MEDIA & COMMUNICATIONS - Consciousness Based … · • MC251 The Power of Media Marketing 4. Capstone course ... MEDIA & COMMUNICATIONS | MAHARISHI UNIVERSITY OF MANAGEMENT 7 …

MEDIA & COMMUNICATIONSMAHARISHI UNIVERSITY OF MANAGEMENT

WE TRANSFORM THE PEOPLE WHO TRANSFORM THE WORLD

2015 – 2016

2 MEDIA & COMMUNICATIONS | MAHARISHI UNIVERSITY OF MANAGEMENT

OVERVIEW

MEDIA AND COMMUNICATIONS trains students to create well-crafted projects of outstanding creativity and originality by combining practical, hands-on courses and the practice of the Transcendental Meditation® program, which develops the individual’s creative intelligence. We strive to produce students who will have an impact in all media industries, and who will transform the world according to the needs and aspirations of the global community.

WHAT WE DO & HOW WE’RE DIFFERENT

MEDIA & COMMUNICATIONS | MAHARISHI UNIVERSITY OF MANAGEMENT 3

PROJECT-ORIENTEDOur project-oriented approach will develop and deepen your creative process while giving you autonomy and time to go from idea to completed project most effectively.

ONE SUBJECT PER MONTHThe block system at Maharishi University of Management will immerse you in one full-time course each month, enabling you to get to know your peers and form close creative relationships. This shared knowledge and experience will set the stage for collaboration and synergy for the entire program.

EXPERIENCED FACULTYYour instructors have professional experience in the field and stay active with the latest developments and technologies. This gives you insight into career choices available after graduation, access to networks of other experts, and practical advice on applying theory to projects.

INTERNSHIPSInternships let you experience the reality of a career before you graduate. Plus, you get valuable on-the-job training while you earn academic credit. Up to 16 credits. Our faculty maintain relationships with local and national internship providers.

COMMUNITYParticipate in and benefit from the exceptionally vibrant creative community in Fairfield, in which you will find excellent actors, musicians, fellow filmmakers, and entrepreneurs to work with.

TRANSCENDENTAL MEDITATIONYou will gain greater access to your creativity through the practice of the Transcendental Meditation program. When you reach down to your inner core in meditation, a universe of possibilities opens up. In addition, you will find you can collaborate quickly and harmoniously with your peers.


DEGREE OUTLINE

To complete the Media and Communications major, students must complete 48 credits of course work from the list below. Select courses from outside the department may be applied to this total, but 32 credits must come from MC-numbered courses.

CORE COURSES (16 CREDITS)In the core courses, students develop foundational business strategy and implementation skills, writing skills, and narrative communications skills. They also further develop their skills in a concentration area by building a portfolio in one of the capstone courses.

1. MC250 The Power of the Word2. MC300 Narrative 13. Business course (choose one):

• MGT200 Principles of Business Success• MGT201 Business Communication Skills• MGT230 The Successful Entrepreneur• MC251 The Power of Media Marketing

4. Capstone course (choose one):• MC-F313 Documentary Filmmaking• MC-F316 Creative Filmmaking• MC-D370 Interactive Graphic Design• MC380 Media Projects• MC-F433 RED ONE Camera Projects• MC-F423 Feature Film Production 3

CONCENTRATION (12 CREDITS) Choose one of the following:

• 12 credits of Film (MC-F) courses• 12 credits of Digital Arts (MC-D) courses• 12 credits of Music (MC-M) courses• 12 credits of Writing (MC-W) courses

ELECTIVES (20 CREDITS)Elective courses develop the student’s knowledge and skills in the use of the spoken or written language, in the visual arts, or in the business and technological aspects of filmmaking, video, computer animation, graphic design, or web design. Courses that may fulfill elective requirements in this major are listed on the next page.

HOW TO GET IT DONE!


