MARKETING EXPERIENCE OVERVIEWBUSINESS TO BUSINESS

MAX KIRSCHNER

MAX KIRSCHNER

• Go-to-Market business strategies, tactics and implementations• Market assessments and market readiness• Presentations, value proposition, pricing propositions• Pricing product management, pricing life-cycle, creation of new

pricing paradigms, concessionary pricing requests and pricing response team leadership

• Subject matter expert on pricing (SME)• Programs and promotions, nationally and regional to improve

revenues

MAX KIRSCHNER

• End-to-end major project delivery• Business case and program development, ROI’s, IT

development expenditure approvals from senior management

• Cross-functional and stakeholder team management, milestones, project management, user acceptance testing

• Program delivery, execution, launch and communications• Post launch reviews• Relationship management, evaluation of dealer distribution

needs

MAX KIRSCHNER

• Collateral design, creation and development; sell sheets, price plan outlines, product sheets, promo flyers, outbound messaging

• Web content, web landing pages, sound bytes• Competitive landscape positioning and analysis• Dealer distribution sales and program training• Social media development, newsletters, communication

strategies• Managed advertising and media budgets• Recruiting, coaching and mentoring