Media Kit - @RACV...The humble granny flat gets a modern makeover. Page 30 24 royalauto / FEB ~ MAR 2019 CRUNCH TIME Forty per cent of Victoria’s apples come from Harcourt, with

royalautoL I V I N G T R A V E L L I N G M O V I N G

Victoria’s largest circulation publication and the state’s most read magazine.

Media KitAPRIL 2019

Photo: Sheep Hills silos, Anne Morley

RACV is the largest member organisation in Victoria with more than 2.1 million members and a reach across 70 per cent of all Victorian households.

Advertise with us.

Welcome

Photo: Anne Morley

3 ROYALAUTO / MEDIA KIT 2019

RACV has been proudly supporting Victorians and their communities for 115 years.

With products and services across travel and leisure, motoring and transport, and the home, RACV delivers a broad range of benefits and experiences to its members.

RACV has a long history of advocating for public safety and transport infrastructure improvements and provides Victorians with information and advice to help build a safer and more resilient Victoria.

Through the RACV Community Foundation, RACV provides a source of philanthropic funding for not-for-profit organisations that help marginalised and at-risk Victorians.

We update and keep in contact with our members through the RoyalAuto magazine, e-newsletters, apps and the RACV website and your business can as well.

Photo: Manuel Meurisse


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RoyalAuto media brand

Content pillars

RACV member profile

Advertising rates, specifications & deadlines

Print rates & specifications

Classifieds

Inserts

Print deadlines

eNews

eNews rates & specifications

Contents

2019FEB - MAR royalauto

L I V I N G T R A V E L L I N G M O V I N G

HOPE AND GLORY

Moana Hope is kicking goals on and off the oval.

GREAT COASTAL DRIVE Taking the slow road from

Melbourne to Sydney.

COMMUTER CHALLENGE

Bike, car and tram. Who will reach the CBD first?

+

$200,000 houses. A three-minute

commute. Why aren’t more people moving to the country?

The Rural Dilemma

RACV_feb/mar19-p01-cover_R2-ll.indd 1 7/1/19 10:36 am


1,444,161HOME-DELIVERED

CAB Sep18

magazine

156,000+UNIQUE USERS(third-party audit or GA)

website

275,000+PAGE VIEWS(third-party audit or GA)

400,000+SUBSCRIBERS TWICE-MONTHLY

eNews

50% OPEN RATE

10% CLICK THROUGH

RACV Facebook

105,000+FOLLOWERS

RACV social media

PRINT DIGITAL ENEWS SOCIAL

95,000+LIKES

(Figures accurate as of October 2018)

Winner, Single Article of the Year – Large Publisher 2017

RoyalAuto October 2016 edition

Winner, Association or Member Organisation

Magazine of the Year 2013RoyalAuto

Runner Up, Most Successful Audience

Development Campaign 2013RoyalAuto

Finalist, Custom Magazine of the Year 2013

RoyalAutoSource: RACV membership data,

October 2018

Association or Member Organisation Magazine of the

Year, Publish Awards 2014

Member Magazine of the Year, finalist, Australian Magazine

Awards 2016

Finalist in 3 categories, awarded Special Mention, Australian

Magazine Awards 2014

Winner, TAC Towards Zero Quill 2016

Impact

Published since 1922, RACV’s member magazine RoyalAuto will be relaunched in 2019.

The new look magazine will be a wide-reaching and authoritative multi-platform brand.

Leading Victorian discussion on transport, home and leisure, RoyalAuto will feature stories, information and independent advice designed to help Victorians live their best lives, whether they’re at home, on the road, or taking a well-earned break.

RoyalAuto reaches more Victorians than any other magazine.

RoyalAuto media brand

Association or Member Organisation Magazine

of the Year

FINALIST

Association or Member Organisation Magazine

of the Year

FINALIST

Welcome to the new look RoyalAuto

2019FEB - MAR royalauto

L I V I N G T R A V E L L I N G M O V I N G

HOPE AND GLORY

Moana Hope is kicking goals on and off the oval.

GREAT COASTAL DRIVE Taking the slow road from

Melbourne to Sydney.

