2013 Corporate Partnership

Opportunities

Salem Red Sox

Salem Red Sox

Who are our fans?

53% of fans are male vs. 47% female 57% are families with children 39% of fans are between the ages of 35-54 74% live and work within a 20 mile radius of the ballpark $89,000 Average household income

Where do they live?

Roanoke Valley 57% New River Valley 14%

Carroll County 9% Bedford County 8%

Smith Mountain Lake 6%

Other 6%

Did you know; The first affiliated professional club to play baseball in the Roanoke Valley was the 1943 Roanoke Red Sox.

Sox By The Numbers…

Salem Red Sox

Marketing Opportunities at Salem Memorial

At a final cost of $10.1 million, Salem Memorial Stadium was constructed for the brand new Salem Avalanche, an affiliate of the Colorado Rockies, in

August of 1995. The 2001 season saw Salem's fourth Carolina League Championship as the Avalanche won the title after reaching the playoffs as a Wild Card. Prior to the 2006 season, the Avalanche and

the City of Salem struck a deal with Lewis-Gale Medical Center for the naming rights of LewisGale Field. In 2003, the team switched affiliates to the

Houston Astros organization, keeping the Avalanche name. The Avalanche reached the

playoffs in 2006 and 2007, their first two appearances as an Astros affiliate and their first

back-to-back post-season action since the 1988 and 1989 seasons. Salem played its 14th season at

LewisGale Field in 2008, but it was the sixth and final season as part of the Houston Astros farm

system. Salem joined the Boston Red Sox organization prior to 2009, and the Salem Red Sox

name was born.

The club is owned and operated by Fenway Sport Management, a sports marketing firm specializing

in representation, sponsorship sales and brand marketing management. FSM is operated by

Fenway Sport Group, the ownership group of two of the most renowned venues in professional sports:

Fenway Park and Anfield Stadium, home of Liverpool Football FC, an English Premier Football

Club.

Today the Salem Red Sox still enjoy a friendly, safe environment for the whole family, with

picturesque views of the Blue Ridge Mountains. Salem Memorial seats 5,500 fans and contains

12 indoor suites, 3 picnic decks, party deck, premium club level space, stadium grill area featuring unique ballpark food options, and

replica Fenway Park whiffle ball field.

Since it’s opening Salem Memorial has been a

place for Roanoke Valley families and Southwest Virginians to enjoy fun, affordable

entertainment. Attendance has remained steady, making our venue one of the most

consistent ballparks in the Carolina League, welcoming nearly 230,000 fans to Salem home games every season for the past 9 years. Close proximity to both the Salem Football Stadium and Civic Center in the heart of the Roanoke Valley makes LewisGale Field an exceptional

place to promote your company’s products and services. Our corporate partnership will strive to

create a mutually beneficial relationship with your company. In all, the home of the Salem

Red Sox boasts limitless opportunities for business exposure. We want to create a

relationship that will help your business reach your goals and our fans.

Marketing Opportunities at Salem Memorial

2013 Sponsorship Packages

MVP Package (3 Available) 10’ x 20’ Outfield Billboard or Scoreboard Sign Full Page Playbill Ad or Exit Couponing 30-second Radio Commercial Full Season On-Field Fan Promotion 100 Reserved Tickets to Opening Night 4 Full Season Tickets or Company Picnic for 75 Guests Nightly PA Announcement Concourse Tabling for 3 Games Cost of 2013 Investment: $12,500 Grand Slam Package (3 Available) 10’ x 20’ Outfield Billboard or Scoreboard Sign Full Page Playbill Ad or Exit Couponing 30-second Radio Commercial 50 Reserved Tickets to Opening Night Logo Display on Promotional Giveaway Item 4 Season Tickets or Company Picnic for 75 Guests Nightly PA Announcement Concourse Tabling for 3 Games Cost of 2013 Investment: $9,500

A Salem Red Sox

Sponsorship Package is designed with your goals in mind. Our

corporate partnership team will work with you to implement a strategy

that will help your company connect with Red Sox fans. Choose any of the packages

listed or ask a Red Sox partnership executive

on how we can customize a unique plan to meet your

needs.

2013 Sponsorship Packages

2013 Sponsorship Packages

Home Run Package (4 Available) 10’ x 20’ Outfield Billboard or Scoreboard Sign Half Page Playbill Ad 30-second Radio Commercial 25 Reserved Tickets to Opening Night 2 Season Tickets to or Company Picnic for 25 Nightly PA Announcement Concourse Tabling for 2 Games Cost of 2013 Investment: $7,500 Triple Package (5 Available) Two 4’ x 8’ Concourse Signs 30-second Radio Commercial Nightly PA Announcement 25 Reserved Tickets to Opening Night 2 Season Tickets or Company Picnic for 25 Guests Concourse Tabling for 2 Games Web Banner (on Salemsox.com) Cost of 2013 Investment: $4,750

Double Package (5 Available) 4’ x 8’ Concourse Sign or Façade Sign 20 Reserved Tickets to Opening Night 10 Reserved Tickets to 10 Games of Choice Videoboard Commercial or Exit Couponing (for same 10 games above TBD) 30-second Radio Commercial Cost of 2013 Investment: $3,500 Single Package (5 Available) Half Page Playbill Ad 20 Reserved Tickets to Opening Night 10 Reserved Tickets to 5 Games of Choice Nightly PA Announcement Cost of 2013 Investment: $2,500 10th Man Package Luxury Suite Rental (2 Games) Concourse Tabling for same 2 Games Exit Couponing or VideoBoard Commercial (2 Games) 25 Undated Reserved Tickets One (1) Inning on Live Radio Broadcast Cost of 2013 Investment: $1,250

2013 Sponsorship Packages

Outfield Billboard & Scoreboard Signage

Location, frequency and length of exposure… These are the key elements of Stadium

Signage with the Salem Red Sox. Your sign has a captive audience for three (3) or more hours

during each of Salem’s 70 home games. Additional events include amateur baseball,

concerts and festivals.

