Media Kit - RACV › content › dam › racv › images... · Media Kit 2019 Photo: Getty Images. RACV is the largest member ... car reviews and snappy portraits of the quirky ways

royalautoM O V I N G T R A V E L L I N G L I V I N G

Victoria’s largest circulation publication and the state’s most read magazine.

Media Kit2019

Photo: Getty Images

RACV is the largest member organisation in Victoria with more than 2.1 million members and a reach across 70 per cent of all Victorian households.

Advertise with us.

Welcome

Photo: Anne Morley

3 ROYALAUTO / MEDIA KIT 2019

RACV has been proudly supporting Victorians and their communities for 115 years.

With products and services across travel and leisure, motoring and transport, and the home, RACV delivers a broad range of benefits and experiences to its members.

RACV has a long history of advocating for public safety and transport infrastructure improvements and provides Victorians with information and advice to help build a safer and more resilient Victoria.

Through the RACV Community Foundation, RACV provides a source of philanthropic funding for not-for-profit organisations that help marginalised and at-risk Victorians.

We update and keep in contact with our members through the RoyalAuto magazine, e-newsletters, apps and the RACV website and your business can as well.

Photo: Manuel Meurisse


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RoyalAuto media brand

Content pillars

RACV member pro� le

Advertising rates, speci� cations & deadlines

Print rates & speci� cations

Classi� eds

Inserts

Print deadlines

Website

Website rates & speci� cations

Sponsored content

eNews

eNews rates & speci� cations

Contents

2019FEBRUARY - MARCH royalauto

M O V I N G T R A V E L L I N G L I V I N G

Melbourne is booming but the

regions aren’t. Inside the race to spread the growth

around.

BECOME A COMMUTING NINJAThe apps to take your trip

from subpar to sublime

HERBS AND SPACESGet your kitchen garden going, wherever you live

YEAR OF THE PIGWhere to celebrate Chinese New Year

+

The rural divide


1 million+HOME-DELIVERED

magazine

156,000+UNIQUE USERS(third-party audit or GA)

website

275,000+PAGE VIEWS(third-party audit or GA)

400,000+SUBSCRIBERSTWICE-MONTHLY

eNews

50%OPEN RATE

10%CLICK THROUGH

RACV Facebook

105,000+FOLLOWERS

RACV social media

PRINT DIGITAL ENEWS SOCIAL

95,000+LIKES(Figures accurate as of October 2018)

Winner, Single Article of the Year – Large Publisher 2017

RoyalAuto October2016 edition

Winner, Association or Member Organisation

Magazine of the Year 2013RoyalAuto

Runner Up, Most Successful Audience

Development Campaign 2013RoyalAuto

Finalist, Custom Magazine of the Year 2013

RoyalAutoSource: RACV membership data,

October 2018

Association or Member Organisation Magazine of the

Year, Publish Awards 2014

Member Magazine of the Year, finalist, Australian Magazine

Awards 2016

Finalist in 3 categories, awarded Special Mention, Australian

Magazine Awards 2014

Winner, TAC Towards Zero Quill 2016

Impact

2019FEBRUARY - MARCH royalauto

M O V I N G T R A V E L L I N G L I V I N G

Melbourne is booming but the

regions aren’t. Inside the race to spread the growth

around.

BECOME A COMMUTING NINJAThe apps to take your trip

from subpar to sublime

HERBS AND SPACESGet your kitchen garden going, wherever you live

YEAR OF THE PIGWhere to celebrate Chinese New Year

+

The rural divide

Published since 1922, RACV’s member magazine RoyalAuto will be relaunched in 2019.

The new look magazine will be a wide-reaching and authoritative multi-platform brand.

Leading Victorian discussion on transport, home and leisure, RoyalAuto will feature stories, information and independent advice designed to help Victorians live their best lives, whether they’re at home, on the road, or taking a well-earned break.

RoyalAuto reaches more Victorians than any other magazine.

RoyalAuto media brand

Association or Member Organisation Magazine

of the Year

FINALIST

Association or Member Organisation Magazine

of the Year

FINALIST

Welcome to the new look RoyalAuto


RoyalAuto tells stories that inspire and inform so that Victorians can improve their lives in the home, on the road and at leisure. Check out the new sections.

