Marketing Proposal Evening Week v.1.5.0

CENTRAL BOARD:Marie Louise N. Camino, PresidentJose Antonio Rafael G. Santos, Internal Vice PresidentJelorie F. Gallego, External Vice PresidentCarmina M. Mangalindan, SecretaryAntonio Bonifacio C. Reynes, TreasurerCarlo Augustine A. Roman, Public Relations OfficerJohn Paul R. Rotap, College Representative to the USC

Ernesto Herrera III, Evening RepresentativeCzarina Vijulet N. Jusi, Evening RepresentativeDavid I. Del Castillo, 4th Year RepresentativeAnn Margaret K. Lorenzo, 4th Year Representative Juan Paolo C. Agbayani, 3rd Year RepresentativeDave Oliver P. Anastacio, 3rd Year RepresentativeLawrence Gerard T. Ortiz, 2nd Year RepresentativeRaphael A. Pangalangan, 2nd Year Representative

[Insert Date] August 2013

[Insert Addressee’s Name][Insert Addressee’s Designation][Insert Addressee’s Company]

Dear Sir/Madam:

Greetings!

In celebration of the diversity and excellence of the students enrolled in the evening program of the University of the Philippines College of Law, the Law Student Government (LSG), the highest representative organ of the student body, in partnership with the Schola Juris Vespertina (SJV), will hold its annual week-long event dubbed as the “Evening Week” on September 21 to 28, 2013. This year’s theme entitled, “Evening Week 2013: Back to the Future,” centers on acknowledging the achievements of the college’s alumni who graduated under the evening program and at the same time, recognizing the potential of the current pool of evening students.

In this regard, we are inviting [Insert Brand/Company Name] to engage in a mutually beneficial business relationship with the LSG for all or any of our events during the Evening Week. Participating in these events will be an excellent opportunity to publicize [insert company name and/or brand name] and will be a perfect medium to advertise your products and/or services. We shall personally ensure that our agreements shall be handled professionally.

Attached is our project proposal detailing the events to be held on the Evening Week and the sponsorship packages you may choose from. We are more than willing to discuss with you any inquiries regarding the event and/or the sponsorship packages. Please feel free to reach us through our representative:

<Name> <Contact Numbers> We are looking forward to your generous support and participation in our endeavours this year. To ensure that you will get all the benefits you wish to have, please take note of the dates indicated towards the end of this proposal. Thank you very much!

Respectfully yours,

Czarina Vijulet Jusi Ernesto Herrera IIIEvening Representative Evening Representative0915.789.3389 0916.403.6624



PROFILE

UP Law Student Government (LSG)The Law Student Government is the sole official autonomous and highest representative organ of the student body of the College of Law of the University of the Philippines. It aims to promote the general welfare of the students and ensure the protection of their rights. The LSG also provides services and activities that help develop a responsible empowered studentry and foster in them a sense of service and responsibility for the welfare of their fellow students and the society.

The UP Law Evening CommunityThe UP Law Evening Community is composed of around 140 professionals and leaders who are pursuing their law degree at the UP College of Law. These professionals excel in diverse fields, which include banking, accountancy, medicine, engineering, the academe, public office, the corporate world, among others. On account of their dynamic and persevering nature, they are able to find the balance between studying law and carrying out their professions.

UP Schola Juris Vespertina (SJV)The SJV is a non-partisan, non-political, non-profit organization composed of students of the evening sections of the University of the Philippines, College of Law. The SJV aims to support its members in meeting the rigorous demands of law school and in facing the exacting professional requirements in the members’ workplace. The SJV prepares activities, projects, and other similar undertakings which serve as venues for building camaraderie and stronger ties among the students enrolled in and the alumni of the University of the Philippines College of Law – Evening Program, for the purpose of working together towards the common objective of improving our country.



THE EVENTS

1. FOCUS PERFECT: The Evening Community ExhibitDATE: September 21, 2013TARGET VENUE: Malcolm Hall Lobby, UP DilimanESTIMATED TRAFFIC: 200 ++ people The Evening Week will formally commence with the launching of exhibits of the students and the alumni of the Evening Community. The week-long exhibit will showcase the evening students in their respective professions, and the well-known lawyer-alumni with their notable achievements. The block that will showcase the best photo will be awarded during the Evening Week’s culminating party.

