MARKET SURVEYPROJECT

PROJECT REPORT AND MARKET SURVEY ON

MICRODOFT

NAME OF SCHOOL : AL NOOR INTERNATIONAL SCHOOLNAME OF THE STUDENT : AYMAN AMEERCLASS : XI-B

Project Report And Market Survey Of Microsoft

TEACHER IN CHARGE : MR. PANKAJ SHARMA

INDEX

SL. NO.

TITLE

1 Acknowledgement

2 IT industry

3 Microsoft

INTRODUCTION

4 Corporate History Of Microsoft

5 List Of Products

6 Marketing Mix

7 Swot Analysis

8 Questionnaire

9 Graphical Representation

10 Conclusion

11 Bibliography

Project Report And Market Survey Of Microsoft

ACKNOWLEDGEMENTI have taken efforts in this project. However, it would not have

been possible without the kind support and help of many individuals and organizations. I would like to extend my sincere

thanks to all of them.

I thank my God for providing me with everything that I required in completing this project.

I am highly indebted to the Teacher in Charge Mr. Pankaj Sharma for his guidance and constant supervision as well as for

providing necessary information regarding the project & also for his support in completing the project.

I would like to express my gratitude towards my parents for their kind co-operation and encouragement which helped me in

the completion of this project.

I would like to express my special gratitude and thanks to industry persons for giving me such attention and time.

My thanks and appreciations also go to my classmates in developing the project and to the people who have willingly

helped me out with their abilities.

MICROSOFT INTRODUCTION

Microsoft Corporation is a software company based in Redmond, Washington. Microsoft's flagship product, the Windows operating system, is the single most popular operating system for home desktop use. Its other desktop products, namely Microsoft Office, Internet

Project Report And Market Survey Of Microsoft

Explorer, and Windows Media Player, are either bundled directly with the Windows operating system, or are often sold together with Windows as preinstalled software on new computer systems. Additionally, the company manufactures and sells computer hardware such as keyboards and mice, and owns or possesses interest in several content-distribution channels such as MSNBC, the MSN Internet portal, and the Microsoft Encarta electronic encyclopaedia.

The Microsoft Windows operating system started life as an optional addition to the MS-DOS operating system. The idea of a graphical user interface was pioneered by Apple Computer's Apple II and Macintosh. However, due to prior work with IBM, Microsoft successfully convinced the hardware giant to ship Microsoft Windows preinstalled on IBM personal computers. This monumental step had piggybacked Windows to be one of the most recognized software titles in history. The Microsoft Office suite of applications (Word, Excel, Powerpoint, and Access) began life as Microsoft Works, an Apple Macintosh application that provided the functions of a word processor, spreadsheet, and database all in one. Microsoft's popular Internet Explorer web browser was originally a rebranded version of Spyglass Mosaic

CORPORATE HISTORY OF MICROSOFT

Microsoft is a multinational computer technology corporation. The history of Microsoft began on April 4, 1975, when it was founded by Bill Gates and Paul Allen in Albuquerque. Its current best-selling products are the Microsoft Windows operating system, Microsoft Office suite of productivity software, Xbox a line

Project Report And Market Survey Of Microsoft

of entertainment of games, music and video and Bing, a line of search engines.In 1980, Microsoft formed a partnership with IBM that allowed them to bundle Microsoft's operating system with IBM computers, paying Microsoft a royalty for every sale. In 1985, IBM requested that Microsoft write a new operating system for their computers called OS/2; Microsoft wrote the operating system, but also continued to sell their own alternative, which proved to be in direct competition with OS/2. Microsoft Windows eventually overshadowed OS/2 in terms of sales. When Microsoft launched several versions of Microsoft Windows in the 1990s, they had captured over 90% market share of the world's personal computers.As of June 30, 2014, Microsoft has a global annual revenue of $86.83 Billion USD and 128,076 employees worldwide. It develops, manufactures, licenses, and supports a wide range of software products for computing devices.The idea that would spawn Microsoft germinated when Paul Allen showed Bill Gates the January 1, 1975 issue of Popular Electronics that demonstrated the Altair 8800. Allen and Gates saw potential to develop an implementation of the programming language BASIC interpreter for the system. Bill Gates called the creators of the new microcomputer, Micro Instrumentation and Telemetry Systems (MITS), offering to demonstrate the implementation in order to win a contract with the company. Allen and Gates had neither an interpreter nor an Altair system, yet in the eight weeks before the demo they developed an interpreter.