Living well doesn’t have to mean living luxuriously, increasingly it means living sustainably and healthily.

In this content pillar we focus on off ering members the resources and ideas to help reduce their ecological footprint while saving money. From fun projects around the home to practical energy-saving tips, Living Well is designed to help RACV members enhance their lifestyles and boost their budgets.

A booming population, sustainability concerns, emerging technology and infrastructure investment are all combining to comprehensively transform how Victorians get around.

Moving Well will tackle the question of how this can best be done on a policy and personal level – think in-depth explanations of the trends shaping Victorian transport to car reviews and snappy portraits of the quirky ways some people commute.

Modern travel is about so much more than mod-cons or luxury – it’s about the richness of experience.

Although interstate and international travel have their place and will still be covered in each edition, the heart of this pillar is our own backyard – Victoria. Travelling Well will help RACV members discover more – from novel road trips to off -the-beaten-track destinations.

2 DIRECTIONS / SEP ~ OCT 2018 DIRECTIONS 3

WINTER WARMERSEasy ways to tame the cold,

for cheap p27

SECRET GARDENSHow to grow herbs in any

home, green thumb or not p28

SMARTBONESInside the ever-expanding

world of pet tech p30

TINY HOUSES, BIG DREAMS The tiny house movement is growing so quickly this year’s Melbourne Home Show (August 15-19) is set to feature a whole street of them.

The Live a Little Street will display some of the most stylish and sustainable small homes available in Australia, like this one from Tiny Footprint.

1 Just been shopping? Don't leave out any tell-

tale boxes from expensive or big-ticket items.

2 Get out your secateurs and trim

back any high bushes or trees that might obscure a view of the house from the street so neighbours .

3 Speaking of neighbours, why not

get to know yours better? A well-connected community provides better protection for everyone (and it’s great for your wellbeing too).

4 Lock away outdoor equipment that

might assist burglars (ladders, garden tools and so on) and, while it may seem obvious, lock your you’re not at home.

5 If you’re going away, organise abhouse

sitter, or get a neighbour to put out and bring in your bins and collect your mail.

5 TIPS TO OUTSMART BURGLARS

RACV members can save 50% on adult tickets to the Home Show. Simply head to racv.com.au/discounts and use the code MHrACvS18.

My movitium nimporest unto tem facea qui voluptata sae de posae. Moloreris re si dolut aut et auditat aliquublaut ut mo ea dolorep erionsed ut aut accabor empele dolorep erionsed ut? Arlene Textaqueen, Artist, Carlton,

Treasured possessionGot your own treasured possession?RACV offers single item insurance. Visitracv.com.au or call 13 RACV (13 72 28).

My movitium nimporest unto tem facea qui voluptata sae de posae. Moloreris re si dolut aut et auditat aliquublaut ut mo ea dolorep erionsed ut aut accabor

Artist, Carlton,

News

WINTER WARMERSEasy ways to tame the cold,

for cheap p27How to grow herbs in any

home, green thumb or not


News

TORQUAYTORQUAYTORQUAYTORQUAY

SECRET TORQUAYInsider’s insight to the blue ocean gem. p34

XXXX XXXXXX XXX XXXXXXX

xxxx xxx xxxxxxxxxxx xxx xxxxxxx xxxx xxx

LAUNCESTON, FOR LOVERS

Hop the strait for city of hidden delights. P46

UP IN THE AIRWhere to find

incredible south-east Asian ruins, without

crowds p52News

JAZZY COAST Tens of thousands of jazz aficionados and more than 40 bands will swarm the Bass Coast town of Inverloch, less than two hours from Melbourne, for its annual jazz festival on March 8-11. It’s been going for 24 years.

