Marketing Methods Used

Source: Opus Research, AllBusiness.com August, 2008, n=1084 US small businesses; August, 2007 survey, n=653 US small businesses

Note: sample sizes were different and results should only be seen as directional in comparing responses YoY

0%

10%

20%

30%

40%

50%

60%

70%

Print newspaper Onlinenewspaper site

Print YellowPages

Online YellowPages

Mobile marketing Coupons ordirect mail

Television(broadcast or

cable)

Online video Local radio Email marketingto a customer list

Search enginemarketing

Banneradvertising orother online

graphicaladvertising

Online Web log("blog")

Created a profileon a socialnetwork

Other onlinemethods

2008 2007

Indicate all methods and media you currently use to market your business

Perceived Effectiveness of Marketing Methods

1. Email marketing to a customer list

2. Print newspaper (daily, weekly or local shopper)

3. Search engine marketing (e.g., sponsored listings on Google)

4. Coupons or direct mail

5. Banner advertising or other online graphical advertising

6. Print yellow pages

7. Local radio

8. Profile on a social network (i.e., Facebook, MySpace)

9. Internet yellow pages

10. Blog

11. Online newspaper site

12. Online video

Source: Opus Research, AllBusiness.com August, 2008, n=966 US small businesses

Derived from: Rank the top three most successful marketing methods you've used