia Studies

ADVERTISINGADVERTISINGWhat is your favourite What is your favourite

image and whyimage and why

Adverts have two purposes

To inform us about a product

To persuade us to buy it

(We have to realise one thing before we begin studying adverts – people can be made do things)

YAWN

Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn Yawn

People want

what they can

see.

Target audience Products are aimed at types of people:

gender, age, race, beliefs, etc.

(we’re going to perform a walking debate

now)

MEN Unsure WOMEN

Presentational devices we shall be examining:

Pictures / images Colours Headings, Subheadings – LANGUAGE

being used! Logos Captions, (explanations)

Homework

Write a list of adverts you like.

4-5 ideas max

Can be from TV, radio, newspapers, the

internet, billboards, etc.

Coming up

First we’re going learn what makes an advert.

Then your going to start creating adverts.