Criteria for judging will be:40% - Relevance to the theme30% - Creativity and originality20% - Composition and Technicality10% - Overall Impact

2. Striking While the FE (Iron) is Hot: A Dinner with the AlumniDATE: September 21, 2013TARGET VENUE: Malcolm Hall Lobby, UP DilimanESTIMATED TRAFFIC: 100 ++ people

A dinner will be sponsored for the alumni who will give an overview of the prospects available to the graduating evening students after they finish law school. A video presentation of the evening students working in their respective workplaces will also be shown.

3. RUNNING AFTER THE BULL: The Basics of Stock Market InvestingDATE: September 25, 2013TARGET VENUE: Malcolm Theater, UP DilimanESTIMATED TRAFFIC: 200 ++ people

Working and studying at the same are both challenging and rewarding. Some students do these simultaneously for purposes of building a career in their chosen field hands-on as they study the field of law, while some basically need to provide for the usual school expenses. Some law students have a finance background from undergraduate studies, while most come from other non-finance fields in the social sciences and philosophy, arts and literature, among others. With



the advent of the Philippines’ credit rating upgrade, now is the best time to share the stock market craze and make it appear less intimidating to students and young professionals who are interested in investing in the stock market but are reluctant to do so. Speakers from Wealth Securities, Inc., a leading stock brokerage in the Philippines and member of the Philippine Stock Exchange, will grace the event to help demystify the stock market and introduce a trading platform for a good start. This event is expected to draw audience not only from the UP College of Law, but from the rest of the UP Diliman community as well.

4. FIGHT OR FLIGHT: The Day vs. Evening ChallengeDATE: September 26, 2013TARGET VENUE: Malcolm Hall, UP DilimanESTIMATED TRAFFIC: 100 ++ people

Law students always enjoy a good competition. What better way to exhibit their competitiveness and sportsmanship than pitting the students from the day program against the evening students. This will be a series of indoor games that will force the teams to outwit and outplay the other with the end goal of fostering camaraderie among the students. The winning team will take home exciting prizes.

5. SMOKE UP! You’ve been warned. The Inter-Evening Block PartyDATE: September 28, 2013TARGET VENUE: Insomnia Bar, Centris Walk, Quezon CityESTIMATED TRAFFIC: 300 ++ people

As a culminating activity to the Evening Week, this year's Inter-Evening Party entitled "Smoke Up" will gather students of the Evening Program as well as students from the Day program to a night of booze, games and fun. “Smoke Up” from the phrase “Smoke Up List”, a jargon to UP Law, refers to the list of students who have to work on their standing in a particular subject to secure a passing grade by the end of the semester. Applied to the Inter-Evening Party, “SMOKE UP” means a warning for a night of uncontainable fun and immense excitement. To show the cool side of the students, a fashion runway will showcase them in their casual wear and business attires. Gadgets and other prizes will also be raffled away to make the night even more exciting.

The party will also be open for non-law students who want to get hooked with UP law students.



SPONSORSHIP PACKAGES AND BENEFITS

BENEFITS1 CO-PRESENTER MAJOR MINOR

Billing on all publicity and promotional materials (tarpaulin streamers, posters, teasers)

Side by side with LSG’s logo

Primary billing Secondary billing

Product lockout Live acknowledgement in the programs before, during and after the program

This <EVENT NAME> is presented to you by <Your Company>,

<Your Tagline>

In cooperation with <Your Company>

Also brought to you by <Your Company>

Billing on SJV Bar Operations tips and reviewersSide by side with LSG’s

logoPrimary billing Secondary billing

Option to lend company streamer/s (2x6 feet, vertical and free standing2) displayed during the events

Maximum of 3 streamers Maximum of 1 streamer

Option to air company video advertisements on electronic video walls before and after the program (event-dependent)

Maximum of 45 seconds;

DVD format


DVD format

Option to air Jingle Playback before and after the program (event-dependent)


