Curriculum VitaeMatt Kn ight

“Every action has an equal or opposite reaction.”

- Sir Issac Newton

D&AD TOMS - REACT

A campaign that relies on the notion that only once an audience member has acted will the TOMS reaction reveal. This interactive campaign requires audience participation

to expose the counter message about how TOMS take costumer’s everyday purchases and creates something greater from them.

EXPLOREA smartphone app that can be given away free to customers of Benfield Motor Group. The app helps navigate drivers to their designated location but with added Great British secrets along the way. The hidden secrets could refer to highly recommended yet discreet restaurants, romantic cliff side beaches, small markets or any other worth while visit. The aim is to give people the idea that a car journey is not just about from A - B but also about enjoying the journey.

An inspiring exhibition, celebrating those who broke the rules and regulations during the Second World War through unconventional intelligence and bravery.

Breaking through the red tape.

UNorthodox

ALAN TURING

THE POISON AND THE MUG2

R. J. MITCHELL

The walus and the piss pot1

Private View 02/097pm–10pm

Public opening03/09–28/0910am–5pm

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Private View 02/097pm–10pm

Public opening03/09–28/0910am–5pm

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Public opening03/09–28/0910am–5pm

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Private View 02/097pm–10pm

Public opening03/09–28/0910am–5pm

Gants Hill IllfordGreater London 1G2 6UD

PRIVATE VIEW 02/097pm–10pm

PUBLIC VIEW03/09–28/0910am–5pm

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Public opening03/09–28/0910am–5pm

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Public opening03/09–28/0910am–5pm

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Changing Lives

Looking into the four main routes where Changing Lives help people, my group of four and I decided to create a ‘wrap around’ poster campaign that both raised awareness of the charity and tackled the stigmas that these areas may face. Based on the idea that the charity helped people ‘turn a corner’ we also wanted to help the public turn a corner with their stigmas.

A call to action campaign based on the idea that men should not have to lower the toilet seat after using it.

break the seal is a pastiche campaign using reference to Government Equalities Office to grab the attention of the public and create a parody comparison between the serious face value and light-hearted topic. The identity at first glance looks as though it uses GEO’s identity, however it has been adapted to contain 7 related objects hidden within it.

Thank you

Matt KnightAge: 22D.O.B: 21/04/1994Marital status: SingleNorthumbria University graduate: First-class honourswww.matthew-knight@hotmail.com+447972455084matthew-knight@hotmail.comHome Address: 6 Saxonbury Avenue, Sunbury on Thames, Surrey, TW16 5HP

Personal ProfileDuring my time at Northumbria I spent my second and third year as Secretary and co-founder of the Graphic Design Society. This society was set up by myself and a fellow chairwoman to create an opportunity for graphic design students from all years and pathways to come together to fundraise for their degree show and create new social networks outside of their current social circles.

During my second year at University, I was also a course rep for Graphic Design. As course rep, I attended regular meetings to convey the thoughts of my year about our course to help the tutors better understand what we value and how we think it could be improved.

When at home in Sunbury on Thames I tend to help out at my local Youth theatre. I have a keen interest in the theatre and used to be a member of the youth group where I took part in two annual shows a year. Whilst there, I would also be asked to design the advertisements for the upcoming plays and help create and build the set designs. For my final year there, I was part of the committee as one of two Youth reps, for which I had to be voted in by my peers and the current society directors.

Previous Work HistoryJack Wills - Kingston Store/Newcastle Store Sales assistant Part time - Weekdays and weekendsSeptember 2011 – October 2016

Jack Wills - London Street teamChosen by head office to be part of a select team of 8 people to travel to different Jack Wills events across the country to represent the brand. Our job was to celebrate the Jack Wills life style and immerse ourselves into summer public events.Part time - WeekendsMarch 2013 - September 2013

Phoenix – BarBar assistantPart time - Weekend eveningsApril 2011 - September 2011

Sunbury Village BakerySales assistantPart time - WeekendsFebruary 2011 - September 2011

Work ExperienceElmwoodInitially a four week paid placement which was then extended to a 6 week paid placement. Whilst there I helped create initial ideas for a few of their new briefs, got involved with client meetings and helped with some of their briefs that were already underway. Whilst there I was also asked to return again later in the new year.

Turner DuckworthInitially a two week paid placement at the branding agency Turner Duckworth, later I returned for a three week paid placement where I worked on creating initial ideas and research for an assortment of new projects, one of which was the agency’s promotional poster for University talks. My concept ‘turn up’ was used.

Williams Murray HammTwo week paid placement where I worked on initial ideas for their new client email signatures. Whilst there I was also asked to return again later in the new year.

HH BrownsTwo month paid internship at the shoe company ‘HH Brown’ just outside of Boston, USA. Spent my time there as part of the graphic design team, during which I was left to create the invitations and promotional suppliments for Two Ten’s 2015 charity event in New York, hosted by HH Brown.

JDOTwo week paid placement at the branding agency JDO, where I worked on initial ideas for potential new projects and created the table decor/handouts for their student award ceremony.

TIAA - CREFSpent time learning about and experiencing the working environment of TIAA - CREF’s web design department. Boston, USA.

FBFX StudiosTwo week placement where I helped create props and costumes for the movie ‘Clash of the Titans’ and the stage show ‘Angelina Ballerina on stage’.

Previous Education HistoryNorthumbria University2013 - 2016BA Hons Graphic Design: First-class honours

Kingston University2012 - 2013 Art Foundation: Merit

Bishop Wand Secondary School/6th form2005 - 2012A2 levels: Fine Art - A*, Photography - A, Theatre Studies - CAS levels: Fine Art - A, Photography - A, Theatre Studies - B, Media Studies - C