Media Futures: Media Futures: Navigating and Harnessing the Asia Media BoomNavigating and Harnessing the Asia Media Boom

Dr. Madan Mohan RaoDr. Madan Mohan Rao

Editor: “The Asia-Pacific Internet Handbook,” Editor: “The Asia-Pacific Internet Handbook,”

““The Knowledge Management Chronicles”The Knowledge Management Chronicles”

Asia’s Future: What’s AheadAsia’s Future: What’s Ahead

Energy (eg. India-US nuclear deal)Energy (eg. India-US nuclear deal) Conflict zones (east Asia, west Asia)Conflict zones (east Asia, west Asia) Resurgence, re-interpretations of spiritualityResurgence, re-interpretations of spirituality Offshoring, global delivery, co-productionOffshoring, global delivery, co-production Diaspora networksDiaspora networks Media boom: traditional, newMedia boom: traditional, new

““The Asia-Pacific Internet Handbook”The Asia-Pacific Internet Handbook”

Episode IV: Emerging PowerhousesEpisode IV: Emerging Powerhouses Episode V: News Media and New MediaEpisode V: News Media and New Media Episode VI: Asia UnpluggedEpisode VI: Asia Unplugged Episode VII: e-Government in AsiaEpisode VII: e-Government in Asia Episode VIII: ICT4DEpisode VIII: ICT4D

““The Knowledge Management Chronicles”The Knowledge Management Chronicles”

Travelogue 1:Travelogue 1:– Leading with Knowledge: KM in the InfoTech SectorLeading with Knowledge: KM in the InfoTech Sector

Travelogue 2:Travelogue 2:– KM Tools and TechniquesKM Tools and Techniques

Travelogue 3:Travelogue 3:– Cultures of KnowledgeCultures of Knowledge

AgendaAgenda

Recent developmentsRecent developments Frameworks and profiles: new media in AsiaFrameworks and profiles: new media in Asia Industry trendsIndustry trends Analysis, future researchAnalysis, future research

Recent DevelopmentsRecent Developments

Hong Kong: mobile gamblingHong Kong: mobile gambling NTT DoCoMo, Nippon TVNTT DoCoMo, Nippon TV South Korea: digital mobile broadcasting, WiBroSouth Korea: digital mobile broadcasting, WiBro Media + Podcasting Media + Podcasting South Africa: World Cup 2010 rights first sold to South Africa: World Cup 2010 rights first sold to

a mobile network!a mobile network!

The “8 Cs” of New MediaThe “8 Cs” of New Media

ConnectivityConnectivity ContentContent CommunityCommunity CultureCulture CapacityCapacity CooperationCooperation CommerceCommerce CapitalCapital

The “8 Cs” of New MediaThe “8 Cs” of New Media ConnectivityConnectivity

– Connectivity, bandwidth, devices, platform, interfaces, Connectivity, bandwidth, devices, platform, interfaces, standards, portalsstandards, portals

ContentContent– News, information, databases, feeds; News, information, databases, feeds;

media/businesses/government/citizenmedia/businesses/government/citizen CommunityCommunity

– Group dynamics, evolution of communities, supportGroup dynamics, evolution of communities, support CultureCulture

– Trust, support, openness to changeTrust, support, openness to change

The “8 Cs” of New MediaThe “8 Cs” of New Media CapacityCapacity

– Skills, talent, organisational support, training, HR, processes, Skills, talent, organisational support, training, HR, processes, lawmakinglawmaking

CooperationCooperation– Between citizens, industry, government, academia, NGOs, Between citizens, industry, government, academia, NGOs,

external institutesexternal institutes CommerceCommerce

– E-commerce/M-commerce provisions, regulationE-commerce/M-commerce provisions, regulation CapitalCapital

– Investments in ICT infrastructure, RoI metricsInvestments in ICT infrastructure, RoI metrics

Dimensions of New MediaDimensions of New Media

New Media as InstrumentNew Media as Instrument– Providing affordable access to ICTs, local language Providing affordable access to ICTs, local language

content/tools, sectoral benefits (news, education, content/tools, sectoral benefits (news, education, healthcare, environment, business, government)healthcare, environment, business, government)

New Media as an IndustryNew Media as an Industry– Boosting digital content industries, venture capital, Boosting digital content industries, venture capital,

stockmarkets, technical skills, regulation, global stockmarkets, technical skills, regulation, global alliancesalliances

