MBAA Sponsorship Opportunity

OPPORTUNITIES

©Premium World Brand Management, LLC P: 615.457.1310 E: [email protected]

2

table of Contents

letter to potential sponsors

About community partnership

2011 Affiliate Event Details

media benefits of sponsorship

Sponsorship packages

title sponsor

corporate sponsor

event sponsor

partner sponsor

commitment form

THE HIP HOP DEMOCRATMBAAMUSIC BLOGGER’S ASSOCIATION OF AMERICA

X


3

Dear potential sponsor,

Music Bloggers Association of America [MBAA] and the Hip Hop Democrat [HHD] are excited to provide you with an opportunity to be

connected with the music bloggers, media, entertainment industry insiders and urban influencers through an elite sponsorship opportunity.

From October 11-15, 2011, MBAA and HHD will be joining forces with Chicago Ideas Week [CIW] and embarking on their 1st

multi-faceted innovative week of talks, labs and presentations. The events will be held at various venues across the thrilling Windy City

landscape of downtown and midtown Chicago, IL.

Chicago Ideas Week is launching its first ever weeklong initiative that brings together globally recognized visionaries to speak on a variety of

critical issues, social topics, and breakthrough concepts in order to foster connectivity for people in and around the Midwest. Speakers

secured already include Mayor Michael Bloomberg, Mark Ecko, Mitch Lowe (President of Redbox), Joan Cusack, Dr. Sanjay Gupta, Mayor

Rahm Emanuel, Andrew Mason (Groupon Founder) and more!

Both MBAA and HHD are fortunate to have been brought on board as Community Partners for Chicago Ideas Week and were charged with

developing Affiliate Events, customized CIW itinerary promotion, and various marketing initiatives to connect CIW to the urban demographic,

creating a bridge for the urban community to play a role within this great week of innovation.

To fulfill the CIW charge, MBAA and HHD have mixed innovation with music, media and entertainment by developing targeted events that will

generate solutions to common urban community problems, draw the demographics attention and patronage as well as connect the said

group with revered industry professionals, trailblazers and insiders.

Scheduled Events:*Estimated Attendance [EA]

Hip Hop Legacy Reception October 11, 2011 (EA 150)

The Creative Process & Chicago Recording Company Tour October 12, 2011 (EA 50 )

Ideas and Entrepreneurship Social October 13, 2011 (EA 125)

Indie Artists Toolbox October 14, 2011 (EA 50 )

Fashion 101: A Lab for Industry Entrepreneurs October 14, 2011 (EA 75)

Music Bloggers and Media Roundtable Discussion October 15, 2011 (EA 250)

Your sponsorship of this unprecedented lineup of events will gain your company brand heightened visibility to not only event attendees, media

and notable industry insiders, but it will also align your brand with ideas that spark innovation, creativity and provide support and solutions to

the city’s urban community and the total Chicago community at large.

For further information please call or email me at 404-944-6439 or [email protected].

Sincerely,

Miji Pearse-Hope

Director- Corporate Sponsorships


4

About Community Partnership

Chicago Ideas Week(CIW) is a ground

breaking celebration igniting inspiration and

collaboration across all platforms. Various

aspects of CIW align with the mission and

goals of Hip Hop Democrat(HHD) as well as

Music Blogger’s Association of

America(MBAA); it only makes sense that we

would take this great opportunity to join forces.

Aligning the mission of CIW with our current

arts & cultural initiative Music Drives Chicago

will further impel the celebration and creation

of ideas as it relates to music, the industry,

and people/mediums that bring it to us.

Speakers secured already include Mayor

Michael Bloomberg, Mark Ecko, Mitch Lowe

(President of redbox), Joan Cusack, Dr. Sanjay

Gupta, Mayor Rahm Emanuel, Andrew

Mason(Groupon Founder) and more!

