22
Rate Card No. 25, 25a and 25b valid from 1st January 2016 huss HUSS-MEDIEN GmbH 10400 Berlin phone +49 (0) 30 42151-262 fax +49 (0) 30 42151-293 www.elektropraktiker.de Media-Kit 2016

Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

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Page 1: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Rate Card No. 25, 25a and 25bvalid from 1st January 2016

hussHUSS-MEDIEN GmbH

10400 Berlin phone +49 (0) 30 42151-262

fax +49 (0) 30 42151-293

www.elektropraktiker.de

Media-Kit 2016

Page 2: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Media-Kit 2016

(Source: IVW 02/2015)

Market shareschosen professional magazines in the Electrical Branch

deep

building &automation

G&H

53.56 % =

22,395 Copies

44.6 % =

18,673 Copies

0.99 % = 414 Copies

0.27 % = 113 Copies

GD0.51 % = 215 Copies

Page 3: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Publishing and Editorial Schedule 2016 www.elektropraktiker.deIssue 1

January2

Februaryep-

Special3

March4

April5

Mayep-

Special6

June7

July

ep-Special issue

8August

9September

ep-Special

10October

ep-Special

11November

ep-Special issue

12December

Date of publication 06I01I2016 10I02I2016 08I03I2016 08I03I2016 06I04I2016 10I05I2016 08I06I2016 08I06I2016 06I07I2016 25I08I2016 10I08I2016 06I09I2016 04I10I2016 04I10I2016 09I1I2016 09I11I2016 24I11I2016 07I12I2016

Advertisement deadline

07I12I2015 18I01I2016 08I02I2016 12I02.2016 14I03I2016 15I04I2016 11I05I2016 18I05I2016 15I06I2016 02I08I2016 20I07I2016 16I08I2016 02I09I2016 08I09I2016 13I10I2016 19I10I2016 01I11I2016 16I11I2016

Material deadline 15I12I2015 28I01I2016 22I02I2016 24I02I2016 22I03I2016 25I04I2016 24I05I2016 26I05I2016 23I06I2016 12I08I2016 28I07I 2016 24I08I2016 16I09I2016 20I09I2016 25I10I2016 27I10I2016 11I11I2016 24I11I2016

Trade Fairs 13.– 16. 01. 2016 DEUBAUKOM in Essen

19.– 21. 01. 2016Fachschulung für Gebäudetechnik in Rostock

26.– 28. 01. 2016Learntec in Karlsruhe

16.– 18. 02. 2016 E-World in Essen

16.– 19. 02. 2016 Bautec in Berlin

23.– 25. 02. 2016Embedded Worldin Nuremberg

23.– 25. 02. 2016 EMV in Düsseldorf

23.– 27. 02. 2016 Metav in Düsseldorf

24.02– 01. 03. 2016Internationale Handwerksmesse in Munich

25.02– 26. 02. 2016GeoTHERM in Offenburg ■

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13.– 18. 03. 2016Light + Building in Frankfurt am Main

14.– 18. 03. 2016CeBit in Hannover

16.– 17. 03. 2016All About Automation in Essen

17.– 20. 03. 2016New Energy in Husum

04.– 08. 04. 2016Wire in Düsseldorf

05.– 08. 04. 2016IFH/Intherm in Nuremberg

13. 04. 2016MSR Spezialmesse in Frankfurt am Main

25.– 29. 04. 2016 Hannover Messe

26.– 29. 04. 2016Control in Stuttgart

27.– 28. 04. 2016 Maintenance in Stuttgart

10.– 12. 05. 2016Sensor + Test in Nuremberg

11.– 13. 05. 2016Clean Energy Building in Stuttgart

25. 05. 2016 MSR-Spezialmesse in Leverkusen

■ M

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07.– 09. 06. 2016ANGA COM in Cologne

07.– 08. 06. 2016 All About Automation in Friedrichshafen

22.– 24. 06. 2016 Intersolar Europe in Munich

■ P

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02.– 07. 09. 2016IFA in Berlin

20.– 23. 09. 2016 Nutzfahrzeuge in Hannover

27.– 30. 09. 2016 Security in Essen

28.– 29. 09. 2016 All About Automation in Leipzig

28. 09. 2016MSR-Spezialmesse in Ludwigshafen

■ N

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06.– 09. 10. 2016Renexpo in Augsburg

11.– 13.10.2016Belektro in Berlin

11.– 13. 10. 2016Chillventa in Nuremberg

20.– 22. 10. 2016eCarTec in Munich

■ T

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08.– 10. 11. 2016 Vision in Stuttgart

09. 11. 2016MSR-Spezialmesse in Bochum

17.– 19. 11. 2016GET Nord in Hamburg

22.– 24. 11. 2016SPS/IPC/Drives in Nuremberg

■ N

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Subjects Installations-technology

Installation devices Motion sensors andpresence detectors

Tech

nica

l Lig

ht S

prin

g

Switches,sensing devices andcomfort control

Plug connectorsconnection techno-logy, E/A-Components

Installationchannels/-tubes,cabinets,distributors

Pho

tovo

ltaic

s

Installation outdoors Cables,cable load bearingsystemes

Mea

surin

g an

d Te

stin

g

Grounding, lightningand overvolt protec-tion

House connectionund metering

Ele

ctric

al p

lann

ing

Protection measure,safety equipment

Tech

nica

l Lig

ht A

utum

n

Sockets andclips,mounting technolo-gy

Ligh

tnin

g+ov

ervo

ltage

pro

tect

ion

Operating anddisplay devices,visualisation

Buildungautomation

Light planningLED controlling

Building controltechnology

KNX, LON, LCN,Digitalstrom

EEBus Control equipment Radio bus systems,radio busses

Smart Meters, EHZ SPS KNX, LON, LCN,Digitalstrom

Ethernet, TCP/IP small PLC Proprietary installati-on busses

Buildingtechnology

Heat technologyengineering thermo-dynamics

Air conditioning Light- and illumina-tion technolgy

Pumps,Ventilators

Door- and gatedrives

Light controls, DALI, Gateways

Actuating drives Shutters- andblind controls

Living space ventila-tion

Light- and illumination techno-logy

Warm water Lighting manage-ment

Securityengineering

Fire- andhazard protection

Electroacousticsystem

Video surveillance and access control

Thermography Emergency control Emergency call anddetection systems

Emergency lighting Optical andacousticalsignal transmitters

Fire detection systems

Burglary- andAlerting systems

Fire- andhazard protection

Smoke detectors

Machine-andinstallation engineering

Drive engineering Switch cabinetconstruction

Switching devices,time relays,logic modules

SPS, Industrial-PC, Industrial Ethernet, Industrie 4.0

Emergency lighting Frequency conver-ters

Industrial Ethernet,Fieldbus technology

Electrical drives Telecontrol, teleme-tering

Measuring- and tes-tingdevices

SPS, Industrial PC, Industrial Ethernet,Industry 4.0

Switching device,time relays,logic modules

Information and commu-nication

Building internalcommunication,door communicationsystems

Structuredcabling

Building internalcommunication,door communicationsystems

Network security FiberAE, optic fi ber Satellite- andantenna devices

Cable distribution cabinetsPatchpanel,Patchkabel

Connection techno-logies, mounting

Building internalcommunication,door communicationsystems

Receive- and distribution techno-logy

PC-Networks Telecommunicationsystems

EnergyManagement

Energy distributingsystems, switchingdevices

Heat pumps,geothermal energy

Electromobility,charging infrastruc-ture

Wind energy, small wind installati-ons

Emergency power,Batteries, replace-ment power supply

PV-Modules,power inverter andinternal consumption

Medium voltage technology

Smart Grids,load management

Electromobility,charging infrastruc-ture

PV-Modules,power inverter andinternal consumpti-on

Combined heat and power Small thermal power stations

Uninterruptible power supplies,power electronics

Offi ce equipment

Protective equip-ment,protective clothing

Commercial vehicles

Tools Software Workshop, offi ce and vehicle equip-ment

Working clothes Commercial vehicles

Workshop, offi ce and vehicle equip-ment

Working clothes Tools Workshop, offi ce and vehicle equip-ment

Tools for planning

Regular topics

IInstallation material (e.g. switches, power sockets, cables, plug sockets, clips, channels, tubes, mounting material)

Installation tools (e.g. protecting switching devices, installation devices)

Installation busses (e.g. KNX, LON, proprietary bus systems, wireless busses)

Cabinets and distributors (e.g. installation distributor, meter mounting boards)

Renewable energy (e.g. solar- and wind energy, heat pumps, regenerative heat recovery, regenerative fuel cells, combined heat and power)

Measurement and testing technology

Lighting technology and illuminating engineering (e. g. technical lights, lamps, LEDs, lighting management)

Software (commercial and technical solutions and applications)

Safety and occupational health, occupational safety (additional 4 times a year: occupational safety instruction)

Business management (z. B. laws, funding, taxes, accounting, controlling, insurances)

Norms and regulations, further education

Page 4: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Editorial profi le: More than 80 % of the ELEKTROPRAKTIKER readers* have shown their special interest in light and illumination technology. Energy-effi ciency and security by modern light control and LED-lights is the preserve of qualifi ed electrical planners and engineers!

