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Media Information 2020

Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

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Page 1: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

Media Information2020

Page 2: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

East Anglia’s favourite magazine for the over 50s...

Page 3: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

The over 50s are the largest and fastest growing demographic in East Anglia. Their magazine of choice is Let’s Talk.

Every month, we entertain and inspire our active and affluent audience with 132 pages of unique local content that’s enjoyed again and again.

To make it even more local to you and the clients you aim to reach, we’ve produce two separate editions for Norfolk and Suffolk. Let’s Talk amplifies your message across the region, but if you prefer county coverage, we’ve got it covered.

This media pack gives you more information on the Let’s Talk audience, our latest advertising opportunities.

Page 4: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

Let’s Talk content is designed to surprise and delight…and is perfectly aligned to your advertising messages:

Page 5: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

All of this for only £2.50

Interesting and engaging Celebrities, nostalgia and a lively look at life in East Anglia.

Entertainment, leisure and events A comprehensive What’s On guide packed with places and events to visit locally and further afield.

Gardening, fashion, cookery and health. Our trusted experts offer help and advice.

Page 6: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

Let’s Talk delivers fantastic return on investment, thanks to an exceptionally loyal audience. Let’s Talk magazine provides great reading to last all month, ensuring your brand is seen multiple times and keeps you front of mind.

Large, Loyal Local Readership

Exceptionally long 78 minutes

average read time.

Page 7: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017)

Our audienceCirculation 8,137

3 month readership 57,435

6 month readership 106,581

9 month readership 149,400

12 month readership 187,315

Page 8: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

We’ve been listening

16 pages of localised

content

Although we have exceptional audience engagement, we’re always seeking new ways to improve.

Our readers and advertisers have told us they love the regional feel of Let’s Talk. We include pages of features, nostalgic photographs and events from across both Norfolk and Suffolk, reflecting the strong identities of our two counties.

This provides flexibility for you, with the opportunity to reach both Norfolk and Suffolk, making your message work harder.

Page 9: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

But Let’s Talk doesn’t stop there... As well as loyal readers, our robust marketing activity takes Let’s Talk to new readers, providing opportunities to reach even more of your potential markets.

Page 10: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

Free gifts: Significant investment to entice new readers includes puzzle magazines, postcards and a prized and useful calendar packaged for free alongside the magazine.

Point Of Sale: Increased visibility to maximise sales in 800 locations.

Page 11: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

On Sale DatesJanuary 2020: 11th December 2019

February 2020: 8th January 2020

March 2020: 5th February 2020

April 2020: 4th March 2020

May 2020: 8th April 2020

June 2020: 6th Mary 2020

July 2020: 10th June 2020

August 2020: 8th July 2020

September 2020: 5th August 2020

October 2020: 9th September 2020

November 2020: 7th October 2020

December 2020: 4th November 2020

January 2021: 9th December 2020

February 2021: 6th January 2021

Page 12: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

So, Let’s Talk some more... For more information about advertising opportunities in the region’s favourite magazine, please contact our friendly team on

01603 772431 (Norfolk)

01473 324602 (Suffolk)

Market Distribution

Hunstanton

Norwich

Ipswich

Wells-next-the-sea Cromer

NorthWalsham

Fakenham

Long SuttonKing’s Lynn

Wisbech

March Downham Market

ElyThetford

Newmarket Bury St Edmunds

Needham Market

Long MelfordHaverhill

Sible Hedlingham

Sudbury Hadleigh

ManningtreeFelixstowe

Clacton-on-Sea

ColchesterBraintree

Tiptree

Attleborough

Diss

Eye

FramlinghamLeiston

Woodbridge

Stowmarket

SwaffhamDereham

Watton WymondhamGreat

Yarmouth

BungayLowestoft

BecclesSouthwold

Page 13: Media Information 2020...Source: Readership TGI Jan to Dec 2019 | Digital Web/mobile Omniture/Adobe Analytics Jan-Dec 2019 | GB TGI 2018 Q1 (October 2016 – September 2017) Our audience

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