RACV members can get 35% bookings at the RACV Inverloch Resort. Visit racv.com.au/resorts

MY TRAVEL TIPSJosh Gibson, former Hawthorn Hawks star

Best Melbourne secret:“e still amazes me.”Erae. Et prae cum sinci verciunt.Cia ium dolupisci occus volupti busciduciet et occupta tiuntia temquia cullore nullaccus modi dolor re, conecatur, te eum ipsam,Go-to road trip destination: “e still amazes me.”Erae. Et prae cum sinci verciunt.Cia ium dolupisci occus volupti busciduciet et xzkj zxkjn xzzxn kjoccupta tiuntia temquia cullore nullaccus modi dolor re, conecatur, te eum ipsam,Most underrated Australian spot: “e still amazes me.”Erae. Et prae cum sinci verciunt.Cia ium dolupisci occus volupti busciduxij ixl jx xm oixmxk ciet et occupta tiuntia temquia cullore nullaccus modi dolor re, conecatur, te eum ipsam,Dream holiday: “e still amazes me.”Erae. Et prae cum sinci verciunt.Cia ium dolupisci occus volupti busciduciet et occupta tiuntia temquia cullore nullaccus modi dolor re, conecatur, te eum ipsam,

RUNNING FREEWhile dogs are not allowed in national parks, there are many state parks in Victoria where doggie friends are welcome, provided they are on a leash.

Tick the ‘I want to take a dog’ box when searching on the Parks Victoria website for a full list. parks.vic.gov.au

WHALE OF A TIMEHumpback, blue and southern right whales are now making their way past the Victorian coastline, headed for warmer climes. The best whale-spotting opportunities are found at the viewing platform at Logan’s Beach in Warrnambool, in and around Portland, and off the coast of Phillip Island.

VICTORIA SHARES A LAND BORDER WITH TASMANIA. A surveying error means the border between the two states runs through Boundary Islet, a tiny windy speck 56km south of Victoria. The border’s length? Just 85m.

D I D YO U K N O W ? Boundary Islet

V I C T O R I A

T A S M A N I A


Q On my bike ride to work, I routinely filter between

two lanes of traffic when they are stopped at a red light, and every so often a motorist will shout at me that I’m breaking the law. I know lane filtering is legal now for motorcycles but what about bikes?Jamie Perez, Elwood

A Lane filtering is the practice of motorcycles

and scooters travelling at low speed through stopped or slow moving traffic, for example at traffic lights.

When you are riding a bicycle on the road, you can overtake a vehicle on the left or right as long as you can clearly see any approaching traffic and can overtake the vehicle safely.You must not overtake a vehicle on the left if it is turning left and indicating left, on the right if it is turning right and indicating right or on the right if it is doing a U-turn from the centre of the road and indicating right.

Q I was talking to a service station attendant about

diesel fuel. He said there were three types: bio, that he didn't recommend to run in my vehicle, normal diesel which was fine and Ultra or Vortex diesel which wasthe best and most expensive. Is this correct? And if so why do the likes of Woolies and Coles servos only sell Vortex? Am I getting ripped off by having to pay more for Vortex?Jamie Gunther, Albury

A Biodiesel, which is usually sold in blended

form with regular diesel, is not widely available in Victoria. There are some specific precautions which should be taken with biodiesel and we recommend familiarising yourself with these before using it. All other diesel sold at the retail level is fine for diesel vehicles. So-called premium diesel fuels claim to 'clean' engines and make them run better, but RACV has seen no proof of this.

ROAD WORRIERYour transport questions answered

MY COMMUTEDavey Carruthers,

From: French Island to Stony Point, where I walk to my job at the primary school.Distance: 4.5km, but feels like a lot longer with a headwind.Method: Stand-up paddleboard.How it started: I’ve been paddleboarding for years and part of the reason I moved to French Island about five years ago was proximity to the water. There’s a ferry but I caught myself rushing to the ferry to get a paddleboard session in before the light faded, so I cut out the middle man.”Best part of the commute: The sealife. There’s a colourful cast out there – seals, dolphins, penguins and dive-bombing cormorants. July and August are where it gets really special though – humpback, southern right and killer whales, all passing by as they migrate up north.”Worst part of the commute: The wind! I always check conditions before setting off but the weather turns quickly. Most memorable sight: My first whale sighting. How something so large can be so gentle still?

PADDLEBOARD

V

WHAT’S THE ROAD

RULE?

Using headlights (including driving

lights) on high beam is not allowed within 200

metres an oncoming vehicle or a vehicle

travelling in the same direction ahead of you.

You can flash your headlights briefly to warn a vehicle ahead that you are about to overtake, but for no

other purpose. These rules do not

specify an exemption for divided or dual-lane highways and freeways,

therefore this rule applies on these roads.

What are the rules for using high beams while driving on duplicated

roads? Can drivers on the opposite side

still be distracted even though there’s

vegetation separating the carriageways?