The ep-Special Technical Light will cover up news and developments of technical light before and after the Light+Building 2016. Technical authors with a good reputation highlight the planning, installation und upgrading of lighting installation in buildings with crouds and public places. For Light planners the special Technical Light will show the newest norms and regulations.Another main topic will be security- and emergency lightings.

With a circulation of 10.000 Copies this issue reach interested professionals in the light- and illumation technology.*= according to EMNID-Readers-Structure-Analyses, 2010

Readers-group: • Light planner in planning offi ces, bigger craft producers and public

administration• Industrial electrician• responsible professional electricians

Topics: • Lamps, Retrofi t• Illumination in public places and production areas • Emergency lighting • Navigation lighting• Security Lighting • Recycling of lamps • Planning, dimensioning und realisation of lighting systems • Maintenance and repair• New products and technologies• current stand of norms and regulations for planning and production

Editorial profi le: Electrical planners have big infl uence on the selection of components for new or changing electrical systems.A very exctiting target group, whose preferences have a big effect on buying decisions.

With the eplanerforum ep ELEKTROPRAKTIKER has acquired a enormous number ofinterested planners, which we offer the most interesting topics and solutions in a special issue. The ep-Special Electrical planning will be released in october as a supplement in issue 10/16 ep ELEKTROPRAKTIKER.

Readers-group: Technical electrical planners in engineering offi ces, administration and bigger electrical companies.

Topics: • Norm-appropriate und legally compliant electrical systems• Tools for electrical planning• Norms/technical regulations/HOAI/VOB• New technologies• Questions of liability• Nominated Projects for the German E-Planning-Prize 2016

German E-Planer-PrizeThe ep ELEKTROPRAKTIKER wants to honour the work of electrical planners and prize the best projects. Therefore we set up the competition for the second time in 2016 „The German-E-Planning Prize“, which is awarded by a jury containing famous experts and ep-authors.For more information please visit: www.elektropraktiker.de/eplanerpreis or get in contact with us: [email protected].

Editorial profi le: The topic Photovoltaics is still highly topical and the need of information in the electrical branch is still huge. For this reason we will release in June 2016 the ep-Special Photovoltaics. Use this special issue of the most subscribed delectrical technical Journal to present your products and solutions. With a circulation of 10.000 Copies this issue reach interested professionals in the solare and photovoltaics technology. The special will be a supplement in issue 06/16.

Topics: Planning, and installation of Photovoltaic-systems and island-systems,systems engineering of solar power plants, protection measures, occupational safety, economic and legal questions. Readers-Group Electricians, Technicians, Photovoltaic-Specialists, Foremen, Electrical engineers with businessexperience in electrical companies, Electrical professionals in project designcompanies, Trainees and apprentices

Topics: • Appropriate to standard installation of storages• Appropriate to standard installation of PV-systems• Intersolar-report mit with product news• Market integration of PV-systmes: legally and technical requirements as well as

solutions für die direct marketing of photovoltaic-power• Mounting und maintenance of photovoltaic-systems• Solarpark-Management • Security in co-current fl ow areas

PhotovoltaicsAd deadline: 11I05I2016Material deadline: 24I05I2016Date of publication: 08I06I2016

Electrical planningAd deadline: 02I09I2016Material deadline: 16I09I2016Date of publication 04I10I2016

Technical Light SpringAd deadline: 08I02I2016Material deadline: 22I02I2016Date of publication: 08I03I2016

Technical Light Autumn Ad deadline: 13I10I2016Material deadline: 25I10I2016Date of publication: 09I11I2016

Circulation: 10.000 copiesMagazine size: 210 mm width × 297 mm height

Printing space: 185 mm width × 266 mm height

Formats Printing space with bleed Basic price und Prices: Ad size B × H (additional 3 mm) (sw) in €

(in mm)

1/1 page 185 × 266 210 × 297 2.850,–1/2 Juniorpage 137 × 180 150 × 200 1.990,–1/2 page horizontal 185 × 130 210 × 143 1.790,–1/3 page vertical 58 × 266 70 × 297 1.140,–1/3 page horizontal 185 × 87 210 × 106 1.140,–1/4 page horizontal 185 × 63 210 × 83 800,–Cover pages (2. and 4.) 3.320,–

Colour surcharges: 330,– € per colour for 1/1 page, Juniorpage und 1/2 page 260,– € per colour für 1/3 page und 1/4 page

other surcharges: Bleed cut 10 % from basic pricePlacement 10 % from basic price

NEW: (Catalogue request) 1.800,– € orPostcard insert Inserst 2 pages 2.750,– €

Contact: Konstantin KiyTelephone +49 (0)30 42151-402Telefax +49 (0)30 42151-293E-Mail: [email protected]

Monika Heindl Telephone +49 (0)30 42151-682Telefax +49 (0)30 42151-293E-Mail: [email protected]

Page 5: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Mediabrand

Professional Magazin1 Magazine Profi le Page 4T Schedule and Editorial Calendar InsertP Rate Card Page 5–7 Special IssuesF Formats and Technical Information Page 8–10 2 Circulation and Geographical Analysis Page 113-L Readership Analysis Page 12–13

Online-Advertising Website Page 14–15 Newsletter Page 16–17

The media brand

Target groupElectricians, Technicians, Foremen, Electrical engineers with business experience in electrical companies, Electrical professionals in project design companies, Trainees and apprentices

Range of topicsElectrical installation, Building system engineering, Electrical equipment,Switchgear, Power electronics, Lighting engineering, Renewable energy,Questions and standardizations, Electrical safety, Vocational education and training, Business management, Technical and economical qualifi cation for decision-makers, Software

Crossmedia offersWebsite, Newsletter, Specialist magazine, Special issues, Software, Deutscher E-Planer-Preis,Webinares, Apps

www.elektropraktiker.de

Newsletter – August

Page 6: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Professional MagazineProfi le 1

1 Name: ep ELEKTROPRAKTIKER

2 Profi le in Brief: Professional magazine for electrical professionals in the fi eld of crafts, industry and project designing offi -ces

3 Target Group: Electricians, technicians, foremen/master; electrical engineers with business experience in electrical companies, in manufacture & energy supply, in transportation, building industry & public services; electrical professionals in project design companies; trainees & apprentices

4 Publication monthly, 12 issues plus special editions Frequency:

5 Size: DIN A4

6 Volume: 70th Volume 2016

7 Subscription Rates: Germany € 70.20incl. VAT., plus € 9.60 € postal and delivery charges

Abroad € 91.20incl. delivery charges

8 Organ: –

9 Memberships: IVW Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern (German Audit Bureau of circulations of major publications)

10 Publishing House: HUSS-MEDIEN GmbHAm Friedrichshain 2210407 Berlinphone: +49 (0) 30 42151-0www.elektropraktiker.de

11 Publisher: Dipl.-Ing. (FH) Christoph Huss

12 Advertising: Torsten Ernst, Advertising Manager ☎ -262email: [email protected]

13 Editor: Rüdiger Tuzinski, Editor-in-Chief ☎ -304email: [email protected]

14 Scope Analysis 2014 = 12 Issues

Total Volume: 1,224 Pages = 100.0 %

Editorial content 992 Pages = 81.0 %

Advertisement 232 Pages = 19.0 % thereof: Jobs ads and classifi eds 3 Pages = 1.3 %