SWOT ANALYSIS

Project Report And Market Survey Of Microsoft

LIST OF POPULAR PRODUCTS [ASCENDING]

Project Report And Market Survey Of Microsoft

10. Skype for Business

A recent rebrand of Microsoft Lync as Skype for Business is evidence of how intently Microsoft is focused on unified communications. Partners responded by rating Skype for Business as one of the top 10 products across both of our measures. Nearly 2 percent of respondents called Skype for Business the most important Microsoft product in their solutions. The product received a 3.1 importance rating on the 5-point scale.

As one partner put it, "love the fact that they've rebranded Lync to Skype for Business."

9. Exchange Server

Project Report And Market Survey Of Microsoft

On-premises servers remain important to partners in this era of cloud, but the difference between 2011 and 2015 is best illustrated by Exchange Server. With much of its functionality included in Microsoft's heavily promoted Office 365, Exchange has dropped way down the list to ninth, from fifth in the 2011 survey. Under 3 percent of partners called Exchange Server their most important product.

That low percentage doesn't capture the product's significance, though. It got an overall importance rating of 3.77 on the five-point scale, meaning that while its not the most important product for many partners these days, it holds a widespread role as an important product in many solutions.

8. Dynamics ERP

The on-premises Dynamics ERP suite was more important to the partners RCP surveyed than either of its higher-profile Dynamics CRM and Dynamics CRM Online siblings. More than 3 percent of respondents rated Dynamics ERP as their most important product.

Project Report And Market Survey Of Microsoft

7. Microsoft Azure

Microsoft is betting the server farm on Microsoft Azure, with a global datacenter buildout to support its flexible Platform as a Service (PaaS) and Infrastructure as a Service (Iaas) cloud infrastructure. Partners are starting to respond. Nearly 5 percent of partners put Azure as their most important product. "Azure is truly a platform we can sell our solutions and services around," said a Gold Competency partner in Colorado.

6. SharePoint Server

Another on-premises server, SharePoint, remains a bread-and-butter product for a lot of Microsoft partners. More than 6 percent of partners reported that SharePoint was the most important product in solutions they sell.

5. SQL Server

Project Report And Market Survey Of Microsoft

Microsoft's flagship database product is a critical player in many Microsoft partners' solutions. Some 7.5 percent called it the most important Microsoft product for their solution portfolios. As one Gold Competency partner from California put it, "They are on the right track in terms of solidifying their leadership in low TCO BI and analytics. They are also on the right track towards making SQL Server more accessible in the cloud."

The survey didn't distinguish between on-premises and Azure versions of SQL Server, but that may be an important distinction to make next time.

4. Windows Client

The original Microsoft juggernaut product, the Windows desktop, is still a big deal to the channel. Nearly 10 percent of partners rate the Windows client as the most important Microsoft product in the solutions they deliver to customers.

Project Report And Market Survey Of Microsoft

Disillusionment with Windows 8 were mixed with hope for Windows 10 in partners' comments about the operating system. "As the de facto desktop standard, it's on the right track, although the redesign of Windows 8.x was a problem for existing clients/users," wrote one survey respondent.

Said another: "With the advent of Windows 10, Microsoft seems to be back on track." A third respondent, from Kansas, demonstrated a midwestern "show me," attitude: "We'll reserve judgment until Windows 10 is formally released and we get to see it in the wild."

3. Microsoft Office Suite

The Microsoft Office suite, unsurprisingly, is also a big deal for channel partners. Nearly 11 percent called Office itself the most important product in their solutions. In their responses, partners noted that "everyone has to use it in business processes," that "Office is the standard that all others are judged against" and that "the beta version of Office 2016 shows that Microsoft Office is getting better than ever."

2. Office 365

Project Report And Market Survey Of Microsoft

Microsoft's years-long push to get partners to buy-in on selling the cloud appears to be paying off most heavily with Office 365, which garnered second place among partners. More than 18 percent of partners called Office 365 the most important Microsoft product to their businesses.

The disruptive product doesn't come without pushback, however. It's the most important product for many partners, but it's less widely used (with a 3.84 importance rating) than some of the products it beat in this list: Office (4.33), Windows client (4.24) and SQL Server (4.19).

Many partners' survey responses railed against cloud generally. One Action Pack subscriber from Ohio offered this nuanced take: "I chose Office 365 because of its importance to our client relationship, not because of the revenue it provides us (which is minimal at best)."

Project Report And Market Survey Of Microsoft

1. Windows Server

For all the importance of cloud, when it comes to partner businesses, the on-premises Windows Server remains king. The product won out on both the depth and breadth rankings. A whopping 29 percent of partners rated Windows Server as the most important product to their business. At the same time, the product earned a 4.37 importance rating, the highest of any product on the five-point scale.

In their comments, partners pointed to the strength of the Hyper-V elements in Windows Server, along with steady and impressive improvements in other areas, such as security. As a non-MPN partner from Virginia summed it up, "Windows Server is the core operating system for the majority our applications."