Paul Virgona, Korumburra

Q&A

To see the full survey results and to find out more about what RACV is doing to improve transport for our members, visit redspotsurvey.com.ausave 10% or more

EASY RIDERSA recent RACV

survey of Victorian motorcycle and scooter riders

revealed a rise in commuter bikers and

a real concern for safety on the road.

96% of motorcyclists surveyed wear a

helmet every time they ride.

56% use a car as their main

mode of travel.

34% believe driver training and

education are the main solution to their

safety concerns.

31% of bikers are commuters.

Ford Fiesta Sport P70

Renault Koleos p72

GUZZLE NO MOREMelbourne’s fuel efficiency world champs share tips.

P66

SUBARU OUTBACKBest of both worlds or

uncomfortable fence sitter? p68

Mercedes X-Class P73

Mini SUV comparison p74

IT’S 8.15 ON A THURSDAY MORNING, and Clifton Hill is at a standstill. The entry and exit point of the Eastern Freeway and the key corridor to the western link of CityLink is one of Melbourne’s hardest-working arterial roads and today, like most days, traffic is moving at a snail’s pace.

More than 64,000 vehicles make their way through this location every day, with average speeds during peak hours as low as 20km/h. It’s no wonder this spot has been rated by Victorians as their most disliked. Survey respondents described it as “atrocious” and “the pits”.

RACV manager mobility advocacy Dave Jones says it is clear that Alexandra Parade continues to frustrate motorists the most. “Something needs to be done. People don’t want to wait until North East Link is completed to see what happens. The congestion problem is now,” he says.

News

Content pillars


34 is the average age of new RACV members

60 per cent of all new members are under 39

Gender Male 50.9%, Female 49.1%

RACV membership is growing, with younger Victorians making up the bulk of new memberships.

New members joining RACV by age group

Null

2.52% 1.96%

12.22%

RACV members by age group

Members by Card Colour

14.04%

16.30%

18.05%

16.37%

11.76%

6.79%

<19 20-29 30-39 40-49 50-59 60-69 70-79 80+ Null

3.75%

9.98%

24.38%22.87%

16.45%

11.55%

7.07%

3.04%0.92%

<19 20-29 30-39 40-49 50-59 60-69 70-79 80+

RACV Member profile

Blue Bronze Silver Gold Gold 50

634.3K

312.9K

620.9K524.9K

82.3K

29.2%

14.4%

28.5%24.1%

3.8%


Advertising rates, specifications & deadlines


9 ROYALAUTO / MEDIA KIT 2019 MEDIA KIT 2019 / RAC V 9

ROYALAUTO SPECIFICATIONS

SIZE TRIM SIZE TYPE DESIGN AREA BLEED

DOUBLE PAGE SPREAD* 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim)

FULL PAGE 275 mm x 203 mm 259 mm x 175 mm 5 mm (outside trim)

HALF PAGE 135 mm x 203 mm 119 mm x 187 mm 5 mm (outside trim)

QUARTER PAGE 135 mm x 96.5 mm 119 mm x 80.5 mm 5 mm (outside trim)

OUTSIDE BACK COVER^ 275 mm x 203 mm 259 mm x 128 mm 5 mm (outside trim)

^ OUTSIDE BACK COVER You must supply material at trim size. From the left of the trim an area of 59mm wide and 275mm deep must be left blank for RoyalAuto to insert the postal requirements. This makes the ad area 275 mm x 144 mm.

* DOUBLE PAGE SPREADS Artwork for a DPS should be supplied as two single pages. If text is to read across the centre of the page on a DPS and over the gutter, please allow 3mm either side of the spine and do not split words across the spine.

Our large home-delivered audited circulation and competitive prices give advertisers the lowest cost per thousand print ad prices in Victoria.

Print rates & specifications

Print specifications To ensure material meets specifications, all print advertising must be sent as a high-res PDF file via third-party portals such as Adstream (Quickcut) or Adsend, service providers for electronic delivery of digital files.Visit adstream.com.au or dubsat.com/adsend for more information. Subscription is required and cost to upload not included in ad price below.

SIZES: Please supply all ads to trim size. Register and trim marks must appear outside the final trimmed size on all files with a minimum offset of 6-8mm. 5mm bleed outside trim area is required. All type (including key numbers and logos) must not exceed the specified type area.