Own ads of publisher 51 Pages = 22.0 %Fixed inserts 3 PiecesLoose inserts 17 Pieces

15 Editorial Content Analysis 992 Pages = 100.0 %

News in brief and product info 59 Pages = 7.4 % Trade fairs, events 68 Pages = 8.5 % Reader’s inquiry 56 Pages = 7.0 % Measurement and inspection techniques 45 Pages = 5.6 % Building engineering, open-loop control, automation 58 Pages = 7.3 % Energy 96 Pages = 12.0 % Management 82 Pages = 10.3 % Fire and explosion protection, occupational health an safety 43 Pages = 5.4 % Installation technique, cabling and wiring 37 Pages = 4.6 % Information and communication technology 14 Pages = 1.8 % Safety measures, lightening and overvoltage protection 91 Pages = 11.4 % PC-applications, software 8 Pages = 1.0 % Lighting, safety technology 47 Pages = 5.9 % Switchgear 11 Pages = 1.4 % Courses, seminars, literature 40 Pages = 5.0 % Miscellaneous 24 Pages = 2.9 % Planning 21 Pages = 2.6 % Supplement „Lernen und Können“ 192 Pages (educational materials)

Page 7: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Professional MagazineRate card No. 25, valid from 1st January 2016 P

1 Advertising Prices and Sizes (no discount for surcharges): All prices added VAT.

1/1 page Juniorpage 1/2 page vertical 1/2 page horizontal 1/3 page vertical 1/3 page horizontal

Type Area 185 × 266 mm 137 × 180 mm 90 × 266 mm 185 × 130 mm 58 × 266 mm 185 × 87 mm

Bleed* 210 × 297 mm 150 × 200 mm 105 × 297 mm 210 × 146 mm 70 × 297 mm 210 × 106 mm

Price bw € 7,110.00 € 4,420.00 € 3,630.00 € 3,630.00 € 2,470.00 € 2,470.00

Price 2c € 8,160.00 € 5,095.00 € 4,275.00 € 4,275.00 € 2,880.00 € 2,880.00

Price 4c € 10,260.00 € 6,445.00 € 5,565.00 € 5,565.00 € 3,700.00 € 3,700.00

1/4 page vertical 1/4 page horizontal 1/4 page Standard 1/8 page horizontal 1/8 page Standard 1/16 page

Type Area 43 × 266 mm 185 × 63 mm 90 × 130 mm 185 × 29 mm 90 × 63 mm 90 × 29 mm

Bleed* 56 × 297 mm 210 × 83 mm 103 × 146 mm 210 × 49 mm 103 × 83 mm –

Price bw € 1,870.00 € 1,870.00 € 1,870.00 € 965.00 € 965.00 € 530.00

Price 2c € 2,265.00 € 2,265.00 € 2,265.00 € 1,163.00 € 1,163.00 € 629.00

Price 4c € 3,055.00 € 3,055.00 € 3,055.00 € 1,557.00 € 1,557.00 € 826.00

Formats: Width × Height * plus 3 mm bleed size

Page 8: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Professional MagazineRate card No. 25, valid from 1st January 2016 P

2 Surcharges: Preferential Back cover bw € 270 (Total price bw € 7,380) Placements Inside Front Cover bw € 270 (Total price bw € 7,380) Titel Cover bw € 570 (Total price bw € 7,680)

Colours Colour Surcharges (without discount)Special colours not available.

2-coloured 3-coloured 4-coloured

1/1 page € 1,050 € 2,100 € 3,150 Juniorpage € 675 € 1,350 € 2,025 1/2 page € 645 € 1,290 € 1,935 1/3 page € 410 € 820 € 1,230 1/4 page € 395 € 790 € 1,185

Specials Ad in the Centre 70 % of the 1/1 basic price Bleed Advert 10 % of the basic price Binding Placement 10 % of the basic price

3 Discounts: On purchase within 12 months (insertion year)

Frequency Volume

3 times 5 % 2 pages 5 % 6 times 8 % 4 pages 8 % 9 times 10 % 6 pages 10 %

12 times 12 % 10 pages 15 %

No discount available for colour and bleed surcharges, Ad Specials and inserts, as wells as job ads and classifi eds. Combo-discounts for cross-media advertising campaigns upon request.

4 Classifi ed: Job Offer € 6.60per mm (1 column, 43 mm wide)Job Wanted € 4.10 per mm (1 column, 43 mm wide)Box Number Charge: (incl. delivery charges) € 10.00

Market Place – ep: Classifi ed advertising in the format 58 mm width from 30 mmMillimetre Price € 6.60

Discounts: 3 × 15 %, 6 × 18 %, 12 × 20 %Colour surcharges: each advert with 15 % of the basic price per colour

5 Special Fixed Inserts Advertisements: 2-sided (untrimmed size: 216 × 307 mm) € 9,500 4-sided (untrimmed size: 432 × 307 mm) € 14,280 (other scales of fi xed inserts upon request)

Loose Inserts (no discount)maximum size 200 × 290 mm

Price up to 20 g per thousand € 250 Every further 10 g € 20 plus extra postage (no discount)

Required delivered quantity 40,500 copiesPartial delivered inserts with 30 % surcharge minimum quantity 5,000 copies

Affi xed Reply Postcards/Samples etc. on request

6 Contact: Advertising Dispositionphone: +49 (0) 30 42151-259email: [email protected]

7 Terms of Payment/ Commerzbank Bank account: Account No.: 976005900 BLZ: 120 400 00

IBAN: DE 88 1204 0000 0976 0059 00 BIC: COBADEFFXXX

UST-Ident-No.: DE 137189299

Upon receipt of the invoice net within 14 days.All prices added VAT.

Page 9: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Special IssuesRate card No. 25a, valid from 1st January 2016

The „ep-Spezial“ have a deep focus on the chosen topic. With a circulation of 10.000 copies these are enclosed the ep ELEKTRO-PRAKTIKER in target-relevant circulation.

1 Printed Copies: 10,000 copies

2 Buying circle: Electrical specialists with interest in the topic of the certian special issue

3 Magazine size: 210 mm wide × 297 mm high, DIN A4

4 Full Page Type Area: 185 mm wide × 266 mm high

5 Formats W × H With Basic und Prices: Type Area Bleed* Price bw

in mm in mm in €

1/1 Page 185 × 266 210 × 297 2,850.001/2 Juniorpage 137 × 180 150 × 200 1,990.001/2 Page horizontal 185 × 130 210 × 143 1,790.001/3 Page vertical 58 × 266 70 × 297 1,140.001/3 Page horizontal 185 × 87 210 × 106 1,140.001/4 Page horizontal 185 × 63 210 × 83 800.00Cover (2. and 4.) 3,320.00

* plus 3 mm bleed size

6 Colour Surcharges: each colour for 1/1 Page, Juniorpage and 1/2 Page € 330.00

each colour for 1/3 Page and 1/4 Page € 260.00

7 Other Surcharges: Bleed Advert 10 % of the basic pricePlacements 10 % of the basic price

8 Discounts: On purchase within 12 months (insertion year)(Beginning with the appearance of the fi rst advertisement in ep ELEKTROPRAKTIKER)

Frequency Volume

3 times 5 % 2 pages 5 % 6 times 8 % 4 pages 8 % 9 times 10 % 6 pages 10 %

12 times 12 % 10 pages 15 %

No discount available for colour and bleed surcharges.

9 Loose Inserts or Price per thousand CD-ROMs: (no discount) € 62.00

10 Fixed Inserts: 2-sided € 3,580.00 4-sided € 6,500.00

6-sided and more upon request

11 Print and Binding: Offset printing and glue binding

Delivered Copies 10,500 copies including reserves Required: Partial delivered inserts upon request.

Delivery Date: Latest 7 working days before the publication date of the relevant magazine.

