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THEPORTFOLIODAN MITCHELL
An experienced import coordinator, product developer & marketing professional, Dan Mitchell is passionate about he products that he has introduced to the marketplace
Over five years experience in purchasing, product development and brand building
A love for good design, a drive to succeed and a passion for finding and sourcing the best that the world has to offer
Attention to detail, a keen eye for style, motivation & hard work have guided Dan as he’s worked to develop his portfolio
As import coordinator for one of Manitoba’s premier home improvement retailers, responsible for retail sales in excess of $3.5 million annually & the creation of an array of private label brands and their presentation
OVERVIEW
Researching and sourcing of top factories capable of producing and developing product suitable for Canadian retail market
Working closely with off-shore vendors to establish terms, quantities, expectations of orders
Private label development (in-store branding); working with purchasing team, senior management, graphic designers to create brand identities that tie together product and tell a story; taking a product from concept to reality
Out of the box approach to design, product assortments and advertising
Strong market trend understanding
SKILLS & SPECIALTIES
Working with retailer’s in-store merchandising teams to ensure that products are properly presented and displayed
Execution & planning of advertising & promotion of import products by means of retailer’s flyers, websites, social media
Creation of seasonal assortments of merchandise (including holiday merchandise, patio furniture, seasonal décor), selecting pieces that tie in to each other to tell product story and create rounded assortment
SKILLS & SPECIALTIES
Quotation & supplier collaboration
Project management Product & packaging
development Reviewing options for cost
savings Working with vendor and third-
party inspectors to ensure that products meet / exceed quality control
Work with freight forwarders, ensuring that vendors have booking information as required, that containers leave as scheduled; handling and processing of paperwork and documentation pre & post container arrival
Advertising, promotional material
After sales support and care of customers
SKILLS & SPECIALTIES
EXPERTISE – PATIO & DECOR
Patio furniture with special interest in Vietnamese & Chinese mid / upper-end aluminum framed wicker pieces
Knowledge of differences in wicker weaves – comparison of European vs. Asian faux wicker / rattan
Experience working with top factories that also produce product for companies including Ethan Allan, Dedon, Agio, Andrew Richard Designs, Gluckstein Home (HBC)
Teak & Burmese Shorea hardwood furniture
EXPERTISE – PATIO & DECOR
Sourcing of Vietnamese and Chinese garden planters & yard décor including ceramic, fiber resin, tin planters along with Shepard hooks, hanging & window baskets, garden arbors, etc.
Gazebos, pergolas Fire pits, patio heaters,
outdoor fireplaces Pillows, greenery, décor
(import and domestic) Barbeques, grills, BBQ tools
(import and domestic)
EXPERTISE – PATIO & DECOR
EXPERTISE – INTERIOR FURNITURE
Development of private label furniture assortments for mass-merchant retail consumption
Selection of upholstery, finishes; analyzing market conditions to ensure products were on-trend with other retailers
Negotiation of terms, conditions, minimal order quantities
Have worked with manufacturers that produce product for Loblaws, Target, Kohl’s, Home Outfitters
EXPERTISE – INTERIOR FURNITURE
Creation of advertising and promotional campaigns to create buzz and draw attention to retailer
Working closely with retailer’s advertising department created brand specific advertising format for retail flyers, web content
Increased attention to category has created new stream of revenue for retailer with margins in excess of 15% higher than originally expected
EXPERTISE – INTERIOR FURNITURE
EXPERTISE – BATHROOM PRODUCTS
Strong relationship with a number of top Asian vanity producers.
Experience custom developing piece for retailer as well as sourcing pieces from manufacturer’s existing designs – tailoring all to Canadian marketplace
Developing private label packaging, hang-tags, promo information
Ensuring that all pieces meet Canadian certifications
EXPERTISE – BATHROOM PRODUCTS
Revitalized retailer’s mix of import vanities, introducing an up to date and fashion forward assortment of both contemporary and classic styles
Experience negotiating quantities – working with factories to build mixed container assortments vs. full containers for each style
Have sourced and imported multiple containers of free-standing bathtubs, both modern & classic in design
EXPERTISE – BATHROOM PRODUCTS
Working with top Asian sourcing specialists & leading factories, developed family of cultured marble vanity tops in four colors and multiple sizes for retailer
Developed an assortment of CUPC approved granite vanity tops under retailer’s private label brand Assortment saw retailer grow their
granite business by 84% in less than a year
Put retailer on the map for being able to offer top quality granite at unheard of retails whilst achieving high margins
EXPERTISE – BATHROOM PRODUCTS
EXPERTISE – FLOORING
Over the course of one year, worked with leading Asian sourcing specialists to develop private label assortment of laminate flooring for retailer
Reviewing market conditions, trends developed 14 SKU assortment of colors in a variety of thicknesses & widths
Creation of retailer’s brand – working with graphic designer to come up with image for program
EXPERTISE - FLOORING
Reviewed market pricing to determine where retails should be set and to see where there was potential for greater margin that typically taken by retailer
Expanded private label brand to include engineered hardwood flooring, EPE / EVA foam underlayment, birch-ply underlayment, cork, granite tile
EXPERTISE - FLOORING
EXPERTISE – HOME IMPROVEMENT
Over the course of the past five years have developed assortments and worked with factories to source many items & categories for home improvement retailers including –
Stair stringers Hand trucks / trolleys PE tarpaulins Electric fireplaces Rubber pavers Hand tools Work benches & garage storage Car shelters Builder’s hardware Roofing felt
EXPERTISE – HOME IMPROVEMENT
Experienced import coordinator and product developer Outstanding depth of knowledge and understanding of import from
Asian markets to Canada Fresh perspective on product assortments, packaging, promotion Proven results Established contacts throughout Asia and North America Driven to succeed Organized & professional
SUMMARY
