Mc Kinsey Case-Analysis[1]

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    CASE ANALYSISMcKinsey & Company :

    Management Knowledge and Learning

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    Background

    James O. McKinsey founded McKinsey in 1926,.

    75 years later, the firm has grown into a global

    partnership serving three of the world's five

    largest companies and two-thirds of the Fortune1000.

    "management engineers" --rescuing sick

    companies to helping healthy companies thrive

    and grow.

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    who they are..

    the trusted advisor and counselorto many of the most influential

    businesses and institutions in the

    world.

    problem solvers with a passion forexcellence.

    dont regard individuals based on

    their title, but their competence

    and leadership.

    come from all over the world, with

    rich experience and all kinds of

    backgrounds and areas of

    expertise.

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    Q 1:How was this little firm of accounting and

    engineering advisors able to grow into

    the worlds most prestigious consulting

    firm 50 years later ?

    What was the unique source of

    competitive advantage developed by

    James O. Mckinsey and later Marvin

    Bower ?

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    The company had experienced expansion into aglobal market and many changes in

    management and structure. Recruited experienced executives andprofessional consultants .

    The company was staffed by professionals with

    different levels of authority ,and the consultantsworked within a matrix arrangement with aprofessional core.

    All McKinsey managers participating in thedevelopment of the strategic plan and cascading

    the goals and objectives throughout the firm thepositive impact of management by objectives

    Decentralizing the centers 15 centers[practice leadership ]

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    Recruited experiencedexecutives and trainedthem on an integrated

    approached he coined asthe General SurveyOutline

    Undeviating sequence ofanalysis -goals, strategy,

    policies, organization,facilities, procedures &personnel

    Freestyle of training

    --synthesize data &

    independent thinking

    Focused on issue ofimportance to top-levelmanagement

    People development iscompany's primarypurpose--professionalstrained and motivated todo outstanding work

    Client benefits must bemore important thanthose of the firm.

    James O. Marvin Bower

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    Q 2 :

    How effective was Ron Daniel inleading Mckinsey to respond to

    challenges identified in the

    commission on firm Aims and

    goals?

    What contribution did Fred Gluckmake to the required changes?

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    Daniel appoints one of firms partners tobe the full-time director of training.

    Improve consultants skills and expertise.

    Created industry-based clientele sectors indifferent functions, and cut somegeographic offices that remained theprimary organizational entity.

    Leverage the firms functional expertise,especially for strategy and organizationsectors.

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    Fred Glucks contributions

    1.Centers of Competence

    --created 15 Centers of Competence, which canhelp consultants and to ensure the renewal ofthe intellectual resources for the firm.

    2.Knowledge Infrastructure--knowledge management project

    build a common database of knowledge accumulated from clientswork and developed in the practice area

    hire a full time coordinator.

    create a career path for deep functional specialists

    3.Create a Client Impact Committee

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    Q 3 :Judging by the evidence in the

    three mini-case of front-line

    activities in the mid-1990s,howeffective has the firm been in its

    two-decade long change process ?

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    High level knowledge related to different fields,and also experiences and capabilities fromworldwide, efficiency to solve different kinds ofproblems from different counties.

    High-educated, full knowledge and enoughexperience employees participated to using aneffective way to persuade clients.

    A more interdependent network, created and

    developed. Training new generation directors and new teamworkers, give them more opportunities topractice in daily operation.

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    Q 4 :What is your evaluation of Rajat

    Guptas four-pronged approach to

    knowledge development and

    application within Mckinsey ?

    As a senior partner,what specificadvice would you give him?

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    capitalize on the firms long term investmentsupported by the Knowledge infrastructure

    Practice Olympics.

    Tapped both internal and external expertise todevelop state-of-the-art formulations.

    Create pools of dedicated resources protectedfrom daily pressures and clients demands, and

    focused on long-term research agendas.

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    Recommendation Mr. Guptas initiatives and MBO

    --- Helps growth but made it impossible to link

    the knowledge and expertise of the organization.

    High on cost

    Have to focus, not overlooking customer and

    market.

    Should using traditional communication methodsto motivate employees and develop personal

    relationships.

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    Thank you for your attention