Delivery Address: Möller Druck GmbH Zeppelinstraße 6

16356 Ahrensfelde/OT Blumberg

Delivery Remarks: For ep-Spezial ep ELEKTROPRAKTIKER No. X/2016, Name of the customer, name of the printed matter,

delivery amount, quantity of the euro-pallets or packages

Page 10: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Special IssuesRate card No. 25b, valid from 1st January 2016

The „ep-Sonderheft“ have a deep focus on the chosen topic.With a circulation of 3.000 copies and a volume of 80 pages they are sold only to electric engineers with interest in the certain topic.

1 Printed Copies: 3,000 copies

2 Buying circle: Electrical specialists with interest in the topic of the certian special issue

3 Magazine size: 210 mm wide × 297 mm high, DIN A4

4 Full Page Type Area: 185 mm wide × 266 mm high

5 Formats W × H With Basic und Prices: Type Area Bleed* Price bw

in mm in mm in €

1/1 Page 185 × 266 210 × 297 2,335,001/2 Juniorpage 137 × 180 150 × 200 1,560,001/2 Page horizontal 185 × 130 210 × 143 1,400,001/3 Page vertical 58 × 266 70 × 297 895,001/3 Page horizontal 185 × 87 210 × 106 895,001/4 Page horizontal 185 × 63 210 × 83 615,00Cover (2. and 4.) 2,600,00

* plus 3 mm bleed size

6 Colour Surcharges: each colour for 1/1 Page, Juniorpage and 1/2 Page € 255.00

each colour for 1/3 Page and 1/4 Page € 205.00

7 Other Surcharges: Bleed Advert 10 % of the basic pricePlacements 10 % of the basic price

8 Discounts: On purchase within 12 months (insertion year)(Beginning with the appearance of the fi rst advertisement in ep ELEKTROPRAKTIKER)

Frequency Volume

3 times 5 % 2 pages 5 % 6 times 8 % 4 pages 8 % 9 times 10 % 6 pages 10 %

12 times 12 % 10 pages 15 %

No discount available for colour and bleed surcharges.

9 Loose Inserts or Price per thousand CD-ROMs: (no discount) € 48.00

10 Fixed Inserts: 2-sided € 2,805.00 4-sided € 5,100.00

6-sided and more upon request

11 Print and Binding: Offset printing and glue binding

Delivered Copies 3,500 copies including reserves Required: Partial delivered inserts upon request.

Delivery Date: Latest 7 working days before the publication date of the relevant magazine.

Delivery Address: Möller Druck GmbH Zeppelinstraße 6

16356 Ahrensfelde/OT Blumberg

Delivery Remarks: For ep-Sonderheft No. X/2016, Name of the customer, name of the printed matter,

delivery amount, quantity of the euro-pallets or packages

Page 11: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Professional MagazineFormats and Technical Information F

1 Magazine Size: 210 mm wide × 297 mm high, DIN A4 untrimmed: 216 mm wide × 303 mm high

Full Page Type Area: 185 mm wide × 266 mm high4 columns, each 43 mm wide

3 columns, each 58 mm wide

2 Print and Binding: Offset printing and glue bindingPrint data in digital form are preferred.

3 Submission of: FTP: The information of the FTP access will be sent digital data: by email from your contact person.

Email: Size of the attached media should not exceed 15 MB and should be packed in zip/sit-Format.

Storage Devices: CD-ROM, Data-DVD

Remarks on Delivery Note: Together with the data media are all information about the name of the magazine, sender/company, operating system, programme version, data name and colours needed.When sending through the post, please to the Advertising Department.

4 Data File Formats: High-resolution data fi les in PDF-format (pdf. 1.3) with embedded fonts (PDFX-3- or PDFX-1a-standard), suitable for offset printing. Data not ready to be printed could be accepted.

For Data Not Ready to Be Printed: All the applied typefaces and fonts, also included in EPS fi les, should be attached in the submitted data fi les.

Photos and graphics should be produced in the CMYK-mode.

Programmes: InDesign, QuarkXpress, Illustrator, Photoshop.

Data media from other programmes only on request. 5 Colours: Euroskala in process colours (CMYK) according to

ISO 12647-2 (PSO)

6 Proof: Contract proofs for each page according to “Medienstandard Druck” (bvdm) or each colour according to b/w hard copy. Please refer each colour subject to standards such as Euroskala, HKS, or Pantone. Proof samples by colour copier will not be verifi ed as contract proof.

7 Data Archiving: Data will be archived, therefore unchanged repetitions are normally possible. But a guarantee on data archiving won’t be provided.

8 Guarantee: Only what exist in the data media can be processed. The publishing house assumes no liability for printing results, upon delivery of incomplete or incorrect text, images and special colours.

9 Contact: Technical information about delivery of digital data:

Adverting Department ep ELEKTROPRAKTIKER Am Friedrichshain 22, 10407 Berlin, Germany phone: +49 (0) 30 42151-262 fax: +49 (0) 30 42151-293 email: [email protected]

Page 12: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Fixed InsertsFormats and Technical Information

Fixed Inserts: Prior to the confi rmation of order a sample of the pl-anned insert is required, if necessary, a dummy indicating the expected weight and dimensions. Fixed inserts should be advertised for sales-related purposes only. They must abide by the postal regulations and be designed in such a manner, that they cannot be misinterpreted as editorial pages.

The placement is subject to the technical possibilities.

Formats: untrimmed1 sheet (= 2 pages) 216 mm wide × 307 mm high

2 sheets (= 4 pages) 432 mm wide × 307 mm high 3 sheets (= 6 pages) 614 mm wide × 307 mm high 4 sheets (= 8 pages) = 2 × 2 sheets

Trimming:

The magazine ep ELEKTROPRAKTIKER

is paper-boud.

Technical Information: The fi xed inserts are to be delivered untrimmed (and folded, if in several sheets).

The front page of the inserts has to be clearly marked and ready for insertion, so that no further work is needed. Separate charges are to be levied if any additional folding and/or gluing work takes place.

Delivered Copies 40,500 copies including reservesRequired: Partial delivered inserts upon request.

Delivery Date: Latest 10 working days before the publication date of the relevant magazine.

Delivery Address: Möller Druck GmbH Zeppelinstraße 6

16356 Ahrensfelde/OT Blumberg

Delivery Remarks: For ep ELEKTROPRAKTIKER No. X/2016, Name of the customer, name of the printed matter,

delivery amount, quantity of the euro-pallets or packages

Special delivery guidelines are integrated in the Confi rmation of Order of the publishing house!

2 and 4 pages

216 mm

untrimmed

210 mm

trimmed

307

mm

unt

rimm

ed

297

mm

trim

med

432 mm

untrimmed

5mm

5m

m

3 mm grid-off each 3 mm

Fold

Page 13: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Loose Inserts, Affi xed Advertising MaterialsFormats and Technical Information

Loose Inserts: Prior to the confi rmation of order, at the latest before the relevant advertising deadline, a sample of the pl-anned insert is required, which states the expected weight and dimensions. Loose inserts should be advertised for sales-related purposes only. They must abide by the postal regulations and be designed in such a manner, that they cannot be misinterpreted as editorial pages. The placement is subject to the technical possibilities.

Delivered Copies 40,500 copies including reservesRequired:

Delivery Date: Latest 10 working days before the publication date of the relevant magazine.

Format: Maximum 200 mm wide × 290 mm high Technical Information: Loose inserts have to be properly composed and rea-

dy for insertion, so that no additional work isneeded. Separate charges are to be levied if any additional folding and/or gluing work takes place. Non-paper loose inserts are only to be accepted upon a fi nal sample of the insert and subject to the prior approval from the publisher and the postal authorities.

Affi xed Advertising Affi xed postcards (minimum paper weight 150g/m²) Materials: and samples stuck to fi xed inserts or full-page

advert are charged additionally as loose inserts. Prior to the confi rmation of order, the submission of the advertising motif with the affi xed postcards is required, or with a dummy if necessary.

Product samples are only accepted after submission of the fi nal sample and subject to the prior approval from the publisher and the postal authorities.

Formats: Affi xed postcards should abide by the postal regulations. Maximum size for affi xed product samples through mechanical gluing: 25 cm², maximum border length: 6 cm. Manual gluing upon request.

Delivered Copies 40,500 copies including reservesRequired:

Delivery Date: Latest 10 working days before the publication date of the relevant magazine.

