Young people deserve a better place

Let’s create a HOME for young people and those who wanna have a feeling with the young

HOME stands for family, respect, social, positive, together, play, communicate, learn

For the young people

++ is a place where young people meet and feel at home

++ is place that is build upon the needs of a new generation

++ has a management team of young people to insure this

For brands

++ is the place to serve and observe young people.

++ is the place to see and feel what youngsters think

(about your brand/product/strategy/communication etc.)

++ is the place to really get to know youngsters

++ helps you to connect to the new generation (consumers)

++ is the place to get inspired by the youth

Strategy

1st dimension

++ is the place where people are served the best products

++ is positive and lively gives inspiration and acts with respect

++ is top quality in everything, interior design, magazines, products, people

++ is the place where young people and people that feel young go to to meet their friends or

to make some

++ runs break even on this first dimension

2nd dimension

++ inside research, where better to observe what the young people think of you than in their

own environment

++ is the place to introduce your product in the inner circle

++ pro active research, trends, insights given by the target group themselves as pr tool and

sellable product

++ makes a even bigger turnover on this level than on the first

3th dimension

++ will be in different countries and can do introductions, research etc. on a higher scale

Management team

Every Masmas has a management team of 6 young fans

They meet every 3 weeks

with a clear agenda, a “president” of the meeting

someone making notes etc

clear actions

who is doing what?

They are taken serious

What are the things we are going to do the next 3 weeks

What tournaments?

What movies?

What offers?

What are the problems we’re facing what is the solution?

How and with what are we going to get press?

What will be on our fanpage?

Who will write a little thing on facebook about the meeting?

What new games (or products o what ever) are we looking fore ward too?

What new music, movies, parties, tv shows etc. what do we like what don’t we?

Worst thing of the last 3 weeks? Best 3 things?

The management team gets payed with ++ Credit

20 euro per meeting

A management team has 4 - 6 members

1= The president

Leading the meeting, is responsible for the agenda

2= The controler

Responsible for the targets, finances etc.

3= Activity leader

Responsible for developing new ideas for the activities

4= The researcher

Responsible for feedback on the new games/ magazines/ products

5= The barista

Responsible for everything behind and in front of the BAR. How is the athmosphere etc.

6= The communicator

Responsible for facebook and press

HOME

This is home, where the heart is, where your friends are and you are at home.

We treat it as such! We treat the youngsters as family because they are.