The gaming market in 2014

• The under 12s boys’ gaming market is huge in the UK with over 2.1m playing computer/console/handheld games.

• Boys under 12 in the UK spend, on average, more

than 8.8 hours each week playing computer/ console/handheld games.

• In the last 12 months, UK boys under 12 bought a

massive 14.6m computer/video games. That’s almost 6 games each.

• 1.2m have downloaded apps in the last year to a

tablet or smart phone. With over 630,000 boys under 12 owning their own smart phone.

• Circulation of 24,185

Multiple devices in the home hub

• 1.1m UK boys have an Xbox, Xbox 360 or Xbox One.

• 936,000 UK boys have a PlayStation 1, 2, 3

or 4. • 296,000 UK boys have a PSP or Vita. • 1.2m UK boys have a Wii or Wii U. • 1.1m UK boys have any Nintendo DS.

Source – ABC Jan – Dec 16, Youth TGI Autumn 15 (base boys 7-12)

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contacts

Advertising Sales Radhica Kakaria 020 7400 1049

rkakaria@dcthomson.co.uk

Production Connie Edwards 020 7400 1032

cedwards@dcthomson.co.uk