Stylish.Durable.Fresh.Reliable. Independant .Classic.

Levi’s aren’t just jeans,it’s the glue that holds things together.

CAT EGORY T RU T H :

LEVI’S has been there since the birth of blue jeans in 1873. They were originally crafted for hard, challening work.

Since then, the iconic brand has become the world’s most celebrated jean. Competitors include Wrangler’s and Lee,

and higher-end brands like Diesel and Lucky Brand.

LEVI’S are more than just jeans; LEVI’S are everyday life and there can only ever be one original. One that defines what it means to be something and sets the standard for all those who come after it. The first and the best, because the qualities that made them famous still hold true today. People wore LEVI’S 130 years ago, and people will wear them 130 years from now.

WHO ARE WE TALKING TO?

Jeans never go out of style, and neither do the people who wear them. Whether you’re a fashion

maverick or an average joe, jeans will always be a

part of your style. The peo-ple who buy LEVI’S are con-

fident with what they wear and how they feel. It doesn’t matter

who you are, how old you are, or what you do, there are a pair of LEVI’S that you will fit your style.

CON SUMER T RU T H :

LEVI’S offers superior

quality and confidence.

Admiration for innovative

styles, gadgets, and trends

is in our nature. Shopping

for Jeans is simple thanks

to LEVI’S one of a kind

fitting system. Include

the signature comfort

and quality, and you

have; LEVI’S, the true

pioneers of innovative

spirit and imagina-

tion, right down to

every stitch.

W H AT DO T HE Y NEED?

CULT UR A L T RU T H

TIMELESS ORIGINAL

BRAND IDEA