Technical Information: The gluing edge of the affi xed postcards should be in

the direction of the fold.

Delivery Address: Möller Druck GmbH Zeppelinstraße 6

16356 Ahrensfelde/OT Blumberg

Delivery Remarks: For ep ELEKTROPRAKTIKER No. X/2016, Name of the customer, name of the printed matter,

delivery amount, quantity of the euro-pallets or packages

Special delivery guidelines are integrated in the Confi rmation of Order of the publishing house!

direction of insertion

glui

ng e

dge

glui

ng e

dge

fold

fold

gluingon the front side

gluingon the back side

Page 14: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Professional MagazineCirculation and Geographical Distribution Analysis 2

1 Circulation Monitoring:

2 Circulation Analysis: Average number of copies on annual basis(1st July 2014 to 30th June 2015)

Printed Copies 42,042

Actual Distributed Circulation (ADC):

41,801 thereof abroad: 348

Sold Copies: 23,951 thereof abroad: 273

by subscription: 22,747 thereof membershipcopies: 0

retail sales: 0

other sale: 1,204

Free Copies: 17,850

Surplus, Specimen and Archive Copies:

241

3 Geographical Distribution Analysis:

Economic area Percentage of actualdistribution

% Copies

Germany 99.2 41,453

Foreign Countries 0.8 348

Actual Distributed Circulation (ADC): 100.0 41,801

Nielsen 3a

18.5 % = 7,733 Copies

Nielsen 3b

10.6 % = 4,431 Copies

Nielsen 1

16.1 % = 6,716 Copies

Nielsen 2

16.5 % = 6,897 Copies

Nielsen 5+6

14.6 % = 6,103 Copies

Nielsen 7

11.8 % = 4,933 Copies

Nielsen 4

11.1 % = 4,640 Copies

Please see page 18 for the brief description of the analysis method.

3.1 Distribution according to Nielsen-regions:

Page 15: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Professional MagazineReadership Analysis 3-L

1.1 Economic Sectors/Types of Enterprises

1.1.1 Economic Sectors

WZ 2008 Code

Readership (acc. to classifi cation of the economic sectors)

Share in the Actual Distributed Circulation (ADC)

% Copies Projected (approx.)

43.21 Electrical Engineering 52.0 22,510

Section C10.1-33.20

Industry and Commerce 18.0 7,790

43.22/43.29 Building Service Engineering

7,0 3,030

71.1/72 Engineering and Planning Consultancy, Inspection, Research

7.0 3,030

85.42/85.32/94.99

Vocational Education and Training

4.0 1,730

35 Energy Supply 3.0 1,300

84.1 Communication/Public Service

1.0 430

46.4/47 Electrical Distributors and Retailors

3.0 1,300

Miscellaneous 4.0 1,730

Rounding Difference -1.0 -440

100.0 43,290

Please see page 18 for the brief description of the analysis method.

2.1 Job Characteristic

2.1.1 Field of Functions (multiple answers possible)

Share in the Actual Distributed Circulation (ADC)

% Copies Projected (approx.)

Electrical Engineering Planning

72.0 31,170

Site Management/Project Management

71.0 30,740

Maintenance and Repair

69.0 29,870

Purchasing (Material, Work Equipment)

69.0 29,870

Mounting/Installation/Service

67.0 27,710

Corporate Management

58.0 25,110

Sales/On-Site Service 39.0 16,880

Development 26.0 11,260

Miscellaneous 4.0 1,730

Multiple answers possibleActual Distributed Circulation (ADC) 100 % = 43,292 Readers

2.1.2 Position within the Company

Share in the Actual Distributed Circulation (ADC)

% Copies Projected (approx.)

Proprietor/Co-proprietor

41.0 17,750

Master Electrical Technician/Department Chief

26.0 11,260

Managing Director 11.0 4,760

Journeyman or Woman/Skilled Worker Status

8.0 3,460

Installation Foreman or Women/Team Director

3.0 1,300

Trainer/Teacher 3.0 1,300

Not Indicated 1.0 430

Miscellaneous 8.0 3,460

Rounding Difference –1.0 –430

100.0 43,290

Page 16: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Online-Advertising

Web Adress: www.elektropraktiker.de

Profi le in brief: www.eletropraktiker.de offers a comprehensive, multimedia and interactive access to specialist information and news from the electrical industry. It is the specialist portal for electrical-related subjects in Electrical Trade, Industry, in Engineering and Planning Consultancy. Independence, Expertise and competent Journalism ensure a strong user loyalty.

Target Group: Electricians, technicians, foremen/master; Electrical engineers with business experience in electrical companies, in manufacture & energy supply, in transportation, building industry & public services; Electrical professionals in project design companies; Trainees & apprentices

Publishing House: HUSS-MEDIEN GmbH Am Friedrichshain 22

10407 Berlin

Contact Lana GeißlerOnline Editor: email: [email protected] phone: +49 (0) 30 42151-378

Contact Torsten ErnstOnline-Advertising: email: [email protected] phone: +49 (0) 30 42151-262 Terms of Payment/ CommerzbankBank account: Account No.: 976005900 BLZ: 120 400 00

IBAN: DE88 1204 0000 0976 0059 00 BIC: COBADEFFXXX

UST-Ident-No.: DE 137 189 299

Upon receipt of the invoice net within 14 days.All prices added VAT.

Page 17: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Discounts: On purchase within 12 months (insertion year):

Frequency According to the fi nal cost of running a campaign

from € 1,000 per campaign 5 % from € 2,000 per campaign 10 % from € 3,000 per campaign 15 % from € 5,000 per campaign 20 %

Sections: Rotating with three others or exclusive appearance within the whole homepage

File Format: GIF, JPG, PNG maximal 100 kB HTML, Javascript, Flash maximal 100 kB

Delivery Address: Please send fi les for your advertising campaign to the following address:

[email protected]

Delivery Date: At least three fi ve before the campaign starts

With this forerun we have enough time to test the fi le formats and to ensure a correct distribution of your campaign. Delays are otherwise not at our charge.

On delivering your fi les we need the following meta data:

• Customer name • Campaign name • Period of order • Site to order • Placement within the site • Advertising size • Contact person • File name (optional)

• Click-URL • Alt-Text (optional)

For Flash Files: • Detail of the Flash version • Information on Actionscripts • Integrated Click-Tag • GIF or JPG fi les as fall-back for your advertising

for users, who have no Flash installed • Tracking Code (if available)

Reporting: You can request an evaluation of Ad Impressions and Ad Clicks

Format Size Placement Price per Thousand

Full Banner 468 × 60 pixelwhole webpageat the top or in the content

€ 50.50

Half Banner 234 × 60 pixelwhole webpageat the top or in the content

€ 38.00

Super Banner(Leaderboard) 728 × 90 pixel whole webpage

at the top € 102.00

Super BannerXXL 960 × 90 pixel whole webpage

at the top € 115.00

Skyscraper 120 × 600 pixel whole webpage right or left € 100.00

Wide Skyscraper 160 × 600 pixel whole webpage

right € 100.00

Wallpaper 468 × 60 +120 × 600 pixel whole webpage € 156.00

Big Wallpaper

728 × 90 +160 × 600 pixel whole webpage € 187.00

Medium Rectangle 300 × 250 pixel rechte Leiste* € 148.00

Content Ad 468 × 60 pixel whole webpage in the content

Price on request

* page integrated generally in the right columne – only in the categories News, Magazine, Archive

Page 18: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Newsletter

Name: Elektropraktiker News

Profi le in brief: The newsletter appears every week. It provides the readers a sneak peek at the interesting articles of the latest edition and leads them to the website of ep ELEKTROPRAKTIKER. To ensure the appeal of the newsletter, the placement of two adverts in total is preferred. Information mainly concerns fi eld of Electrical Installation, Building System Engineering, Electrical Equipment, Switchgear, Power Electronics and Lighting Engineering.