FILM ELECTIVES: • any MC–F class offered by the Department of Media and Communications

DIGITAL ARTS ELECTIVES:• any MC–D class offered by the Department of Media and Communications• photography classes offered by the Department of Art

MUSIC ELECTIVES: • any MC–M class offered by the Department of Media and Communications• music classes offered by the Department of Creative Musical Arts• MGT 232 The Music Business

WRITING ELECTIVES: • any MC–W class offered by the Department of Media and Communications• writing classes (WTG courses with a course number of 200 or higher) offered by the Department of

English

ADDITIONAL ELECTIVES:• any MC course offered by the Department of Media and Communications• classes on media or design offered by the Department of Art• classes on film history or media offered by the Department of English• classes on entrepreneurship, marketing, business law, or advertising offered by the Department of

Business Administration


FILM

LEARN THE ART OF VISUAL STORYTELLING, key film production skills, editing and special effects — all the fundamentals of filmmaking. Gain practical, hands-on experience as a writer, director, camera operator, producer, set designer, editor — all of which prepare you for a job in the media industries. Take project-based courses that help you create an impressive portfolio by the time you finish your degree.

FILM COURSES

MC-F282 Video Production

MC-F284 Video Editing

MC-F286 Stop Motion Animation

MC-F288 Cinematography

MC-F309 3D Animation for Video

and Game Design

MC-F313 Documentary Filmmaking

MC-F318 Music Video

MC-F319 Promotional Shorts

MC-F324 Visual Effects

MC-F432 Lighting and the RED ONE Camera

VIDEO & CINEMA ARTS


FILM COURSE DESCRIPTIONSMC-F282 Video ProductionStudents learn the basic skills of video production by participating in the production of a variety of different scenes and subjects. They will learn to handle and care for production apparatus including lights, cameras, and sound equipment, and will learn the different roles to be played in the process of shooting a video, including director, director of photography, gaffer, grip, electrician, art department, assistant directors, and production assistants. Prerequisite: basic computer skills

MC-F284 Video EditingVideo editing requires the student to be able to synthesize all the different elements of their video into a greater whole. The emphasis of this course is on exploring the craft of editing and the techniques used to maximize the emotional impact of the story. Students will study examples of work by accomplished editors and discover ways to build momentum and render the cut “invisible.” Topics include the language of the cut, the 180-degree system, and Murch’s Rule of Six. Students will become expert in utilizing non-linear editing tools through daily editing assignments. Students will learn keyboard shortcuts and advanced trimming tools, transitions, filters, titles, keyframes, compositing tools, audio mixing, color correction, capturing and outputting. Toward the end of the course some production time will be allotted so that students may edit a final piece of their own. Students may also bring in footage that was shot previously for their final project. Prerequisite: MC-F282

MC-F286 Stop Motion AnimationStudents in this course will gain knowledge and technical skills to produce a short stop-motion film. They will learn cinematic processes and techniques used to make static objects appear as if they are moving. Students will practice the fundamentals in all three stages of creating a film: pre-production (storyboarding, timing, sets and characters), production (camera setup, software, lighting, and animation techniques), and post-production (importing footage, adjusting timing, and removing unwanted frames). Prerequisites: MC-F282 and MC-F284

MC-F288 CinematographyCinematography is the art of telling stories through moving images. By balancing camera angles, movements, and light, cinematographers translate the director’s vision into powerful images. In this course, students will learn the language of cinematography in its technical and aesthetic forms. Fundamentals of camera position and light setups will be explored. Students will practice camera movements via supported (tripod, jib, dolly, etc.) and handheld techniques, and will learn about the power of the frame in conveying a story. Students will understand that clarity of mind, broad vision, and attention to detail are the cinematographer’s greatest assets, and that these develop with the growth of consciousness. Prerequisites: MC-F282 and MC-F284

MC-F309 3-D Animation for Video and Game DesignStudent in this class will explore the art and technology of 3D animation. They will use the free 3D content creation suite Blender to build and render 3D animations for video and to create interactive 3D games. Topics include: storytelling; mesh modeling; landscape generation; materials and textures;


character creation and rigging; keyframe animation; lights and shadows; fluids and particles; hair and cloth simulations; force fields; game logic with sensors, controllers, and actuators; compositing; and video sequence editing. Prerequisite: basic computer skills

MC-F313 Documentary FilmmakingDocumentary films have their basis in the real world. They are made for a variety of purposes but fundamentally they explore the entire range of human experience. This course will examine the role of documentary filmmaking and all the various forms of the documentary. It will be a fascinating journey that will take students all over the globe and throughout history dealing with a wide range of issues both past and present. In this course, students will also examine how to make a documentary. It is therefore very practical in its focus. The first requirement to any documentary is knowing what the story is and what kind of story makes a good documentary. Having chosen a story, there is then the realization of it. Students will learn what is required to make the all-important pitch. They will then choose some stories and make short documentaries about them. Prerequisites: MC300, MC-F282, MC-F284, and MC-F288

MC-F318 Music VideoThe Music Video class will enhance the students’ ability to cultivate their own interpretation of sound into sequences of moving images on the screen. Prerequisites: MC-F282 and MC-F284.