As a Community Partner of Chicago Ideas

Week, we have created experiences that

satisfy the key objectives for this city-wide

movement. Through the development of

affiliate events, customized CIW itinerary

promotion, and various marketing initiatives to connect CIW to the urban demographic, Music Bloggers

Association of America and Hip Hop Democrat have together created a bridge for the urban community to

play an role within this great week of innovation.


Affiliate Events

Chicago Recording Company Tour & the Magic of Making Hits

Venue:: Chicago Recording Company | 232 East Ohio St� | Chicago, IL 60611

Date:: October 12, 2011

5

An idea’s shift from a thought to musical note, to a lyric and eventually to a complete arrangement of a song may

possibly be one of the most powerful ideas in the history of human civilization. Nothing captures the essence of the

“idea” like a great studio session. Music Drives Chicago is a social initiative celebrating and documenting the years

of rich history Chicago produces in the area of music. As a means to celebrate the

experience of creativity and collaboration, attendees will have the opportunity to

observe the happenings inside the studio when an artist, producer, and engineer collaborate

to create this fastest traveling form of art. Chicago Recording Company has served as

home to some of the most talented artists and still stands as the catalyst for some of the biggest ideas ever.


Affiliate Events

Independent Artist Tool Box

Venue:: Complex 2010 | 210 S. Wabash Ave. | Chicago, IL


6

Complex 2010 empowers artists to create and deliver according to their own standards. It is their mission to

ensure that music and urban artist meet predetermined goals through the use of highly knowledgeable music

engineers, producers, photographers, graphic

designers and marketers. Complex 2010 is the

toolbox to manufacture and disseminate projects for

the urban arts in Chicago.

Managed by Award winning and acclaimed producer

and engineer Cayex Illah accredited for working with

Twista, Do or Die, Bump J, Beanie Sigel, Syleena

Johnson, Terisa Griffin, Yung Berg, Bun B, and the

legendary Wu Tang Clan.

Chicago Ideas Week and Complex 2010 share the

goal of inspiring creativity. In the ever‐changing

marketplace, it’s not enough for urban artist to rely on the same sound that has made it the familiar sound across

the globe. Through fresh, genuine ideas, Complex 2010 hopes to foster change from power being held by

monolithic record labels and entertainment companies to shared governance with artist.

An indie artist no matter which genre celebrates the individual identity as an idea of self expression. The creativity

and struggle of independent artists are part of the experience, to successfully navigate the path of an indie artist

you need the right tools. The Indie artist tool box is a workshop highlighting the main essential elements to the

career of an independent artist which are Production/Recording, Marketing, Distribution. This Lab will give a small

group of individuals the true indie artist experience getting a behind the scenes look into Chicago’s own Complex

2010 also including a sit-in talk and Q&A session with industry insiders.


Image by Threadless.com User: ktai1984


Music DRIVES Chicago: Music and Media Round-table Discussion

Venue:: TBA | Chicago, IL

7

In association with Chicago Ideas Week (CIW), the Music Blogger's Association of America (MBAA) through our

Music DRIVES Chicago initiative is proud to present a discussion that addresses the state of recorded music,

media outlets and urban communities throughout the City of Chicago. Featuring two panels of respected industry

leaders, the MBAA will host a conversation about the connection of traditional media and blogging within the

modern music industry; moreover, an additional discussion highlighting the effects of hip hop within urban

communities. The joint goal of CIW and the MBAA is to initiate an open dialogue on how to create positive and

lasting relationships between the music, media and communities supporting the cultural growth of Chicago.

Panel 1: Music, Bloggers, and Media

Music artists once sought a major recording deal along with radio air play as a means to break records. Home to

some of the industry’s most respected, established and growing music blogs in the nation, the music created in

Chicago no longer needs the machine push to reach other media and other blogs, nationally. This Round Table

discussion will generate innovative ideas of how Chicago’s new and old Media can bridge the gap to create a

platform to support is multilayered emerging music scene. With some of music’s heavy hitters joining the

conversation, Bloggers, Media and artists will walk an away with a clear understanding of the joint effort it will take

to continuously build Chicago’s musical influence. The Music Drives Chicago arts and cultural initiative will be

charged in developing Key Deliverables to sum up and put to actions the ideas and points generated in the

conversation.