COMMUTER CHALLENGE

Bike, car and tram. Who will reach the CBD first?

+

$200,000 houses. A three-minute

commute. Why aren’t more people moving to the country?

The Rural Dilemma

RACV_feb/mar19-p01-cover_R2-ll.indd 1 7/1/19 10:36 am


RoyalAuto tells stories that inspire and inform so that Victorians can improve their lives in the home, on the road and at leisure. Check out the new sections.

Living well doesn’t have to mean living luxuriously, increasingly it means living sustainably and healthily.

In this content pillar we focus on offering members the resources and ideas to help reduce their ecological footprint while saving money. From fun projects around the home to practical energy-saving tips, Living Well is designed to help RACV members enhance their lifestyles and boost their budgets.

A booming population, sustainability concerns, emerging technology and infrastructure investment are all combining to comprehensively transform how Victorians get around.

Moving Well will tackle the question of how this can best be done on a policy and personal level – think in-depth explanations of the trends shaping Victorian transport to car reviews and snappy portraits of the quirky ways some people commute.

Modern travel is about so much more than mod-cons or luxury – it’s about the richness of experience.

Although interstate and international travel have their place and will still be covered in each edition, the heart of this pillar is our own backyard – Victoria. Travelling Well will help RACV members discover more – from novel road trips to off-the-beaten-track destinations.

Content pillars

GRAN DESIGNSThe humble granny flat gets a modern makeover. Page 30

News

24 royalauto / FEB ~ MAR 2019

CRUNCH TIMEForty per cent of Victoria’s apples come from Harcourt, with more than 65 varieties grown in and around the Goldfields town. Look out for seasonal favourites including Royal Gala and Pink Lady as well as heritage varieties such as the tart Gravenstein (perfect for applesauce) and the juicy Cox’s Orange Pippin. Find new season apples, prize-winning apple pies, and cider and perry at the annual Harcourt Applefest on 9 March. applefest.harcourt.vic.au

PICTURE THISFrom silos to the suburbs, the

new face of public art. Page 26

RACV_feb/mar19-p24-25-living well-ll.indd 4 2/1/19 2:29 pm

PEAK PERFORMANCEAt the base of the

Grampians, Dunkeld shines. Page 34

SAPPHIRE SO GOODTake the slow road to Sydney via the coast.

Page 40

A PLUSFrom great eats to its

artsy vibe, Adelaide just gets better. Page 46

FARAWAY LANDA moving story draws

tourists to remote Canada. Page 52

News


BLISSFUL BALI BREAKDreaming of a tropical island holiday? You’re not alone. About 1.18 million Australians headed to Indonesia in 2017, with most of them travelling to Bali. One of Australia’s favourite getaways, the island’s luxury resorts, laidback surf culture, bars and beach clubs make it a top destination. To make your holiday planning easier, RACV has teamed with Luxury Escapes to give members an exclusive accommodation offer (see left) in this beautiful destination. Visit racv.com.au/travelpartners

Book five nights in a villa with 24-hour butler service, private jacuzzi, massages and more, and pay only $2499.

RACV_feb/mar19-p32-33-travel well-ll.indd 4 4/1/19 3:33 pm

News

Commuter race Page 62

Peugeot 5008 Page 72

FUEL’S GOLDOur fuel-efficiency champs

share their tips. Page 68

MAZDA MX-5Mazda’s driver-focused little

sports car just got better.Page 70

Ford Ranger Page 73

Scooters Page 74

THE NUMBERSPercentage of Victorians who walk to work:

16.2Bendigo

4.9central Wodonga

9.2central Colac

4.6Brunswick

1.7Sunshine

8.6Box Hill

7.7St Kilda

Roller skating may have hit its peak in the 1980s, but the appeal of gliding on shoes attached to four small wheels has never truly disappeared. Thanks in part to the new-found popularity of roller derby (credited as one of the world’s fastest-growing sports), roller rinks, skat-ing exercise classes and roller parties are now back in fashion. For commuters wanting to give skating a go, remember to obey the rules relating to skaters, wear appropriate safety gear and always give way to pedestrians.

ROLL WITH IT

Source: id.com.au Percentages are taken from 2016 Census suburb and district data.