MC-F319 Promotional ShortsIn this class, students will be able to explore and learn the different visual and audio techniques that companies use to persuade their targeted audiences. Using these techniques, students will work in small groups to develop effective storyboards and creative dialogues to produce their own 30-second video commercials. Prerequisites: MC-F282 and MC-F284.

MC-F324 Visual EffectsStudents will learn to use the powerful, free, 3D software package Blender for visual effects and compositing, and then will integrate some of those effects into their video projects from previous classes or into new video projects they create especially for this class. Topics include: compositing 3D animation with live-action video; simulations of water, light, fire, explosions, smoke, and rigid body physics; animated particle systems; camera tracking; object tracking. Prerequisite: basic computer skills

MC-F432 Lighting and the RED ONE CameraStudents in this class deepen their skills using the RED ONE camera with a particular emphasis on using lighting and exposure to enhance the expressive power and subtlety of each scene. The class will center around video production projects that include in-depth exploration of the qualities of light, placement and filtering of light sources, three-point lighting, and other lighting strategies. Students who complete this course at a very high level will receive an additional certificate marking their achievement with the RED ONE camera. Prerequisites: MC-F282, MC-F284, and MC-F288, or consent of faculty


ALL MEDIA HAS BEEN REBORN IN DIGITAL FORM. Use digital media to get your work seen by the largest number of people. Gain skills for a job as a web designer, web animator, multimedia designer, creative director, illustrator, photographer, photo editor or web marketer.

DIGITAL ARTS

MC-D335 Digital Photography

MC-D336 Travel Photography and Video

MC-D365 Next Generation Web Design

MC-D366 Graphic Design 1

MC-D367 Graphic Design 2

MC-D368 Graphic Design for the Web

MC-D370 Digital Publishing & Interactive

Graphic Design

DESIGN COURSES

DESIGN, PHOTOGRAPHY & MORE

by student Alana Goldstein

by student Rosalie van den Bos


DIGITAL ARTS COURSE DESCRIPTIONSMC-D335 Digital PhotographyDigital photography helps strengthen the connection between the photographer’s vision and the resulting images by providing nearly instant feedback and furnishing ever-subtler tools for self-expression. In this course, students learn foundational principles that underlie commercial digital photography, while using principles of consciousness to consolidate both the experience and understanding of digital photography. Topics include: mastering the digital camera, managing a digital workflow, color management in theory and practice, visualizing light and how to control it in the digital darkroom. Prerequisite: basic computer skills

MC-D336 Travel Photography and VideoIn this class, students will explore and document culture and landscape through the digital photo lens. They will learn how to take photos for use in stock photography and other commercial photography venues. Fees: Extra expenses for travel, accommodation, meals, etc. Prerequisites: consent of course leaders

MC-D365 Next Generation Web DesignStudents learn to use powerful tools for web design, web animation and video to build richly interactive web sites that inspire the viewer. Topics include: conceptualizing new user experiences; creating innovative web sites in HTML 5 with web site builders; choosing, building and using WordPress templates. Prerequisite: basic computer skills

MC-D366 Graphic Design for Media and Communications 1This course provides students with the basic practical knowledge and skills needed to create effective visual design using current and critical tools and techniques. Students focus on developing their graphic design skills for personal and professional usage using Photoshop and InDesign. Topics include: digital imaging and page layout tools; principles and elements of visual design; color theory; layout design; basic principles and history of typography; brand design; use of digital photography; and copyright law. Prerequisite: basic computer skills

THE MEDIA AND COMMUNICATIONS DEPARTMENT at MUM is a dream come true for us. We have learned how to create, direct, assist, and work with a production team, and we have established deep friendships. Our teachers are so loving and supportive; we couldn’t have asked for better teachers. Our classmates show so much dedication and drive that we feel compelled to move forward regardless of any challenges we are faced with. The Consciousness-BasedSM education we receive in the Media department is so fulfilling. We feel forever grateful and blessed!