Project Report And Market Survey Of Microsoft

MARKETING MIX [4Ps]

Product in the marketing mix of MicrosoftMicrosoft is a brand that has extensively diversified and has not relied upon a single category of products or services for its expansion. The key for Microsoft has been to provide the market with a wide variety of products and services to fulfil their respective ambitions and to overcome the hurdles or limitations of restricted categories. This expansion has been based on an extensive research and study of upcoming needs of its customers and identifying a need even before it exists, which creates an unedifying loyalty and reliance among users and consumers.It has offered computers, and constantly improved upon them at regular intervals, and ventured into operating systems, and providing improvements on them regularly keeping the pace along with the market. Apart from computer and its peripherals, it has ventured into gaming with the very popular X-BOX series of gaming consoles. It has developed need based software for the masses, which can be chosen according to need of the task to be accomplished. In 2011, it took over the most popular web based video calling and interface portal of Skype, which has been its most ambitious purchase at $ 8.5 billion, and this acquisition has given it a major boost.

The most benchmark products for which Microsoft is known across the globe are

Microsoft Windows Bing Microsoft visual studio Skype Internet explorer Microsoft office Xbox Microsoft Games

Project Report And Market Survey Of Microsoft

Price in the marketing mix of MicrosoftNow the pricing part of Microsoft is a somewhat inconsistent due to its varied services, competition in each of the services and their respective nature, as it has been into almost a monopolistic market, with just a few competitors and majority of market share still in its favor. In such a condition, like any other company or business holding, Microsoft also has adopted an approach which is most suited, and that is of not slashing prices to strip the brand of its value, and at the same time, not to be overtly overpriced, so as to repel the market forces. Where operating systems are considered, Microsoft has a premium pricing because of its vastly popular and increasingly useful Operating system. Products like Microsoft office too are premium priced. However, all the other products, which have alternatives in the market, are priced competitively.

Place in the marketing mix of Microsoft Microsoft has various lines of distribution depending on the type of products. For its software packages and OS, Microsoft operates through a distributor network – with the distributor network distributing the product to all retailers. Similarly, Microsoft also targets OEM’s like laptop and desktop manufacturers. These OEM’s then supply laptops and desktops with inbuilt OS and software. Similarly, for all other softwares, Microsoft has an online presence, wherein the software can be bought and downloaded online or it can be bought in the form of CD’s and DVD’s from e commerce stores. These E commerce stores are also a major seller of Microsoft products because many different products can be bought online. Microsoft also recently took over Nokia for its entry into the mobile phones segment. And now a variety of models are being launched to gain a foothold in the very fast growing mobile segment.

Promotions in the marketing mix of Microsoft 

Project Report And Market Survey Of Microsoft

There are certain brands and names, which are just beyond the logics and points of promotion and are simply too popular for promotion. Still Microsoft has a certain amount of promotion, which is mainly used for its premium products which have a large share of the market. Or on the other hand, the promotions are used for products which are in high competition segments like the Nokia lumia phones which are a collaboration between Microsoft and Nokia. For other online products, Microsoft vastly uses digital marketing and advertising. In general, the promotions of Microsoft have always pushed for reliability and usability of the Microsoft products – Which are its key attributes.

SWOT ANALYSIS

Project Report And Market Survey Of Microsoft

StrengthsMicrosoft's main strengths are easy to see. Over 90% of PCs worldwide run various versions of Windows, while Microsoft Office remains the top productivity software suite in the world with 1.2 billion users.

Those two pillars of growth will keep generating revenue as long as PCs remain relevant. That's why Microsoft's annual revenue soared from $36.8 billion in 2004 to $86.8 billion last year. During that period, annual earnings jumped from $0.75 to $2.63 per share. That robust growth enabled Microsoft to raise its dividends annually over the past decade.

Microsoft's dominance of operating systems and productivity software ties down a large base of enterprise customers, who can't reasonably move all their data to free alternatives like Linux or Google (NASDAQ:GOOG) (NASDAQ:GOOGL) Apps. Since many large businesses can't escape Microsoft's grasp but want more mobility, demand for two-in-one devices like the Surface to replace aging PCs has risen.

WeaknessesMicrosoft's core weakness is its overexposure to the PC market. Research firm Gartnerexpects worldwide PC shipments to fall 2.4% annually this year, due to vendors raising prices overseas to offset currency fluctuations.

By comparison, global smartphone shipments are expected to rise 3.5% this year to 1.94 billion units -- more than six times the number of forecast PC shipments. Yet only 2.7% of smartphones worldwide run Windows Phone, according to IDC, compared to 78% for Google Android and 18.3% for Apple's iOS.

