Young people deserve a better place.

Let’s create a HOME for young people and those who wanna have a feeling with the young.

HOME stands for family, respect, social, positive, together, play, communicate, learn...

For the young people:

++ is a place where young people meet and feel at home.

++ is place that is build upon the needs of a new generation.

++ has a management team of young people to insure this)

For brands:

++ is the place to serve and observe young people.

++ is the place to see and feel what youngsters think

(about your brand/product/strategy/communication etc.)

++ is the place to really get to know youngsters

++ helps you to connect to the new generation (consumers).

++ is the place to get inspired by the youth

Strategy:

1st dimension

++ is the place where people are served the best products

++ is positive and lively gives inspiration and acts with respect.

++ is top quality in everything, interior design, magazines, products, people.

++ is the place where young people and people that feel young go to to meet their friends or

to make some.

++ runs break even on this first dimension.

2nd dimension

++ inside research, where better to observe what the young people think of you than in their

own environment.

++ is the place to introduce your product in the inner circle.

++ pro active research, trends, insights given by the target group themselves as pr tool and

sellable product.

++ makes a even bigger turnover on this level than on the first (!)

3th dimension

++ will be in different countries and can do introductions, research etc. on a higher scale.