MEDIA KIT2020

WOMEN’S NETWORKNew Idea is Australia’s biggest women’s network delivering…

Australia’s leading

5.5Women turn to the New Idea network for

entertainment and inspiration. We’ve successfully turned our weekly interaction

into an always on conversation.

MILLION touch points

EVERY MONTH

Source: emma CMV Nov'19; Nielsen DCR Jan’20; Nielsen Market Intelligence Jan’20; Social media stats updated as at Dec'19

An Australian woman pays for a copy of New Idea …

Every 3 secondsWomen turn to the New Idea

network for entertainment and inspiration. We’ve successfully

turned our weekly interaction into an always on conversation.

Our website sits in Australia’s

TOP 10family, lifestyle home and fashion

brands with up to

195,000 DAILY UB’SAND

Australians monthly1.8MIL

*Network combines monthly readership, UA’s & FB fans ~Nielsen DCR, daily unique audience Jan’20, emma CMV Nov’19

New Idea is one of Australia's most iconic brands, and with good reason.

Our content is built on four trusted pillars; celebrity news, real life stories, our famous food and the dedicated content to lifestyle solutions.

We approach every section in the same way - to surprise, delight, inspire and entertain.

We are the brand that gives you the insight and the knowledge to start conversations, offers you time out from your hectic day and provides ideas to make your life easier.

We help you be the best version of yourself you can possibly be. EMMA NOLAN, New Idea Editor

It's a brand that celebrates every area of a woman's life - and inspires

her to make that life better. 

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High Impact DigitalImmersive Print

Powerful Social Brands

Native PlatformsEngaging Video Seven PartnershipsSuccessful Brand Integration

2,317,000READERSHIP(MONTHLY)

5.5 MilMONTHLY FOOTPRINT

1,166,641FACEBOOK

FANS/FOLLOWERS

1.8 MilMONTHLY UNIQUE

AUDIENCE

195,492DAILY UNIQUE

BROWSERS

28,220EDM

BRAND REACH

Source: emma CMV Nov'19; Nielsen DCR Jan’20; Nielsen Market Intelligence Jan’20; Social media stats updated as at Dec'19

CELEBRITY LOVE • She’s outgoing and Into the celebrification

of her life• More interested in how she, her home and

her family looks• Likely to purchase more on beauty &

fashion.

LIFESTYLE INSPIRATION  • Looking for inspiration.• She buys into the package,• Justifying her purchase with the longevity

of great food and lifestyle inspiration which lives on once the celebrity news has passed.

FOOD INSPIRATION • 50% buy for the food• Seek ideas and easy solutions• Keen to feed the family with food they’ll

eat and love• Cooks from scratch• Tries new food

Source: social channels Nov 2014 - Nov 2016 duplicated fans and followers

HER

3 KE

Y M

INDS

ETS

• Defined by herself first and foremost• Focused on personal fulfillment• Content connection: Beauty, Fashion & celebrity

WOMAN

MUM• She takes pride in her family• She wants the best for her children but is

happy to admit that everything is NOT perfect • Content connection: Parenting, Food, Health

HOUSHOLD CEO• She is the chief decision maker within

the household• She’s taking the reigns & managing

the family “brand” • She seeks solutions, great advice and

achievable trends. She values quality and is a savvy shopper.

• Content connection: Travel, Lifestyle & Finance

THE MODERN AUSTRALIAN WOMANOur Audience

BRA

ND

ENTR

Y PO

INTS

1st CELEB / ROYALS

Dating Services

TOP 5 SECTIONS

2nd NEWS

4th FOOD

Source: Google Analytics Jan – Jun 2017

3rd PARENTING

5th BEAUTY & HEALTH

ACCESSING THE SITE

13%8%

IN-MARKET INTERESTS

Users who are researching products and are actively considering buying a service or product

Loyal fan base + new users Audience is made up of 75% returning

visitors and 25% new visitors

Busiest time on the site is 9pm Monday evenings

6th TRAVEL

NEWIDEA.COM.AUAudience Engagement

79%MOBILE

TABLET

DESKTOP

4.79%

Real Estate For Sale4.02%

Residential Properties For Sale3.96%

Employment3.37%

Travel: Hotel & Accomodation3.23%AVERAGE TIME ON PAGE 4.34

Entertained by celebrity while enjoying the escapism it provides.

Unsurpassed in family food our highly regarded food team are invested in making her life easy but full of flavour, our recipes work and she knows it.

As the only weekly brand that invest in regular family and parenting content; our advice is sound and practical with expert input.

We focus on a holistic approach to health. Our tips for her and her family will always give them better quality of life.

Ways to bring balance to her life. “Stress free” environment offers her solutions, that guarantee a less stressful outcome for every area of her life.

From the latest in nail colour to the anti-ageing solutions that our audiences try at home – we offer a problem solution style approach to our beauty content.

Homes inspires audience to improve their home and lifestyle each season.

Our fashion pages celebrate the real Australian woman and know that she is looking for on trend practicality We celebrate her, her figure, her budget and her age.

Travel content covers experiences that are bucket list worthy but they also have families and we explore potential destinations in a family-friendly way.

CONTENT PILLARS

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AD SIZE CASUAL 15% discount

30%discount

40% discount

50% discount 55%

discount60% discount

DOUBLE PAGE SPREAD (DPS) $ 50,710 $ 43,103 $ 35,497 $ 30,426 $ 25,355 $ 22,819 $20,284

FULL PAGE (FPC) $ 25,355 $ 21,550 $ 17,750 $ 15,213 $ 12,670 $ 11,410 $ 10,140

HALF PAGE (HP) $ 17,750 $ 15,090 $ 12,425 $ 10,650 $ 8,875 $ 7,990 $ 7,100

THIRD PAGE (TP) $13,945 $ 11,855 $ 9,760 $ 8,370 $ 6,975 $ 6,275 $ 5,580

PRINT RATES – FY20

FOR RATES, COMMERCIAL PROPOSALS AND BRAND INFORMATION:

CONTACT:CLARE REESBRAND SOLUTIONS MANAGER

Clare.Rees@pacificmags.com.au