— CORAL AND MELODIA MORALES

“

”


MC-D367 Graphic Design for Media and Communications 2In this course students apply critical thinking and creative problem solving skills to branding strategies that meet the needs of diverse clients and businesses. Students will learn to create real-world business proposals and bids for design jobs. The main focus of this course will be creating an overall marketing campaign that includes multiple creative designs. Prerequisite: MC-D366

MC-D368 Graphic Design for the WebStudents learn a process that allows graphic designers to create web sites without writing HTML code. This course focuses on understanding the graphic design process of converting Photoshop files into working web pages. Students learn how to create graphic design web templates and easily turn them into highly functional web pages using Adobe Muse software. Topics include: layering imagery; the ingredients of interaction; creating elegant, highly interactive web site content without writing code; video and audio for the web; defining features; budgets, pricing and the web design marketplace; how to hire a programmer to add additional features to your web site; communicating with clients and programmers; competitions, awards, promotion, and findability. Prerequisite: basic computer skills

MC-D370 Digital Publishing and Interactive Graphic DesignIn this class, students focus on their graphic design skills for online publishing usage. Learn new creative tools, graphic design techniques, and features in Adobe InDesign software. Use InDesign and Digital Publishing Suites to design iPad digital magazine layouts. Understand the different publishing formats such as ePubs, e-books, and mobi files and their uses. Learn how to create Folios and other publishing documents for iPads, smartphones, e-readers, and other portable devices. Also learn how to create interactive PDFs with hyperlinks, video, article threads, and animation. Prerequisite: basic computer skills


MUSIC

MUSIC COURSES

MC-M232 Sound Design for Media

MC-M233 Digital Music Production

MC-M330 Radio and Web Broadcasting

MC students may also apply courses from the

Department of Music to this concentration.

To see the full list of courses available in

other departments, visit:

www.mum.edu/catalog.

STUDY THE NATURE OF SOUND and unveil the mechanics that make sounds “musical.” Explore composition, songwriting, melody, harmony, rhythm, improvisation, and instrumental technique. Take a deep look at the impact of sound on the brain and society. Work with a variety of artists from bluegrass banjo players to classical singers. Create a film score using your laptop and a djembe, or any mash-up you can think of.

PERFORMING & RECORDING

photo by student Coral Morales


photo by student Mirjam Stueken

MUSIC COURSE DESCRIPTIONSMC-M232 Sound Design for MediaIn this course students will dive deep into the auditory world of sound design for visual media. We will analyze, explore and break down the fundamental categories of dialogue, sound effects, and music/score that when accompanying visual media will create a sense of wholeness to the final work. This class will offer each student the opportunity to work in a controlled recording environment where they will learn how to record and perform ADR, Foley, and music/score. Throughout the course students will gain detailed knowledge of dialogue editing, cuing, and sound effects, giving each student a solid foundation to continue their growth in sound design for visual media. Prerequisite: basic computer skills

MC-M233 Digital Music ProductionWith modern music recording and production being more accessible than ever, anyone with a computer can create melodies and share them with the world. Be it a symphony or the next number one hit single, students will learn to use music creation software to make their dreams come true. Minor knowledge of music preferred. Students will learn basic compositional techniques as well as production and sound engineering methods to bring as much clarity to their vision as possible. Prerequisite: basic computer skills

MC-M330 Radio and Web BroadcastingThis is a practical course, emphasizing hands-on production for radio and web broadcasting. Students will research, write, record, produce and edit original radio projects. Students may work on journalistic or creative projects with a commercial or non-commercial orientation. They will develop on-air skills such as presenting, reporting, and interviewing. Sound is a powerful form of expression; through sound alone we can tell a story which moves an audience or takes them to another world by stimulating their imagination. The creative power as well as the storytelling power of radio will therefore be fully explored in this course. A unique feature of this course is that it offers students the opportunity to broadcast their radio projects on KRUU-FM. Prerequisite: basic computer skills


LEARN THE FORMAL ELEMENTS OF SCREENWRITING, fiction, web writing, literary nonfiction, the graphic novel, and memoir. Apprentice to experts in public relations, advertising, and social media marketing. Join dozens of our students who have made an impact on web startups in New York City, entertainment media in Los Angeles, and print and online magazines in Iowa, New York and all over the country.

