Marketing

1. What are the various beauty product you have used for eye, face, nails, lips, skin?

Ans:

Face- primer, foundation, compact powder, bb/cc creams, blush

Eyes- eyeliner, mascara

Lips- lipstick, lip gloss

Nails- nail polish, nail polish remover

Skin- body moisturizer, soaps, deo /perfume, Shower gels

2. What is the frequency of your purchase? Normal Basket size?

Ans : 3-4 times a year; Basket Size : 4-5 products

3. Branded or Unbranded

Ans: Branded

4. Price of the products.

Ans : 200 to 700 INR price range

5. How did u find out about that product? Recommended by friendly, family or any other expert?

Ans: Friends, beauty bloggers, advertisements

6. Have you seen advertisements for these products? Who do they use in their advertisement (actors, idea)? How frequently the advertisement is being shown?

Ans: Yes, seen the advertisements for most of them

7. Does advertisement play a deciding factor for your purchase of any particular brand?

Ans: Yes, mainly for eyeliners, eye shadows, mascara, lipsticks. Anything that doesn’t really depend on my skin type

8. Is being fair very important to you? And is that the main reason for the purchase of the product

Ans: Nope. I’m happy in my own skin. Making me look more presentable and stylish is the sole reason for my purchase.

9. What is the kind of eye make-up (kajal, eyeliner ) you use? Preference traditional or modern products?

Ans : Modern mainly like Maybelline new york, lakme, faces canada,himalaya

10. How do you see yourself among others with and without using such products?

Ans: I feel more comfortable going out without these products mostly. That’s what I do normally. But in order to feel more presentable I apply these products when i have enough time for getting ready.

11. Would you recommend any of these products you use to others?

Ans: Yes, absolutely.

12. What is your perception of others when they don’t use or use any other products?

Ans : Don’t use- extremely comfortable in their skin(with blemishes/blemish-free), don’t have time to dress up

Those who use- I appreciate just the right amount of color-coordinated makeup.