RACV_feb/mar19-p60R1-61-moving well-ll.indd 4 7/1/19 10:40 am


34 is the average age of new RACV members

60 per cent of all new members are under 39

Gender Male 50.9%, Female 49.1%

RACV membership is growing, with younger Victorians making up the bulk of new memberships.

New members joining RACV by age group

Null

2.52% 1.96%

12.22%

RACV members by age group

Members by Card Colour

14.04%

16.30%

18.05%

16.37%

11.76%

6.79%

<19 20-29 30-39 40-49 50-59 60-69 70-79 80+ Null

3.75%

9.98%

24.38%22.87%

16.45%

11.55%

7.07%

3.04%0.92%

<19 20-29 30-39 40-49 50-59 60-69 70-79 80+

RACV Member profile

Blue Bronze Silver Gold Gold 50

634.3K

312.9K

620.9K524.9K

82.3K

29.2%

14.4%

28.5%24.1%

3.8%


Advertising rates, specifications & deadlines



ROYALAUTO SPECIFICATIONS

SIZE TRIM SIZE TYPE DESIGN AREA BLEED

DOUBLE PAGE SPREAD* 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim)

FULL PAGE 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim)

HALF PAGE 135 mm x 203 mm 119 mm x 187 mm 5 mm (outside trim)

OUTSIDE BACK COVER^ 275 mm x 203 mm 259 mm x 128 mm 5 mm (outside trim)

^ OUTSIDE BACK COVER You must supply material at trim size. From the left of the trim an area of 59mm wide and 275mm deep must be left blank for RoyalAuto to insert the postal requirements. This makes the ad area 275 mm x 144 mm.

* DOUBLE PAGE SPREADS Artwork for a DPS should be supplied as two single pages. If text is to read across the centre of the page on a DPS and over the gutter, please allow 3mm either side of the spine and do not split words across the spine.

Our large home-delivered audited circulation and competitive prices give advertisers the lowest cost per thousand print ad prices in Victoria.

Print rates & specifications

Print specifications To ensure material meets specifications, all print advertising must be sent as a high-res PDF file via third-party portals such as Adstream (Quickcut) or Adsend, service providers for electronic delivery of digital files.Visit adstream.com.au or dubsat.com/adsend for more information. Subscription is required and cost to upload not included in ad price below.

SIZES: Please supply all ads to trim size. Register and trim marks must appear outside the final trimmed size on all files with a minimum offset of 6-8mm. 5mm bleed outside trim area is required. All type (including key numbers and logos) must not exceed the specified type area.


Print specifications (cont)

Photo: Shannon Morris

ROYALAUTO RATES

($AUD) CASUAL 3x 6x

DOUBLE PAGE SPREAD $45,400 $44,000 $42,600

FULL PAGE $22,900 $22,300 $21,700

HALF PAGE $14,400 $14,100 $13,500

The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing. RACV does not accept print files via email. All print advertising material must be sent as a high-res PDF via Quickcut (Adstream) or Adsend. Quickcut (Adstream): adstream.com.au 1300 768 988 [email protected] Adsend: dubsat.com/adsend 1300 366 156

Advertising rates are agency commissionable. 30 day accounts available

20% loading applies to preferred positions such as front half or cover positions. Ad rates valid until Jun/Jul 2019 edition.

The RACV and RoyalAuto names cannot be used in advertising unless

advertisers are approved RACV or

AMS partners.


DISPLAY A W 3.5cm x D 2cm $378 full colour

DISPLAY B W 3.5cm x D 3cm $567 full colour

DISPLAY C W 3.5cm x D 4cm $756 full colour

DISPLAY D W 3.5cm x D 5cm$945 full colour

DISPLAY E W 3.5cm x D 6cm $1134 full colour

DISPLAY F W 7.2cm x D 6cm$2268 full colour

RoyalAuto Classifieds have something for everyoneWhatever type of property or business you run, promote it in the RoyalAuto Classifieds without breaking the bank.