OpportunitiesIn the past, Microsoft relied on periodic upgrades of Windows and Office to generate fresh revenue. But over time, users stuck with

Project Report And Market Survey Of Microsoft

"good enough" versions instead of upgrading. Today, just 16% of PCs worldwide run Windows 8/8.1. A Forrester Research study in late 2013 foundthat 28% of surveyed companies were still using Office 2003.

To reduce that fragmentation, Microsoft is promoting its "One Windows" strategy. Windows 10, which will be offered as a free upgrade to most mainstream Windows 7 and Windows 8 users, could unify all those PCs, tablets, and smartphones under a common OS. The scalability of that OS could leverage Microsoft's strength in PCs to offset its weakness in mobile.

Microsoft also moved away from periodic Office upgrades with Office 365, its subscription-based productivity suite in the cloud. The entire cloud business -- which includes Office 365, Dynamics CRM, and Azure -- represents the backbone of Microsoft's long-term growth strategy. Microsoft's total cloud revenue rose 106% annually last quarter, and had an annual run rate of $6.3 billion.

ThreatsThe biggest long-term threat to Microsoft is Google. Since Google relies on advertising revenue, it can constantly launch free alternatives to Microsoft's paid software. Chrome OS and Google Docs are less popular than Windows and Office, but their steady growth in the low-end market has already forced Microsoft to lower its prices.

Last year, Microsoft dropped Windows license fees for tablet and smartphone makers and slashed the price of Windows licenses for some laptop makers. However, that aggressive strategy caused Windows OEM Pro and non-Pro revenue to respectively decline 19% and 26% annually last quarter. Microsoft has also been handing out free one-year trials for Office 365 and OneDrive with new Windows tablets and laptops. This strategy is unsustainable in the long run, since Microsoft needs fresh software revenue to survive.

QUESTIONNAIREHow often do you use a product of Microsoft?

Project Report And Market Survey Of Microsoft

Which of the following product brands do you like the most?

Are you satisfied with the services provided by Microsoft?

How often do you have depend on Microsoft?

Which among the following is your favourite product form Microsoft?

Is the product line of Microsoft adequate?

What time of the day do you use Microsoft windows applications?

What is the main problem you have faced while using a Microsoft product?

What are the unique selling prepositions of Microsoft?

Do you think Microsoft will be triumphant over all its competitors?

SURVEY RESPONSE ANALYSIS

Project Report And Market Survey Of Microsoft

Favourite product of Microsoft

Microsoft wordMicrosoft notesMicrosoft power-pointMicrosoft help cen-ter

Time of the day prefered to use Microsoft windows

applicationMorning NoonEveningNight

Main problem faced at Microsoft

Poor commu-nication

Inconsistensy

wrong orders Other problemsNo problems

Project Report And Market Survey Of Microsoft

The unique selling preposi-tions of Microsoft

Product varietyHygieneQualityof serviceQuick serviceLocation

Project Report And Market Survey Of Microsoft

How often do you depend on Microsoft

everyday sometimes rarely

Is the product line form microsoft adequate

yes no like to see more

Do you think microsoft will triumph over its competitors

Definitely Never Maybe

Project Report And Market Survey Of Microsoft

How often do you use a microsoft product

Everyday Weekly Monthly

Which of the following brands you like the most

Apple Microsoft Google

Are you satisfied with thier service

yes no sometimes

Project Report And Market Survey Of Microsoft

CONCLUSIONThrough this project report and market survey we saw how Microsoft was formed, its history and the present position. We also its list of various products offered.

Through the marketing mix, we saw how they make use of their product, price, place, promotion mixes.

SWOT analysis showed us the strengths and weakness of Microsoft as well as the opportunities and threats they have got.

The questionnaire survey provided us with a clear picture of the needs, want and expectations of the consumers of the IT market in general and Microsoft in particular.

I hope that this project has met its aim.

Project Report And Market Survey Of Microsoft

BIBLIOGRAPHY

https://en.wikipedia.org/wiki/History_of_Microsoft

http://www.marketing91.com/marketing-mix-microsoft/

https://www.google.com.bh/search?q=microsoft+swot+analysis+2015&espv=2&biw=1366&bih=643&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjzrZnA0K7KAhXMFj4KHRpbA7oQ_AUIBigB

http://www.fool.com/investing/general/2015/06/28/swot-analysis-of-microsoft-corporation.aspx

http://research-methodology.net/microsoft-swot-analysis/

http://www.strategicmanagementinsight.com/swot-analyses/microsoft-swot-analysis.html

Project Report And Market Survey Of Microsoft

https://www.google.com.bh/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=survey+conducted+on+microsoft

https://news.microsoft.com/download/presskits/enterprisesocial/docs/escresearchsumppt.pdf

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