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http://www.e-consultancy.com/publications/affiliate-marketing-survey-report-2008/This research, produced by E-consultancy and sponsored by specialist affiliate marketing agency R.O.EYE, is based on a survey of more than 250 merchants and 150 agencies carried out in July 2008.The report, which compares many of the findings with similar research carried out in 2007, shows that Affiliate Marketing is still a very cost effective channel for merchants.However, it also reveals that budgets invested in affiliate activity and the average proportion of online sales derived from this channel have decreased over the last 12 months.The report findings are divided into the following sections:-) Budget and Sales-) Resourcing, Agencies and Networks-) Effectiveness and Measurement-) Issues, Challenges and Trends
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Affiliate Marketing Survey Report 2008
Linus Gregoriadis, Head of ResearchE-consultancy.com
Email: [email protected] Website: www.e-consultancy.com
Overview• Methodology• Findings
– Budget & Sales– Resourcing & Communication– Effectiveness & Measurement– Challenges
• Conclusions• Questions
Methodology
• Online survey in July 2008• Similar to 2007 survey• More than 250 merchants
– 150 agencies
• Best-represented sectors: – Retail, financial services and travel
• 78% of merchants UK-based
Budget & Sales
Affiliate marketing – still driving good volume but less than 2007
How much volume do the following channels drive for your business?
How much volume do the following channels drive for your business?
Decline in proportion of budget going to affiliate marketing – and a decline in proportion of online sales
What proportion of your online budget is spent on affiliate marketing?
What proportion of your online sales come through the affiliate marketing channel?
How many affiliates drive the vast majority of sales for your business?
Number of affiliates driving 80% of your sales or sign-ups
To what extent are the following types of affiliates contributing to your sales / sign-ups?
Resourcing & communication
Do you have resources dedicated to your affiliate marketing?
The communication lines still aren’t always open …
How would you describe your level of communication with affiliates? (merchants)
How would you describe your level of communication with affiliates? (agencies)
Effectiveness
The good news is that affiliate marketing is still seen as highly cost-effective …
How cost-effective are the following channels for driving customer acquisition?
Measurement
Do you de-dupe sales across the different marketing channels?
How do you decide which channel or affiliate should be credited with a sale or a sign-up?
Challenges
What are the barriers to successful affiliate marketing … and why are companies investing less?
What are the biggest barriers preventing your organisation from being more successful at affiliate marketing?
Questions?