Classification of Information SocietiesClassification of Information Societies

Restrictive Restrictive eg. Myanmareg. Myanmar Embryonic Embryonic eg. Afghanistaneg. Afghanistan Emerging Emerging eg. Nepaleg. Nepal Negotiating Negotiating eg. Chinaeg. China Intermediate Intermediate eg. Indiaeg. India Mature Mature eg. Australiaeg. Australia Advanced Advanced eg. Japan, South Koreaeg. Japan, South Korea

JapanJapan

Market + innovatioMarket + innovation; trend-setter in mobile TVn; trend-setter in mobile TV m-Commerce industry: 3.2 trillion yen by 2006; m-Commerce industry: 3.2 trillion yen by 2006;

56.5 % of cellphone Internet users have used m-56.5 % of cellphone Internet users have used m-commercecommerce

e-Japan Strategy: make Japan the most e-Japan Strategy: make Japan the most advanced IT nation within five yearsadvanced IT nation within five years

Social science research: gratification effects, Social science research: gratification effects, problems like digital shopliftingproblems like digital shoplifting

South KoreaSouth Korea

Powerhouse in broadband, mobilePowerhouse in broadband, mobile,, WiFi WiFi, WiBro, WiBro: : usage + industryusage + industry

GamingGaming 10100,000 hotspots nationwide0,000 hotspots nationwide 2255 million online banking accounts million online banking accounts Initiatives: RFID, UWB, intelligent networksInitiatives: RFID, UWB, intelligent networks Korea Venture FundKorea Venture Fund

ChinaChina

World’s largest mobile subscriber base, second World’s largest mobile subscriber base, second largest Internet populationlargest Internet population

Manufacturing powerhouseManufacturing powerhouse Government concern: use of Government concern: use of Web/email/Web/email/SMS for SMS for

spreading rumours and political messagesspreading rumours and political messages Standards (+ controversy): wireless security, Standards (+ controversy): wireless security,

digital content, 3G protocolsdigital content, 3G protocols

IndiaIndia

World’s fastest growing mobile marketWorld’s fastest growing mobile market Chip design + software outsourcing + R&DChip design + software outsourcing + R&D More mobile phones than fixed lines (as of More mobile phones than fixed lines (as of

October 2004)October 2004) Diaspora markets: “India Everywhere”Diaspora markets: “India Everywhere” ICT4D (“the next billion” users)ICT4D (“the next billion” users) Challenges: spectrum/mobile regulationChallenges: spectrum/mobile regulation

SingaporeSingapore

Active government usage of ICTsActive government usage of ICTs Global benchmarking studies of e-readiness and Global benchmarking studies of e-readiness and

productivityproductivity Leverage China + India connections (eg. via Leverage China + India connections (eg. via

IDA)IDA) Challenges: small local marketChallenges: small local market

AustraliaAustralia

““The West in Asia”The West in Asia” Early adopters of new media technologiesEarly adopters of new media technologies Good models of self-governance (eg. Internet Good models of self-governance (eg. Internet

content, SMS spam)content, SMS spam) TV + Internet: RealTime.Oz, AustereoTV + Internet: RealTime.Oz, Austereo

ThailandThailand

Early stage market (Thai fonts for SMS only Early stage market (Thai fonts for SMS only recently; few hotspots)recently; few hotspots)

Youth marketsYouth markets Challenge: level playing field (prime minister Challenge: level playing field (prime minister wawas s

the owner of AIS, one of the four operators!)the owner of AIS, one of the four operators!)

MalaysiaMalaysia

Aim: regional testbed, hubAim: regional testbed, hub Highest Highest new media new media penetration among penetration among

developingdeveloping/Islamic/Islamic countries countries Assets: market deregulation, low import tariffsAssets: market deregulation, low import tariffs

LDCsLDCs

NepalNepal – Importance of wireless in mountainous regions (consumers, Importance of wireless in mountainous regions (consumers,

telco backbones)telco backbones)– Challenge: monopolistic environment, involvement of private Challenge: monopolistic environment, involvement of private

sectorsector BangladeshBangladesh

– Grameen Telephone: shared access + microfinanceGrameen Telephone: shared access + microfinance– Rural ICT4D showcase for LDCs: village “phone ladies”Rural ICT4D showcase for LDCs: village “phone ladies”– Challenges: spectrum allocationChallenges: spectrum allocation

