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Inbound Marketing
Bret L. Simmons, Ph.D.RE/MAX Realty Affiliates
May 30, 2012
Today’s Presentation
www.slideshare.net/BretLSimmons
Main Points Today
1. Inbound marketing and personal branding are huge opportunities
2. Being searchable and shareable is good for your business
3. Proper operating principles are the key to success
•Disclaimers•My background
Let me ask you• Website• Facebook (business/personal)• LinkedIn• Twitter• Blog• Pinterest
Let me ask you
•Search or social strategy?
•Results
Let me ask you
Why are you waiting?
Let me ask you
How do you sell real estate?
Brand ValueIf people don’t select you,
spread the word about you, or pay a premium for your services, it’s because they don’t recognize your value.
(Seth Godin)
Brand ValueWhat you can do uniquely well to help others address issues or solve problems that matter to them.
Brand Value
1.Who are you?2.Who do you want to
help?3.How do you want to
help them?
Why You?Why Now?
New business card
www.namecheap.com
New business card
1. Associate your name and face with your value
2. Create content and connections that will get you indexed and ranked for your name and value
Social MediaYou must be personal and conversant
Lead with valueWrap the personal around your value
HUB
Inbound Marketing Examples
Tahoe Mountain SportsReno RealtyPhoenix Real Estate GuyCampo RenoThe Abbi AgencySurratt Law
More ExamplesAll of these are former studentsMy Time As MomProject SnowskateVicki’s Home Contracting HelpAtmosphere Dive Apparel Kristin StithTiffany BrownCory’s Lawn ServiceTough Motivation
Questions?
