Q3.What kind of media institution might distribute your

media product and why? Nicole Harman-Smith

Publishing CompaniesThere are a number of publishing companies which successfully publish popular alternative music magazines. I will be researching the publishers of current and popular music magazines which relate and is best suited to the music magazine that I have created. The two main music magazines which I have continuously referred to throughout my coursework is Q and Artrocker, I will therefore focus on these two music magazine’s publishing companies and compare to discover which would be most appropriate and suited to my alternative music magazine ‘Interzone’.

• Bauer Media Group – Q

• Volcano Publishing – Artrocker

Bauer Media Group The Bauer media group was founded in the UK in 1987 and is now a successful worldwide company. It published 282 magazines and sells in 15 different countries , as well as having a number of TV and radio stations. These magazines include Q and Kerrang, two of the best known and popular music magazines. Other magazines Bauer produces include TV guide magazines and others, the company has no overall specific genre or target audience as it varied from each magazine.

Using Beaur as Interzone music magazine's distributor would help the small unique magazine gain a larger audience as the company would aim to cell more widely and achieve a big sale and audience for the company. The contents of the magazine however would loose some of its individuality, independence and features of the spec genre of music in audience to appeal to the large audience.. However, larger companies are capable of creating and producing magazines which sell global ad the high status and recognition of the company in the music industry would help attract attention and get exclusive contents such as interviews from artists and musicians for the magazine which would appeal the fan base as the magazine would contain better, popular and well known alternative music artists which would come as a great benefit.

http://www.bauer.co.uk/

Volcano PublishingVolcano Publishing is an option to producing the alternative music magazine Interzone. Volcano Publishing is based in London and is a two year old company and has not yet produced and published magazines on a large commercial scale to a audience in the millions, National and International. Instead the company focuses on producing magazines for a much more specific audience.

Volcano Publishing distributer published the alternative music magazine Artrocker. A magazine that is published in a small independent, isolated and very individual company allows the magazine and company to have more unique qualities and to contain more forms and conventions of the music genre specific to the magazine. This allows it to focus completely on appealing to its target audience and meeting their ideologies. Volcano Publishing alternative music magazines meet what alternative music fans want and expect from a magazine instead of trying to sell world wide; therefore large scale publishing company's could not achieve this specific quantity within their magazines as they aim to appeal to a much wider audience in able to sell more magazines.

http://www.volcanopublishing.co.uk/

Interzone Magazine’s Choice Of Publishing

CompanyThe choice of publishing company for the alternative music magazine Interzone is the Bauer Media Group. This is because this publishing company would help the magazine achieve recognition and fill the gap in the market more efficiently. Smaller magazine companies such as Volcano Publishing would allow the magazine to completely follow the conventional alternative genre and its codes and ideologies, however I feel that Bauer would be able to sell at a larger scale and would therefore gain the magazines recognition and would help encourage there to be a larger variety of alterative music magazines.

It would also help the music genre of alternative to be better appreciates as it would be accessible at a larger scale, the music and artists would also be more popular and would gain recognition an would be listened to by a larger audience rather than just the immediate niche fans. This again would help gain more interest in the alternative music genre and would help close the gap in the current market.

Common Magazine Advertisement The logos and images on this slide are brands and companies that are frequently advertised in music magazines:

Interzone’s Advertisement Brand/ Company Advertisements:

Alcohol Clothing Tv and Film Cars Perfume/ Cologne

Music/ Album/ Artist Advertisements:

Reasons for Interzone’s Advertisement choices

The brands and companies have been specifically chosen to relate to the alternative genre ‘s forms and conventions and also appeal to its audience. The chosen music artists and albums to advertise within the magazine are within the alternative genre to also appeal to the target audience. I have chosen to advertise newly released or upcoming albums which are; Coexist by The XX, An Awesome Wave by Alt – J, III by Crystal Castles and Holy Fire by Foals. Some of these artists are features within Interzone’s magazine issue. Other brand new alternative artists to be advertised within Interzone magazine include Grimes, Chvrches, Miles Kane, Jake Bugg, Palma Violets and Toro Y Moi, advertise within an alternative music magazine will help these albums and artists achieve their recognition. Interzone magazine will also advertise music related companies one being Apple as there is a competition within the issue to win their products. V festival will also be advertised to support live performances and appeal to fans who enjoy seeing their favourite bands and artist live, Ticket Master will be advertised also.

Other brands and companies that will be advertised within Interzone magazine also relate to the alternative music genre and appeal to the want and needs of the audience; these brands and companies being Alcohol, Cars, Clothing, TV and Film, Perfume and Cologne. Firstly the alcohol that will be advertised within the magazine include Bacardi and Jack Daniels as they are drank by both genders in the target audience and are most commonly found in adverts in music magazines. Clothing companies include Levis, Topshop and Topman. Levis are the most common designer clothing brand to be advertisement to alternative music fans. Topshop and Topman is the most popular high street clothing company that sells clothing aimed at the audience of the alternative music genre therefore is most appropriate to feature as an advertisement in Interzone magazine. Both cologne and Perfume will be advertised as the target audience of Interzone magazine is both male and female, popular well known designers include Chanel for woman and Hugo Boss for men. The car company BMW will be advertised and the cars it produces are aimed at both sexes and are popular among Interzone’s audience. Lastly, for TV and film I chose to advertise the popular TV programme among young people, ‘E4’; and for films, instant access to films is most popular among the younger generation instead of DVDs, that is why I chose to advertise Netflix in Interzone Music Magazine.

Online Presence

Interzones online presence would include being on social networking sites such as twitter and Facebook as these sites are a part of its audiences’ every day life and daily routine to find out news and updates. Wed addresses are listed in the ‘Featured’ column of its contents page along with a QR code to allow readers to have instant access to the sites which makes Interzones online presence interactive and social with its readers.

Interzone would also have its own website which included a vast amount of information ranging from information on artists to tour dates, ticket providers, in new music, online interviews and online interviews which would be uploaded to Interzone own YouTube account also. Having a website would allow its reader to find out updates, news and information on the magazine wherever they are and whenever they want, fulfilling their interests and needs for music.

AppsApps would be a popular part of Interzone Music Magazine’s business and purchases as new technology and instant access on devices such as phones, iPods, iPads and kindles to magazines and books are the new way of reading.

Interzone magazine would be able to be downloaded into a readers book/ magazine library on their kindle and also into the ‘Newsstand’ on their iPhone, iPad or iPod. This would allow Interzone’s monthly readers to purchase the magazine instantly and virtually which is can be there preferred method of purchase as it is more efficient and convenient that going out or carrying an actual magazine.