WRITING

WRITING COURSES

MC-W215 Journalism 1

MC-W245 Writing for the Screen

MC-W252 The Power of Imagination

MC-W342 Global Solutions

MC-W345 Creative Process

MC students may also apply courses from the

Department of English numbered WTG200 or

higher. To see the full list of courses available

in other departments, visit:

www.mum.edu/catalog.

PERSUADE & INSPIRE


WRITING COURSE DESCRIPTIONSMC-W215 Journalism 1This course will prepare students to write nonfiction stories for publication. Students will understand the importance of reporting and ethics, learn AP style, and examine the formats of traditional and new media outlets. During the course, students will generate story ideas, collect information through research and interviews, fact check, and then compose final copy for a variety of news stories.

MC-W245 Writing for the ScreenStudents will be introduced to the process of preparing a story to be told in a visual medium. Students will learn the basics of script and screenplay writing by participating in basic skills exercises, including dialogue emulation and performance, script-to-screen analysis, and scene adaptation. To produce effective screenplays, students will develop their own toolkit for overcoming challenges in idea conception, story structure, and dialogue. Course work will result in scripts suitable for production in later courses.

MC-W252 The Power of ImaginationThis is a writing course that looks at the power of the human imagination and its role in fiction writing. The first part of the course will examine the function of imagination in human evolution and what parts of our physiology are involved with imagination. We will then look at some of the most imaginative writing that has been produced and how imagination plays a crucial role in the ability of the writer to create compelling narrative prose. Throughout the course, students will engage in exercises to express their imagination and develop great imaginative power. Students on the course will also undertake a writing project for the course and there will be writing days to work on this project.

MC-W342 Global SolutionsGlobal Solutions is a journalism and change-maker course that looks at the leading global issues that are reported in the world’s press and then progresses to examine how these issues can be addressed and positive change brought about. All journalists know that after a period of time covering the issues of the day, simply exposing what is happening is not enough; change in policy and exercise of dynamic solutions needs to be applied. This course looks at what the media can do to bring about change and then goes deeper and looks at the ways in which solutions can be developed on a global scale. Some of the big issues of the day we will discuss are income inequality, access to education, food security, climate change, poverty, sustainability and access to political representation.

MC-W345 Creative ProcessIn Creative Process, students study their own creative process as well as what artists, writers, and filmmakers have shared about creative inspiration. The purpose of this class is to break boundaries and rediscover an easy relationship with the inner Muse. The primary textbook is The Artist’s Way by Julia Cameron. The Syllabus Reader contains material by a wide range of authors. A variety of guest lecturers working in different media will come to the class to discuss their work, career paths, and creative process. Students will keep a daily journal and engage in various creative projects during the course. As a final project, students produce a portfolio and can choose to participate in a group installation/exhibit on creativity. Prerequisite: ART, LIT or MC major, or permission of instructor


FACULTY

GURDY LEETEAssociate Professor of Media and CommunicationsMFA in Filmmaking, San Francisco Art InstituteBFA in Filmmaking, San Francisco Art Institute

Gurdy Leete is a freelance artist working in web design, graphic design, 3D animation, and video. He is also an award-winning graphics software engineer, and has worked as an animation software engineer on numerous educational games for a variety of software publishers, and as a 3D computer animation engineer for the late magician Doug Henning.

Leete has co-authored 11 books on web animation, user interface design, digital video, and Linux for major publishing houses. These books have been translated into Arabic, Chinese, Dutch, French, German, Italian, Norwegian, Russian, and Spanish.

Leete has also been a pioneer in using GNU/Linux applications in undergraduate art and design classes, and he edits a blog on free software for creative media. He is co-author of Multitile, a plug-in for generating complex symmetric imagery in the free GNU image manipulation program, GIMP.