Target Group: Electricians, technicians, foremen/master; electrical engineers with business experience in electrical companies, in manufacture & energy supply, in transportation, building industry & public services; electrical professionals in project design companies; trainees & apprentices

Publication Frequency: every week

Publishing House: HUSS-MEDIEN GmbH Am Friedrichshain 22

10407 Berlin

Contact Lana GeißlerOnline Editor: email: [email protected] phone: +49 (0) 30 42151-378

Contact Torsten ErnstOnline-Advertising: email: [email protected] phone: +49 (0) 30 42151-262

Page 19: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Terms of Payment/ CommerzbankBank account: Account No.: 976005900 BLZ: 120 400 00

IBAN: DE88 1204 0000 0976 0059 00 BIC: COBADEFFXXX

UST-Ident-No.: DE 137 189 299

Upon receipt of the invoice net within 14 days.All prices added VAT.

Discounts: On purchase within 12 months (insertion year):

Frequency

3 times 5 % 6 times 10 % 9 times 15 % 12 times 20 %

File Format: JPG, PNG 468 × 60 Pixel 100 kB 300 × 250 Pixel 100 kB HTML (Text and JPG) maximal 300 words 100 kB

Format of Newsletter: HTML and Text

Delivery Address: Please send fi les for your advertising campaign to the following address:

[email protected]

Delivery Date: At least seven days before the campaign starts

With this forerun we have enough time to test the fi le formats and to ensure a correct distribution of your campaign. Delays are otherwise not at our charge.

On delivering your fi les we need the following meta data:

• Customer name • Campaign name • Period of order • Site to order • Placement within the site • Advertising size • Contact person • File name (optional)

• Click-URL • Alt-Text (optional)

Format Size Placement Price per Issue

Full Banner 468 × 60 pixel horizontal, over the content € 1,450.00

MediumRectangle 300 × 250 pixel

integrated within the page, in the right column

€ 1,550.00

Text ad maximal 600 words

ad written in text, within the body of the newsletter

€ 1,510.00

Text ad with picture

maximal 300 words + picture 100 × 100 pixel

ad written in text, within the body of the newsletter, with picture

€ 1,715.00

Page 20: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

Geographical Distribution AnalysisThe Method

1 Method of Analysis: Distribution analysis by statistical evaluation of the entire data collection

2 Basic entirety (analysed share) Basic entirety (ADC): 41,453 = 100 % thereof not included by the investigation: 916 = 2.2 %

3 Random sample: complete survey Addresses of all recipients are contained in the database of the recipients.

4 Persons targeted by the analysis: –

5 Period of analysed database: 1st July 2014 to 15th June of 2015

6 Execution of the analysis: publisher

1 Method of analysis: recipients structure analysis by data evaluation – random sample

2 Basic entirety (analysed share): Basic Entirety (ADC) 41,801 = 100.0 % thereof not included by the investigation: 916 = 2.2 %

3 Random sample: 401 questionnaire, 70 % exhaustion, random selection

4 Person targeted by the analysis: the reader of this trade magazine

5 Period of analysed database: 6th April 2015 to 29th May of 2015

6 Execaution of the analysis: publisher

Description of the assessment method for the geographical distribution analysis (AMF Scheme 2, No. 3)

Page 21: Media-Kit 2016 - Elektropraktiker€¦ · Media-Kit 2016. Media-Kit 2016 (Source: IVW 02/2015) Market shares chosen professional magazines in the Electrical Branch ep de building

1. An „Advertisement order“ within the meaning of the following General Terms of Business is an order relating to the publication of advertisements and third-party inserts in a print medium or by means of online advertising for the purpose of distribution. A contract is entered into taking into account the discounts granted according to the rates list. Advertisement orders only become legally binding through written confi rmation.

2. Publishing time limit: In case of doubt, advertisements and third-party inserts must be placed within one year after the contract is signed. If the right to place individual advertisements is granted within the terms of a contract, the order must be completed within one year of the publishing of the fi rst advertisement, provided the fi rst advertisement is placed within the time limit specifi ed in section 1.

3. Upon signing a contract, the customer is entitled to place further advertisements in addition to those specifi ed in the order at the same contractually agreed conditions and/or according to the rates list within the agreed time limit specifi ed in section 2.

4. Online advertising (i.e. websites, newsletters, etc.) is defi ned by the time period booked. The customer is required to maintain the websites or documents to which the online advertising is to be linked for the entire period of the contract. With the exception of contrary individual agreements, the values defi ned by the publisher’s banner system regarding visits and page impressions shall be decisive.

5. Refusal of orders: The publisher is entitled to refuse advertisement orders at its own discretion – including single placements within a larger order. This applies in particular if the content of the advertisement order violates laws or offi cial regulations, if it has been objected to by the German Advertising Council in a complaint procedure, or if its publishing is unreasonable for the publisher due to its content, origin or technical form, or if inserts, due to their size or presentation, give readers the impression of being part of the newspaper, the magazine or the publisher’s own website, or contain third-party advertising. The customer shall be informed of the refusal of an advertisement order without delay, once the publisher has become aware of the content in question. Any online advertising that contravenes these regulations can also be subsequently removed from the online advertising platform.

6. Advertising deadlines: The advertising deadlines stated in the rates lists are not binding for the publisher. The publisher is entitled to alter advertising deadlines at short notice to suit production processes.

7. The customer may cancel previously booked orders up to 14 days prior to the advertising deadline (Print) or prior to the beginning of the advertising campaign (Online). After this time, cancellation fees amounting to 50 % of the gross price are payable. Cancellations and withdrawals received after the advertising deadline or after the beginning of the advertising campaign shall take effect the next print edition or the next online campaign at the earliest. Furthermore, advertisement orders may only be cancelled after the advertising deadline or after the beginning of the advertising campaign for important reasons. Cancellations must be made in writing. The use of fax and e-mail is suffi cient for this purpose.

8. Placing advertisements: Advertisements will be published in specifi ed issues and editions or in specifi ed positions within the publication or the online media, assuming these were agreed upon and confi rmed by the publisher in writing, including by fax and/or e-mail. Classifi ed advertisements will only be published in their specifi c classifi cations. If no clear placement instructions have been given, the publisher is entitled to freely determine the placement.

9. Liability for the content of the advertisement: The customer bears sole responsibility for the content and the legal admissibility of the advertisement and/or the online advertising as well as for the materials provided for this purpose. The customer releases the publisher from any third-party claims made in this connection (including the cost of any legal defence required), even if the order has been cancelled. The publisher is not required to examine orders or advertisements for infringement of the rights of third parties. With the placing of an advertisement order, the advertiser agrees to bear the cost of publishing a counterstatement that relates to factual statements made in the published advertisement in accordance with the applicable advertising rate. Should advertisements appear which were not suspended within the proper time, the customer is not entitled to claim against the publisher.

10. Print documents: The customer is responsible for the timely and proper delivery of the advertisement text in print documents, inserts or online advertising. The deadlines for supplying print documents can be found in the relevant advertising rates list of the publisher.

Transfer of risk occurs with the receipt of the documents at the publisher’s place of business or at one of the publisher’s computer servers. The sending of more than two colour samples, late delivery of the print documents and the requirement for a print reproduction that deviates from the sample can have an impact on placement and print quality and rule out subsequent complaints.

If possible, however, the publisher will immediately request replacements for obviously unsuitable or damaged print documents. Return of print documents: Print documents will only be returned to the customer if specifi cally requested. The mandatory retention period for print documents

ends six weeks after the advertisement has been published. Any data carriers containing print samples sent to the publisher become the property of the publisher. These shall only be returned to the customer for a postage fee of € 5.00, at the customer’s express request and own risk.

Printing size of advertisements: If no instructions on size have been agreed upon or prescribed, the usual printing size for the type of advertisement concerned shall be used as a basis for calculation. If the size of a supplied, ready-to-use print document differs from the size ordered in the advertisement order, the size of the printed advertisement shall apply. Parts of millimetres will be rounded upwards to the next millimetre.

Proof copies will only be supplied if explicitly required. The publisher takes into account all error corrections of which he is informed within the deadline specifi ed at the time the proof copy was sent. If the customer fails to return the proof copy within the deadline, permission to print is deemed to have been granted. The customer is responsible for the correctness of the returned proof copy.

