STAR BALLPOINT PEN

Mission Statement

Saving the environment with every stroke

Vision Star Ballpoint Pens vision is to create a Literate Bangladesh.

Marketing MixProductPricePlacePromotionState Of The Art design with 0.4mm felt-tip & frictionless grip for smooth and comfortable writing experience.Made up of Bioplastic,therefore Eco Friendly.Can reduce manufacture cost by recycling the used, disposable pen.

Marketing MixProductPricePlacePromotionAffordable and low pricing (3Tk / pen)

Marketing MixProductPricePlacePromotionStationary ShopsConvenience StoresSuperstores

Marketing MixProductPricePlacePromotion

Will promote through Non Personal Communication Channels. That is-Newspaper, TV and online advertisement.Facebook Fan Page.Free Samples distributed among mass people, in educational institutions, Corporate Houses etc.

Product Life Cycle StageSince, we are starting out, our product is still in the Introduction stage

SegmentationGeographic Segmentation- Country (Bangladesh)

Demographic Segmentation-Age (11 and above) Income ( Everyone can afford it)Occupation (All) Psychographic Segmentation Social Class ( Working Class and above)

TargetingUndifferentiated or Mass Marketing Since, we are just beginning it is logical for us to only produce one version.However, as we generate profit in the future we can look forward to new products.

TargetingThe reasons for doing undifferentiated marketing are- 1)It appeals to a broad spectrum of people 2)It is efficient due to economies of sale 3)It is very effective when most consumers have similar needs.

Positioning & DifferentiationIn order to position our product among our consumers, we will have to differentiate it from our competitors.So,we will mainly focus on:- >Product Differentiation >Channel Differentiation

Positioning & DifferentiationOur products competitive advantage over our competitor Matador Ballpoint Pens are >It is cheaper(tk 3/-) than Matador(tk 5/-) >It Provides more benefit( made up of Bioplastic,so once ink is finished, it can be recycled and reused again) than Matador Ballpoint pen(once ink is finished it cannot be recycled and reused again) >And therefore saves both our manufacture cost and Consumers expense cost.

Positioning & DifferentiationChannel Differentiation:-As we are producing in large quantitites,we will not be able to sell our products directly to our consumers.So,we will be using the Indirect Marketing Channel.As such, we will sell our products to Wholesalers and Retailers, who will then sell it to the consumers.This enables us to share our cost and carry our inventory.Will be able to cover more Geography and gain additional sales force.

BrandingA brand is a persons gut feeling about a product or serviceGain the trust of customers to be Eminent in the market.In order to make our pen distinct, we will position it according to its attributes which are:-cheap, colorful and environmentally friendly.

BrandingWe will FOCUS on only ballpoint pens, for now, to grow the value of our brandSo that we can expand into other markets as well. Finally, to enter the market & gain peoples attention, we need a name for our brand and a logo.

BrandingWhy the name STAR ??Because it is- 1.Brain-hitting 2.Easy to spell & Pronounce 3.Easy to remember 4.Appropriate,for our only product.

IMCIntegrated Marketing Communication deals with how firms create and build successful relationships with consumers that increases brand value.At STAR pens, we establish a relationship with customers through T.V. and Internet advertisements In addition, distribution of free samples at events and festivitiesWe will also provide customers with the ability to fill out comment cards on our website for a chance to win free products.

Manufacturing ProcessBall point pens are made to order in large quantitiesThe basic steps include- ink compounding, metal component formation, plastic component molding, piece assembly, packaging, labeling, and shipping .The ink is manufactured in a designated area in the plant. Raw materials are mixed in a vat and mixed thoroughly depending on the type of ink.

Manufacturing ProcessThe point and reservoir is then placed on the plastic body of the penOther finishing touches include adding color and patterns to each finished penThe finished pens are then packaged, boxed and sold to wholesalers and retailers.

Legal & Ethical IssuesWhile the Matador Ballpoint pen does not have much of a feature, it has many bad attributes:- 1)The Design is too simple 2) Made up of Non-Biodegradable Plastic

3)It is made up of a mixture of different chemicals including polypropylene,polyester,etc,which is not suitable of recycling.4)Its ink is mainly oil-based and contains potentially dangerous biocides that is harmful to both humans and environment.

Legal & Ethical IssuesNow,the image above is the infra-structure of our product,STAR Ballpoint Pen

Legal & Ethical IssuesThe features of STAR Ballpoint Pens Are:-The body is composed of an innovative new bio-plastic made from sustainable crop material. We use a custom-formulated ink that meets the highest safety standards for human and environmental toxicity.

Thank You

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