TEACHERS, MENTORS & CAREER COACHES

STUART TANNERChair of Media and CommunicationsAdjunct Assistant ProfessorMA Balliol College, Oxford

Professor Tanner is an acclaimed producer and director of documentary films for the BBC, National Geographic, the Discovery Channel, and others. His projects and awards include:

• Saving The Disposable Ones (2011), a documentary that takes you to the heartbreaking streets of inner-city Colombia, where Father Gabriel Mejia, a Catholic priest, is transforming the lives of thousands of children by providing shelter, love and Transcendental Meditation.

• Time Team (2004), an hour-long archaeological program for the Channel Four/Discovery series, uncovered the mysteries of one of the first man-made monuments built on the British landscape.

• Children of Vengeance (2002), a documentary for the BBC on the Arab-Israeli conflict, won the Foreign Press Association’s Story of the Year award.

• Profits of Doom (2001), an investigation into the policies of the World Bank and IMF in developing nations.

• Death on the Silk Road, on the effects of nuclear testing in China, won the Rory Peck Award for Journalism in 1999.

• The Mahogany Trail (1996), on the plight of Amazonian Indians whose reserves are invaded for mahogany wood for export to foreign markets, won the Bill Travers Insight Award at the London International Environmental Film Festival.


GABRIEL ROMEROInstructor of Media and Communications MA in Film, Maharishi University of Management

Gabriel Romero has worked as a graphic designer, product development manager, and marketing creative manager for a variety of publishing companies for the past 10 years. He has extensive experience developing effective marketing campaigns and producing visual communication designs for marketing teams. His designs have included media kits, trade show booths, display ads, web sites, and promotional collateral materials. He also works as a professional photographer.

SUSAN ROMEROInstructor of Media and CommunicationsBFA Virginia Commonwealth UniversityTESOL certificate, ITT Online

Susan Romero is an award-winning designer with over 18 years of visual communications experience with an emphasis in graphic design. She was an art director for a weekly magazine in Virginia for many years, and also lead designer for several magazines in the Washington, D.C. area, and Melbourne, Australia. She’s taught visual communications at two colleges in Virginia prior to coming to MUM, and also ESL and art studies in Tokyo, Japan.

CULLEN THOMASInstructor of Media and CommunicationsMA in Film, Maharishi University of Management

Cullen Thomas has worked as a producer for David Lynch Foundation Television, crewed on a variety of feature films for several production houses, and wrote and directed The Vindication of Ronald Clay and Other Stories for a Rainy Day, an award-winning feature film.

AMINE KOUIDERInstructor of Media and CommunicationsMA in Film, Maharishi University of ManagementAmine Kouider is an award-winning filmmaker and founding member of David Lynch Foundation Television. He has worked as producer, director, director of photography, and editor on projects around the world, including subjects such as high-security prisons, street children in Colombia, homeless men in New York City, refugees in Uganda, teenage prostitutes in Los Angeles, Buddhist nuns in Thailand, and Vedic Pandits in India. His latest projects include the feature-length documentary M’ma Hasna-la Rockeuse du Desert, and a surrealist short film, “The Land of Nothing.”

CODY OLIVASInstructor of Media and CommunicationsMA in Film, Maharishi University of ManagementCody Olivas is a freelance filmmaker and musician working extensively in music videos, documentaries, short films, live performances, seminars, and commercials. He is also a music producer and recorder, and has worked on sound post production for television.


INTERNSHIPS

The department strongly encourages all majors to participate in one or more internships during their studies. The department has offered more than 70 internships in locations around the world in the last four years. Internships allow students to:• experience what it’s like to apply their knowledge in real-world projects • experience what it’s like to launch their career in areas that they have been studying in class• make contacts and get valuable experience• explore, learn, and mingle with leaders in the industry

Students can earn up to 16 credits for internships.

BLOCK SYSTEM MAKES IT EASYAt most universities, diving into a full work-day experience in your chosen field can only be done over the summer when other courses don’t conflict. At MUM, students can do internships any month of the year, picking the time that will be most illuminating for the career they are exploring. In fact, internships can last for one month or multiple months, which gives you flexibility.

FINDING AN INTERNSHIPThe Media and Communications Department is eager to help students find internships that will help them meet their goals. Sometimes students already have connections in the industry and an idea of what they would like to pursue. In other cases, the Department’s internship coordinator can suggest a variety of possibilities depending on the student’s interests.

GET HANDS ON & MAKE CONNECTIONS!

