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Presentation at Jumpstart Series at Mount Prospect Public Library on December 3, 2009
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Master Internet Marketing- Jump Start Your Business -
presented by:
Norbert BarszczewskiJP NetQuest, Inc.- always going that extra mile
December 3, 2009
Copyrights
• This presentation is the intellectual property of JP NetQuest, Inc. and cannot be copied, made public or used otherwise without a written permission from JP NetQuest, Inc.
Today We Will Talk About:
• Online Advertising• Email Marketing• Social Media for Business
Why Internet Marketing?
Source: TMP Directional Marketing
Online Advertising• Definition by Wikipedia:
“Online advertising is a form of promotionthat uses the Internet and World Wide Webfor the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks”
Online Advertising• Key players
Google AdWordsYahoo Marketing SolutionsBing/MSN – Microsoft AdvertisingCraigslist
• Best practices• Success stories
Online Advertising Quiz• Can I advertise on Google and Yahoo at
the same time?• Can I advertise online only in Mount
Prospect or Chicago area?• How often can I repost my ad on
Craigslist?
Email Marketing• Definition by Wikipedia:
“Email Marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing. However, the term is usually used to refer to: – Enhancing the relationship with clients and
prospects– Acquiring new customers and convincing
existing customers to make a purchase”
Email Marketing• Key players:
Constant ContactVertical ResponseiContact
• Best practices• Success stories
Email Marketing Quiz• What is the maximum size of a
mailing list that is safe to purchase?
• I belong to a local chamber of commerce. Can I email my offers to all of the other members if they list their email addresses on the chamber’s web site?
• Will I need Microsoft Outlook or similar email client software to successfully use email marketing?
Social Media• Definition by Wikipedia:
“Social media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).”
Social Media• Key players:
LinkedInFacebookTwitter
• Best practices• Success stories
Social Media Quiz• Is Craigslist a social media site?• Can social media sites remove my
account?• Is social media phenomenon
replacing email communication?• Is social networking synonymous
with social bookmarking?• Should social media be allowed
during work hours for my employees?
More Social Media
Conclusions• Online marketing should be
considered a long-term effort• It is cost effective• Email marketing works best
when it is permission based only• You can successfully use social
media for your business• There are no quick fixes and
anything that sounds too good to be true, almost always is.
