AIESEC IN ITALY MC 1617

Third Round Application Package

DDL: 31.03.16 23.59 GMT+1

INDEXMCP MESSAGE

MC IN ITALY CONDITIONS MC ROLE

SELECTION PROCESS APPLICATION PACKAGE CONTENTS

MCVP JDS & POSITIONS GENERAL QUESTIONNAIRE SPECIFIC QUESTIONNAIRE

CONTACTS

MCP MESSAGE

Dear applicant,

The time has come for AIESEC in Italy to start building the team of talents that will lead the Entity for the term 2016/2017. If you are reading these lines, it means that you think that you can be one of the missing pieces that AIESEC in Italy is needing now. And that’s exactly what I’m looking for: the missing pieces that completely fit in AIESEC in Italy’s puzzle and that will make it able to make the great jump towards the achievements we are dreaming. The missing pieces to create the organizational culture and the mindset that will drive young people’s behaviors and will shape Italy as we dream it.

And it makes me proud to see that there’s young people out there willing to take responsibility for our organization and our country.

Do not be afraid, even for one minute, to show who you really are and what is the talent you want to give to this organization - that’s the only advice I have for you during this election process.Give your best, show yourself, do not settle down on your weaknesses, and learn as much as you can about yourself during the whole election process - starting from now.

Best of luck to all of you

Benni

MC ITALY CONDITIONS

DUTIES - MC is a full-time job. Each MCVP is expected to work 40

hours per week.

- Working time is Monday to Friday, weekends are free (except of conferences and other representative duties)

- MC term officially starts on 1st July 2016 and officially ends on 10th July 2017.

Transition period will start on 15th of May 2016. Further details will be given after the election.

BENEFITS - Every MC member will receive a salary, which will be around 200 euros per month - according to MC budget.- Food, Accommodation and Transportations in Milan are fully cove- red (also during Transition period). - National Conferences are fully covered, both transports and food/Accommodation- Office Space is provided- Wifi is provided both in the office and at home - 4 free days per quarter are allowed, plus free days for exams.

For Internationals: Insurance and flight from your country are not provided. Expenses for legalization in Italy will be fully covered (meaning residents permit procedures)

MC ROLETHE MC TEAM

The MC team of AIESEC in Italy represents AIESEC as a National association in the Global Network and Italy as a nation; the MC is meant to serve the Local Committees and to foster implementation of strategies, behaviors, and innovation driving the growth of the organization and developing the leaders that Italy needs.

The team should embody, as role models, the behaviors and values that will make the change happen.

ACCOUNTABILITY Report weekly to the MCP and Sub-team Leader;Report quarterly, as MC Team, to the National plenary;Fill weekly the MC Tracking tool;Store all the informations, materials and contacts according to the IM strategy;Being aware of the world trends;Being constantly up to date with non AIESEC resources on functional topics.

GENERAL JD

Represent AIESEC in Italy in the National and International Conferences; Co-create with the National Plenary the Plan for 16|17;Understand and foster the National strategies regardless the position; Create spaces and support system for the Local Committees; Align National Strategies to Global Strategies delivering a tailored approach to LCs;Attend quarter Team Days, with no exceptions.Attend Monthly and Quarter reviews with no exceptions.

Deliver the National Education Cycle created by the MCVP OD.

SELECTION PROCESS: HOWDue to the big amount of changes and innovations that will affect the MC structure, by sending this application

you are applying as MCVP of AIESEC in Italy.

Allocation will be done my MCP. Applications need to be sent to benedetta.turrin@aiesec.it and guiscardo.urso@aiesec.it before the deadline and complete with all the requirements.

Every application in delay or incomplete won’t be taken in consideration

TIMELINE

DDL Applications

31 March23.59 GMT+1 2nd April

Official CandidatesAnnouncement

5/6 April

Plenary Q&As

7 April

Confidence voteAnnouncement

From 7th to 11th April

Interviews andFinal

Announcement

TIMELINE

DDL Applications

31 March23.59 GMT+1 2nd April

Official CandidatesAnnouncement

5/6 April

Plenary Q&As

7 April

Confidence voteAnnouncement

From 7th to 11th April

Interviews andFinal

Announcement

APPLICATION PACKAGE REQUIREMENTS➤ Fully Answered General Questionnaire

➤ Fully Answered Specific Questionnaire for the position you prefer. You can also apply for more than 1 position!