If print samples or online advertising are transmitted paperlessly to the publisher, either digitally (e.g. fl oppy discs, CD-ROMs) or by telecommunication (e.g. ISDN, e-mail), the following additional provisions shall apply:

File formats: In the case of digital transfer, if two or more related fi les are transmitted digitally, the customer is required to ensure that these fi les are transmitted and stored in one folder. Advertising samples should only be transmitted in closed fi les of which the publisher cannot change the content. The publisher has the right to refuse to accept open fi les (e.g. fi les stored under Corel Draw, QuarkXPress, Freehand). The publisher accepts no liability for the incorrect publishing of printed advertisements that were transmitted in open fi les.

Online advertising may only be delivered in suitable fi le formats in coordination with the publisher. The publisher’s specifi cations must be complied with. The publisher accepts no liability for errors in fi les delivered by the customer.

Colour advertisements: The customer is required to supply a colour proof for digitally transmitted print documents for colour advertisements. Digitally created proofs must include the current version of the FOGRA/UGRA medium wedge in order to permit a colour match. Proofs must bear an offi cial print control strip. Without a colour proof from the customer, colour variations are unavoidable and cannot be used by the customer as a ground for compensation. In all cases a printout must be sent to the publisher by fax in order to check factual accuracy. The customer must explicitly request a correction fax. Conversion within the normal range of tolerance can only be guaranteed if proper colour adaptation is performed.

Computer viruses: The customer is responsible that the fi les transmitted or stored do not contain computer viruses. The publisher is entitled to delete fi les that contain computer viruses without the customer being able to claim for damages. Furthermore, the publisher reserves the right to claim damages if computer viruses infi ltrated via the customer cause damage to the publisher.

11. Advertisement samples: Upon request, the publisher will deliver a copy of the advertisement sample with the invoice. Depending on the nature and scope of the advertisement order, excerpts, sample pages or complete samples may be delivered. If a sample can no longer be obtained, the publisher is instead required to provide a legally binding certifi cation of the publication and distribution of the advertisement.

12. Box number advertisements: Any responses received to box number advertisements will be kept for collection for a period of four weeks or forwarded to the customer by standard mail, even if the letters are registered or urgent. The publisher will send back valuable documents without being required to do so. Otherwise, any mail not collected will be destroyed. In the interest and for the protection of the customer, the publisher reserves the right to open incoming offers in order to eliminate misuse of the box number service for investigation purposes. The customer can authorise the publisher to open responses to box number advertisements.

13. Calculation of purchase volumes: For the calculation of purchase volumes, text millimetre lines will be converted to advertisement millimetres based on rates.14. Additional setting costs: Any costs incurred for the production of ordered print documents or for major changes desired by the customer to versions of

advertisements originally agreed upon, or for which the customer is responsible, shall be borne by the customer. The same applies to any print samples delivered by the customer that generate additional costs due to handling or subsequent changes.

15. Discounts: If an order is not fulfi lled due to circumstances beyond the control of the publisher, regardless of any other legal obligations, the customer is required to refund the difference between the discount granted and the discount due in accordance with the actual placement volume. The refund will be waived if non-performance is due to force majeure within the publisher’s sphere of risk.

16. Changes in advertisement rates: If changes in advertisement rates are made, the new rates are also valid for current orders as from their date of introduction, unless otherwise agreed in writing.

17. Differing rates: The publisher can determine rates that differ from the rates list for the following: advertisements in publisher’s supplements, editorially designed advertisements, advertisements in special publications and collectives, online advertisements and advertisements sold after the advertising deadline.

18. Reduced volume of circulation: If an order covers multiple advertisements, a price reduction can be claimed due to a reduced volume of circulation if the circulation guaranteed in the rates list is 30 % below the total average circulation of the previous insertion year according to IVW reports. Furthermore, when placing advertisement orders, any claims for rate reductions or damages are excluded if the publisher has notifi ed the customer of the reduction in circulation in a timely manner suffi cient to enable the customer to withdraw from the contract prior to the appearance of the advertisement. The publisher reserves the right to change the number of pages in the publication without the customer being entitled to make claims in this respect.

19. Invoices are payable within 14 days of invoicing, unless another payment period or advance payment has been individually agreed upon. The publisher is entitled to correct incorrect invoices within six months of invoicing.

20. In the event of late payment or deferment of payment, the legally applicable interest at the commercial rate of 9 percentage points above the basic interest rate of the European Central Bank will be charged from the day on which payment of the invoice is due, as well as a standard charge of € 40.00 for damage caused by late payment, which is to be offset against outstanding compensation for damages if the damage is provably higher (e.g. due to legal costs). The standard charge is also due in the event of delayed partial payments or delayed payments in instalments (Section 288 of the German Civil Code (BGB) new version). This applies to the placement of advertisements after 28July2014. Exceptions are previously established continuous obligations, provided the service rendered in return is performed after 30June2016 (Section 229 subsection 34 new version of the Introductory Act to the German Civil Code (EGBGB). Payment deadlines for commercial transactions may not exceed 60 days, unless these payment deadlines are not grossly unreasonable for the creditor. If the customer is a consumer, in the event of late payment the interest rate shall be 5 percentage points above the relevant basic interest rate and is also applicable in cases of deferment of payment. The publisher reserves the right to assert a claim for further damage caused by delay brought about by both companies and consumers. However, the contractual partners reserve the right to furnish evidence of lower or higher damage in each individual case. In the event of late payment by companies and consumers, the publisher is entitled to postpone the further implementation of the current order until such time as payment is made and also demand payment in advance for any further advertisements. Should there be any justifi ed doubt regarding the customer’s ability to pay, the publisher is entitled to make the publication of further advertisements dependent on the advance payment of the due amount and on the settlement of any outstanding invoices, including during the term of an advertisement order, irrespective of any previously agreed payment period.

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Nr. 12 · 26.6.2015 · 25 . Jhg. · HUSS-VERLAG GmbH · 0 89/3 23 91-0 · -416 · D-80912 München · www.transport.de

Beim vierten Lauf zur FIA Truck Racing Championship 2015 im französischen Nogaro gelang Steffi Halm ein überaus beachtliches Debüt als zweiter Truck im Team von Reinert Racing. Die Truckrennfahrerin fuhr in allen vier Wertungsren-nen in die Punkte und erreichte im letzten Rennen des Wochen-endes sogar den vierten Platz, und zwar hinter Teamchef Re-né Reinert, der mit dem dritten Rang das Siegertreppchen be-steigen durfte und in den ande-ren Rennen jeweils einen Platz vor Halm lag. Diese schaffte an dem heißen Wochenende insgesamt 23 Punkte. Wir dür-fen gespannt auf den Start der Race-by-Race-Fahrerin auf dem Truck-Grand-Prix am Nürburg-ring sein. Ein Interview mit Steffi Halm sowie Informatio-nen über den von ihr gefahrenen

Renntruck finden Sie in dieser Ausgabe der Zeitung Trans-port auf den Seiten 8 und 9.

Die Saison ist seit dem No-garo-Wochenende wieder ein klein wenig spannender ge-worden. Der ungarische EM-Titelverteidiger und in der aktu-ellen Saison deutlich führende Norbert Kiss schaffte es diesmal

nur zweimal, allerdings als Ers-ter, aufs Podest und konnte da-mit seinen Vorsprung mit 262 Punkten in der Gesamtwertung vor dem Tschechen Adam Lacko (204) und Jochen Hahn (195) zwar noch einmal leicht ausbauen, aber die Verfolger bleiben ihm auf den Fersen.

Transport, 26.06.2015 (tbu)

Weitere Belebung erwartetNutzfahrzeugmarkt Der VDIK geht davon aus, dassder Nutzfahrzeugmarkt 2015 schneller wächst alserwartet und in Deutschland die historische Höchst-marke von 330.000 Einheiten erreichen wird

Nach intensiver Diskussion der Situation der Fahrzeug-märkte 2015 hat der Verband der Internationalen Kraftfahr-zeughersteller (VDIK) anlässlich seiner Mitgliederversammlung die für das Jahr 2015 abgege-benen Jahresprognosen an die bislang positive Entwicklung angepasst. Mit rund 320.000

Neuzulassungen schloss der Nutzfahrzeugmarkt 2014 auf einem relativ hohen Niveau. Angesichts der vor einem halben Jahr absehbaren ver-gleichsweise günstigen Rah-menbedingungen – Rückgang des Ölpreises – prognostizierte der VDIK damals einen stabilen Markt.

