LBGF CELEBRITY PRO-AM 2014 SPONSORSHIP OPPORTUNITY

Our Children are the rock on which our future will be built , our greatest asset as a nation. They will be the leaders of our country, the creators of our national wealth, those who care for and protect our people. Nelson RolihlahlaMandela

www.leebromleygolf.co.za Email: [email protected]

Tel: + 27 (0) 72 249 2733

Howick Golf Club, 1 Main Street, P.O.Box 930, Howick, 3290, South Africa

Dear Potential Sponsor,

Thank you for taking the time to read this proposal. It is greatly appreciated.

The Lee Bromley Golf Foundation (LBGF) is a “Grass Roots” initiative and “First Touch” program that introduces golf to disadvantaged children from deprived areas, with the purpose of providing them an opportunity to build character and learn important life skills.

More than a golf learning centre, LBGF provides a positive impact on children, their families and their communities through the great game of golf. It provides the perfect framework for optimal growth, development and maturation through golf.

We are currently undergoing a corporate development process which will see us align with partners for our inaugural LBGF Celebrity Pro-Am Golf Event, who are looking to enjoy numerous benefits while assisting us in our quest. Benefits, include but are not limited to;

Corporate Social Investment Promotion of Corporate Identity / Brand Marketing or Promotion Support Client Entertainment or Education Public Relation Benefits CEO Engagement and Networking

LBGF has already enriched the lives of over 320 children since its inception, in July 2013, through its 6 launched projects:

LBGF Howick GC Project LBGF Midlands GC Project LBGF Sobantu Project LBGF Edendale Project LBGF Mevana Project LBGF Spumele Project

LBGF has a target of 2500 children and 25 projects by 31 August 2014 and would like to roll out its Coaching Model throughout KwaZulu-Natal and beyond.

I kindly urge you to contact me with an expression of your interest at your earliest convenience, whereafter, I will gladly arrange to meet with you to discuss the finer details and how we can structure a customised package, to ensure your company receives maximum benefits.

With Kind Regards,

Lee Bromley (For and on behalf of LBGF)

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07:00 Complimentary Tea, Coffee & Muffins Player Registration

07:10 Golf Day Welcome & Format Briefing

07:30 Morning Golf Commences

11:00 Complimentary Tea, Coffee & Cocktail Sandwiches Player Registration

11:10 Golf Day Welcome & Format Briefing

11:30 Afternoon Golf Commences

16:30 Golf Concluded – 19th Hole

16:45 LBGF Children’s Demonstration

17:00 Trick-shot Show (Boom) with Michael Scholz “The 40 year old Rookie”

17:45 Bar Snacks & Refreshments at the 19th Hole With LBGF Hostesses.

18:00 Reception & Cocktails at the 19th Hole “Nite” Long Drive Competition

18:30 Formalities, Prize Awards and Auction

19:00 Dinner & Entertainment by “FEVER”

Team Event: 4 Ball Alliance – Modified Format Pro’s Event: Individual Stableford

Prizes: 1st – 10th place “Hole-in-One” Nearest the Pins and Longest Drives Longest Day

Beat The Pro Chipping & Putting Competitions “Nite” Long Drive Competition

Extras: Rope of Hope / Auctions / Raffles


Sponsorship of the LBGF Celebrity Pro-Am 2014 provides excellent marketing opportunities for your company. It is also an exciting opportunity to support grass roots development, enjoy a tremendous golf course and spend a day with professional golfers, celebrities, fellow corporate executives, clients and/or guests. Presenting and Affiliate Sponsorship options can be found at the end of the sponsorship packages.

HOLE SPONSOR……………………………………………………...…………..…………..………R 4000

As a Hole Sponsor, your firm is assured of high visibility and one of the holes on the golf course to strategically place your advertising banners. Sponsorship benefits include;

Three (3) playing spots including gift bags & six (6) reservations for reception & prize awards. One (1) highly visible hole to erect advertising banners, products and / or gazebos. Company Name & Logo incorporated into the information signage used on the hole sponsored. Name recognition and advertising (with website link) on the Lee Bromley Golf website leebromleygolf.co.za Name recognition on all media back drops and prize awards back drop. Acknowledgment in the official event program. Opportunity to display promotional material and product samples on the day to all players. Acknowledgement in the LBGF newsletter, blog and social media platforms.

SIGN BOARD SPONSOR………………………………..………..………………………..…………R2000 Signboard sponsors are assured of visibility through the manufacture and placement of a Sign Board, 1.2m x 0.8m, with your Company’s Logo, which is strategically placed around the putting green and/or chipping green and/or car park of the golf course. Elect to sponsor more than one sign board to increase visibility. Sponsorship benefits include;

Four (4) reservations for reception & prize awards. A Signboard (1.2m x 0.8m) manufactured and printed with your company’s name and logo. Name recognition on all media back drops and prize awards back drop. Acknowledgment in the official event program. Acknowledgement in LBGF newsletter, blog and social media platforms.