DVD format


DVD format

Option to conduct a company talk/seminar, or focus group discussions/surveys in the College of Law with free use of room and facilities with reservations under the name of LSG

Option to conduct a game or raffle, or give out special awards (named after the company, if preferred) during events

Maximum of 10 minutes program time

Option to set-up a promotional booth during the sponsored event(s) of the Evening Week (subject to the approval of the building/premises administrator and/or UP College of Law)

Maximum space of 2x2 meters

Option to distribute promotional materials (e.g. flyers) before the start of the program (subject to the approval of the building/premises administrator and/or UP College of Law)

Flashing of company logos or print advertisements on an electronic video wall (event-dependent)

1 Limited to the particular event(s) covered by the sponsorship option to be chosen by your company.2 To be supplied by the sponsor (Note: LSG reserves the right to decide where streamers, posters, booths and other sponsor collaterals are to be placed.)





SPONSORSHIP OPTIONS AND FEES

OPTION Events Covered CO-PRESENTER MAJOR MINOR Remarks

A 1 to 5 P30,000 P25,000 P20,000B 1, 4 and 5 Only P25,000 P20,000 P18,000C 1 and 4 Only P15,000 P12,000 P10,000D 1 Only P12,000 P10,000 P8,000

E 3 Only P8,000 P5,000 P3,000 Sponsorships may come in the form of prizes for the winning team

F 4 Only P12,000 P10,000 P8,000G 5 Only P20,000 P15,000 P12,000

IMPORTANTOn ex-deals: Non-cash offers are welcome, subject to negotiation.

Please send a copy of the reply form to [email protected] by September 12, 2013.

REPLY FORM

[ ] Yes, we are sponsoring LSG’s event(s) under the option below:

[ ] A (1 to 5)[ ] B (1, 4, and 5 only)

[ ] C (1 and 4 only)[ ] D (1 only)

[ ] E (3 only)[ ] F (4 only)

[ ] G (5 only)

We would like to support your project under this sponsorship package:

[ ] Co-Presenter [ ] Major [ ] Minor

Please set a meeting / contact us on _______

Company Name Address

Contact Person Position / Designation

Contact Number Email Address

[ ] No, we are not interested because ______

REMARKS:

Sponsor’s Authorized Representative (Printed Name and Signature): _ __________ ______

mailto:[email protected]



CONTRACT OF AGREEMENT

Sponsor’s Copy

Date: ____________________

Name of Company:

____________________________________________________________________________________

TYPE OF SPONSORSHIP PACKAGE

[ ] CO-PRESENTER

OPTION: _________

AMOUNT (in PHP):

__________________

[ ] MAJOR

[ ] MINOR

Agreed to pay the amount (in words)

__________________________________________________________________________________

Signed by: Noted by:

Signature over Printed Name(Sponsor’s Representative)

Signature over Printed Name (LSG Representative)

Notes:

1. Please make all checks payable to “UP Law Student Government”.2. All publicity materials will be in full color. CONTRACTS, ADS and LOGOS must be submitted by September

13, 2013. 3. Please include payment upon pick up of signed contract.4. Payment NOT received by September 16, 2013 shall mean inclusion of sponsor’s advertisement/logo only

on publicity materials not yet reproduced.



CONTRACT OF AGREEMENTLSG’s Copy

Date: ____________________

Name of Company:

____________________________________________________________________________________

TYPE OF SPONSORSHIP PACKAGE

[ ] CO-PRESENTER

OPTION: _________

AMOUNT (in PHP):

__________________

[ ] MAJOR

[ ] MINOR

Agreed to pay the amount (in words)

__________________________________________________________________________________

Signed by: Noted by:

Signature over Printed Name(Sponsor’s Representative)

Signature over Printed Name (LSG Representative)

Notes:

1. Please make all checks payable to “UP Law Student Government”.2. All publicity materials will be in full color. CONTRACTS, ADS and LOGOS must be submitted by September

13, 2013. 3. Please include payment upon pick up of signed contract.4. Payment NOT received by September 16, 2013 shall mean inclusion of sponsor’s advertisement/logo only

on publicity materials not yet reproduced.



Documents

Marketing Proposal Evening Week v.1.5.0