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NEUTROIS ‘NEUTROIS’ is a new to market non-binary makeup brand. There is no one definition for ‘NEUTROIS’ due to the fact that each person that self identifies experiences there gender differently. This name is the brands way of saying “we do not adhere to the current gender stereotypes within society”.
‘NEUTROIS’ is a brand that rebels against all that has come before in order to broaden the reach of make up. It also does not comply to current visual stereotypes within the cosmetic industry to express this the branding is literally defaced with strokes and splatters of make up.
Steinsson branding Atli Steinsson is an Icelandic photographer with a practice that focuses on Fashion and music. His branding is influenced by orientation within the process of photography and Atli’s preference for a minimal and reduced aesthetic.
Two different orientations are used for the brands logo and represent the variation of framing images within photography. The brand is made to be adaptive and tactile while utilising white space to let his imagery take focus.
AIRBNBPASSPORT“Explore how Airbnb can creatively empower their existing community to grow this idea of ‘belonging’ out to a new audience.”
This collaborative effort focuses on the issue of trust within the concept of sharing a stranger’s home. By creating this passport it allowed for a more official and professional projection onto the prospective customer. This in turn would encourage the more wary person to join the Airbnb community.
Enter this link in your browsers search bar to view the promotional video: https://vimeo.com/123298962
nonenone S/S16‘none’, is a clothing brand that believes clothing should be an extension of the wearer, not the other way around. It should be a representation of the people we are, worn as a uniform that lets the interested and like-minded know. Outward facing Logo’s and a loud aesthetic are something that
is stripped away and replaced with considered materials and subtle stylings. The S/S16 lookbook celebrates these values through minimal but considered design choices. Championing materials and content rather than unneeded ornament.
none S/S16‘none’, is a clothing brand that believes clothing should be an extension of the wearer, not the other way around. It should be a representation of the people we are, worn as a uniform that lets the interested and like-minded know. Outward facing Logo’s and a loud aesthetic are something that is stripped away and replaced with considered materials and subtle stylings.
The S/S16 lookbook celebrates these values through minimal but considered design choices. Championing materials and content rather than unneeded ornament.
HyperloopHyperloop is a revolutionary tube system set to be launched for the world by 2020. It will have the ability to travel from San Francisco to Los Angeles within half an hour at speeds of 800mph. Due to Hyperloop’s ability to make the whole world accessible for anyone, the branding needed to be universal. To achieve this the concept centres around connection and community.
The brand uses dots to represent the people, places and communities that Hyperloop connects. The logotype is clean and structured while conveying an element of connectivity and legibility while the logo is a visual depiction of the connection of dots. A simple and bold colour palette and friendly playful flat vectors alongside a welcoming tone of voice to create an inclusive and universal brand.
Disposable Society Disposable Society was an exhibition curated by Goat Collective. Its aim was to bring to light issues surrounding the disposable aspect of our society and environment. It was an open submission which had submissions ranging from sign painting and photography all the way to tattooed pig skin and bespoke furniture. The branding and collateral for the event centred around the subversion of the
traditional minimal, white gallery aesthetic. Rubbish and disposed items were sourced and painted white then photographed in a studio, this created a contradiction in regards to aesthetic and content. By placing these discarded and thrown away items into a gallery environment new value was being given to them though at the same time it was a tongue in cheek comment on how many people view art,