10 RAC V / MEDIA KIT 2019

Print specifications (cont)

Photo: Shannon Morris

ROYALAUTO RATES

($AUD) CASUAL 3x 6x

DOUBLE PAGE SPREAD $45,400 $44,000 $42,600

FULL PAGE $22,900 $22,300 $21,700

HALF PAGE $14,400 $14,100 $13,500

QUARTER PAGE $8,100 $7,900 $7,800

The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing. RACV does not accept print files via email. All print advertising material must be sent as a high-res PDF via Quickcut (Adstream) or Adsend. Quickcut (Adstream): adstream.com.au 1300 768 988 [email protected] Adsend: dubsat.com/adsend 1300 366 156

Advertising rates are agency commissionable. 30 day accounts available

20% loading applies to preferred positions such as front half or cover positions. Ad rates valid until Jun/Jul 2019 edition.

The RACV and RoyalAuto names cannot be used in advertising unless

advertisers are approved RACV or

AMS partners.


DISPLAY AW 3.5cm x D 2cm $378 full colour

DISPLAY BW 3.5cm x D 3cm $567 full colour

DISPLAY CW 3.5cm x D 4cm $756 full colour

DISPLAY DW 3.5cm x D 5cm$945 full colour

DISPLAY EW 3.5cm x D 6cm $1134 full colour

DISPLAY FW 7.2cm x D 6cm$2268 full colour

RoyalAuto Classifieds have something for everyoneWhatever type of property or business you run, promote it in the RoyalAuto Classifieds without breaking the bank.

CLASSIFIEDS

TYPE RATE (incl. GST)

Line advertisement* $39.20 per line (minimum 4 lines)

Display advertisement $189 per column centimetre


N S W

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Classifieds

Q U E E N S L A N D

T A S




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Email here





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Other sizes also available

CAB WILSONS PROM10 min walk to National Park. Sleeps 4. Linen incl. $400/night. Views. website name

EXAMPLECost $156.80 incl GST

Classifieds

*Borders charged as an extra line


Insert into any postcode in Victoria.

• Minimum run 50,000

• Maximum run 1,450,000

METRO 996,411

Melbourne – Inner 107,391

Melbourne – Inner East 82,444

Melbourne – Inner South 107,477

Melbourne – North East 133,286

Melbourne – North West 50,758

Melbourne – Outer East 128,489

Melbourne – South East 164,957

Melbourne – West 143,612

Mornington Peninsula 77,997

REGIONAL 436,274

Ballarat 44,780

Bendigo 46,381

Geelong 78,414

Hume 45,500

Latrobe – Gippsland 78,979

North West 38,872

Shepparton 70,478

Warrnambool & South West 35,795

Inserts provide a unique way to get your message delivered to more than 70 per cent of Victorian homes. Western Melbourne

Bayside Peninsula

Southern Melbourne

Outer Eastern Melbourne

North Eastern Melbourne

Inner Eastern Melbourne

Ballarat

Geelong

Bendigo

Latrobe

Shepparton

Warrnambool

Hume

Inserts

Postcode breakdown numbers are as at September 2018


INSERTS (COST PER ‘000)

INSERT QTY < 16 GRAMS 16 – 30 GRAMS

50,000* – 99,000* $99 $132

100,000^ – 199,000^ $88 $121

200,000^ – 499,000^ $77 $110

500,000^ – 1,450,000^ $55 $88

The above rates are in Australian dollars (AUD) and are exclusive of GST. GST of 10% will be added to above rates when invoicing.Insert brochures must be approved by the editor before booking can be accepted. All advertisements are subject to approval by RACV, which reserves the right to reject any advertiser deemed inappropriate.

Insert rates

To calculate total insert weight:

L x W x # of pages x gsm divided by

1,000,000 = grams

PAPER WEIGHT Paper weight allowed depends on the number of pages for your insert. Number of pages for insert calculation is based on pages turned, not pages printed. Matt stock is recommended for 1-2 pages.