CLASSIFIEDS

TYPE RATE (incl. GST)

Line advertisement* $39.20 per line (minimum 4 lines)

Display advertisement $189 per column centimetre

88 DIRECTIONS / SEP ~ OCT 2018 DIRECTIONS 89

N S W

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LOCATIONHOU ERLAND AVENUE Body copy herefnfg senisita pratatus essufgnbngt pa as que natur? Genecullorrowww.exedra.com.au

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Classifieds

Q U E E N S L A N D

T A S




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W A

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Name Here 1300133113

Email here





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Other sizes also available

CAB WILSONS PROM 10 min walk to National Park. Sleeps 4. Linen incl. $400/night. Views. website name

EXAMPLE Cost $156.80 incl GST

Classifieds

*Borders charged as an extra line


Insert into any postcode in Victoria.

• Minimum run 50,000

• Maximum run 1,450,000

METRO 996,411

Melbourne – Inner 107,391

Melbourne – Inner East 82,444

Melbourne – Inner South 107,477

Melbourne – North East 133,286

Melbourne – North West 50,758

Melbourne – Outer East 128,489

Melbourne – South East 164,957

Melbourne – West 143,612

Mornington Peninsula 77,997

REGIONAL 436,274

Ballarat 44,780

Bendigo 46,381

Geelong 78,414

Hume 45,500

Latrobe – Gippsland 78,979

North West 38,872

Shepparton 70,478

Warrnambool & South West 35,795

Inserts provide a unique way to get your message delivered to more than 70 per cent of Victorian homes. Western Melbourne

Bayside Peninsula

Southern Melbourne

Outer Eastern Melbourne

North Eastern Melbourne

Inner Eastern Melbourne

Ballarat

Geelong

Bendigo

Latrobe

Shepparton

Warrnambool

Hume

Inserts

Postcode breakdown numbers are as at September 2018


INSERTS (COST PER ‘000)

INSERT QTY < 16 GRAMS 16 – 30 GRAMS

50,000* – 99,000* $99 $132

100,000^ – 199,000^ $88 $121

200,000^ – 499,000^ $77 $110

500,000^ – 1,450,000^ $55 $88

The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing.Insert brochures must be approved by the editor before booking can be accepted. All advertisements are subject to approval by RACV, which reserves the right to reject any advertiser deemed inappropriate.Quantities: Allow for 1%* or 0.5%^ additional inserts to cover spoilage.

Insert rates

To calculate total insert weight:

L x W x # of pages x gsm divided by

1,000,000 = grams

PAPER WEIGHT Paper weight allowed depends on the number of pages for your insert. Number of pages for insert calculation is based on pages turned, not pages printed. Matt stock is recommended for 1-2 pages.

1-2 4-6 8 10 12-16Min 115gsm 80gsm 65gsm 60gsm 54gsmMax 170gsm 150gsm 150gsm 130gsm 115gsm

ACCEPTABLE INSERT DIMENSIONS Maximum size = 240mm x 180mmMinimum size = 150mm x 105mm

Folded inserts must have a ‘closed edge’. No concertina, ‘Z’ folds or perforated edges allowed.


ROYALAUTO DEADLINES

EDITION DISTRIBUTION BOOKING DEADLINE MATERIAL DEADLINE INSERT TO Ovato

FEBRUARY/MARCH 2019 29 Jan-5 Feb 2019 10 Dec 2018 17 Dec 2018 11 Jan 2019

APRIL/MAY 2019 22-29 Mar 2019 20 Feb 2019 27 Feb 2019 8 Mar 2019

JUNE/JULY 2019 24-31 May 2019 24 Apr 2019 1 May 2019 10 May 2019

AUGUST/SEPTEMBER 2019 22-29 Jul 2019 20 Jun 2019 27 Jun 2019 5 Jul 2019

OCTOBER/NOVEMBER 2019 23-30 Sep 2019 21 Aug 2019 28 Aug 2019 6 Sep 2019

DECEMBER/JANUARY 2020 22-29 Nov 2019 23 Oct 2019 30 Oct 2019 8 Nov 2019

Print deadlines

PHOTOS Main image: Leon Sidik

Inset: Getty

Near Bermagui This rock star of the NSW South

Coast (also pictured in aerial shot at right) is a photographer’s

dream.

