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Based Solutions to The Challenges Of Global Poverty, Michael Kubzansky.

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February 2009.

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women's SHGs a brand name with a logo and monogram will be launched

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Research on self-help groups and micro-finance, University of Helsinki,

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Tomorrow, Vol.1 No.1.

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2230-7850.

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promoting local financial intermediaries owned and managed by the rural

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women,

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(1995):

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News paper

1. The Hindu (2009) National News Paper, MLA for priority to market

products made by women SHGs, Udupi, September 9, 2012.

2. The Hindu (2009) National News Paper, „Lack of marketing hinders

growth of self-help groups‟ Jan 17, 2009.

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13, 2010.

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21, 2012.

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Natham, September 6, 2012

7. Punjab News Line (2012), Punjab to set up marketing network through

SHG's, 12 May 2012.

8. The Indian Express (2012), Village malls coming up to market self-help

groups‟ products, 7 September 2012

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Line, March 9, pp.14.

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3. mkubzansky@monitor.com,

4. akaramchandani@monitor.com.

5. prermission@oxfordjournals.org.

6. www.handicap-international.org.

MARKETING OF WOMEN SHGS PRODUCTS – A SWOT ANALYSIS WITH

SPECIAL REFERENCE TO CHENNAI DISTRICT

I. GENERAL DATA

1.1. Name of the member

1.2. Name of the SHGs address 1.3. Age

1. Upto 25 years age 2. 26-35 3. 36 – 45

4. 46-50 5. Above 50 years ago

1.4. Community

1. F C 2. S C 3. MBC 4. B C

1.5. Educational Qualification

1. Illiterate 2. School level 3. College level

4. Diploma / vocational

1.6. Place of Residence

1. Village 2. Municipality 3. Corporation

4. Town panchayat

1.7. What is the reason for joining the Groups?

1. To enhance the economic development

2. Social recognition

3. Both

4. Indicate any other reason

1.8. Year of commencement of the groups

1.9. Present strength of the members

1. 5-10 2.11-15 3. 16-20

1.10. Answer the following details

1

2

3

4

Per month

5

6

7

8

9

Business Total Investment

Own Investment

Loan from

Banks

Total Sales

Total Expenditure

Interest paid

Net Profit

Savings

II Details of business and the Shop

2.1.Whether raw materials is easily available?

1. Yes 2. No

2.2. Have you possessed trade skill?

1. Yes 2. No

If Yes, where and when ,

2.3. Indicate the methods of pricing of products?

1. Self

2. Basis of market conditions

3. Demand basis

4. Price level of competitive products

5. All of the above

2.4.During what time you require increased the production.

1. All times 2. During a particular season

3. During festival seasons 4. As per the seasonal conditions

2.5. How would you determine the yardsticks for the products manufactured?

1. Availability of raw materials

2. Availability of labour force

3. Availability of loan

4. Type of machineries

5. Market demand

6. Payment of Interest and capital

7. All of the above

2.6. what is the reason for the inability to carry on the business successfully?

1. Financial problems

2. Non-Co-operation from the family members.

3. Problems in obtaining business details

4. Strength of capital

5. Delay in getting loans

6. More interest

7. All of the above

2.7. At what time you consider the reduced demand for your product manufactured?

1. All the seasons 3. During festivals

2. During holidays 4. Weekly once

2.8. Where the market is located?

1. Nearer 3. Distance

2. Local 4. Out of your place

2.9. Whether the immediate transportation facilities for your products available or

not?

1. Yes 2. No

2.10. what are the means through which your products is are transported?

1. Minivan 4. Paid labourers

2. By foot 5. Bus

3. Auto 6. All the above

2.11. Generally what is the nature of demand for your product?

1. More 3. High demand

2. Less 4. Far less

2.12. What type of hurdles you have faced in the market?

1. Problems in packing

2. Determining the correct price

3. Transportation of goods from one place to another

4. Knowing the market conditions

5. knowing the customer‟s demand

6. Distinguish the completed products from that of the other products?

7. Stable market for your product

8. Absence of trademark for the product

9. Absence of ISI mark

10. All the above

2.13. What type of steps would you take when the sale is reduced?

1. Reducing the price

2. Door-to-Door sales

3. Advertisement

4. Discount sale

5. All the above

2.14. What are the problems in selling your products?

1. Competitive products

2. Competitors price

3. Lack of proper marketing

4. Fluctuation in the price level

5. Lack of changes in the product in accordance with the changes in time

6. Inability to display your product

7. All the above

2.15. Do you get any benefit out of marketing your product Exhibitions and Trade

Fairs?