• David Lynch Foundation Television: documenting programs that awaken creativity and transform lives

• KRUU-FM: a solar-powered, independent, grassroots community radio station

• Creative Edge: designs and fabricates architectural installations using waterjet technology

• Human Factors International: consults with Fortune 500 companies on user experience

• Draznin Communications: public relations agency

• Frontline Printing and Design: commercial printing and graphic design

• iPhoneLife: all things iPhone and iPad

• Hedquist Productions: award-winning radio ad producer

• Fairfield Arts & Convention Center: musical theater and convention complex

• Earth Open Source: advocates of sustainable agriculture

• Fairfield Media Center: community broadcast TV station and streaming media

• 1st World Publishing: independent book publisher and distributor

• Galaxy Ninja: social media and Internet promotions consultants

EXAMPLE PROVIDERS


INTERN STORIESSTARTING CAREERS WHILE STILL IN CLASS

HELPING VETSIn October 2011, Supriya Shristi joined the David Lynch Foundation for a month of outreach, public relations, and social media marketing in New York City. Shristi hobnobbed with celebrity elite, but found the most satisfaction in watching stressed people transform after learning Transcendental Meditation. She was particularly fulfilled by working with military veterans suffering from post-traumatic stress disorder. Shristi served six years in the Army as a radio operator, and was able to share her experiences with TM and the TM-Sidhi program. Shristi recently completed an MA in Strategic Communications at Columbia University.

AJA SUMPTER

GRACE HARTNETT

SUPRIYA SHRISTI

HOLLYWOOD RED CARPETTwo years in a row, Aja Sumpter spent February in Los Angeles talking to celebrities on the red carpets of all the major awards shows. As an intern for Blacktree Media, Sumpter researched celeb backgrounds, pitched questions, and edited the resulting interviews for immediate online delivery. Each day was a whirlwind, but she combined all of her media skills to create professional projects under pressure. Sumpter received a job offer from Blacktree Media upon graduation and is working as a freelance media artist while pursuing a graduate degree.

NEW YORK FASHIONGrace Hartnett found her calling on the set of a feature film produced at MUM. Tasked with costuming for a period film, Hartnett fell in love with the process of sourcing clothing from vintage stories and combining them into unique looks. The skills served her well when she interned for two fashion-based social media companies in New York City. Hartnett assisted stylists on photo shoots and took to the streets with a camera herself to document the latest trends. She also participated in the annual BMW Fashion Week. Hartnett is now an assistant stylist for the Gilt Groupe and works as a freelance photographer in New York City.

© 2015 Maharishi University of Management. Consciousness-BasedSM and Transcendental Meditation® are protected trademarks and are used in the U.S. under license or with permission. Revision 06.25.2015.

COMMUNITY

CREATIVE COMMUNITYMaharishi University of Management is located in Fairfield, Iowa, a town of ten thousand forward-thinking people who support the arts and are focused on the environment. It is the nexus of many artists, musicians and entrepreneurs.

ARTS AND CULTURE• Lively theater and music scene• Performing arts center and galleries• More restaurants per capita than San Francisco• First Friday Art Walks, a popular Fairfield tradition• Various thriving and world-renowned artistic industries

SUSTAINABILITY• Community-wide strategic plan to incorporate sustainable

practices, a joint effort of the city and University• Abundance EcoVillage• Organic farms

ENTREPRENEURIAL CENTER• Iowa Entrepreneurial Community of the Year• Dozens of start-up companies—many by MUM alumni• More than $200 million in venture capital invested locally• Fifth highest charitable contributions per capita of any

U.S. county

Media and CommunicationsMaharishi University of Management 1000 N. Fourth St.MR 733Fairfield, IA 52557

Em: [email protected] Ph: 641.472.7000 x5031Web: www.mum.edu/media Fb: MUMMediaandCommunications Tw: @MaharishiMC

DON’T WORRY, WE’VE GOT YOUR BACK!

“One of the 12 great places you’ve never heard of” – Mother Earth News“One of the 20 Best Small Towns to Visit in 2013” – Smithsonian

Documents

MEDIA & COMMUNICATIONS - Consciousness Based … · • MC251 The Power of Media Marketing 4. Capstone course ... MEDIA & COMMUNICATIONS | MAHARISHI UNIVERSITY OF MANAGEMENT 7 …