Entertainment: Trends in AsiaEntertainment: Trends in Asia

TV: reality formats, SMS voting, ad-skipping, TV: reality formats, SMS voting, ad-skipping, product placementproduct placement

Movies: DVD extras, companion gamesMovies: DVD extras, companion games (Internet/mobile)(Internet/mobile), other ancillaries , other ancillaries

Theatres: Multiplexes, ‘D-Cinema’Theatres: Multiplexes, ‘D-Cinema’

Music Music

Mobile/portable channels (ringtones, ringback Mobile/portable channels (ringtones, ringback tones)tones)

Fusion + ‘purist’Fusion + ‘purist’ Compilation formats, ambient collectionsCompilation formats, ambient collections Rise of the DJRise of the DJ Live music is back!Live music is back! Massively disruptive business modelsMassively disruptive business models

Harnessing the Asian Media BoomHarnessing the Asian Media Boom

Audiences (eg.Audiences (eg. news, cricket)news, cricket) Asian content (eg. Bollywood)Asian content (eg. Bollywood) Asian talent: production, supportAsian talent: production, support, R&D, R&D

(offshoring, outsourcing)(offshoring, outsourcing) Strategies: pan-Asian, sub-regional, national Strategies: pan-Asian, sub-regional, national New mNew media value chain (advertising, marketing)edia value chain (advertising, marketing)

Media: European success stories in AsiaMedia: European success stories in Asia

News: BBC, ReutersNews: BBC, Reuters Publishing: Reed-ElsevierPublishing: Reed-Elsevier Mobile: Nokia, Ericsson; Philips; Vodafone, Mobile: Nokia, Ericsson; Philips; Vodafone,

TelenorTelenor; Mobile365; MobileMonday; Mobile365; MobileMonday Radio: Deutsche Welle Akademie, Radio Radio: Deutsche Welle Akademie, Radio

NetherlandsNetherlands Niche: F-TV, JC DecauxNiche: F-TV, JC Decaux

Impacts of New MediaImpacts of New Media

EfficiencyEfficiency– Cutting costs, increasing speed, shorter number of stepsCutting costs, increasing speed, shorter number of steps

EffectivenessEffectiveness– More interactivity, richer media, better designMore interactivity, richer media, better design

InnovationInnovation– Personalisation, customisation, new services, new audiencesPersonalisation, customisation, new services, new audiences

RiskRisk– Realtime responses, SMS spam, securityRealtime responses, SMS spam, security

MetricsMetrics

Technology metricsTechnology metrics Process metricsProcess metrics Knowledge metricsKnowledge metrics Social metricsSocial metrics Business metricsBusiness metrics

MetricsMetrics

Technology metricsTechnology metrics– Number of users, handsets, trafficNumber of users, handsets, traffic

Process metricsProcess metrics– Organisational efficiency, better decision making, citizen-Organisational efficiency, better decision making, citizen-

friendly servicesfriendly services Knowledge metricsKnowledge metrics

– More effective learning, faster learning, high-level knowledge More effective learning, faster learning, high-level knowledge gleaned, sophisticated analytics extracted; patents, IPRgleaned, sophisticated analytics extracted; patents, IPR

MetricsMetrics

People metricsPeople metrics– Less drudgery/boredom perceived, higher comfort Less drudgery/boredom perceived, higher comfort

levels, greater empowerment, professional levels, greater empowerment, professional satisfaction, agile workforce, global competitivenesssatisfaction, agile workforce, global competitiveness

Business metricsBusiness metrics– Improved productivity, stronger partnerships, better Improved productivity, stronger partnerships, better

brand perception, new services offeredbrand perception, new services offered

The Crystal BallThe Crystal Ball IPTVIPTV, , WiMaxWiMax, , DABDAB Cross-media strategies (mobile; gaming)Cross-media strategies (mobile; gaming) Social networking: MySpace.com, Social networking: MySpace.com,

YouTube.com, CyWorldYouTube.com, CyWorld Regulatory issues: level playing fields, Regulatory issues: level playing fields,

convergence, spectrumconvergence, spectrum Legal issues: IPRLegal issues: IPR Keep an eye on youth!Keep an eye on youth!

madan@techsparks.commadan@techsparks.comdigitalnomad@hotmail.comdigitalnomad@hotmail.com