Your sign is prominent and visible at each and every event. Hold them captive and drive your message

home!

Outfield Billboard & Scoreboard Signage

Stadium Signage & Branding

Hometown Bank Customer Service Center

Xfinity Picnic Deck

Ballpark branding is a unique way to make your mark on LewisGale Field. Available areas for branding include the Picnic Pavilion, Ted Williams Grille, Kids Zone, Club Level and the Alcohol Free Family Section.

Stadium Signage & Branding

Concourse Signage

Display your company’s name and message in some of the highest traffic areas around the ballpark.

Concourse Signage areas are located near ballpark staples such as the main concessions stands, vendor

portables and restrooms.

Concourse Signage

Print Advertising

Pocket Schedule Ads Over 150,000 distributed within the

Roanoke Valley in 2012! Contains the full season schedule as well as key fan

promotions and ticket specials.

Playbill Ads Handed out free of charge before every Red Sox home game.

Contains valuable information on the roster and staff, as well as

fun interviews and promotions.

Ticket Backs Your logo will appear on ¼ of all tickets in circulation! Display a coupon or simply promote your company’s contact information and logo.

Print Advertising

Picnic Pavilion

Our newest addition to the ballpark! This picnic space can

be reserved nightly and will accommodate groups from 20-200. Fans will enjoy a full cover over the space, excellent food, and a view of the ballpark that

can’t be beat. As the presenting sponsor of the Picnic Pavilion,

your company will receive signage on the Pavilion,

recognition on Salemsox.com, and maximum exposure as this

space is sure to welcome some of the largest and most loyal Salem

Red Sox fan groups.

Picnic Pavilion

Your Sign Here

Community Outreach

The Salem Red Sox are committed to our local community. Our

awareness of local issues facing the Roanoke Valley and Southwest

Virginia communities has motivated us to create programs such as our Community Corner,

Pack the Park for Charity fundraising nights, and our

successful Pink in the Park weekend dedicated to breast cancer

awareness.

Annual Food Drive in Partnership with United Healthcare and

Feeding America

Pink in the Park Pink Jersey Auction and Survivor Night 2011

Salem Red Sox Challenger Baseball Clinic 2012

Luxury Suites

Suites offer air-conditioned and heated indoor and outdoor seating options. Suites include waitress service and premium

food and beverage options. These spaces are available for nightly rental or for multi-event rental. Many of our

sponsors enjoy using our suites to entertain their clients or employees. Let us design a sponsorship package with your

company’s entertainment needs in mind.

Luxury Suites

Group Picnic Packages

Group Picnic Packages are an excellent all-you-can-eat option for your group event! Group party decks are built to accommodate

groups from 20-200. The Salem Red Sox have two menus to choose from, as well as a variety of a la carte options for your

group. Our staff makes coordinating a group event easy on you. Ask us how we can reserve a date for your next successful event.

Group Picnic Packages

Multimedia Opportunities

Salemsox.com is part of an online

network of 30 Major League Baseball Teams and over 140 Minor League Teams across 16 leagues. Advertising on Salemsox.com allows you to direct Red Sox fans to your site, linking them with specific information about your company’s products or services. Display your logo on our home page, sponsor a web-based fan promotion, or sponsor one of the many sub-pages available on our site. The Red Sox reach our fans through a variety of ways including a weekly newsletter and social media outlets.

Web Advertising

Get in the Game and make your message be heard! The Salem Red Sox will broadcast all 140 games on the TOP AM STATION in the Roanoke market – WFIR 960-AM! Salem Red Sox fans can listen to their heroes as the hometown team travels throughout the Carolina League.

Be a part of the sights and sounds of Salem Red Sox baseball and display your message on the outfield Videoboard! Commercials are player prior to the game and between innings. Displaying your ad in front of Red Sox fans is sure to provide maximum exposure for your business.

Radio Sponsorship

Videoboard Commercials

Multimedia Opportunities

Unique Signage Opportunities Unique Signage Opportunities

There are a number of unique signage opportunities that exist at LewisGale Field. Our corporate partnership team would be more than happy to discuss all the possible areas for to display your company’s name and message. Call 389-3333 to schedule a tour.

Unique Signage Opportunities

Unique Signage Opportunities (continued)

Dugout Top Signage Opportunity Singing and dancing occurs here

regularly. Ask us how your company can sponsor the dugout tops and get in on

the fun!

The Ted Williams Grille faces the shared parking lot between LewisGale Field and the Salem

Civic Center. Display your company’s name and logo here and catch the eye of thousands

entering the ballpark each night.

The Ted Williams Grille

Special Events at Salem Memorial

Easter Egg Hunt at LewisGale Field 2012

LewisGale Field has been host to several successful community events over the years, including various concerts, youth baseball & softball tournaments, and beer & wine festivals.

Special Events at Salem Memorial

Roanoke Jaycees Big Lick Beertopia 2012

Salem Red Sox Join Our Team!

For more information on how your company can partner with the Salem Red Sox, please contact us:

540-389-3333 or info@salemsox.com www.salemsox.com