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You've heard about the industry's Electrical Attribute Schema and the need for marketing attributes. Now, come hear how easy it is to organize and syndicate the SAID elements (Spec docs, Images, Attributes and Descriptions) your customers demand. This session will share tips and tricks on how to find information within your own business system that you may not realize is already there, saving you time and cost. We'll also demonstrate how you can take control and provide input on the development of both the United Nations Standard Products and Services Code® (UNSPSC®) category sets and the Electrical Attribute Schema. And, find out new features for the Electrical Attribute Schema 3.0 and its integration with Europe's product classification model.
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© Copyright 2012. All rights reserved.
© Copyright 2012. All rights reserved.
Do we have attributes???
September 26, 2012
Presented by Mary Shaw - Director, Standards
© Copyright 2012. All rights reserved.
The Quest for Data
…but if they don’t get it
from you…
“OK!”
“This is going to take some time
because I have to pull it all
together from different systems.
When do you need it?”
“I need your marketing content
now for my customers!”
Your customer is asking for
product info…
“Forget it. I’ll just purchase
it from another provider or
scrape it from the
Internet.”
© Copyright 2012. All rights reserved. © Copyright 2010. All rights reserved.
Channel Today – Information is Power
Distributors must compete in the Digital Marketplace
Demand for marketing information is increasing with emerging
technologies
Demand is driving the need for rich product marketing descriptions
and visuals
Distributors can’t compete with web marketers, discounters and
mass merchandisers with the marketing information they currently
get today
Distributors are responding to down-stream customer by rapidly
building web storefronts
© Copyright 2012. All rights reserved. © Copyright 2010. All rights reserved.
Digital Marketplace
http://www.twacomm.com/catalog/brand_list.htm?sid=51806A9E94886AFBA583189C0C971113
© Copyright 2012. All rights reserved. © Copyright 2010. All rights reserved.
Digital Marketplace
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Digital Marketplace
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Digital Marketplace
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Digital Attributes
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Digital Attributes
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Digital Attributes
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Essential Marketing Content
What it is…
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Essential Marketing Content
How to search for it…
© Copyright 2012. All rights reserved.
Essential Marketing Content
What it looks
like…
© Copyright 2012. All rights reserved.
Essential Marketing Content
OCCUPANCY SENSOR WALL
SWITCH, INFRARED SENSOR;
120 VAC; 270 DEG FIELD OF
VIEW; 12 SEC TO 16 MIN TIME
DELAY; ARCHITECTURAL GRAY;
BOX/EAVE/WALL MOUNTING;
APPLICATION DOCK LIGHTING,
DRIVEWAY, ENTRANCEWAY,
GARAGE, WALKWAY,
WAREHOUSE; APPROVAL UL
773A
How it’s
described…
© Copyright 2012. All rights reserved.
Essential Marketing Content
End Result:
A Richly-Populated Website
© Copyright 2012. All rights reserved. © Copyright 2010. All rights reserved.
Banding Program
Background:
Banding methodology developed based on rate of completion for items
deemed critical for distributor eStorefronts: “SAID” elements
● S pec Sheets – what it is
● A ttributes – how to search on it
● I mages – what it looks like
● D escriptions – how it’s described
Bands based on % of SKUs that contain all “SAID” elements
● Platinum: 75 – 100 %
● Gold: 50-74
● Bronze: 10 – 49%
● Unbanded: 0 – 09%
Program started on July 1st
© Copyright 2012. All rights reserved.
Technical Specification
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Technical Specification
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Technical Specification
© Copyright 2012. All rights reserved. © Copyright 2010. All rights reserved.
Attributes
Purpose
Provide manufacturers with a standardized template for providing product
descriptors to IDW
Provide distributors with standardized product descriptors across multiple
suppliers
Methodology
Based on the lowest level UNSPSC (United Nations Standard Products and
Services Code)
An open, global electronic commerce standard that provides logical
framework for classifying products
© Copyright 2012. All rights reserved. © Copyright 2010. All rights reserved. 21 21
Attribute
Label
Data
Type Definition Example
Abbreviati
ons LUMENS AN
(Alpha
Numeric)
THE UNIT OF LUMINOUS FLUX, USED
TO MEASURE THE PERCEIVED POWER
OF LIGHT.