Potential and confirmed panelist include::

Discussion #1

(Moderator) Alison Cuddy

Pitchfork Media Rep

John Williamson-Co-Founder/President –Music Dealers

Andrew Barber-Founder/Editor-in-Chief –FakeshoreDrive.com

Brian “Z” Zisook-VP/Editor in Chief –DJBooth.net

Kyra Kyles-Chicago Tribune/Red eye/WGN

Rashon Massey MBAA Co- Founder/VP The RFW



Music DRIVES Chicago: Music and Media Round-table Discussion

Venue:: TBA | Chicago, IL

8

Panel 2: Hip Hop and The Urban Community

Revered as the voice of subjective reason since its inception, Hip Hop has remained as the most influential medium

to the millennial generation. As a result of this, it is natural to parallel the ruthless music industry tone and

hardnosed behavior reflected in lyrics, to the increasing violent nature within the African-American community. Is

Hip Hop’s influence guiding the poor behavior scene within the Chicago Urban Community? This discuss will

acknowledge the problem and offer a solution. The idea of holding artists accountable is examined. Music Bloggers

Association of America via The Music Drives Chicago cultural and artistic community initiative serves as the

medium between Artists and the community. This group of change influencers unites to make changes.

Potential and confirmed panelist include::

Discussion #2

(Moderator) Alison Cuddy

GLC-G.O.O.D Music Recording Artist

Kevin Ross-Midwest Director of Marketing, Capitol Records

Common G.O.O.D Music Recording Artist/Actor

Trey da Choklit Joc Media Personality

Rhyme Fest

Gem Stones

Todd Walton MBAA Co-Founder/Hip Hop Democrat


9

Media Benefits of Sponsor Partnership include, but are not limited to the following::

Impressions

Total impressions will reach well over 500,000 from various initiatives which include but are not limited to::

Digital Advertising, Blog/Online Editorial Publishing, Coverage received from Media Campaign, Social

Media/Marketing Outreach and Email Marketing

Digital Advertising-Event Visual Displayed

Hip Hop Democrat (200x200)

MBAA (250x 250, 780x60)

The RFW (780x60)

Blog Posts

2-3 Examiner.com posts highlighting each event

Blog posts on HHD/MBAA website

Posts from additional online-based media partners

Media Coverage-Invited/pitched media will include

WGN, Rolling Out, Chicago Tribune, Redeye Chicago, Chicago Reader, N'Digo, Uptown Magazine, WBEZ- Chicago

Public Media, WGCI, Go Where Hip Hop, What’s in my Headphones, NBC, Chicago Sun-Times

Social Media Reach

Facebook- reach to over 15,000 friends

Twitter- reach to over 10,000 followers

Media Partners- Social Media campaign

Estimated reach of 100,000

Email Marketing

MBAA/HHD/RFW- 2,000 subscribers

The Black Mall/Mae and Case- email marketing partner- 5,000 subscribers

Additional Partnership Benefits

3 tickets to The Music Bloggers Media and Industry Insiders Roundtable Discussion

Company name and logo featured on all signage and media

Logo prominently on the MBAA and HHD web page with a link to your corporate site


X



X

10

Title Sponsor- $2,500

• Affiliate Event’s week branded as “[Presenting Sponsor] in conjunction with Music Bloggers Association of

America and Hip Hop Democrat Present 2011 Chicago Ideas Week Affiliate Events” with your company name

and logo.

• 6 tickets to The Music Bloggers Media and Industry Insiders Roundtable Discussion

• 6 tickets to Hip Hop Legacy Reception, The Creative Process & Chicago Recording Company Tour, Networking

Event, Indie Artists Toolbox, and Fashion 101: A Lab for Industry Entrepreneurs

• Company name and logo prominently featured on all digital advertising signage and media, including web ads,

digital flyers, and email blast.

