Media AS Evaluation By Egle Zelvyte

8/7/2019 Media AS Evaluation By Egle Zelvyte

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Evaluation

By Egle Zelvyte


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Forms and conventions

In order to research the codes and conventions of a music

magazine I anotated The front covers of NME and Uncut.

This helped me to make decission on what conventions I

would like to complie with and which ones I would like to

challange


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Anotated


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It is a music magazine convention for it

to have a slogan at the top of the front

cover, I have challanged this conventionand instead choose to use this picture of

a piano keyboard.

Front page


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However i didnt completely challange this

con

ven

tion

as my magazin

e does have a slogan

Gently does it, butI placed it under the title of

my magazine rather than at the top.


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One of the main music magazine conventions is

its mast head. It is usualy bold, and bright

coloured and very eye catchy. I have complied

with this convention and made the mast head

the main focus of my magazine.


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A very common convention for a music magazine

is to have a primary picture of a featured artist.

The picture is usuealy set behind or infront of the

mast head. I have complied with this convention

on the front cover of my magazine.


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However, I have challanged the

cnvention by placing the picture on the

left side of the magazine rather than

the centre of it.


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I have complied with the convention of the name of

the featured artist written in clear bold fonts.


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Name droping I complied with this

convention and used it to make my

magazine more appealing by adding

names of famous artists.


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I complied with a music

magazine convention

and included a barcode

at the bottom of my

front cover.

Just like any other magazine

mine has its own

personalised barcode which

i created at

file://localhost/at/http/::w

ww.barcodesinc.com:gener

ator:index.php


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While doing my research

Inoticed that some

music magazines tend to

in

clude the pricen

ot on

lyin pounds but also in

euros and US dollars.

That means they are

internationaly read

rather than just in UK.

This gives my magazine a

more international feel.


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Although most music magazines

tend to have a website link on the

front cover of the magazine I

choose to challaneg this

convention and included the link

on my content page instead.


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While doing my research I

noticed that many music

magazin

es like to in

cludesomething on the front cover

to make it stand out and

make it Special. Because my

magazine is a december issue

i choose to make it a Winter

specialto show that, I used

special effects such as

snoflakes and snowballs.


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Forms and conventionsContent page

I have complied with a

music magazine

con

ven

tion

an

dincluded a paragraph

of what the editor has

to say on this months

issue. I also included a

picture of the editor

herself, because while

doing my research I

realised it was quite a

common techinque

used.


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I have challanged a common

convetion of music

magazin

es by addin

gpictures to show whats

inside my magazine. While

doing my research most of

the magazines I came across

seemed to mostly inlude

wirting on their content

page. I believe that by

having more pictures Im

making it easier for my

readers to find exactly what

they want to read, and

saving their time.


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I have also complied with

a common convention

and included the fact that

DOLCE can be found on

Twitter, Facebook and

Youtube which give my

readers more ways to be

involved with themagazine.


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I have also

complied with theconvention of

including a few

bigger pictures for

the few most

important things

included in the

magazine that

month.


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I used the convention ofthere being an opening

paragpraph that the

interwiever writes to

establish the the interview.


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I also complied with

the convention of

there being a

different title for

every paragraph,

giving my reader an

idea of what eachparagprah is all

about becore they

even read it.


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I have compled with an

convention and included

intresting pictures of the

artists featured in my

interview.


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I complied with most

music magazines

convention and used

Anchor quotes to draw

the attention of my

readers to the interwiev.


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Anchor quotes

Pictures of the artist

featured in the

interview


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I challanged one of the

conventions andIncluded an end

paragpraph by the interwiever to

conclude the interwiev. Although

the only music magazine I came

across that did that was a

Lithuanian music magazine I

thoughtIt is something that could

be done in UK just to add the

feeling of the reader being more

involved as the interviewer

conclusion is written directly at

them.


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I challanged a convention by framing my pictures in a

unique way rather than the way music magazines

tend to frame their pictures


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Social groups

My target audience are mainly

teenagers. At these times the

way teenagers are portrayed in

the media is not very flattering.A lot of articles on gun and

knife crime makes it seem as if

all the teenagers are the same

and that crime is created only

by them. In my magazine I

have considered every possiblesocial group while creating my

magazine and for example I

chose to only include people of

the same age as my target

audience.