1000 LM LM (LUMENS)
UNSPSC Code Category Attribute Label
39111501 Fluorescent fixtures Amperage Rating
39111501 Fluorescent fixtures Application
39111501 Fluorescent fixtures Ballast Type
39111501 Fluorescent fixtures Brand Name
39111501 Fluorescent fixtures Color
39111501 Fluorescent fixtures Compatibility
39111501 Fluorescent fixtures Finish
39111501 Fluorescent fixtures Frequency Rating
39111501 Fluorescent fixtures Height
39111501 Fluorescent fixtures Lamp Included
39111501 Fluorescent fixtures Lamp Type
39111501 Fluorescent fixtures Length
39111501 Fluorescent fixtures Material
39111501 Fluorescent fixtures Mounting
39111501 Fluorescent fixtures Number Of Lamps
39111501 Fluorescent fixtures Power Factor
39111501 Fluorescent fixtures Reflector Type
39111501 Fluorescent fixtures Socket Type
39111501 Fluorescent fixtures Special Features
39111501 Fluorescent fixtures Standard
39111501 Fluorescent fixtures Style
39111501 Fluorescent fixtures Sub Brand
39111501 Fluorescent fixtures Type
39111501 Fluorescent fixtures Voltage Rating
39111501 Fluorescent fixtures Wattage
39111501 Fluorescent fixtures Width
Full Word or Phrase Abbreviation
FOUR-POLE-SINGLE-THROW 4PST
ABRASIVE ABRSV
ACCESSORY ACC
ACTUATOR ACTR
ADAPTER ADPTR
ADHESIVE ADH
ADJUSTABLE ADJ
AEROSOL AERO
AIR-CONDITIONER A/C
ALMOND ALM
ALTERNATING-CURRENT AC
ALTERNATOR ALTRNTR
ALUMINUM AL
ALUMINUM-COPPER AL-CU
ALUMINUM-RIGID-CONDUIT ARC
AMBER AMB
AMBIENT AMBNT
AMERICAN-WIRE-GUAGE AWG
Electrical Channel Marketing Attribute Schema
© Copyright 2012. All rights reserved.
Image by Product
© Copyright 2012. All rights reserved.
Image by Group
© Copyright 2012. All rights reserved. © Copyright 2010. All rights reserved.
24
Type
Size
Standard
Finish
Color
Application
# of Holes
Special Features
UNSPSC
Material Mounting
Pushbutton Enclosure, 5 Holes, 14 Gauge Mild Steel, 12.5 Inch X 3.25 Inch X 2.75 Inch Size, 13 Inch X 2.38 Inch Mounting, UL 508A Listed, UL Listed PER CSA C22.2, IEC 60529, IP66, 22.5 mm Hole, 13.5 Inch L X 3.47 Inch W Overall, NEMA 12, Seams Continuously Welded and Ground Smooth, Captivated Cover Screws Thread Into Sealed Wells, Grounding Nut in Body of Enclosure, Bonding Provision on Cover, Oil-Resistant Gasket, 4-Way Pushbutton Holes, External Wall-Mounting Brackets, ANSI 61 Gray Polyester Powder Paint Finish, For 30.5 or 22.5 mm Pushbuttons and Switches
Long Description Using Attributes
© Copyright 2012. All rights reserved. © Copyright 2010. All rights reserved.
Where is Attributed Data Used?
2
Shipping & Receiving
Clear identification of product for quick-pick/pack/ship/put-away
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Where is Attributed Data Used?
Invoicing
© Copyright 2012. All rights reserved. 27 27 27
Product Information Sub-Committee
UNSPSC
25 Code requests submitted in September for Version 15 release at end of year
Entire new segment and hierarchy requested for Industrial Electrical Power Utilities
Category/Commodity Definition development continues
Attribute Schema 3.0
In development
Anticipated release to ISC for review October 2012
Over 3,600 product categories attributed in total
Utilizing work done in ETIM 5.0
ETIM Cross-Reference
In development
Schema 3.0 crossed to ETIM 5.0
Anticipated release to ISC for review October 2012
© Copyright 2012. All rights reserved.
ETIM International
European Technical Information Model
European Categorization and Attribute Schema
● 9 Countries Participating
● German, Austria, Netherlands, Switzerland, Poland, Belgium, Spain, Sweden, France
IDEA introduced at June 2012 ETIM International Board Meeting
● Parallel standards development efforts recognized
● Agreement it would be mutually beneficial to align standards
August press release issued by IDEA and ETIM International
● Announcing intent to enter into a collaborative partnership
● Will align eCommerce standards used within the wholesale distribution channel
● Will help to make global business more efficient for both manufacturers and distributors
IDEA investigating BMEcat XML transport template for IDW
© Copyright 2012. All rights reserved.
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www.idea-esolutions.com
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