➤ Endorsements: Please provide 3 endorsements that contain a clear perspective on the candidate both in terms of strenghts and weaknesses. International candidates must have an MC endorsement + 2 Endorsements. Candidates for external positions neeed to have at least one external endorsement (company, NGO, institution...) with updated contacts and original signature of the endorser.

➤ A video of max. 3 minutes introducing the candidate. It must be uploaded on YouTube or Vimeo, and the link needs to be in a PDF file inside the package.

➤ Executive Summary: 1 page summarizing the main contents of your application

➤ One page CV

➤ A video of max 10 minutes that explains your strategy for the area in the term 1617 (= strategic speech). It must be uploaded on YouTube or Vimeo, and the link needs to be in a PDF file inside the package.

➤ Blank Page Challenge: 1 page .PDF file, describing: if you could change ANYTHING you want in the organization, what would you change? You have no limits in answering the question.

The whole package needs to be a .zip or .rar file, all the documents need to be in PDF format. Questionnaire must not exceed the 10 pages(5 for General Questionnaire, 5 for Specific Questionnaire) plus optional cover page.REMEMBER THAT: By sending this application you are applying as MCVP of AIESEC in Italy, and you can be allocated in any position

MCVP FINANCE AND LEGALJOB DESCRIPTION

The MCVP F/L is responsible for the general financial and legal administration of AIESEC in Italy. His role is both

internal and external: he must ensure wide knowledge of this field to AIESEC in Italy, building strategies to capitalize

on it, and represent AIESEC in Italy towards our stakeholders in terms of financial and legal management.

The MCVP F/L is accountable to MCP, management team and the whole plenary. Synergies involve all the areas.

COMPETENCIES REQUIREDAnalytical thinking

Knowledge of legalitiesFinancial skills;

Structure and punctuality;Wide knowledge of current situation of AIESEC in Italy;

Cross functional experience and strategic thinking;Planning and tracking

INDIVIDUAL RESPONSIBILITIESCreation of National Budget;Administration of MC/LC funds;Legalization of AIESEC in Italy and execution of legal duties;Cashflow and bookkeeping;Analysis of cashflow and forecast of organizational financial situation;Quarterly financial reports; MC internal management for financial matters; Responsible, with MCP, for extraordinary financial decisions;Management and coaching of LCVPF and NST F; Responsible of Global Full Membership;Responsible for meetings with Lawyers and consultants; Responsible for exchanges legal situation.

MOSMC Revenues

MC Investments

MCVP B2BJOB DESCRIPTION

MCVP B2B is responsible for attraction and Brand Advocacy strategies for iGCDP enablers, partnership delivery together with MCVP BD, and digital attraction strategies for organizations for BD portfolio.

COMPETENCIES REQUIRED

INDIVIDUAL RESPONSIBILITIESCreation of national iGCDP attraction campaigns;Creation of national iGCDP showcasing campaigns;Creation of digital attraction strategies for organization;Delivery of BD partnerships;Creation of digital strategies for strategic alliances for SDGs

MOS

#Enablers attracted for iGCDP #BD partners attracted

#BD partnership successfully delivered100% Customer flow implemented for iGCDP

#Showcasings for iGCDP

Analytical thinkingKnowledge of MKTG strategies and trendsCreative thinkingResult orientationOpen minded and open to new approachesMarket research Awareness of ATL and BTL strategies

MOS

MCVP B2C

JOB DESCRIPTION

The MCVP B2C is responsible for Attraction and Brand Advocacy phases for students (Outgoing programs, Global

Leader campaign), and

COMPETENCIES REQUIRED

Analytical thinkingKnowledge of MKTG strategies and trends

Creative thinkingResult orientation

Open minded and open to new approachesMarket research

Awareness of ATL and BTL strategies

INDIVIDUAL RESPONSIBILITIES

Creation of Attraction campaigns for OGX programsCreation of oGCDP and oGIP Brand Advocacy strategiesCreation of Global Leader campaign for recruitingEnsuring conversion rates optimization for OGX programsLead LCVP MKTG teamSocial media content planningLeading the NST team