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Social groups

For a primary picture I used this

because, its a very simple and

sweet picture, it doesnt make the

artist look rebelious at all. The

artist looks rather calm, the soft

smile adds to the gentle style of

my magazine. In this picture the

artist is wearing a hoodiewhich

is usualy associated with

hooliganism and such, but theface expression of the artist clearly

shows that she means no harm.

The picture is inno way

intimidating which is just whatI

need for my magazine.


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Social groups

Secondary picture 1;

This is a picture of one of the

Concrete soulartists who is

also the same age as mytarget audience.He is very

fashionable for a teenager. He

is wearing a leather jacket

which lets most teenage boys

relate to his style as most

teen

age boys do own

aleather jacket.


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Social groups

Secondary picture 2;

This picture is of another

member from the Concrete

soul The picture is quite

inspiring as you can see how

focused Ralphs face

expression is, clearly music is

his passion, and many of my

readers can relate to that as

they are just the same age as

him and many of them havethe same dreams too.


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Social groups

Secon

dary picture 3;Although the guy in this picture is

a little older than my target

audience, he could be seen as

someone to look up to. He clearly

is passionate about what he does

DJing. Also His fashion is similar

to most teenagers at this time

which makes it easier for my

target audience to relate to him.

This will also intrest those in

house genre of music because

thats the type of music this guy

represents.


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Social groups

This picture will appeale tothe laid back audience.Here

the two guys from Concrete

Soul are casualy captured

playing guitars, they both

look confortable and like

they are enjoyi

ng themselfs.

Also the way ralphs legs are

leaning over the other

picture gives it a more laid

back feel.


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Social groups

This is the primary

picture on my contentpage. It guides my

readears to the

interwiev with

Concrete Soul. I choose

to use an over the

sholder camera an

gle,because it can give

certain social groups

the feeling of being

there, and being more

involved.


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Social groups

This picture of a

concert is a perfect

choice that will satisfycertain social groups. It

is very popular

amongst teenagers

these days to go and

see their favourite

artists live. Althoughexpensive, it is

considered as a cool

thing to do.


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Social groups

In the teenager years dreaming of becoming

something is very common. Teenagers like to

imagine What if. Therefore I have deliberatly

chose this bacground to reflect that The sky is

the limitand added efects of smoke (to make

it look dream like) and special effects of stars

(reaching for the stars)


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Social groups

This idea came from Michale Jackson

s Moon

walkI wanyed to use that in my magazine,

so I adapted it to the dreamtheme I was

going for and added a piano for the people in

social groups that plan to become musicians

or atleast dream of it.

Dreams really do come true


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All of these artists are the same age

as the teenagers I target in my

social groups. Their fashion and

inocence and dreams can be related

to my readers.

Social groups


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Social groups

The way these artists are

dressed will allow social

groups to relate to them.

I included thsese effects

throughout the magazine,ecause they are funky fun and

intresting. And thats just what

the social groups in my target

audience needs.


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Social groups

In this picture both of the artists are

laid back. They are looking up

representing them looking into the

future and thinking what may come,

thats something my targeted audince

is likely to do in their day to day life.


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Social groups

These pictures show a clear

bond between the two artiststhats good for my sosial

groups as it teaches social

groups about the importance

of relationships between

friends.


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What kind of media institution mightdistribute your media product and why?

The EMI Group(Electric & Musical Industries Ltd.) is a British music company. It is the fourth-largest business group and family of record labels in the recording industry, makingit one of the "big four" record companies. EMI Group also has a major publishing

arm - EMI Music Publishing - based in New York City. The company was once aconstituent of the FTSE 100 Index but is now wholly owned by Terra Firma CapitalPartners.

Music Publishers' AssociationTab and lyric sites

In December 2005, the MPA entered legal proceedingsagainst tablature and lyrics websites. The position of the MPA is that these sitesinfringe upon copyright by offering this material for free, without any licensingfrom the artist or record label. MPA president Lauren Keiser has stated that hewants jail time in addition to fines and the removal of offending websites.In March 2006, the MPA issued a statement in which they explained their positionon websites that distribute unauthorized sheet music and tablature.Several points are made in the statement.