• Television, radio and print advertisements mentioning you as the Presenting sponsor.

• Logo prominently on the MBAA and HHD web page with a link to your corporate site.

• Logo on the Red Carpet Step and Repeat at The Hip Hop Legacy Reception

• Logo on official event banner.

• Opportunity to include up to 4 items in each luxury gift bag.

• Social media mentions during the Chicago Ideas Week and day of including MBAA Tweets and Facebook

Status Updates.



X

11

Corporate Sponsor-$1,500

• Acknowledgement as Corporate Sponsor of Music Bloggers Association of America and Hip Hop Democrats

Affiliate Event’s

• 3 tickets to The Music Bloggers Media and Industry Insiders Roundtable Discussion

• 3 tickets to Hip Hop Legacy Reception, The Creative Process & Chicago Recording Company Tour, Networking


• Company name and logo featured on all digital advertising signage and media, including web ads, digital flyers,

and email blast.

• Logo prominently on the MBAA and HHD web page with a link to your corporate site.


• Opportunity to include up to 2 items in each luxury gift bag.


Status Updates.


12

Event Sponsor-$1,000

Hip Hop Legacy Reception October 11, 2011

The Creative Process & Chicago Recording Company Tour October 12, 2011

Ideas and Entrepreneurship Social October 13, 2011

Indie Artists Toolbox October 14, 2011

Fashion 101: A Lab for Industry Entrepreneurs October 14, 2011

Music Bloggers and Media Roundtable Discussion October 15, 2011

• Company Logo featured on the MBAA and HHD web page

• 1/2 page advertisement in Official Program [Hip Hop Legacy Awards].

• Prominent sponsor banner/signage at event location

• Custom gift bag at respective event dominated with branding material


Status Updates.

• 4 Tickets to The Music Bloggers Media and Industry Insiders Roundtable Discussion

• 4 Tickets to sponsored event

• Sponsor representative makes 5- to 10-minute presentation at event

Event Options

• Hip Hop Legacy Awards Ceremony &Reception — Welcome introduction, serves as host organization

• The Creative Process & Chicago Recording Company Tour —DJ Mentions via pre-produced drop to be used as

an example during the live creative process

• Ideas and Entrepreneurship Social — [Champagne Toast & Company Presentation]

• Indie Artists Toolbox —[Networking Event]

• Fashion 101: A Lab for Industry Entrepreneurs— [Networking Event]

• Music Bloggers and Media Roundtable Discussion— [Pre/Post Reception, Intermission Entertainment,

Discussion Booklet Inclussion]


X



X

13

Partner Sponsor-$500

• Acknowledgement as Partner of Music Bloggers Association of America and Hip Hop Democrats Affiliate

Event’s

• 1 ticket to The Music Bloggers Media and Industry Insiders Roundtable Discussion

• 1 ticket to Hip Hop Legacy Reception, The Creative Process & Chicago Recording Company Tour, Networking


• Company name and logo featured on all digital advertising signage and media, including web ads, digital flyers,

and email blast.

• Logo featured on the MBAA and HHD web page


• Opportunity to include an item in each luxury gift bag.


Status Updates.



X

Physical address:230 4th AVE N. Suite 105

Nashville, TN 37219

Please email or fax to:[email protected]: 615.457.1310

Representative: Miji PearsePhone: 404.944.6439

By participating your company agrees to pay the sponsorship dollar amount as specified in the sponsorship package. In return your business will receive the sponsorship package benefits specified in the particular level stated above. Having carefully read the sponsorship package, I do herby agree to enter into a contract with MBAA & HDD, and will deliver this service per specified in this sponsorship package.

CONTACT PERSON:

COMPANY NAME:

COMPANY ADDRESS:

BUSINESS PHONE:

EMAIL:

LEVEL CHOOSEN:

committment form


Documents

MBAA Sponsorship Opportunity