CHUCKWAGON BEEF COMPANY & THE TELEGRAPH Sales Team:

Lauren Poplawsky-Sales ManagerTiffany Addison-Assistant Sales ManagerNatalia Daies

MACON, GEORGIA

CON

TENTS

History of the Telegraph

Telegraph Format and Circulation

Macon Media Market

Macon Market

PART 1

PART 2

PART 3

PART 4

PART 6The Budget

PART 7Promotional Ideas

Target Market PART 5

Budget PART 6

THE TELEG

RAPH BACKG

ROU

ND

FORM

AT AND

CIRCULATIO

NFormat and Circulation

Format: BroadsheetCore Newspaper, Home delivery and mail, Single copy sales

Fast Circulation Facts: Home delivery and mail (Sundays): 56,800 Reaches 60% with Sunday Paper Adult Readers 55 years and older also 58 % of daily readership

Daily Circulation

MACO

N M

EDIA M

ARKETThe Macon Media Market

MACO

N M

ARKET CON

T. Macon Market:

Made up of Bibb and Houston County 232, 902 Households within Area

TARGET M

ARKET

THE BU

DG

ET

PROM

OTIO

NAL ID

EASPromotional Events

1. Tailgate BBQ Day of Softball at Macon-Bibb County Parks & Recreation

Department Local “celebrity chef” Approximately $400.00 plus additional costs

(Additional costs include cost of clients product)

2. Fort Hawkins Car Show fundraiser Location: Downtown Macon Informational Booth Product Promotions (Gift Certificates, etc.) Approximately $75.00(Vendor Fee) plus additional costs

3. Macon Restaurant featuring client’s product on Menu Cost of Product

Promotional Items (Included at Tailgate and Car Show)…T-Shirts…100 Count, Telegraph & Client Logo, ($1,100)

Brochures… 100 Count ($100)… 2.6’x2.5’ Vinyl Banners ($100)

CHUCKWAGON BEEF COMPANY & THE TELEGRAPH

MACON, GEORGIA