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Univ rs l si lishi ng r (UMPG)s a music publishing company and is part of the Universal usic roup.

U owns or administers more than 1 million copyrights. hey are one of the largest

music publishing businesses in the world with more than 47 offices in 41 countries. n, Universal usic ublishing roup acquired usic ublishing for 1. 3 billion

euro, the third largest publishing group, making Universal usic the largest musicpublisher in the world.

Bertels nnMusi GrupBertels nnMusi Grup, ( ), was a division of ertelsmann before itscompletion of sale of the majority of its assets to ony orporation of merica onOctober 1, 8. t was established in 1987 to combine the music label activities of

ertelsmann. t consisted of theBMGMusi Publishingcompany, the world's thirdlargest music publisher and the world's largest independent music publisher, and the

% share of the joint venture with ony usic, SonyBMGMusintert inment( ony ).


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Warner/Chappell Music Inc.Is an American music publishing company, and a division of the Warner Music Group.Among the songs in the company's library are "Happy Birthday to You", "Die Young

r Live Long" and "Winter Wonderland."The company is the result of numerous ac uisitions of other publishers, including M.Witmark& Sons, Remick Music Corporation, Harms, Inc., Chappell & Co.,and Tamerlane Music.

Bucks Music GroupIs an international and independent music publisher, whose core business evolvedfrom a strong 60s and 0s back catalogue of copyrights. ver the last decade theBucks catalogue has rapidly developed and expanded making Bucks Music a leading

K independent music publisher


The Bauer Media GroupThe Bauer Media Group(Bauer Verlagsgruppe) is a large German(Bauer Verlagsgruppe) is a large Germanpublishing company based in Hamburg, which operates in 15 countriespublishing company based in Hamburg, which operates in 15 countriesworldwide. Worldwide circulation of Bauer Media Group's magazineworldwide. Worldwide circulation of Bauer Media Group's magazinetitles amount to million magazines a week.It also publishes leadingtitles amount to million magazines a week.It also publishes leadingmusic magazinesmusic magazines KerrangKerrang! And Q! And Q


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I have decided that niversal music Publishing group is themost suitable publisher for me. My research has shown methat They are very successful at what they do. And theirwork ethichs an beliefs are similar to those of mine.

My media institution


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At this age and time it is extremely difficult to publish a magazine.There areAt this age and time it is extremely difficult to publish a magazine.There areso many types of media now that magazines are becoming out of fashion. Iso many types of media now that magazines are becoming out of fashion. Idecided that Im going to need more possibilities for my readers to be abledecided that Im going to need more possibilities for my readers to be abletoto aaccess my magazine.ccess my magazine.I have decided that my magazine will have a website where its readers willI have decided that my magazine will have a website where its readers willbe able to look at interview videos, play games about music etc. I would makebe able to look at interview videos, play games about music etc. I would makethis available to all handheld devices such as iPod touches, Blackberry phonesthis available to all handheld devices such as iPod touches, Blackberry phonesand just regular mobile phones. Readers will find this appealing as it will fit inand just regular mobile phones. Readers will find this appealing as it will fit into their lifestyles and they will be able to carry their phone/iPod aroundto their lifestyles and they will be able to carry their phone/iPod aroundrather than that and a magazine.rather than that and a magazine.My magazine will also have a twitter account where all the latest news will beMy magazine will also have a twitter account where all the latest news will bepublished to keep my readers posted.published to keep my readers posted.

My magazine will have andMy magazine will have and iPhoneiPhone app which will allow my readers to accessapp which will allow my readers to accessextra information which will not be able inside the magazine.extra information which will not be able inside the magazine.The app wouldnt allow the reader to access the type of information as theThe app wouldnt allow the reader to access the type of information as theone in the magazine, because my target audience are teenagers they want toone in the magazine, because my target audience are teenagers they want todo as much as they can to save money so if the App includes everything thatdo as much as they can to save money so if the App includes everything thatthe magazine has they will settle for the app and will not bother to paythe magazine has they will settle for the app and will not bother to paymoney to purchase the magazine, I have take this into account.money to purchase the magazine, I have take this into account.

