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2MEDICAL COMMUNICATION

3

4DTR (Desktop Reference)

Dos and Donts

Myths and facts

Tear off pads

Posters / Charts

Calendars

Flip Charts

Digital patient education (Animation)

Interactive Knowledge modules

Community websites / ePortals

Witnessing Shift in Healthcare Information

Earlier - Attend lectures timely

Now - Know at convenience

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Digital CDs

Flexibility

Ease of use Interactive Ability to detail surgical procedures Active involvement of user Attracts tech savvy clinicians Time-saving educational solutions Fastest growing Cost-effective educational medium Wide geographical reach

How Digital CDs Can be Made?

Brief from Client on case study interactive /surgical procedures/audio cassettes

Making a script/story board get it approved from KOL

Shooting audio and video

Inputs in form of content, figures, graphs, etc

Editing

Integration

Finalization by KOL

Surgery Specials

It includes the surgeries/procedures performed by the faculty/KOLs with:

Detailed Explanations

Limitations/Complications

Techniques

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Target Areas

Surgery Series: Cosmetology Trichology Laser Medicine Dermato Surgery Laparoscopy ENT Ophthalmology

Procedures Series: Interventional Procedures Endoscopic Diagnostic Procedures Bedside Procedures ICU procedures

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Interactive Case Study (ICS)

It includes a full lengthdiscussion of challenging casespresented by a senior physician.

It can be:

Digital

Plus

Text format

All cases are interactive innature

Virtual Lecture Series

It is a presentation prepared by the KOLhimself, either on a diagnostic ortherapeutic topic

It Could be:

Digital

OR

Digital Plus Text

OR

Online Webcast

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Interactive Case Study (ICS) with Surgery Special

It includes a full lengthdiscussion of challenging casespresented by a senior physicianalong with surgeries. It can be:

Digital

Plus

Text format

All cases are interactive in nature

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3D and 2D animations

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CharlesandDrA.mp3

Podcasts provide portable audiocontent. The English languageofferings are comprised of topicspulled from each issue anddiscussed with experts in variousfields.

Audio Podcasts

http://journals.lww.com/neurosurgery/Pages/podcasts.aspx

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Websites and Portals

- 21

- For rational drug useand disease management

- 16-24 pages A4 sizebooklet.

- Content customized fromLWW & ADIS database.

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- A 24-32 page 6.75 x 9.5inches contains relevantinformation about thedrug in question.

- Scientific document thatdescribes the properties,claims, indications andconditions of use for adrug.

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- A 24-32 page 6.75 x 9.5inches contains relevantinformation about thedrug in question.

- Scientific document thatdescribes the properties,claims, indications andconditions of use for adrug.

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Today & Tomorrow

Four page A4 sizehighlighting latest findingsrelated to the subjectarea and future trends inthe world of medicine.

Focus Areas:TransplantationRheumatologyClinical Immunology/AllergyInfertilityCritical CareNeuropsychiatryNeurology

Content Planning for Newsletter

Summary of Recently International Published articles peer reviewed by group of KOLs in related specialty along with KOLs view point

Editorial/Expert Opinion

News and Views

Conference updates

Clinical Controversies

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Selected trials of a specificmolecule compiled in 16page A4 size bookletdepicting clinical relevancealong with the Adis score

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Single trial selected from theADIS database presented in a4 page 8.75 x 8.75 inchesselected from the ADISdatabase.

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A quick review of the diseaseright from brief description,epidemiology, signs andsymptoms, tests, differentialdiagnosis, 1st line medicationand follow up.

Synopsis

Single module Booklet (A5 size 48 pages) for Primary Physicians For example Typhoid , or any other Disease

OR

3 modules Booklets (A5 size 36 pages each)es each)

Text based

Single Module

3 Module Booklets

Similarly, the topic can be prepared as: Booklet 1: Introduction, Epidemiology, Pathogenesis and Risk factors,

Clinical presentation.

Booklet 2: Diagnosis and Complications

Booklet 3: Management

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Three Module

6 Module Booklets

For Specialists Module 1: Pediatric Dermatology Module 2: Pediatric Hematology Module 3: Pediatric Neurology Module 4: Pediatric Nephrology Module 5: Pediatric Orthopedics Module 6: Pediatric Cardiology

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Six Module

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Articles based on presentations made at the various sessions.

Articles will highlight key findings relevant to physicians.

Compiled in 8-10 page with editorial preface of KOL.

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Case Study Brochure / Case Compendiums

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Use of 3D models to explain detailedmedical concepts.

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A 10-12 page moduleof variable size aspatient educationinput based on adisease or organ.Ithas one introductorypage followed byexplanation of thedisease with theimages in thefollowing pages.

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Piano fold or smallbooklet educatingpatients about thedisease in the dosand dont formatwhich is moreacceptable to thepatients.

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Common beliefs of thepatients and givingfactual answers tothese myths in pianofold format.

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Each leaflet would contain images and text pertaining to the specific area of medicine which doctor gives to the patient along with the prescription.

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Customized for educating patients regarding aspects of the disease such as symptoms diagnosis and preventive measures.

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- 6/12 +1 leaves calendar with images and text pertaining to a specific disease.

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Mini Booklet Series/KOL Series

A5 size 24 pager: Journal Review/scan, Disease Fact File, Clinical Rounds

A6 size 16 pager: Disease Scanner, View point, Close encounter,

Journal Reviews/Scans

Summary of recent articles obtained fromstandard journals.

3-4 recent articles are compiled

Articles usually contain brief informationon recent clinical trials on managementtrends, new drugs and treatmentalgorithms

Disease Fact File

Established facts in medicine,pertaining to disease or disorders

Consist of :1. Introduction2. Epidemiology3. Pathophysiology4. Clinical presentation5. Diagnosis and Complications6. Management

Clinical Rounds

A compilation of 2 to 3 classical cases

The case studies are provided by seniorpracticing doctors

Each case consist of a brief description followedby questions and answers

Disease ScannerConsists of:

Complete detailed descriptionof a particular disease/disorder

Effective guidelines for diagnosis and treatment

Recent concepts in diseasedevelopment and progressionand advances in diagnostic andtherapeutic modalities

Highlights the difficult steps in disease evaluation and management

Close Encounter

Includes a single medicalemergency case study

Helps the physicians to performimmediate appropriate diagnosticand therapeutic actions in lifethreatening cases

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Wolters Kluwer India501- A, Devika Tower

6, Nehru PlaceNew Delhi 19

www.wolterskluwer.com