1-2 4-6 8 10 12-16Min 115gsm 80gsm 65gsm 60gsm 54gsmMax 170gsm 150gsm 150gsm 130gsm 115gsm

ACCEPTABLE INSERT DIMENSIONS Maximum size = 240mm x 180mmMinimum size = 150mm x 105mm

Folded inserts must have a ‘closed edge’. No concertina, ‘Z’ folds or perforated edges allowed.


ROYALAUTO DEADLINES

EDITION DISTRIBUTION BOOKING DEADLINE MATERIAL DEADLINE INSERT TO PMP

FEBRUARY/MARCH 2019 29 Jan-5 Feb 2019 10 Dec 2018 17 Dec 2018 11 Jan 2019

APRIL/MAY 2019 22-29 Mar 2019 20 Feb 2019 27 Feb 2019 8 Mar 2019

JUNE/JULY 2019 24-31 May 2019 24 Apr 2019 1 May 2019 10 May 2019

AUGUST/SEPTEMBER 2019 22-29 Jul 2019 20 Jun 2019 27 Jun 2019 5 Jul 2019

OCTOBER/NOVEMBER 2019 23-30 Sep 2019 21 Aug 2019 28 Aug 2019 6 Sep 2019

DECEMBER/JANUARY 2020 22-29 Nov 2019 23 Oct 2019 30 Oct 2019 8 Nov 2019

46 YELLOW / SEP ~ OCT 2018 YELLOW 47

LAUNCESTON,Hobart may hog the limelight of the Tasmanian stage, but Launceston

is waiting in the wings with some showstopping sights of its own.

FOR LOVERS

Travelling TASMANIA

Rupanyup

Rupanyup

Rupanyup

Rupanyup

Rupanyup

48 YELLOW / SEP ~ OCT 2018 YELLOW 49

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The insider’s perfect day inLaunceston

3 (∏) SQUARE MEALS

2 BEST SPOT FOR DINNERName name name, 66 Crescent Lane, PlacetonTantas labore ea qui, cum et diam officiis menandri. Usu dico nominavi deleniti id, eam omnium iudicabit imperdiet te. Duis mnesarchum ei vel.

2 BEST SPOT FOR AN AFTERNOON SNACKName name name, 44 Road St, PlacetonAnimal accusata consulatu an has, no his harum ancillae consectetuer, no per tractatos reprimique constituam.

2 BEST SPOT FOR LUNCHName name name, 22 Street Rd, PlacetonLorem ipsum dolor sit amet, repudiare patrioque quaerendum ius eu, paulo referrentur id has. Melius eleifend gubergren cu sea, euismod debitis volumus et nec.

2 BEST SPOT FOR BREAKFASTName name name, 88 Lane Crescent, PlacetonTantas labore ea qui, cum et diam officiis menandri. Usu dico nominavi deleniti id, eam omnium iudicabit imperdiet te. Duis mnesarchum ei vel.

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Print deadlines


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Sponsored content opportunitiesSponsored content helps advertisers spark a conversation with their customers. Published natively within the RoyalAuto media platform in print and digital, sponsored content can enhance your advertising campaign with engaging stories designed to appeal to your target audience.

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1ST EDITION SEND 2ND EDITION SEND

JANUARY 2019 NO SEND JANUARY 2019 23 Jan 2019

FEBRUARY 2019 13 Feb 2019 FEBRUARY 2019 27 Feb 2019

MARCH 2019 13 Mar 2019 MARCH 2019 27 Mar 2019

APRIL 2019 10 Apr 2019 APRIL 2019 24 Apr 2019

MAY 2019 8 May 2019 MAY 2019 22 May 2019

JUNE 2019 12 Jun 2019 JUNE 2019 26 Jun 2019

JULY 2019 10 Jul 2019 JULY 2019 24 Jul 2019

AUGUST 2019 14 Aug 2019 AUGUST 2019 28 Aug 2019

SEPTEMBER 2019 11 Sep 2019 SEPTEMBER 2019 25 Sep 2019

OCTOBER 2019 9 Oct 2019 OCTOBER 2019 23 Oct 2019

NOVEMBER 2019 13 Nov 2019 NOVEMBER 2019 27 Nov 2019

DECEMBER 2019 11 Dec 2019 DECEMBER 2019 NO SEND

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Media Kit - RACV › content › dam › racv › images... · Media Kit 2019 Photo: Getty Images. RACV is the largest member ... car reviews and snappy portraits of the quirky ways