DEMAND

MEDIA INFORMATION PACK

COVER SUPPLY DIRECT RESPONSE MARKETING PACKAGE RATE CARD

WWW.KALTZ.CO.UK

Every year individual Trusts are audited independently by the PSAA (Public SectorAudit Appointments Limited). The main reason for this audit is to ensure thatthose holding purse-string responsibilities are achieving best value with tax payers money.

Part of the initiative towards achieving ‘best value’ is what is termed to be ‘the sharing of best practice.’ This essentially entails effective communicationbetween those NHS Employees who hold procurement responsibilities.

Almost perpetual restrictions across the NHS, most recently as outlined in the newHealth & Social Care Bill makes it difficult for procurement staff and health sectorsuppliers alike to keep track of who holds what responsibilities and indeed whichorganisations have merged, emerged or demerged.

So, how to communicate?

DEMAND

DEMANDCOVER SUPPLY DIRECT RESPONSE MARKETING PACKAGE RATE CARD

We have been using the National NHS Procurement Directory for a number of yearsas a networking tool when carrying out collaborative procurement exercises.The directory is user friendly and allows us to easily access our colleagues across thecountry, often to great benefit, both in terms of the contacts made, the informationsharing that occurs and the mutual benefits that are derived. This publicationdefinitely has a place in all NHS departments!

Suzanne Scannell - Associate Director of Procurement, West Middlesex UniversityHospital NHS Trust

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SUPPLYThe National NHS Trust Procurement Directory is distributed totally free of chargetwice a year to approximately 12,500 purchasing staff within the Health Sectorand is the only free communication medium of its kind to be distributed in suchhigh volumes.

It is primarily designed to enable Trust Directors, Managers, Procurement Officers andHeads of Department to access details on counterparts in other Trusts.

The directory also contains details on purchasing staff within Clinical CommissioningGroups, Strategic Health Authorities, National Purchasing Agencies and ProcurementHubs. Essentially this publication helps to facilitate the ‘sharing of best practice.’

Twice a year we contact every organisation listed within each issue and they provideus with amended staff listings. In addition to this many of the Trusts and otherCollaborative Agencies provide us with details of those companies that they procuregoods and services from.

We then offer these companies representation within the directory and it is due tothe advertising revenue generated that we can provide 12,500 copies, twice a yearat no cost to the Health Service, where historically other similar publications havecarried high cover charges.

DEMANDCOVER SUPPLY DIRECT RESPONSE MARKETING PACKAGE RATE CARD

12,500 DIRECTORIES DISTRIBUTED FREEOF CHARGE TWICE A YEAR TOTHE HEALTH SECTOR

DEMANDCOVER SUPPLY DIRECT RESPONSE MARKETING PACKAGE RATE CARD

OUR CLIENTS INCLUDE:

As the directory is on the desks of 12,500 decision makers and is used daily forcommunication purposes, it creates excellent exposure for our contributingadvertisers.

Public Sector Procurement staff utilising this publication are all aware that the companiesrepresented within each issue are all well accustomed to supplying to the NHS.

As a result of us only offering representation to companies with a proven track record,the directory is that much more relevant as a reference tool and is used by purchasingstaff to access their requirements quickly and accurately by utilising the indices.

DIRECT RESPONSE

Environtec has advertised in The National Procurement Directory for a number of yearsnow and we have benefited from our inclusion. Our working partnerships with NHSbased customers has increased and we are sure that this predominantly due to ourinvolvement with the directory. John Evison B.Sc (Hons) Tech IOSH - National Sales Manager, Environtec Limited“ ”I would like to compliment the team at Kaltz for their professionalism and easy, friendlymanner. The service offered is comprehensive and good value for the investment, it willallow my company to make contact with key personnel in the knowledge that theinformation is accurate and up to date. Andy Terry - Enjoyability Ltd“ ”

MARKETING PACKAGEYour Pro-Active Marketing Package.

> Voucher Copy You will receive your own issue of the directory upon publication. Thisgives up-to-date contact information on the personnel they are interested in dealing with.

> Index Listings Your business will be included in our unique index within thedirectory, allowing you to be easily referenced according to the products and servicesyou supply.

> Spreadsheet We will provide you, free of charge with an accurate and concisedatabase. This spreadsheet in excel format, contains the contact details of keyprocurement staff. The database has a mail merger facility and has proven to be anexceptional marketing tool. Clients often follow up their adverts utilising thespreadsheet to accurately target key personnel and distribute to them details of newproduct launches, company brochures and special discounts.

> Online Media All our directories are also available online, accessed with ausername and password. Our online directories are being increasingly used by publicsector procurement staff and are fully interactive and easy to use. The search facilitiesare comprehensive and all our advertisers are represented at no additional charge.

ONLINE MEDIA SPREADSHEETDIRECTORY

DEMANDCOVER SUPPLY DIRECT RESPONSE MARKETING PACKAGE RATE CARD

Position Region Rate

Outside Back Cover N/A £3,995Inside Front / Back N/A £2,995Double Page Spread National £2,495Double Page Spread Regional £1,695Full Page National £1,345Full Page Regional £995Half Page National £695Half Page Regional £545

DIRECTORY

Home Pages £1,100

6 Months. Home, About Us, Testimonials & Contact Us Pages

Directory Pages £900

6 Months. NHS Pages

WEBSITE ADVERTISINGRATE CARDThe NHS Trust Procurement Directory is a bi-annual publication, A5 in size,perfect bound and distributed in March/April and September/October each year.

Companies have the option of representation on either a regional or nationalbasis and a choice of a full or half page colour advert.

We also offer advertising opportunities within our online media which isbeing increasingly used by public sector procurement staff. It is interactiveand easy to use and features a comprehensive search facility.

Available Discounts> 10% discount available for booking agencies.> 5% discount available for pre-payment. (See terms and conditions).

DEMANDCOVER SUPPLY DIRECT RESPONSE MARKETING PACKAGE RATE CARD

NHS Directory £ POA

Reference advertising covering approximately 5 - 50 pages

SECTION SPONSORSHIP

Please contact your sales representative for further information.

Website hyperlinks from your online profile are available for £95 Please contact your sales representative for further information.

01204 458 880 info@kaltz.co.uk www.kaltz.co.uk2nd Floor, St. George’s House, 2 St. George’s Road, Bolton, BL1 2EN