1.Yes 2.No

2.16. What is the period of credit allowed to your customers in case of credit sales?

1. Less than a week

2. One week to one month

3. Above one month

2.17.Do you give any publicity for increasing the sale of your product?

1.Yes 2.No

If yes, Specify

1. Pit Notice 4. Door to Door Publicity

2. Flush Bored 5. All the above

3. Free gifts

2.18. The targeted customers

1. Children 2. Adults 3. All

2.19. Whether the accounts of the SHGs are subject to audit.

1. Yes 2. No

III IMPACT OF SHGS

S. No

Particular

Hig

hly

Agre

e

Agre

e

Agre

ed t

o

som

e

exte

nt

Dis

agre

e

Hig

hly

Dis

agre

e

3.1 Increase in monthly income

3.2. Participation in family expenditure

3.3. Increased savings

3.4. Imparting good education to children

3.5. Help in marrying

3.6. Increased value the society

3.7. Enhanced decision making

3.8. Expansion of friends & relatives

3.9. Development of thinking and execution

3.10. Development of employment opportunity for others

3.11. Separate recognition in a family

3.12. Developed sense of harmony

3.13. Expansion of business

3.14. Development of business knowledge

3.15. Development of self – confidence

3.16. Guidance of experienced members

3.17. Rectification of errors/loss

3.18. Mutual help amongst members

3.19. Repayment of loan in full

3.20. Teamwork develops human train ground

3.21. Exchange of ideas and opinions

3.22. Thrift due to team-work

3.23. Increase in savings habit

3.24. No of entrepreneurs and their activities have been

developed

3.25. Members activities have been specialised

3.26. Proper utilisation of money, men, material,

machineries

IV. STRENGTH

S. No

Particular

Hig

hly

Agre

e

Agre

e

Agre

ed

to s

om

e

exte

nt

Dis

agre

e

Hig

hly

Dis

agre

e

4.1. Since SHGs are groups they are able to find out the

upto date rates of the products in the shops.

4.2. Quality of their products can be easily differentiated

with the other products.

4.3. Qualities of the products are improved according to

the customer‟s needs.

4.4. Rates of the products are fixed according to the needs

of the customers.

4.5. Products of SHGs are supplied to the shops regularly

4.6. Direct relationship is possible between the shops &

SHG.

4.7. Quality of the products in the shops cannot be

changed according to the requirement of customers.

4.8. Individuality of the products of SHG can be

identified.

4.9. Customers have a goodwill towards the SHGs

products.

4.10. Direct approach of the SHG towards the consumers is

possible.

4.11. Direct marketing of the quality of the products are

directly marketed.

4.12. Lack of quality of products be easily identified from

the customers.

4.13. Expenses towards middlemen or agents can be

reduced.

4.14. Speciality of the products of the SHG can be given

through direct contact of the customers.

4.15. Management of shops by the SHG can be done

effectively.