The New Media


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Target audience

My target audience is highschool students

of the ages 12-19. The reasonI choose that

was because whenI did my research I

realised that most music magazines were

targeted at older people. I wanted to create

a magazine that will be fun and intresting

as well as educational teaching teenagers

the importance of friendship and teachingthem to love music.


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Reader profile

Age and background;

Teenagers between the ages of 12-

19.

Students in highschool.Middle class.

Intrests;

Probably owns an iPod.

Enjoys music.

Likes to spend time with friends.

Is focused but also laid back.Intrested in fashion.


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Audience attraction

On of my mainlures is this

chance to win

an iPod. An

opportunity to

win an iPod will

attract readers.WINis written

in capitals to

make it stand

out more.


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With every

purchase you get a

free CD. A lure like

this will

immediatly catch

the eye of my

target audience as

they are teenagers

they like to save

money so getting

something for free

is ideal for them.

Audience attraction


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A revelation is

a very

attractive lure

for the readers

as they can

read about

something that

no one has

written about

yet.

Audience attraction


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Audience attraction

Exclusive meansits special so it

will immediatley

attract my

audince and

give them

an

other reason

why to purchase

my magazine.


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Rihanna is popular

amongst teenage boys

because of her

appearance and popular

amongst girls because of

her music. Girls want tobe her and boys want to

be with her. So having her

name on the front cover

of my magazine will catch

my target audiences eye.

Audience attraction


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Audience attraction

Chris brown target

audience is the same as

that of my magazine so

featuring him in themagazine is a good

idea. Chris Brown is very

popular amongst 12-19

year olds so the Story of

his lifeWill attract

those who would like toknow more about him


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Audience attraction

The fact that my

magazine can be

accessed on the internet

will be attractive to my

target audinece as

teenagers seem to be

spending more and

more time on the

internet everyday.


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Audience attraction

An apportunity to make

their own music video

will attratc my target

audience immediatly.

Making a music video

could be fun and

educational.


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Audience attraction

The opportunity to

learn to play the

guitar is great,

because most of my

audience love

music and learning

to play the guitar is

probably one of

their goals for the

future.


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I attracted my

reader to this

page by

including things

like anchor

quotes.

Audience attraction


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I also used

these effets to

attract my

targetted

audince by

making the

interview look

more fun.

Audience attraction


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Audience attraction

T e style f y

inter iev ill

ttr ct y t r ete

ience s I t k

l i ck

r c t it.


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Feedback

I loved the magazine.

It has everything a music

magazine needs. I would

defiantly purchase

it.

Its a great magazinefor people my age, Im not

sure if older people

Would like it as much

though.

I love it! Simple as. Its got all

the right bits and all that a

perfect music magazine

should have on offer.

I like it, butI

wouldnt purchase it.

There is something

missing


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Website

http://www.wix.com/eglute999/Home

I have made a website for my magazine.

Click while watching it as a presentation

and the link will send you straight to the

home page.


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Blog...

http://mrmediaccc-eglezelvyte.blogspot.com/

This is my blog. Although I chose not to usemy blog as much and used the website icreated instead (Link on the previous slide)


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Techonology used:

I used anOlympus DigitalCamera

to take the pictures for my

magazine.


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Photoshop

My inspiration for this

image was one of

Rihannas CD front

covers. I liked how the

focus was only on herface, I took the idea

and made my own

version, a lot different

but with the same

focus.


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Pixilated to make

the clip board

stand out.

For this picture I used the

Gradient feather effect to

make the picture unique and

more attractive.

To round the

corners of my

pictures Iused the

Corner

options


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One of the problems I faced on

Indesign was putting pictures

on my magazine, because I wasusing the open selection

instead of place. I used tutorial

videos on internet made by other

Indesign users to solve this

problem.

I found it difficult to work with

layers on Photo shop but after acouple explanations from a

teacher in my school and some

video tutorials thatI found on

YoutubeI got the hang of it.


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I learnt some of the shortcuts

forInDesign to make editing

quicker for myself.


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MyCD covers


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MyCD covers


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School to Music

As you can see my skills have

hugely improved. I was able to

use many more effects when

doing my music magazine. I

was also able to pixilate my

pictures in much more

proffesional way.


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School content to Music content

Documents

Media AS Evaluation By Egle Zelvyte