Smoking B2B Marketing Promotion Methods

Smoking B2B Marketing Promotion

Methods5 evolving online marketing venues

to consider

B2B Marketing Is Different

Business-to-business companies can’t use the same marketing strategies as business-to-consumer companies.

B2B marketing promotion is much more targeted, trading mass-market advertising for more targeted methods.

B2B Marketers Are Increasingly Online

Online marketing promotion has proven effective because it allows for concentrated outreach to specific audiences and creates opportunities to track the success of these channels.

Which Channels Work Best for B2B Marketing?

That depends on your product, industry and who you’re trying to reach. Most B2B companies, however, rely on a range of methods that are constantly evolving. Here are the five favorites:

#1. Interactive Websites

The website should be the hub of your marketing activity. All roads should lead to the website, whether you’re using video, social media, or webinar signups. The website should be well designed, easy to navigate, and should have the functionality to efficiently add content and track the ensuing traffic.


Most B2B businesses use a company blog to publish content that answers potential clients’ questions.


Most B2B businesses use a company blog to publish content that answers potential clients’ questions.

Companies that blog 15+ times per month get five times more traffic.

#2. Search Engine Optimization

Focus your content topics by researching and employing keywords your target audience is entering into search engines as they search for help with their problems.

Insert keywords into critical areas of your content pages, like the:


1. Title tags


1. Title tags2. Meta description tags


1. Title tags2. Meta description tags3. Page title


1. Title tags2. Meta description tags3. Page title4. Site text


1. Title tags2. Meta description tags3. Page title4. Site text5. Image file names


1. Title tags2. Meta description tags3. Page title4. Site text5. Image file names6. Alt tags

#3. Social Media

Businesses are relying more and more on social media to get the word out about their value proposition. Not all social networks provide access to a company’s target audience, so some research is necessary to find where your prospective clients have a tendency to visit. For B2B companies, this usually means focusing on LinkedIn and Google+ over Facebook and Twitter.

#3. Social Media

Here’s a Tip:Feature new website content (like blog posts, articles, or offers) prominently across ALL social media accounts. Just because most B2B audiences frequent certain social networks doesn’t mean you should give up on all the others. Post about content and see which social network produces the most traffic.

#4. Emails

Many experts say email has had its day and is now fading, but others say we’re seeing a new renaissance of email marketing. Email opens via tablets and smartphones are on the rise, and 59% of B2B marketers say email is still the most effective channel for generating revenue.

#4. Emails

Psst! Guess what!

• “Secrets” is the most-clicked lead-nurturing subject line word.

• The word “exclusive” increases unique open rates by 14%.

#5. Video

Video is perhaps the most dynamic marketing channel available. As cameras and editing software become more available, and as video-sharing social media takes off, we’ll see video becoming even more indispensable to B2B marketers.

#5. Video

Landing pages that feature video are 53% more likely to show up on the first page of a Google search.

Nearly 7 out of 10 marketers plan to use YouTube in their campaigns.

Don’t Forget to Track Performance

No B2B marketing promotion is complete without tracking. Be sure to set up analytics and other measuring tools to gauge the performance of these marketing methods. These can provide insight into which is more effective, but they can also help pinpoint areas of improvement, or enable you to identify or even predict new trends.

http://www.sprintmarketing.com/b2b-marketing-promotion/