Marketing PrinciplesIntroduction:Boots UK is a member of Alliance Boots, an international pharmacy-led health and beauty group. Boots purpose is to help customers look and feel better than they ever thought possible. Boots have close to 2,500 stores from local community pharmacies to large destination health and beauty stores. Boots offer fantastic products and services and you'll be cared for by expert, friendly people. Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group. Purpose is to help customers look and feel better than they ever thought possible. The customers are at the heart of the business. We're committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots', with great value our customers love. People are the strength and they tell us that Boots is a great place to work. We aim to always be the employer of choice, attracting and retaining the most talented and passionate people.1- Task 1: Marketing Concept and ProcessPhilip Kotler defines marketing as:'satisfying needs and wants through an exchange process'Customers will only undertake the exchange, if they feel that their needs are being satisfied, clearly the transactional value can not be more than the amount customers are prepared to pay to satisfy their need.The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing:(1) identification, selection and development of a product,(2) determination of its price,(3) selection of a distribution channel to reach the customer's place, and(4) development and implementation of a promotional strategy.(Busoness Dictionary, 2015)Marketing ConceptThose companies who believe in this concept are of the opinion that success can be achieved only through consumer satisfaction. The basis of this thinking is that only those goods/service should be made available which the consumers want or desire and not the things which you can do.In other words, they do not sell what they can make but they make what they can sell. Keeping in mind this idea, these companies direct their marketing efforts to achieve consumer satisfaction.In short, it can be said that it is a modern concept and by adopting it profit can be earned on a long-term basis. The drawback of this concept is that no attention is paid to social welfare.(Pujari, 2015)Elements of Marketing Process:Boots is a member of Alliance Boots, an international pharmacy-led health and beauty group. Our purpose is to help our customers look and feel better than they ever thought possible. ur customers are at the heart of our business. We're committed to providing exceptional customer and patient care, be the first choice for pharmacy and healthcare, offer innovative products 'only at Boots', with great value our customers love.Our people are our strength and they tell us that Boots is a great place to work. We are always be the employer of choice, attracting and retaining the most talented and passionate people.The strategy is to focus on its two core business activities of pharmacy led health and beauty retailing and pharmaceutical wholesaling and distribution, while increasingly developing and internationalising our product brands to create a third dimension. growing the core businesses in existing markets,continuing to deliver productivity improvements and other cost savings,pursuing growth opportunities in selective new high growth markets and launching our product brands in new markets. This strategy is underpinned by our continue focus on patient or customer needs and services selective partnerships and our strong financial diciplines.we are commited to providing exceptional customer and patient care be the first choice for pharmacy and healthcare offer innovative products only at Boots,with great value our customer love.The key steps we are taking in the uk to execute our strategy are:--Making Boots more convenient and accessible for our customers.-Developing our people to be at their very best for our customer-Improving our customer in store shopping experience-creating a compelling multi-channel health and wellbeing consumer offering-Increasingly differentiating our product offering-Continuing to provide customers with excellent value-Opening new stores in markets where Boots is already well established-Developing new store in markets where Boots is already well established-Developing country specific Boots branded trading formats to meet local needs.