PLATINUM SPONSOR……………….……………………..………………………………………………....

As a Platinum Sponsor, your firm is assured of an appropriate and visible area to strategically place your advertising banners and Logos. Platinum Sponsors may donate products, services or prizes rather than a monetary sponsorship in the various important aspects of the golf classic. These areas include:

Hole In One Sponsor

19th Hole and Beverage Sponsor

MC and Trick Shot Show Sponsor

Water Sponsor

Awards/ Prizes Sponsor

Raffle Prize Sponsor

Auction Memorabilia Sponsor

Courtesy Car Sponsor

Gift Bag Items Sponsor

Signage Sponsor

Massage Therapists Sponsor

Photography Sponsor

Videography Sponsor

Nite Long Drive Sponsor

Golf Carts and Drinks Cart Sponsor


Sponsorship includes;

Four (4) reservations for reception & prize awards. Appropriate and visible area to erect advertising banners, products and / or gazebos. Name recognition and advertising space (with website link) on the website leebromleygolf.co.za Name recognition on all media back drops and prize awards back drop. Signage and banners at the venue and on the golf day. Acknowledgment in the official event program. Opportunity to display promotional material and product samples on the day to all players. Acknowledgement in the LBGF newsletter, blog and social media platforms.

The opportunity to offer a suitable prize to be awarded to the 1st player to record a "hole-in-one" on a selected Par 3 on the course. The Sponsor will display the prize and appropriate signage on the selected hole and cover the cost of the insurance premium against a player actually winning the prize. The cost to the sponsor will effectively be the cost of the insurance premium but will provide the perfect opportunity to display their products.

The Beverage & 19th Hole Sponsor will provide beverage products for the day and set up a drinks station / bar / gazebo to entertain the golfers as they finish their round of golf. It provides a very visible marketing opportunity and ensures contact with all the golfers and their guests. The 19th Hole will be accompanied with hostesses to mingle with players.

Michael Scholz, “The 40 year old Rookie, one of South Africa's leading trick shot golfers will entertain the golfers after their round of golf with his trick shot show “Boom”. He will also conduct the master of ceremonies function and auctioneer. The Sponsor will ideally cover the costs involved in securing the trick shot golfer and MC and the relative costs which will include; Appearance Fee, Travel, Accommodation, Food and Beverage, in return for all the platinum sponsor benefits and recognition during the show.

Suited to a still water or energy drinks company and creates an opportunity to provide all the golfers on course refreshments, chilled using the sponsor's branded drinks coolers. There will be a refreshment station on six (6) of the eighteen (18) tee boxes.

Open to all levels of sponsors looking to donate products or services as prizes for the golf day. The format of the golf classic will be a 4 Ball Alliance competition and prizes will be handed out per 4 Ball. Prizes do not necessarily need to be golf related. Awards / Prize Sponsors will receive the traditional benefits and additional exposure during the awards ceremony.

Suitable for sponsors looking to donate products or services for raffle or auction. Companies, Individuals or Associations can also get involved by donating memorabilia, hampers or travel packages in return for suitable marketing opportunities and acknowledgments.


An opportunity for a vehicle manufacturer, car-hire company, shuttle service company or distributor to supply courtesy v branded vehicles for the shuttle and transportation of celebrity guests, for the LBGF Celebirty Pro-Am, in return for endless marketing opportunities and be known as the "Official Vehicle of the LBGF Celebrity Pro-Am 2014".

Each player will receive a gift bag at registration. The gift bag will include;

The Gift Bag Sponsor/s will donate or assist in the purchase cost for each of the above-named items. The Sponsor/s Logos will be displayed on the gift bag, the golf shirts, golf caps, golf tees, event program, sand bags and event media back drops.

The event will require signage for the day and provides an opportunity for a signage company to donate the required signage in return for the placement of their logo on all the signage and being marketed as the official signage company of the LBGF Celebrity Pro-Am 2104. Benefits of being the Signage Sponsor will also include advertising space on the Lee Bromley Golf Website, on all event marketing and stationery and advertising space in the event program and online program.

Ideally, suited for a Spa or establishment, offering massage treatments. The Massage Therapist Sponsor will offer the golfers a quick neck and shoulder rub at a strategically placed position in the golf course or at the halfway house. The sponsor will be provided a good opportunity to market their services and products. In addition, the sponsor will receive numerous traditional marketing opportunities and acknowledgments.

The event will require the services of a professional photographer and videographer to capture the day’s events. It will also be an appropriate gesture of appreciation to provide each player with with a fourball photograph as a memento to take home. The sponsors can be professional photography, videography or media companies, or companies looking to sponsor the costs involved in hiring these professionals. LBGF plans to televise coverage of the event, subject to confirmation from broadcasting media companies. The sponsors will receive very good coverage and visibility, as well as the numerous traditional marketing opportunities and acknowledgements.