Jetzt geht VDIK-Präsident Lange davon aus, dass sich der Markt sogar noch besser ent-wickeln wird: „Die tatsächliche wirtschaftliche Entwicklung verlief bislang deutlich positi-ver als erwartet, der Nutz-fahrzeugmarkt in Deutschland erreicht in den ersten fünf Monaten ein Plus von sieben Prozent. Wir erwarten jetzt ein Marktvolumen von 330.000 Einheiten; ein Volumen in der Nähe historischer Höchstwer-te!“

Transport, 26.06.2015 (ha)

Die Speditionskooperation Elvis steigt in den Bereich der Baustofftransporte ein. Acht

Baustoffspediteure an elf Stand-orten bringen 500 Lkw ein. Lieferungen zwischen 48 bis 72 Stunden werden garantiert. Die Beförderung erfolgt mit Kran-fahrzeugen.

Die neue Sparte der Elvis AG will dabei die Infrastruktur und die Erfahrungswerte des vorhandenen Netzwerkes nut-zen. Der Transportablauf mit konventionellen Lkw sei zu-nächst identisch mit dem des Teilladungsnetzwerks, heißt es in einer Mitteilung der Koope-ration. Erst im Nachlauf erfolge die Zustellung der Ware an den Endkunden mittels spezieller Kranfahrzeuge. Ziel sei es, die Baustoffgruppe im Markt zu etablieren und das Angebot kontinuierlich auszubauen.

„Auch im Baustoffbereich bestellen immer mehr Men-schen ihre Produkte im Inter-net anstatt die Ware im Bau-markt vor Ort zu kaufen“, sagt Mathias Volk, Division Ma-nager Full Load bei Elvis. Mit der Baustoffgruppe habe man nun die Voraussetzungen für effiziente, flächendeckende Transporte in diesem Bereich geschaffen.

Die Anforderungen der Kun-den und das Serviceangebot des Baustoffmarktes seien bis-lang nicht kompatibel gewesen. Volk: „Mit unserem Leistungs-angebot schließen wir nun eine Bedarfslücke, wie konkrete An-fragen seitens der Baustoffin-dustrie bestätigen.“

Transport, 26.06.2015 (tbu)

Es ist wieder so weit: Die Neuauflage von bestof9.eu hat die Einfahrphase nach 80.000 Kilometern hinter sich. Neun Lkw aus sieben Marken laufen bei der Spedition Reinert Logis-

tics im direkten Vergleich als Kühlzüge im immer gleichen Einsatz. Zwei der Marken sind bei bestof9.eu ja stets als Dop-pelbelegung vertreten. In der ersten Staffel mit den Trucks

der 420-PS-Klasse wählten wir den Vergleich „Mercedes-BenzActros“ Euro V gegen Euro VI und zwei Versionen von Scania, die eine mit reiner Abgasrückfüh-rung (AGR) gegen die Version

mit SCR-Abgasbehandlung.Die aktuellen Doppelbelegungen von bestof9.eu 2.0 heißen aber-mals Actros gegen Actros und DAF gegen DAF. Beide Her-steller können im gleichen Leistungssegment jeweils einen knapp 13 Liter großen und einen knapp elf Liter großen Sechszylinder anbieten. Das Duell heißt also diesmal: „groß gegen klein“. Hintergrund sind die Bemühungen der Motor-entwickler zum Thema Down-sizing: Kann ein deutlich klei-nerer und rund 150 Kilogramm leichterer Motor die gleiche Fahrleistung wie der „klassi-sche“ Sechszylinder über zwölf Liter Hubraum erbringen? Das ist die eine Frage. Die zweite lautet: Ist der kleinere Motor am Ende sogar sparsamer als sein hubraumstärkerer Kollege?

Vorläufiges RankingNach sechs Monaten oder

80.000 Kilometern lassen sich diese Fragen freilich noch nicht abschließend beantworten. Ein erstes Ranking abersteht bereits

– nämlich auf Seite 10. Aber-mals mischt der Actros 1845 ganz vorne mit – rein nach den getankten Dieselmengen bewertet. Nach W-Faktor, der auch die Geschwindigkeit und die Ausladung berücksichtigt, hat der „Volvo FH 460“ die Nase derzeit vorn.

SCR und/oder AGRWir beobachten aber auch den

Adblue-Verbrauch genau und hier bestätigt sich jetzt schon, was wir aus unseren Einzeltests ableiten können: Die sogenann-ten SCR-only-Motoren, die ganz ohne Abgasrückführung aus-kommen (zum Beispiel „Iveco Stralis“) oder nur mit ungekühl-ter AGR arbeiten (zum Beispiel „Renault T“ und „Volvo FH“) verbrauchen doppelt so viel Ad-Blue wie die Kollegen mit AGR. Und – Überraschung – sind da-bei nicht zwingend sparsamer im Dieselverbrauch. Da bei der zweiten Staffel die Fahrer über den ganzen Testzeitraum auf „ihrem“ Fahrzeug bleiben, wird der Einfluss des Fahrers auf die Gesamt-Performance sehr groß. Die Formel „Wer gut schult, der gut fährt“ wird auch bei best-of9.eu 2.0 immer wichtiger.

Transport, 26.06.2015 (rod)

IN DIESER AUSGABE

Transport Test

bestof9.eu Europas größter Praxisvergleichstest für Zugmaschinen ist seit gut sechs Monaten in der zweiten Runde. Neun Lkw von sieben Herstellern in der Klasse 440 bis 460 PS stehen im direkten Vergleich. Nach 80.000 Kilometern nun die erste Bestandsaufnahme

Furioser Einstand

B 11694 D

Die ersten Ergebnisse Vorbild Lkw-FahrerWettbewerb „Vorfahrt für Vorbilder“ startet auf dem Truck-Grand-Prix 3

ÖsterreichDer Logistikbeauftragte des Verkehrsministeriums im Interview 6

Der „Volvo FH 540 DC Globetrotter“ mit Doppelkupplung 11-12Telematik und SoftwareAktuelle Trends und Praxis-lösungen für die Transportbranche 17-19

www.cargobull-serviceportal.de

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Pole.Position. Ersatzteil-Service. Europaweit.

Zugmaschinen & Trailer. Marken nach Wahl! Auch Tank- und Silofahrzeuge.

Mein unabhängiger Vermieter!Truck & Trailer Vermietung Nutzfahrzeughandel Truck-Wash

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Verbund erweitert Portfolio

Baustofftransporte Die Speditionskooperation Elvis gründet eine neue Gruppe. Gestartet wird mit der neuen Sparte an elf Standorten mit acht Partnern

Elvis will mit dem neuen Engagement eine Bedarfslücke füllen Foto: Elvis AG

Auf der IAA 2014: Die neun bestof9.eu-Trucks warten auf den Startschuss zur zweiten Auflage von Europas größten Lkw-Praxistest Foto: HUSS-VERLAG

Truck Racing Steffi Halm konnte bei ihrem Debüt im Team von Reinert Racing beim EM-Wochenende im französischen Nogaro in allen vier Rennen Punkte holen

In Nogaro ging Steffi Halm mit der Nummer 44 an den Start

Foto

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August 2015, No.6

Raising scrap ratios China’s ‘new normal’? Ship owners turn screw on South Asia Professor Ernst Worrell: ‘Leaving a recycling legacy’ Making the best out of ELV minerals

It’s time to adjust the sails

Captains of copper say:

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Werkstattporträt

Zu Besuch bei Anton Graf in Herten 10

Achsvermessung

Mit der „Axis4000“ am Stadtbus 30

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Große Marktübersicht über gedruckte Kataloge 38

PROFIWerkstatt

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LogiMAT 2015: Aktuelle Trends der Messe S. 12

Märkte & TrendsVerteiler-Lkw im Test: Der neue Volvo FL S. 45

Test & TechnikZollabwicklung: Fünf Tipps vom Experten S. 56

Praxiswissen

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Das Praxismagazin für Nfz-Fuhrpark und Lagerlogistik

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DAS DEUTSCHE LOGISTIKMAGAZIN

Mai 201537. Jahrgang 5

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