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2019Media Kit
DefenderHouston’s Leading Black Information Source
MARKETPLACEDEFENDER MEDIA GROUP
Experts In Reaching Houston’s Progressive African-American Consumers
WHY HOUSTON?
Houston is home to nearly 1 million Blacks. It is consistently ranked as one of the top ten cities based on median household income, households earning more than $100,000 annually, business ownership, college graduates and home owners. Additionally, we have the lowest unemployment and home loan rejection rates.
Compared to other U.S. cities, Blacks in Houston are:
23%more likely to have a college degree
27%more likely to have house-hold incomes of $75,000+
10%more likely to own a home
•Home to two Historically Black Universities, Texas Southern and Prairie View A & M•Third among cities with the most Fortune 500 company headquarters (25)•More likely to have a college degree
Houston-area Blacks are educated, affluent and homeowners. QUICK FACTS:
•Nation’s 4th largest city and 9th largest African-American city •African-Americans represent 23.7% of Houston’s population
Source 2010 U.S. Census; Houstoninblack.com
defendernetwork.comDefender
Houston’s Leading Black Information Source
Years
Effective January 1, 2019 2
COVERINGHOUSTONPRINT - ONLINE - SOCIAL MEDIA
DEFENDER NEWSPAPERA weekly newspaper noted for its awardwinning design and editorial content isdedicated to keeping a finger on thepulse of concerns and issues that affectHouston’s African-American community.
Circulation Facts & Figures
CIRCULATION: 30,444*WEEKLY READERSHIP: 76,110
DEFENDERNETWORK.COM
A comprehensive website hosting qualitynews, business, sports, and entertainmentin an attractive cutting edge design withinteractive features to engage viewers.
Monthly Viewership Figures*
VISITS/IMPRESSIONS: 89,964UNIQUE VISITORS: 678,812
*Google Analytics 90 Days ending Sep. 30, 2018
SOCIAL MEDIAFACEBOOK FOLLOWS: 80,021TWITTER FOLLOWS: 6,190INSTAGRAM FOLLOWS: 1,801*Source - November, 2018
CONTACTINFORMATION: DEFENDER MEDIA GROUP
12401 South Post Oak RoadHouston, Texas 77045713.663.6996 Phone| 713.663.7116 FaxAdvertising rates & specs: [email protected] Coverage-Top Events: [email protected] Coverage & Press Releases-Editorial: [email protected]
*Source: CAC Audit-June 2016
defendernetwork.comDefender
Houston’s Leading Black Information Source
Years
Effective January 1, 2019 3
*Source: CAC Audit-June 2018
AUDIENCEPROFILE
w GENDER:Male: 33%Female: 67%
w AGE:18-34: 32%35-54: 38%55+: 30%Average Age: 45
w EDUCATION:Some College: 23%Single or Advanced Degree: 38%
w INCOME:$50,000-$100,000: 20%$100,000 +: 33%Average Income: $73,000
w FINANCIAL:Have IRA/KEOGH account: 43%Have CDs/savings: 25%Have a 401K account: 37%Homeowners: 75%Financial optimist: 70.1%(Better off 6 mos. from now)
w HOUSEHOLD:Wkly grocery spending $150+ 57% Children at home/any age: 52%Not exposed to a daily newspaper: 60%Have healthcare coverage: 61%
defendernetwork.comDefender
Houston’s Leading Black Information Source
Years
Effective January 1, 2019
Affluent, Educated, Consumers
Source: 2010 Media Audit
4
DEMOGRAPHICS
AD RATES & SPECSw Print Rates - Publication Day,ThursdayNo commissions paid on print, preprint, banner, orsocial media rates, No ‘cash’ discounts. Same rate for retail, political and national ads.
w Pre-Print Rate:
Deadline: Fourteen working days prior to the publication date. Reservations and/or cancellations of preprints must be made at least two weeks before scheduled insertion. Preprints must be received at least two weeks before scheduled insertion. Preprints canceled after deadline, late arriving preprints, or preprints improperly folded, kidded or trimmed will be charged an additional handling fee based on costs incurred by Defender Network. Pallets or Boxed acceptable. Add 2% to the printing order to cover spoilage. Shipping Information: Defender Media Group, C/O Tri-Star Web Graphics, Attn: Ted Mazza, 4010 Airline Drive, Houston, Texas 77022. Receiving Hours: Monday-Friday: 8 a.m.–5p.m. only. Telephone: 800.568.8113
FREQUENCY 4-16 TAB 20-44 TAB 1-3X $50 CPM $85 CPM 4-7X $45 CPM $80 CPM 8+X $40 CPM $75 CPM- Rates for larger TABs available upon request.- Full Press Run required for all insertions - Add $15.00 to CPM for FSIs requiring hand insertion
w Classified Ads / Legal Notices$35.00 per column inchRequest for estimates or ad proofs send to: [email protected]
Classified ad copy must be submitted as a worddocument. No PDFs accepted. Design servicesavailable. Non camera-ready copy & art dueone week prior to publication. All Ads must beaccompanied with an insertion order. Send insertionorders to: [email protected]
w ONLINE & SOCIAL MEDIA RATES
Effective January 1, 2019 defendernetwork.com 5
Publication Page Size: 10.75” x 14”
Ad Sizes Dimensions B/W Rates CLR Rates
Double Truck 21.25 x 13.0 $10,455 $10,855
Back Cover 9.75 x 13.0 $5,355 $5,755
Full Page 9.75 x 13.0 $4,870 $5,270
Jr. Full Page 7.7677 x 13.0 $4,055 $4,455
Half Page- H 9.75 x 6.5 $2,435 $2,835
Half Page-V 4.79 x 13.0 $2,435 $2,835
Quarter Page 4.79 x 6.5 $1,280 $1,680
Bottom Strip 9.75 x 2.0 $735 $1,135
Eighth of Page 4.79 x 3.25 $640 $1,040
Deadlines: Space MaterialsWeek prior Thursday, 5pm Thursday 5pm Note: The classified department is closed on Fridays.
Unique Visitors: 78,812Visits: 89,964*SOURCE: July 1-September 30, 2018
Deadlines: Reservations & MaterialsThree business days prior Reservations and Materials to: [email protected]
TYPE RATE NOTESROS Banners: $350 monthly Rotates all pagesTargeted Banners: $425 monthly Specific page(s)
Ad Unit Size File Size FormatMedium 300 x 250px 30-150 KB JPEG, GIF, GIF
Rectangle Animated (ATF/BTF) Flash, Java script
Outlet Type Videos Rate
Facebook Post (2x) 60-120 Sec $100.00
Twitter Post(4x) 30-140 Sec
Instagram Post (1x) 15 Sec
E-blast Email $200.00
$75.00
Facebook follows: 80,021Twitter follows: 6,190Instagram follows: 1,801Source Date: November 2018
Deadlines: Reservations Materials (pdf/300 dpi)Week prior: Thursday, 5pm Friday, 5pmReservations and Materials to: [email protected]
Full Page Jr. Page Half Page-H Half Page-V Quarter Page Bottom Strip Eighth Page