Branded Golf Shirt Sleeve of Golf Balls (3) Sunscreen Golf Ball Marker Event Program Sponsor Products

Branded Golf Cap Golf Tees Pitch Fork Repairer Branded Sand Bag Pencil Energy Bar


A unique concept which will provide all participants and guests with entertainment, the “Nite” Long Drive Competition will be held in the evening using glow-in-the-dark golf balls and glow sticks. The sponsor will cover the costs of the nite golf balls, glow sticks, fore caddy and prizes for the competition. In return, the sponsor will be provided suitable advertising and promotional opportunities during the competition and the traditional marketing opportunities and acknowledgments.

A sponsor can use the opportunity to cover the costs of hiring golf carts for the players and in return, each golf cart will be branded with the sponsor’s logo. Furthermore, the sponsor will receive numerous traditional marketing opportunities and acknowledgments.

A drinks cart will roam the golf course providing the players with on-course refreshments for the duration of the day. The sponsor of the Drinks Cart will cover the cost of hiring the golf cart and the beverages consumed on the course, during the day. The Drinks Cart will be branded with the sponsor’s logo and traditional marketing opportunities and acknowledgements will be offered to the sponsor.

PRESENTING SPONSOR…………………………………………………………………..………………….

As the Presenting Sponsor, your firm is assured of the highest level of visibility before, during and after the golf tournament. Principal sponsorship of the annual golf day is generally valued between R 50 000 and R 100 000 per annum in cash and/or contra.

As a Premium Partner, your company is assured of the highest level of visibility in all of the LBGF Celebrity Pro-Am Operational and Marketing activities. Benefits to your company in return for the investment will include;

Exclusivity

Exclusive rights to being the “Presenting Company” of The LBGF Celebrity Pro-Am, your Corporate Name / Logo will be incorporated into the tournament, as the presenter of the event.

Benefits

Naming rights to the event and the opportunity to renew sponsorship for each subsequent "Charity Classic" golf event. Your Corporate Name / Logo will be incorporated into the name of the event.

Eight (8) playing spots including player gift bags. Twenty (20) reservations for reception and prize awards dinner. Name recognition in the invited media advertising and articles produced pre-event and post-event. Name recognition and prominent advertising space (with website link) on the

Lee Bromley Golf website leebromleygolf.co.za Name recognition on event website, promotional banners / posters, marketing material,

mail blasts, tournament stationery and correspondence. Name recognition on all public relations material for the event and LBGF. Signage and banners at the venue and on the golf day.


Name recognition on tee box markers and pin flags. Display of sample products or promotional material at the Registration Tables and Player Gift Bags. Full page acknowledgment in the official event program and e-event program. Opportunity to display promotional material and / or provide product samples on the day of the event to all

players. Opportunity to have a representative present and deliver a short speech at the Prize Awards. Article in the LBGF newsletter, blog and social media platforms. Opportunity to provide promotional brochure in player gift bags. A corporate golf clinic with Lee Bromley Golf after the event

PARTNER / AFFILIATE SPONSOR………………………………………………...………………………… As a Partner / Affiliate Sponsor, your firm is assured a high level of visibility before, during and after the golf tournament. Partner / Affiliate Sponsorship level is valued between R10 000 and R 40 000 in cash and/or contra. Sponsorship benefits include;

Three (3) playing spots including player gift bags. Ten (10) reservations for reception and prize awards dinner. Corporate Name / Logo incorporated into the event name as an associate/partner Sponsor. Name recognition in the invited media advertising and articles produced pre-event and post-event. Name recognition and prominent advertising space (with website link) on the Lee Bromley Golf website

leebromleygolf.co.za Name recognition on event website, promotional banners / posters, marketing material, mail blasts, tournament

stationery and correspondence. Name recognition on all public relations material for the event and LBGF. Signage and banners at the venue and on the golf day. Full page acknowledgment in the official event program. Opportunity to display promotional material and / or product samples on the day of the event to all players. Article in the LBGF newsletter, blog and social media platforms. Opportunity to provide promotional brochure in player gift bags.

DONATIONS & VOLUNTEERS……………..……………….……………………………………… Any and All donations in cash, contra or volunteering services are welcome and will be gratefully accepted.

Contact LBGF to sign up today Contact LBGF today, to discuss how your company can get involved in a “Real” Grass Roots initiative and “First Touch” program that Enriches the Lives of Disadvantaged Children through Golf.

LBGF Telephone: 072 249 2733 Howick Golf Club Email: [email protected] Main Street Howick, 3290 South Africa

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LBGF CELEBRITY PRO-AM 2014 SPONSORSHIP OPPORTUNITY