April 12, 2023

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MEDICAL COMMUNICATION

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Witnessing Shift in Healthcare Information

Earlier - Attend lectures timely

Now - Know at convenience

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Digital CDs

Flexibility

Ease of use

Interactive

Ability to detail surgical procedures

Active involvement of user

Attracts tech savvy clinicians

Time-saving educational solutions

Fastest growing

Cost-effective educational medium

Wide geographical reach

How Digital CDs Can be Made?

Brief from Client on case study interactive /surgical

procedures/audio cassettes

Making a script/story board – get it approved from KOL

Shooting – audio and video

Inputs in form of content, figures, graphs, etc

Editing

Integration

Finalization by KOL

Surgery Specials

It includes the surgeries/procedures performed by the faculty/KOLs with:

—Detailed Explanations

—Limitations/Complications

—Techniques

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Target Areas

Surgery Series:—Cosmetology—Trichology—Laser Medicine—Dermato Surgery—Laparoscopy—ENT—Ophthalmology

Procedures Series:—Interventional Procedures—Endoscopic Diagnostic

Procedures—Bedside Procedures—ICU procedures

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Interactive Case Study (ICS)

It includes a full length discussion of challenging cases presented by a senior physician.

It can be:

Digital

Plus

Text format

All cases are interactive in nature

Virtual Lecture Series

It is a presentation prepared by the KOL himself, either on a diagnostic or therapeutic topic

It Could be:

Digital

OR

Digital Plus Text

OR

Online Webcast

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Interactive Case Study (ICS) with Surgery Special

It includes a full length discussion of challenging cases presented by a senior physician along with surgeries. It can be:

Digital

Plus

Text format

All cases are interactive in nature

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3D and 2D animations

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CharlesandDrA.mp3

Podcasts provide portable audio content. The English language offerings are comprised of topics pulled from each issue and discussed with experts in various fields.

Audio Podcasts

http://journals.lww.com/neurosurgery/Pages/podcasts.aspx

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Websites and Portals

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- For rational drug use and disease management

- 16-24 pages A4 size booklet.

- Content customized from LWW & ADIS database.

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- A 24-32 page 6.75 x 9.5 inches contains relevant information about the drug in question.

- Scientific document that describes the properties, claims, indications and conditions of use for a drug.

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- A 24-32 page 6.75 x 9.5 inches contains relevant information about the drug in question.

- Scientific document that describes the properties, claims, indications and conditions of use for a drug.

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– Today & Tomorrow

Four page A4 size highlighting latest findings related to the subject area and future trends in the world of medicine.

Focus Areas:•Transplantation•Rheumatology•Clinical Immunology/Allergy•Infertility•Critical Care•Neuropsychiatry•Neurology

Content Planning for Newsletter

Summary of Recently International Published articles

—peer reviewed by group of KOLs in related specialty

—along with KOLs view point

Editorial/Expert Opinion

News and Views

Conference updates

Clinical Controversies

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Selected trials of a specific molecule compiled in 16 page A4 size booklet depicting clinical relevance along with the Adis score

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Single trial selected from the ADIS database presented in a 4 page 8.75 x 8.75 inches selected from the ADIS database.

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A quick review of the disease right from brief description, epidemiology, signs and symptoms, tests, differential diagnosis, 1st line medication and follow up.

Synopsis

Single module Booklet (A5 size 48 pages) for Primary Physicians—For example Typhoid , or any other Disease

OR

3 modules Booklets (A5 size 36 pages each)

Text based

Single Module

3 Module Booklets

Similarly, the topic can be prepared as:

—Booklet 1: Introduction, Epidemiology, Pathogenesis and Risk

factors, Clinical presentation.

—Booklet 2: Diagnosis and Complications

—Booklet 3: Management

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Three Module

6 Module Booklets

For Specialists—Module 1: Pediatric Dermatology

—Module 2: Pediatric Hematology

—Module 3: Pediatric Neurology

—Module 4: Pediatric Nephrology

—Module 5: Pediatric Orthopedics

—Module 6: Pediatric Cardiology

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Six Module

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• Articles based on presentations made at the various sessions.

• Articles will highlight key findings relevant to physicians.

• Compiled in 8-10 page with editorial preface of KOL.

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Case Study Brochure / Case CompendiumsCase Study Brochure / Case Compendiums

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Use of 3D models to explain detailed medical concepts.

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A 10-12 page module of variable size as patient education input based on a disease or organ.It has one introductory page followed by explanation of the disease with the images in the following pages.

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Piano fold or small booklet educating patients about the disease in the do’s and don’t format which is more acceptable to the patients.

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Common beliefs of the patients and giving factual answers to these myths in piano fold format.

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Each leaflet would contain images and text pertaining to the specific area of medicine which doctor gives to the patient along with the prescription.

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Customized for educating patients regarding aspects of the disease such as symptoms diagnosis and preventive measures.

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- 6/12 +1 leaves calendar with images and text pertaining to a specific disease.

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Mini Booklet Series/KOL Series

A5 size 24 pager: Journal Review/scan, Disease Fact File, Clinical Rounds

A6 size 16 pager: Disease Scanner, View point, Close encounter,

Journal Reviews/Scans

Summary of recent articles obtained from standard journals.

3-4 recent articles are compiled

Articles usually contain brief information on recent clinical trials on management trends, new drugs and treatment algorithms

Disease Fact File

Established facts in medicine, pertaining to disease or disorders

Consist of :1. Introduction2.Epidemiology3.Pathophysiology4.Clinical presentation5.Diagnosis and

Complications6.Management

Clinical Rounds

A compilation of 2 to 3 classical cases

The case studies are provided by senior practicing doctors

Each case consist of a brief description followed by questions and answers

Disease ScannerConsists of:

—Complete detailed description of a particular disease/disorder

—Effective guidelines for diagnosis and treatment

—Recent concepts in disease development and progression and advances in diagnostic and therapeutic modalities

—Highlights the difficult steps in disease evaluation and management

Close Encounter

Includes a single medical emergency case study

Helps the physicians to perform immediate appropriate diagnostic and therapeutic actions in life threatening cases

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Wolters Kluwer India501- A, Devika Tower

6, Nehru PlaceNew Delhi – 19

www.wolterskluwer.com