V. WEAKNESS

S. No

Particular H

igh

ly

Agre

e

Agre

e

Agre

ed

to s

om

e

exte

nt

Dis

agre

e

Hig

hly

Dis

agre

e

5.1. The identity of members of production is affected

in a team-work

5.2. When the members sell the product individually,

price level is fixed separately

5.3. Absence of immediate transportation of

manufactured goods to the market

5.4. Improper packing is another cause

5.5. No standard price

5.6. Differentiating the standard of the product

5.7. Absence of ISI certificate

5.8. Insufficient recognition

5.9. No separate shops for SHGs

5.10. Incorporating with other products in the shops

5.11. Insufficient information about the product to the

customer

5.12. We have no well informed customers

VI. OPPORTUNITY

S. No

Particular

Hig

hly

Agre

e

Agre

e

Agre

ed

to s

om

e

exte

nt

Dis

agre

e

Hig

hly

Dis

agre

e

6.1. Enhance the product manufactured by SHGs

6.2. A separate recognition can be achieved for the

SHGs products in the markets

6.3. Market efficiency and tricks can be portrayed

6.4. To create a healthy competition in the market

6.5. Supplying quality product at a lesser price

6.6. Knowledge of marketing can be developed

6.7. Expansion of market by individual due to team-

work

6.8. Product substitution inconsonance with the changes

in the market

6.9. Price level, demand and standard of the product can

be enhanced

6.10. Retaining the old customer and admitting more no.

of new customers

VII. THREATS

S. No

Particular

Hig

hly

Agre

e

Agre

e

Agre

ed

to s

om

e

exte

nt

Dis

agre

e

Hig

hly

Dis

agre

e

7.1. No receptiveness for the SHG products in the

market

7.2. Supremacy of the company products in the market

7.3. No ISI mark for the products of SHG

7.4. Lack of advertisement and publicity for the SHG

products

7.5. Absence of stable market

7.6. No permanent customers for SHG products

7.7. There is a gap between demand and supply when

the production is lesser

7.8. Lack of marketing knowledge and techniques

7.9. Inability to market their products

7.10. Date of manufacturing and date of expiry are not

entered

OPINION OF THE CUSTOMERS OF SHGs

1. Which type of products of SHG do the customers prefer to buy

2. How much of monthly purchase of your products (in value)

3. On what basis you make your purchaser SHG products

1. Proximity to market

2. Low price

3. Quality of product

4. Timely availability of the product

4. Express your opinion

S.

No.

Particular

Str

on

gly

Agre

e

Agre

e

Neu

tral

Dis

agre

e

Str

on

gly

Dis

agre

e

4.1.

Products of SHG are standard

4.2.

Prices are fixed according to the standard

4.3.

Easy availability of the SHG products in the market

4.4.

Continuous availability of products

4.5.

Good packing

4.6.

Details of the products on packages

4.7.

Lack of advertisement for the products of SHG

4.8.

Absence of separate market for the products of

SHG

4.9.

No new techniques for the products of SHG

4.10.

Lack of standard price for the products of SHG

4.11.

Lack of initiative for mass production

4.12.

Lack of knowledge in marketing

4.13.

There is no recognition for the products of SHG as

there is no recognition for the SHGs

4.14.

Availing modern technology for the SHG products

is inevitable

4.15.

Customers awareness programme is essential for

including new techniques

4.16.

Jointventure is inevitable /essential

4.17.

Industrial training should be undergone in a well

established private and public sector undertaking

4.18.

Absence of permanent marketing

4.19.

Lack of customers‟ retention

4.20.

Production coupled with the nature of demand from

the customers

5. Have you come across any lapses in SHG products?

1. Yes 2. No

If Yes, State the reasons

6. Your considered opinion

7. Changes wherever necessary

Lather Bage Samundeswari Women Self Help

Group, Nungambakkam, Chennai.

Baby product, Thangawinmin Women Self Help

Group, Kurukupettai, Chennai.

Samy Sekai, Isaithendral Women Self Help

Group, Kuyarpettai, Chennai.

Ayatha Adai, Thanganatchathiram Women Self

Help Group, Old wasbmen, Chennai.

Artistic Vidivelli Women Self Help Group,

Perumalpettai, Chennai.

Arathi thattu, Samugavinayakar Women Self Help

Group, Thiyagaraya Nagar, Chennai.

Arpanage, Gandhi Kasthuribai Women Self Help

Group Arumbakkam, Chennai.

Petty Shop, Indra Gandhi Women Self Help

Group, Choolaimadu, Chennai.

Suver kannadi design, Karpagam Women Self

Help Group, Triblican, Chennai.

Jute Bag, Dhalaxmi Women Self Help Group

Aynavaram, Chennai.

Typing Institute, Inbam Women Self Help

Group, Viyasarpadi, Chennai.

Canteen, Annai Indra Women Self Help Group,