MOS#Signups for OGX programs

Conversion rate Signup-Approved#Promoters

#Visitors in website and landing pages100% implementation Customer Flow

MCVP CXP TXPJOB DESCRIPTION

The MCVP CXP TXP is responsible for the talent capacity strategies in order to achieve and foster the ELD programs. Through the implementation of team minimums and with stronger synergies with all the areas he should make the organization faster and bigger. MCVP CXP TXP is responsible as well of the alignment of the MCVPs in the delivery of their Operations.

COMPETENCIES REQUIRED

INDIVIDUAL RESPONSIBILITIESResponsible for TXP Standards implementation and trackingResponsible for TMP/TLP delivery and satisfactionResponsible of Talent Capacity and recruitment strategiesResponsible of Productivity at national levelResponsible for coaching VPTM team and NST TM teamResponsible of tracking and alignment of Operations at MC levelResponsible for LEAD framework for EBs based on new LDM

MOS Productivity coefficientTMP/TLP NPS and Response Rate

Analytical thinkingOperations understandingAwareness of AIESEC global context and evolutionChange managementHigh proactivityManagement skillsTeam leading skills

MOS

MCVP PRJOB DESCRIPTION

The MCVP PR is responsible for the creation of a Strategic Alliances plan and for the execution of it. Moreover he’s

responsible for creating media partnership to ensure coverage of the MC and AIESEC in Italy activities to drive

growth, His responsibilities include the whole Youth Speak strategy,

COMPETENCIES REQUIRED

Excellent communication skills; Excellent writing skills;

Proactivity and solution orientation; Orientation to results

Knowledge of media and possible interesting contacts;

Selling and negotiation

INDIVIDUAL RESPONSIBILITIESExecution of brand positioning strategy; Participation to relevant national events to position AIESEC brand;Media coverage of AIESEC activities; Media appearances on newspapers, radio and tele- vision;Responsible for delivering cobranding advertising with media;Responsible for managing press office;Responsible, with MKTG department, for content creation;Responsible for the creation and implementation of the whole Youth Speak strategyResponsible, with BD, for organizing annual summit;Responsible for annual report;Responsible for media account management.

MOS# Media appearances

ROI of PR activities (short and long term)# Attendance to Events

# LEAD contacts for exchange Plan Implementation

GENERAL QUESTIONNAIRE

1. Why are you applying for MC experience in AIESEC in Italy? How is this experience and this orga- nization suiting in your personal goal in life?

2. What is AIESEC in Italy’s role inside our country? What should be in your opinion the main issues we should act upon, and how? Please relate to UN’s SDGs.

3. List the main challenges and achievements for the Entity towards alignment with global changes and what are the main elements that we should act upon in order to be completely coherent with the global context.

What should be AIESEC in Italy’s main priority for term 16/17?

4. How do you envision AIESEC in Italy’s evolution, according to what AIESEC wants to become by 2020?

5. List out in order of preference the THREE roles you would like to cover inside MC of AIESEC in Italy 16.17 - why did you choose them?

SPECIFIC QUESTIONNAIRE - F&L1. AIESEC in Italy is still struggling to achieve full financial sustainability as an entity. Please, underline which are the main problems that AIESEC Italia faced during 2015 about this topic.

2. As MCVP Finance and Legat, what would be your strategy for the term 1617?

3. Taking into consideration the current sustainability of the MC, what would be the investments you would undertake to make the entity grow? How would you measure the ROI

of these activities?

4. Considering the current MC Finance and Legal strategy, what would you keep and what would you change? For the one you would like to keep, how would you track the further

implementation?

5. Being MC VP F&L mean that you are responsible for the team of the LC VP Finance. How can you track them? What are your strategies to work with them?

SPECIFIC QUESTIONNAIRE - MCVP B2C

1. Make analysis of the current state of MKTG area (in terms of KPIs, channels, message, target, positioning) supported by data and propose 3 focuses of your term as VP B2C.