HORSE HEAD ROCK

S I D E T R I P

For a sparkling drive from Melbourne to Sydney, swap the Hume for the hidden gems of

the Princes Highway – and make the most of the coast road less travelled.

STORY: Clare Barry PHOTOS: Lisa Luscombe

Sapphire SO GOOD

Travelling ROAD TRIP

royalauto 4140 royalauto / FEB ~ MAR 2019

the Princes Highway is in the bag. We’ve forgone the nine-hour dash up the Hume and taken the low road instead, setting out from St Kilda for the easy green folds of South Gippsland with its fat cows and glossy nags and postcard-prosperous towns. The arc of the South Gippsland Highway takes us up to Sale via Koonwarra and Port Albert, on to the Princes and through Lakes Entrance, paddocks yellowing with drought.

If a road trip is car plus road plus company I’m well provisioned. We’ve been loaned a smashing Mercedes convertible, my companion is a favourite colleague, and the road is rich and mostly new territory that we have to ourselves far more often than not. Except for wallabies, echidnas, a kookaburra, a hen near Sydney and the two tortoises that Lisa swears she sees while I’m looking the other way.

We also have a map, plastered with sticky-note pit-stop recommendations from anyone with something to say.

After a night at Marlo we carry on east, rock-hopping at Cape Conran’s Sailors Grave Beach then adding a 20-minute leg-stretch around the boardwalked and

I t’s Friday night at the Marlo Hotel in East Gippsland and everyone, it seems, is in on the joke. The sprawling pub set

on a small hill is chockers, pots bouncing across the bar, raffle tickets flying, a line jostling to the bistro counter and the whole joint alight with end-of-working-week cheer.

We wander onto the wide wooden deck laden with punters and find what they might be smiling about. Kids are rolling down the lawn out front, the sun is setting silver, orange, pink then purple over the dunes opposite. And between the two, the storied Snowy River is flowing backwards.

Marlo is where the Snowy meets the sea, and David from the anglers club explains that high tide has temporarily messed with the natural order of things, sending the river back towards the mountains from which it came.

“You were pretty lucky really,” he says. A month earlier the river mouth was almost closed but recent rain has gifted us this little quirk of time and tide.

Day one of our three-day road trip from Melbourne to Sydney via (mostly)

swing-bridged McKenzie River Rainforest Walk, a little loop of sultry air and screaming cicadas just off the highway.

It’s around here that Lisa spots her second ‘tortoise’ on the road so we stop for coffee at the Cann River Cafe where they don’t do runny eggs in their egg and bacon roll, just how we like it. An hour later grey skies have drained the beach vibe at Mal-lacoota, and a pack of pelicans look with painted-on eyes towards Cape Howe 20 kilometres away, the literal turning point of our trip.

It’s here that the continent turns a corner due north and New South Wales begins. So does the ‘Sapphire Coast’, for reasons that become sparklingly clear all the way from the border to Bermagui. The sun comes out too, not far over the border in Eden, and egg and bacon rolls do the switcheroo to bacon and egg.

We linger a while in Eden, where a line of masts divides the main shopping street, and old sailors have a prime berth in the cemetery across from a perfect beach. This has long been whale-spotting territory and a museum here holds the legend and the bones of famed Old Tom, the killer whale >

Sunset over the Snowy River at Marlo; (right) McKenzie River Rainforest Walk; (below) Mallacoota pelicans.

B

Travelling ROAD TRIP

D 1219kilometres

From St Kilda to Kings Cross, Paul KellyThe Boys of Summer, Don Henley

The playlist

The distance

The fuel

C Mercedes E 300 Cabriolet

The car

‘If a road trip is car plus road plus company, I’m well provisioned.’

RACV Melbourne to Sydney map, including strip maps detailing route and attractions along the Hume and Princes highways ($6 member price at RACV Shops).

The map

The wildlife Off shore Thousands of whales migrate along the NSW coast from May to November, with prime viewing spots at Eden and Jervis Bay.

On land We spot everything from echidnas to kookaburras, and Lisa’s ‘tortoises’ might have been freshwater turtles looking for a nesting site in breeding season.

