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Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

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Page 1: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS

A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Page 2: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Content

Hariharan – A singer par excellence

Event Details

Why your brand?

Target Group

Media Plan

Sponsorship options

Sponsorship benefits

Discussion

Page 3: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Hariharan – A singer par excellence

Page 4: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

High Culture, Harmonies and Hari

Hariharan’s range is spread across all major Indian languages and genres and his fame and position as a vocalist is non parallel

Loves to experiment with all forms of music, composers and styles, which we may say, straddling of cultures with remarkable ease is his forte

With over 30 solo music albums to his credit, being a winner of 2 national awards, being honored the Padma Shri in the year 2004, he has done some fabulous work in the music industry from Frenetic Rock and Pop, to his select branded work with A.R Rahman, Ghazals being his favorite genre

Page 5: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

As a playback singer, he has sung in Hindi, Telegu, Tamil, Malayalam, Kannada, Marathi as well as Bhojpuri films

With his curly mane and endearing visage, Hariharan carries his audience along with his heartfelt melodies and sparkling concerts

While remembering his popular numbers, few flash across instantly; Kitni Baatein (Movie: Lakshya), Yun hi Chala Chal (Swades), Tu hi Re (Bombay), Hum Saath Saath Hai (Hum Saath Saath Hai), Jhonka Hawa Ka (Hum Dil De Chuke Sanam), Sa Ni Dha Pa (Colonial Cousins) and many others

High Culture, Harmonies and Hari

Page 6: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Event Details

Venue: Shanmukhananda Hall, Sion, Mumbai

Capacity: 2768 seats

Date: 28th November, 2015

Time:7-10 pm

Page 7: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Why should your brand sponsor this event?

This evening will comprise of the beautiful Ghazals of Hariharan combined with many of his all time classics

By sponsoring this event, your brand will be able to target the youth & the middle aged professionals along with the senior citizens all alike, true fans of Hariharan and his elegant voice

Your brand shall be able to market its products and services at the venue through hoardings/standees/Television Commercials/logo presence as well as an extensive logo presence and mentions in our exclusive media plan, which shall precisely target professionals & corporates from all segments across Mumbai

Page 8: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Target group

Ghazals, Indian classical & fusion music lovers & followers

Hariharan’s fan club

Professionals, corporates and celebrity artists who always look for different avenues as far as FMCG, banking, and other products are concerned

Live concert attendees, with a rich & fine taste in music

Page 9: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Our prospective media plan

Media Partner for press releases: Times Group/Bombay Times/HT Café

Print Ads: (Colored & B/W) Across all leading newspapers

Online Marketing:Microsite, Social Media Marketing, BuzzinTown, Times City, Burrp, BookMyShow, Gigs.eightoctaves.com, India Forums, Nearify.com, Bombay Smiles

Outdoor Media Partner: Bright Outdoor Media Pvt. Ltd

Ticketing Partner: BookMyShow

Page 10: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Title sponsorship

Naming rights to the event

Special honor to the Board of Directors and their guests (clients)

Prominent logo presence across the entire media plan executions as well as at the venue, on the main banner and standees, as well as a special mention in all the media articles

VVIP passes to the BODs and their clients (50)

Special meeting can be arranged with the performing artists, along with an opportunity to click pictures on the stage, along with the family while gifting them momentos

Sponsorship amount: 7 lakhs

Page 11: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Associate sponsorship

Special honor to the BODs

Logo presence across all media platforms as well as at the venue

A special mention in the press releases

VIP passes to the event (20)

Sponsorship Amount: Rs. 4 lakhs

Page 12: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Support sponsorship

Special honor to the BODs

Logo presence at the venue in standees, backdrop

VIP passes to the event (15)

Logo presence in the print ads

Sponsorship Amount: Rs. 1.5 lakh

Page 13: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

Some of our previous associations

Page 14: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

It would be our privilege to have you on board as our prestigious sponsors!

Page 15: Sponsorship Proposal MEHFIL – AN EVENING WITH HARIHARAN AND HIS SOULFUL GHAZALS A LIQUID AIR EVENTS PVT. LTD INITIATIVE

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