2. Define how AIESEC in Italy can take advantage of the new customer flow in terms of attraction for students. Propose 3 initiatives never done before.

3. Propose a campaign for OGCDP which will involve 50 000 users online and bring 300 applicants in OP; Conversion 3:1 from applicant to approved; for 2 weeks. Consider Goal, target, channels, message; set a timeline for preparation, execution and involved HR. (Zero budget)

4. Which are the Global Trends in terms of marketing that you want to implement in AIESEC in Italy?

5. Which are the main brand perceptions of AIESEC and its programs that you want to transmit via MKTG activities and national channels? How you are going to execute them?

SPECIFIC QUESTIONNAIRE - MCVP B2B1.Provide an analysis of the current B2B strategies. What are the main opportunities? What can be improved?

2.Considering that we are not running iGIP as a program, how would you capitalize on the Company Opportunity Portal?

3. Which are the 3 must win battles of the B2B area in term 16/17? Why did you chose them and How would you tackle them?

4. Considering the evolutions of customer flow and platform, how would you evolve the marketing strategy and the main mktg activities of the entity to align to global strategy and direction? 5. Define a long term strategy for the international positioning of the entity and marketing of our OPs. Create a detailed strategy and action steps for the biggest peaks of realizations. 6. How would you ensure our Enablers and Companies to become aware of our value proposition?

SPECIFIC QUESTIONNAIRE - MCVP CXP TXP

1. Please provide an analysis of the current status of TM area in AIESEC in Italy. In your term, how would you take advantage of the strengths and what would be the possible solutions to solve the bottlenecks?

2. Please evaluate current synergy with OGCDP/OGIP/IGCDP/MKTG/OD. How do you envision synergy with these main areas in your term? Please list concrete actions steps and measurement of success.

3. How would you study, manage and track the experience that all the AIESEC stakeholders/customers are having and should have in the current organizational prducts/processes and how would you improve it according to the organizational evolution and customer flow?

4. How would you build an efficient and effective Local education cycle align with operational ti- meline which ensure members and team leaders with necessary operational knowledge and skill ? Please list concrete actions steps and measurement of success.

5. According the evolvement of customer flow, how would you see the LC structure should be evol- ved in different areas in the next 3 years? What would be the role of TMP/TLP by 2018?

SPECIFIC QUESTIONNAIRE - MCVP PR

1. Compared to the current role of PR, how would you redefine the PR contribution to AIESEC in Italy? What would you like to do differently, what would you keep?

2. Based on the current situation of the area, analyze the strenghts, the bottlenecks and the synergies, providing concrete ways of improvement per each one.

3. AIESEC is willing to become a movement and Youthspeak is one of the tools to make this happen. How would you capitalize on all its elements for AIESEC in Italy? What other initiative would you undertake?

4. Based on a competitors and market analysis, explain which are the strategic alliances that you would like to develop during your term and how would they contribute in boosting exchanges.

5. How would you ensure to properly exploit the media relations to boost our reputation, credibility and visibility? List concrete action steps and evolution of the work.

CONTACTSname Position Contact

Guiscardo Urso MCP guiscardo.urso@aiesec.it

Benedetta Turrin MCPe / Odd benedetta.turrin@aiesec.it

Denny Casabianca MCVP OD denny.casabianca@aiesec.it

Alberto Caviglia MCVP F alberto.caviglia@aiesec.it

Marco Borgo OD director marco.borgo@aiesec.it

Rebecca Ravelli MCVP oGCDP rebecca.ravelli@aiesec.it

Vladimir Bujosevic MCVP oGIP vladimir.bujosevic@aiesec.it

Danio Baù MCVP iGCDP danio.bau@aiesec.it

Rachel Lun MCVP TM rachel.lun@aiesec.it

Cristina Viale MCVP BD cristina.viale@aiesec.it

Martina Matarazzo MCVP GIA martina.matarazzo@aiesec.it

Yildiz Alidzhikova MCVP B2C yildiz.alidzhikova@aiesec.it

Giuseppe Trovato MCVP B2B giuseppe.trovato@aiesec.it

Silvia Compagno MCVP PR silvia.compagno@aiesec.it