GOAL OF NET MARKETINGEqualing our media to ministry in size & meaning

Internet usage for people aged 16-24:

•2005 weekly average: 10 hours and 24 minutes. •2014 weekly average: 27 hours and 36 minutes•A 3X increase since 2005

WHY SHOULD MEDIA = MINISTRY?Because media is where people are at

Evangelization

Recruiting Scheduling

1. 2. 3.

PAST TO PRESENTPast: Focus on Print Ads Present: Organic Marketing

A Consumer needs to see something 7x before they notice it

• Postcards • Wrapped NET vans (mobile billboards) • Booths and representatives at conferences • Logos and conference water bottles,

lanyard inserts, big screen ads • Facebook and online ads

• 3,000 event invitations and programs • 18,000 brochures • 40,000 postcards • 65,000 newsletters

• Facebook: 16,000+ • Twitter: 7,400 • Instagram: 2,800 (up 54% in 6 months)

2014-15 Print Media

2014-15 Social Media

WHY BLOGS?

2014-15 BLOGS Prior to the 2014-15 year, only 1 blog received over 1,000 views.

Some significant blogs in the 2014-15 year:

16,227 Views

2015-16 NEW EVANGELIZATION BLOG PLAN

Goal is to post 3-4 blogs a week

WE CAN’T IGNORE MOBILE ANYMORE

NET WEBSITE

1. Simple2. Clean3. User Friendly4. Mobile Friendly

Website Life: 2000-2011

Pages: 150

Website Life: 2012-2015

Pages: 130

NEW WEBSITE DEMO RELEASE DATE: 1 WEEK

Pages: 60

0

12500

25000

37500

50000

Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun

24,435 27,45835,884

2012-13 2013-14 2014-15

AVERAGE MONTHLY VIEWS +3,023+8,426

49% 51%

2012-13

45%55%

2013-14

37%

63%

2014-15

NEW V.S. RETURNING VIEWS

NewReturning

+4%

+8%

0

125000

250000

375000

500000

Jul Sep Dec Mar Jun

293,229329,507

430,610

2012-13 2013-14 2014-15

YEARLY TOTAL VIEWS

+36,278+101,103