MELBOURNE

SYDNEY

ACT

Koonwarra

Marlo

Cann RiverCape Howe

Mallacoota

EdenPambula

Tathra

Bermagui

Central Tilba

Hyams Beach

Royal National Park

1

3

2

4

5

For a full review, go

to racv.com.au/

carreviews

Port Albert

1 Heirloom tomato and goats cheese bruschetta (above), Koonwarra Store, Victoria.

Fish tacos with Lakes Entrance whiting, avocado, greens and chipotle mayo, Marlo Hotel, Victoria.

Egg and bacon roll (right), toasted sesame seed bun, lots of bacon, Cann River Cafe, Victoria.

Locally caught flathead fillets, Bluewave Seafood, Bermagui Fishermen’s Wharf, NSW.

Homemade rasp-berry pie with cream, East Lynne Store, NSW.

royalauto 4342 royalauto / FEB ~ MAR 2019

Sea of Love, The Honeydrippers I Guess That’s Why They Call It the Blues, Elton JohnAlbatross, Fleetwood Mac

3

2

4

5


ENEWS SPECIFICATION & RATES

SPECIFICATION RATE ($AUD)

Advertorial Image W 299pxl x D 167pxl and max. 50 words

$3500 excl GST

Banner W 600pxl x D 150pxl $3000 excl GST

eNews rates & specifications

RACV eNews

Ad placed at the base of eNews under ‘Sponsored’ heading.

Include a URL to your desired location. Your ad may be animated or static.

Banner

Advertorial


RACV eNewsThe twice-monthly eNews is a combination of news stories, engaging articles and content that link readers back to the RACV website for more information.

ENEWS DEADLINES

1ST EDITION SEND 2ND EDITION SEND

JANUARY 2019 NO SEND JANUARY 2019 23 Jan 2019

FEBRUARY 2019 13 Feb 2019 FEBRUARY 2019 27 Feb 2019

MARCH 2019 13 Mar 2019 MARCH 2019 27 Mar 2019

APRIL 2019 10 Apr 2019 APRIL 2019 24 Apr 2019

MAY 2019 8 May 2019 MAY 2019 22 May 2019

JUNE 2019 12 Jun 2019 JUNE 2019 26 Jun 2019

JULY 2019 10 Jul 2019 JULY 2019 24 Jul 2019

AUGUST 2019 14 Aug 2019 AUGUST 2019 28 Aug 2019

SEPTEMBER 2019 11 Sep 2019 SEPTEMBER 2019 25 Sep 2019

OCTOBER 2019 9 Oct 2019 OCTOBER 2019 23 Oct 2019

NOVEMBER 2019 13 Nov 2019 NOVEMBER 2019 27 Nov 2019

DECEMBER 2019 11 Dec 2019 DECEMBER 2019 NO SEND

Distributed twice-monthly to 400,000+ opt-in subscribers with an average 50+ per cent open rate and 10 per cent click-through.

Material due 3 business days prior to send. Dates may change with public holidays.

eNews


All advertisements are subject to approval by RACV.

Photo: Anne Morley


Royal Automobile Club of Victoria (RACV)Level 9, 485 Bourke Street, Melbourne VIC 3000

Robert McWatersAdvertising ManagerP: (03) 9790 2759M: 0405 120 [email protected]

Maree TrimbyClassifieds/Production CoordinatorP: (03) 9790 [email protected]

Rebecca LeverAdvertising Administration CoordinatorP: (03) 9790 [email protected]

MEDIA AGENTS

VIC:Lifestyle MediaJohn OgdenP: (03) 9696 [email protected]

Krouch MediaBory KrouchP: (03) 9043 5816M: 0422 305 957 [email protected]

QLD:Mass MediaPeter ScrubyM: 0418 737 [email protected]

NSW & ACT:Robert McWatersP: (03) 9790 2759M: 0405 120 [email protected]

Documents

Media Kit - @RACV...The humble granny flat gets a modern makeover. Page 30 24 royalauto / FEB ~ MAR 2019 CRUNCH TIME Forty per cent of Victoria’s apples come from Harcourt, with